Digital signage hardware comes in many guesses from indoor and the much more expensive outdoor digital signage, there are even more differenced the location.

Standalone digital signage.

This can be an indoor digital poster or an outdoor LCD enclosure that is equipped with a standalone media player. These range of products have many advantages, firstly the cost is very attractive and secondly they are easy to configure with little if any technical knowledge required.

Working from a media player that has the adverts loaded on to a memory card and it locked into the player allows for fast and affordable signage solutions, to update the content you can either add fresh content to a new memory card and then swap them for the old memory card or the content can be added to a flash drive that is then plugged into the media players USB port and the copy the content to the memory card already in the player.

Networkable digital poster.

As the name suggests this hardware is more expensive as it has built in extra technology such as the ability to connect to either a wired or wireless network making updating content simply and fast. These are ideal for multiple locations in a mall for instance as the labour time to update the content would cost more than the added network technology.

Just like network cabling an office, all you need is an outlet near the location of the digital sign and then just plug the hardware into the network and then from the central network office you should be able to see the IP addresses of the new signs and from here you can add the content.

Now updating contnet can be as easy and simple as FTP’ing a page to a website, using these new wireless LCD advertising displays, these are more convenient than the USB units and only cost around 15% for the convenience of remote updating content as well as being able to schedule the ads to run and update at set times throughout the digital signage network. Every business person can see the advantage of digital signage and how it can be used, now can you see how it could help you?