Digital signage is commonly referred to as a form of the electronic display about the information, advertising and other such messages. Such signs are found in both the public and private environments such as retail stores and corporate buildings. The display of the information can be seen either in the LCD, LED plasma displays or as the projected images.

 

Digital signage technology is usually controlled by the way of the proprietary software programs by the basic Personal Computers in order to avoid any large capital outlays for the controller equipment. This technology is used by the advertising companies in the form of the out-of-home advertising where contents and messages are displayed on the digital signs.

 

This signage technology is commonly referred to as a technology which is used to deliver the targeted messages to specific locations at specific time. This technique is also abbreviated as the “digital out of home” or “DOOH” technique. This know-how is widely used because of its benefits over static signs.

 

Benefits Of digital signage technology Over Static Signs

 

The digital signage contents can be exchanged more easily when compared to the static signs.
The animations can be shown in digital signage screens whereas it is not possible to show animations in the static signs.
In case of digital signage boards, the signs adapt interactively to the context and audience whereas it is not possible in the case of static signs.
Digital signage can offer you with the superior return on the investments when compared to both the temporary and the promotional signs that are made from the other substrates.

Digital signage technology has been replaced with many other terms such as “narrowcasting”, “screen media”, “place-based media”, “digital merchandising”, “digital media networks”, “digital out-of-home” and “captive audience networks” according to the respective companies and organizations that use this technology.

 

Applications of Digital Signage:

 

The digital signage screens are used in various fields such as Public Information, Internal Information, Advertising, Brand Building, Influencing Customer Behavior, and Enhancing Customer Experience and also in improving the Environmental Information fields.

 

Digital signage technology relies on variety of hardware that plays a key role in delivering the content. Such hardware contents include display screens, media players and content management servers. One content manager of this technology has the capacity to even maintain several media players and multiple screens in order to deliver the clear and complete data to the audience.

 

This technology has been designed in such a way that it can even interact with the mobile phones through SMS or Bluetooth services. SMS is used to post messages on the displays whereas the Bluetooth service is used to interact directly with what they see on the screen. Additional to mobile technology, this method even integrates social and location-based media interactivity.

 

Some of the digital signage technology enables the users to send Twitter and Flickr massages along with the text massages. Some technology even use 3D displays with the use of the technology known as auto stereoscopy. This allows you to see the 3D image without using any special 3D glasses.