Communication 102 ? Getting the Message Across

Ralph Waldo Emerson said:.. “Who are you talking so loudly I can not hear what you say” The man was right The words we use matter, we convey the message that begins and ends with what is in the heart. When it comes to communication, the heart will always prevail on the brain.

With this in mind, it becomes clear that even before we begin to formulate a message mentally, care and attention should be paid to the motivation of communication and fun feelings to the recipient of this message.

This is particularly important when trying to . The seller sell something must question the underlying motivation of the sale The question must be asked. “Is what I want to make that sale to earn a commission or is my basic pattern to be useful to the person who buys my product? ”

The same reasoning must be used at any time that we try to influence someone else. The question then becomes: “Who will benefit from this message? I’m looking after my own interests I or am I trying to help the person I’m talking about? “Better yet,” How can we both benefit from what I am about to propose? ”

The ideal ground for this type of communication is where a win-win situation is required. Most people are mature enough to understand that a mutually beneficial proposal is generally better than the status quo.

Once this preparatory phase of a communication is the second step would be to explore and find the best possible way that the object of the message can be easily understood by the listener. Just because we understand the purpose of our message, it does not mean that our auditor find it easy to understand what we mean.

Before a concept can be understood, it must be supported by references. These references are known a priori. A priori is a reference obtained from past experiences that can be used as a basis for understanding a concept that is new to the person. For example, if we wanted to explain what a tree was a person who has never seen one, you could say it was like a giant plant. Now, if this person had seen a plant before it would be easy enough to understand what looks like a tree. In this case, the plant would a priori.

As we have said before, the words are meaningless if the beneficiary of these words to understand what we are talking about. It seems that this is obvious. Unfortunately, it is not. Most of us can recall an incident where our accountant trying to explain something to us. Not being very familiar with words like, share interests, and value or more compounds, the message of the accountant was questionable. In other words, it was useless unless care was taken to see if we understood the meaning of these technical terms.

It is said that the value of communication is determined by the response it receives. There is no other obvious way to judge the quality of our communications. However, if it is kept in mind that it is almost impossible to convey a message perfectly, chances are that we will take the necessary steps to be close to perfection as possible.

Finally, you should never assume that we understand. Questions should be asked to verify if the received message is pretty close to the message conveyed. Otherwise, another explanation is needed. In other words, if we want to be understood.

As a reminder, the heart speaks louder than the brain. Others do not share are wealth of experience will therefore interpret the words, concepts and ideas differently. And finally, never assume; ask.


Dr. Raymond Comeau aka Shamou administrator is the owner of Personal Development for Personal Success Forums.

Apple Continues to Dominate Consumer Sentiment for Tablet PCs with a 38% Share of Positive Customer Comments Online

London, UK (PRWEB) November 02, 2011

Online market research specialist DigitalMR releases latest findings on what customers are saying about tablet PCs on the internet.

The overwhelming majority of customers are highly positive in their views on tablet PCs as expressed on the internet. DigitalMR measured thousands of comments for slate devices across July-August 2011. Three quarters of all views measured were positive with only 25% negative. Apple recorded a 38% share of all positive comments and 33% of the smaller pool of negative ones. Next placed is HTC with 17% of positive mentions and 22% of negative.

Results are based on comments posted by consumers on the major tablet brands made by: Apple, Motorola, Samsung, Blackberry, HTC, LG, HP, ASUS, Archos and Fusion Garage, across July-August 2011.

DigitalMR’s analysis (powered by SocialNuggets) is based on comments posted via a range of relevant websites and open access social media platforms. It measures, not only the number of comments posted by consumers on the internet, but also their sentiment – whether posts are positive or negative in nature.

Managing Director of DigitalMR, Michalis Michael commented: “Apple is still the main player in the tablet PC online space. It will be interesting to see if some of the new entrants can emulate the smatphone market and implement successful strategies to increase their online share of voice.”

All the brands measured, achieve a positive Net Sentiment Score (NSS) for Jul-Aug. NSS provides an overall percentage score of net positive posts. A positive score means a tablet attracts a higher proportion of positive than negative posts. The average NSS taken across all brands measured is 50% which is very high compared with other industry sectors.

This is good news for the tablet industry as it shows that generally customers and very satisfied with their products and are happy to spread the word online. Apple has an NSS of 55%, slightly above average, but given its dominant position in the market customer expectations are likely to be higher. Newer entrants to the market that achieve the highest NSS are Archos 75% and Asus with 71%. Brands that are performing significantly below the average NSS of 50% are HTC with 39% and Motorola with 37%.

DigitalMR measures thousands of customer posts across Jul-Aug regarding the features that tablets offer. The most talked about features (both positively and negatively) are “operating system” (18% share of positive comments vs 21% negative) and “application” (18% positive vs 20% negative).

Click here for more data

In their words –customer comments sample

Archos

“I bought this thinking to replace my book readers and for an easy way to not lug a lap top around, while I travel. It works great for both purposes, unbelievably light, very responsive and less expensive than the Ipad, etc. The 7 inch size is perfect for me. I had some trouble getting used to the operating system and file transfers etc but Archosfan.com had answers for everything I questioned. This unit also replaces an Archos 705 that I’ve had for the last couple of years and while I was impressed with it, this just blows me away.” Source: amazon.com

Asus

“You don’t need to prove anything to me. The Asus Transformer and the future Transformer 2 are the best Android (and IOS) tablets out there. I am patiently awaiting the number 2 but winning the first generation will quench my thirst to possibly hold out for 3!”

Source: http://androidcommunity.com/tabletpalooza-2011-giveaway-week-2-asus-eee-pad-transformer-20110713/

Click here for further customers comments and more about the web listening report

About DigitalMR

DigitalMR is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially web-listening, and sophisticated technology platforms to enhance its business consulting approach.

DigitalMR’s solutions also include community panels, access panels, web usability and a distinct focus on qualitative research online. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography.

The agency operates in affiliation with international market research company MASMI http://www.masmi.com. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London, UK; Nicosia, Cyprus, and Columbus, Ohio, in the US.

Click here for more about SocialNuggets

###







Create a Digital Signage Plan

For companies to stand out in their respective industries, they need to amp up their game especially in this digital age. One surefire way to do this is by utilising the trend of digital signagein Australia. Digital signage is a form of digital marketingthat uses LCD, LED, plasma displays, or projected images. Such displays can be found in public places like shopping malls, retail stores, restaurants, train stations, or office buildings.

Digital signage is seen as a more beneficial marketing strategy compared to the traditional static signage because its content can be digitally updated, which means less cost for printing. Digital retail signagecan also be interactive with the use of touchscreen, movement detection, and image capture devices.

Before getting into the digital signage trend, your company must have a digital signage plan. Before you even begin installing your digital signage, you should first consider the location, your budget, purpose of the signage, timescale, and who will be designing your content. You will save time and expenses once you have these figured out:

Location
There are certain locations that will be better than others for installing digital signage screens. The most ideal places for digital signage are those that are of high visibility. It’s important to know that choosing a location with a nearby electricity supply and networking cabling can reduce costs compared to having a digital signage installed farther. Consider the lighting as well when finding a location, if the screens will be under direct sunlight or under bright night lights. Knowing the lighting condition can help you determine which display device will be suitable. Indoor and outdoor location is also a determining factor for selecting the display.

Budget
The budget you will set will ultimately determine what kind of digital signage solution you can have.

Purpose
Identify your target market, your message, and if you are delivering information, advertising or both. Answering such questions can help you assess if digital signage can meet your needs.

Timescale
Expect that a more complex job will require a longer time. Large-scale digital marketing needs complex solutions and will take more time in installing and testing.

Content
Content is highly-important in digital signage. An appealing content that maximises the capability of digital marketing to display multimedia content will be more effective. You can hire an external agency to do the creative work and produce the content for you.

If you are looking into digital designservices in Melbourne, your first pick should be Square Circle Triangle (SCT), a professional digital signagecompany in Australia.

To know more about SCT’s services or if you would like to see the company’s digital signage portfolio, visit www.sct.com.au.

Square Circle Triangleis a creative digital agency based in Melbourne, providing digital signage australia, strategic design, development, online marketing, managed services and enterprise-level content management services.
Level One 383 Smith Street Fitzroy, 3065 Victoria Australia
Ph: +61 3 9486 0223
Web: http://www.sct.com.au/digital-signage

The Benefits of Digital Signage Solutions

In modern times, for making your presence stronger in the marketplace as a best product or services offering firm in a particular area of business, there is an urgent need of strong branding, promotion, advertising and marketing. For performing all these required tasks with excellence, there are number of high tech solutions available in the marketplace. Picking up the digital signage solutions is one of the smartest choices to grow your business with faster pace. With the help of high tech and modern digital signage displays the companies can develop their strong market presence and achieve the desired place in the marketplace.

 
In the highly competitive marketplace, your company needs to go for the solutions that can promote their products, services or brand in effective and creative manner. This is the reason that the adoption of digital signage solutions has increased with faster pace. These signage systems can be used for both indoor and outdoor promotion. Being available in digital manner, digital signage displays are attractive enough to grab the attention of the people. There are huge advantages of installing such modern techniques of advertisement and promotion. These methods open the doors for creativity and you can make the as attractive as you want to. All what is needed for this purpose is the ability to think innovative. 
 
These digital signage displays are available in the form of digital posters, LCD attachments and number of other displays in the form of screen. The company can use best suitable as per their budget and purpose of advertisement. Picking up for the best suitable digital signage solutions as per your requirements is the most important step for your company and its growth. The adequate and well balanced decision opens the door of success for you in terms of success in the highly competitive marketplace.
 

In modern times, for making your presence stronger in the marketplace as a best product or services offering firm in a particular area of business, there is an urgent need of strong branding, promotion, advertising and marketing. For performing all these required tasks with excellence, there are number of high tech solutions available in the marketplace. Picking up the digital signage solutions is one of the smartest choices to grow your business with faster pace. With the help of high tech and modern digital signage displays the companies can develop their strong market presence and achieve the desired place in the marketplace.
 
In the highly competitive marketplace, your company needs to go for the solutions that can promote their products, services or brand in effective and creative manner. This is the reason that the adoption of digital signage solutions has increased with faster pace. These signage systems can be used for both indoor and outdoor promotion. Being available in digital manner, digital signage displays are attractive enough to grab the attention of the people. There are huge advantages of installing such modern techniques of advertisement and promotion. These methods open the doors for creativity and you can make the as attractive as you want to. All what is needed for this purpose is the ability to think innovative. 
 
These digital signage displays are available in the form of digital posters, LCD attachments and number of other displays in the form of screen. The company can use best suitable as per their budget and purpose of advertisement. Picking up for the best suitable digital signage solutions as per your requirements is the most important step for your company and its growth. The adequate and well balanced decision opens the door of success for you in terms of success in the highly competitive marketplace.

 

For more information on digital signage solutions, check out the info available online; these will help you learn to find the digital signage displays!