Council to vote on digital signs at LAX
The maximum square footage of ads (digital and non-digital) that could go up outdoors within airport grounds is more than four football fields laid end-to-end. The majority of ad square-footage would be non-digital signs on jetway ramps that passengers …
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New digital billboard laws set for consideration in Los Angeles
Meanwile, West Hollywood and Glendale have allowed supergraphics and digital signs, respectively, as part of an advertising revenue sharing deal with the city. The permitting process isn't the only controversial measure expected to be debated at …
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Pessimism In The Ad Market; Digital Platforms Bringing On Editors
The WSJ puts a ribbon on Cannes, and the takeaway is that the industry's flush with digital advertising platforms and formats. … And the friction in a sign-up process, where users have to input standard info, sometimes over multiple forms, is a major …
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