Pandora Is Auctioning Off Its In-App Banner Ads Programmatically
Later in 2014 Pandora looked into letting advertisers target their ads based on the service's user data like age, gender and Zip code information that are provided when people sign up for Pandora. That would open up the auctions' value beyond … In …
Read more on AdAge.com

The Nuts and Bolts of Digital Advertising
“We have the best mobile app on the market!” “Subscribe now and win an Apple watch!” “Download our software and we guarantee an increase in your business within 30 days!” That all sounds quite wonderful, actually. Where do I sign up? As a consumer …
Read more on JD Supra (press release)

Watchfire Announces Winners of LED Sign Awards
Watchfire Signs established the awards program in 2014 to recognize Watchfire dealer partners who best showcase the capabilities of outdoor digital advertising. The award recognizes on-premise signs designed and built in 2014 that display excellence in …
Read more on MyPrintResource.com (press release)