Wayfair gets with the programmatic ad program

Wayfair gets with the programmatic ad program
Retailers are the biggest buyers of online advertising, accounting for 21% of total U.S. online ad spending in the first half of 2014, according to the Interactive Advertising Bureau. And retailers are devoting a sizeable chunk of their ad spending to …
Read more on InternetRetailer.com (press release) (registration) (blog)

MarketingSherpa Summit 2016 Expands to Encompass All Digital Marketing
MarketingSherpa Summit 2016 will showcase some of the most successful digital marketing campaigns in email marketing, mobile, social media, list management and advertising. Summit will highlight award-winning case studies presented by brand-side …
Read more on SYS-CON Media (press release)

Facebook gaining ground on YouTube in video ads, report says
O) YouTube as an outlet for big companies to market their products via online videos, the fastest growing category of Internet ads, a report published on Monday said. The competition for video viewers opens up a new front in the clash between the two …
Read more on Reuters

Leave a Reply

Your email address will not be published. Required fields are marked *