Pandora Is Auctioning Off Its In-App Banner Ads Programmatically

Pandora Is Auctioning Off Its In-App Banner Ads Programmatically
Later in 2014 Pandora looked into letting advertisers target their ads based on the service's user data like age, gender and Zip code information that are provided when people sign up for Pandora. That would open up the auctions' value beyond … In …
Read more on AdAge.com

The Nuts and Bolts of Digital Advertising
“We have the best mobile app on the market!” “Subscribe now and win an Apple watch!” “Download our software and we guarantee an increase in your business within 30 days!” That all sounds quite wonderful, actually. Where do I sign up? As a consumer …
Read more on JD Supra (press release)

Watchfire Announces Winners of LED Sign Awards
Watchfire Signs established the awards program in 2014 to recognize Watchfire dealer partners who best showcase the capabilities of outdoor digital advertising. The award recognizes on-premise signs designed and built in 2014 that display excellence in …
Read more on MyPrintResource.com (press release)

Nápadně jasný: Sharp představuje displej s vysokým jasem

Nápadně jasný: Sharp představuje displej s vysokým jasem
Tyto displeje mají úhlopříčku 152 cm a lze je stavět kaskádovitě, takže jsou ideální pro použití ve velkých videostěnách, nebo pro e-signage zobrazovače a reklamní tabule. S rámečkem o šířce pouhých 6,5 mm mezi jednotlivými monitory nabízí výsledný …
Read more on E15.cz

シャープ、デジタルサイネージシステムを名鉄名古屋駅に納入
同システムでは、同社の従来機より奥行きが6割以上スリムになった最新の液晶ディスプレイ「PN-R703」を、コンコース内の柱の両面に22台設置している。 液晶ディスプレイの表示内容は、同社のコンテンツ配信/表示システム「e-Signage Pro」により、設置場所や時間帯に応じ …
Read more on マイナビニュース

シャープ、大阪市の「あべのハルカス」に100台以上のデジタルサイネージ
あべのハルカス」向けデジタルサイネージシステムの主な納入システムは、コンテンツ配信/表示システム「e-Signage Pro WEBサーバー版」、70V型液晶ディスプレイ(PN-E702×約50台)、60V型液晶ディスプレイ(PN-V601×約25台)、その他液晶ディスプレイ(30台以上)などで、6 …
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Here's what happened in digital media this week

Here's what happened in digital media this week
You can join them –sign up for a FREE trial now». GOOGLE HOPES TO … If Google brings its digital advertising prowess to bear in the streaming music space, it will likely have little trouble driving meaningful revenue from its free listeners. However …
Read more on Business Insider

Coming Soon: More Freeway Advertising in Downtown LA
… Times Square-like area with digital advertising signs and video screens intended to create an exciting atmosphere that will attract tourists and downtown entertainment seekers and persuade them to part with their money at sporting events, movies …
Read more on City Watch

Ooyala seals deal for asset management firm Nativ
Video streaming company Ooyala described the deal for Nativ as the next step in the US-headquartered firm's strategy of building a suite of products to deliver “the most comprehensive, data-driven personalised TV and video platform”. Nativ's …
Read more on Broadcast

シャープ、中部国際空港にデジタルサイネージを納入

シャープ、中部国際空港にデジタルサイネージを納入
同システムは、本体の奥行きを抑えた、明るい場所でも鮮やかな映像を表示できる薄型・高輝度タイプの70V型液晶ディスプレイ「PN-R703」とコンテンツ配信/表示システム「e-Signage Pro」で構成されている。 e-Signage Proにより、表示するコンテンツを効果的に切り換え …
Read more on マイナビニュース

Secopa vai gastar R$ 19 milhões em assento de estádio
O consórcio vai fornecer materiais e equipamentos para Sistemas de Telecomunicações; Sistema de TV (infraestrutura), IPTV e Signage; Sistemas de Segurança (CFTV, Controle de Acesso e Detecção e Alarme de Incêndio); Sistema de Sonorização e …
Read more on Midia News

AdBoom Group, Inc. Looks To Monetize Average Joe’s Social Content With Hashtag Ads





AdBoom Group, Inc. has launched a new platform Hashtag Ads, currently in beta, where advertisers and social influencers can join forces to enhance an advertisers’ presence on the web. The platform provides an opportunity for anyone to embrace their power of social influence and utilize that potential to boost a company’s campaign — all while making some money.

Hashtag Ads offers a sign-up option for social influencers who have a substantial presence via social media, and advertisers who desire to strengthen their company’s social media presence by driving high-quality traffic to their business or brand. Hashtag Ads provides an easy-to-use platform for social influencers to connect with an advertiser’s campaign, depending on the social influencer’s niche and area of interest.

Essentially, an advertiser creates a campaign focusing on a specific call-to-action, whether it be driving traffic to their website or obtaining email sign-ups. The campaign is then circulated to relevant influencers, reassuring advertisers that their campaign will be promoted to the right social audience. Once matched, an influencer will promote an advertiser’s campaign while Hashtag Ads offers real-time metrics! The advertiser is able to measure the increase of their revenue and social media presence while the campaign is running.

Unlike other social media advertising platforms, Hashtag Ads guarantees that an advertiser’s campaign will achieve its goal. If an influencer’s traffic is not meeting the advertiser’s desired ROI (return on investment), the advertiser has an opportunity to optimize the campaign by allocating their budget to only top performing influencers while removing it from influencers where the campaign wasn’t a fit.

Designed with efficiency in mind, Hashtag Ads’ innovative platform allows businesses to enhance their social presence by pairing them with ordinary social influencers, who can then monetize their presence. Additionally, businesses can feel secure in promoting their campaigns with social influencers as Hashtag Ads guarantees quality influencers and promotion through their software. Hashtag Ads beta platform is compatible with Facebook and Twitter, and additional platforms are in the works.

About AdBoom Group, Inc.:

AdBoom Group, Inc. is a San Diego-based technology company focused on innovation in advertising and technology solutions for driving customer acquisition. With its wide network of social and native advertising channels, AdBoom Group, Inc. has the ability to reach millions of people. From digital advertising, such as Hashtag Ads, to software suites, growing businesses has become the core focus and engine of the company’s success.

For more information, visit: http://www.hashtagads.com

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The Power Of Digital World In Advertising

We live in a digital world. Everything around us from electronic gadgets to communication devices uses digital technologies to function. With more and more technology advances being made in the digital world, advertising and marketing solutions have come a long way. Digital display systems have now become by far the most preferred way to advertising for small medium and large corporations across the world.  

Digital Display: The uses of digital displays not only provide an eye catching advertising opportunity but an interactive display board adds a punch to the whole campaign. Digital displays boards are now used for effective advertising and communication with the customers that help not only in promotional activity but also play a major role in brand building exercise that is far more effective than any other advertising medium or displays. Just like other advertising and display banners digital displays are also available in different shape and sizes. You can fit your display in any corner as per your need. So it us the most eye catching promotional strategy for now a days. 

Digital Signage: The trend of Digital signage advertising has picked up like no other marketing trend in recent history. Simply speaking digital signage is a platform for electronic displays. It has just changed the mind set and view of thanking of all marketers about marketing and advertising. The advantages of an effective digital display is that it bring to the table the power of broadcasting dynamic content like messages, brand punch lines and videos. Signages are the most cost effective way for advertising dynamic content compared to broadcasting ads on television or the Internet. You will also have the comfort of updating the signage day by day yourself as it is so easy to upload a file in computer software or program.

Digital signage advertising: There are number of options while choosing the best digital signage advertising options for a particular brand or company. Depending on individual goal of advertising or brand promotion various advertising options like billboards, LED displays, video walls and interactive Systems can be used to broadcast digital graphics in a dynamic form to the public at large. It also lot depends on your product or service. No matters what you are offering but there are some products that can be easily promoted and more importantly get noticed via LED Displays or where else some other services can do well on video walls. The main target of all this stuff is the brand promotion and there is no doubt in it that none other displays can do better than Digital Signage Advertising products.

Digital Signs: Digital signs are widely used these days in most stores, office buildings, hospitals, airports and other public and private venues. Not only can Digital signs be updated by a remote control system, digital signs do not use any paper or paint and hence are more environmental friendly than traditional signs. Hence it can be the most effective display system in shopping malls and other public places. It is now available in different size, shape and patters. It can display things brighter in less energy so it is one of the most cost effective as well eco-friendly display because there is no use of paper or paint in it.

Easy display is leading manufacturer and exporters of Magazine stands and Displays.

Out of Home Advertising with College Bookstore Digital Screens

College bookstores are a place of bustling activity throughout a school year, especially at the start of a new semester. Students continuously fill up the store looking for class books, supplies, and school apparel. If the 18-24 demographic is what you are looking to tap into, this form of digital advertising is ideal for your company.

This guaranteed traffic and audience presents a valuable alternative advertising opportunity for your brand. Statistics show that the college bookstore is considered the No. 3 place to shop among college students and 54 percent of students report making a purchase at a local college bookstore within the last 30 days.

What are the benefits of investing in digital screen advertising at a college bookstore?

One of the most important aspects of a college bookstore digital screen is that you are giving your brand the opportunity to reach a very specific type of audience in college students. The placement of these screens – right by the cash register with full audio and video – provides easily accessible advertising to a key demographic.

The content that this network broadcasts is divided into five channels: Music, Lifestyle, Entertainment, Sports, and All College. That original content – whether it is relevant news, contents or calls-to-action – is paired with broadcast advertising that is perfect for a continuous and specific audience.

Where to Find College Bookstore Digital Screen Opportunities

A company that specializes in bringing original, interesting content and relevant advertising together on 42-inch LCD screens can help your brand or product reach national exposure, and to an important demographic.

The ability to reach a large audience of people and be paired with relevant content makes digital advertising screens a highly desirable form of alternative advertising. With access to college bookstores nationwide, a broadcast network can also implement your product on demo/sampling products, static signage, new product launch, and much more.

College students are an important segment to reach when trying to promote your product. Through the use of college book store digital screen advertising, you will be assured of continuously reaching them in area of high activity. With interesting content displayed on large, clear video screens, placed in a prime location, advertising with digital screens in a college bookstore is a great way to expand your brand’s presence.

If you are looking to get involved in an out of home advertising opportunity that will continuously reach your desired audience, digital screen advertising in college bookstores around the country is the ideal fit.

Jeff R. Lamb is the president of DOmedia: an alternative media company. DOmedia specializes in connecting asset owners with buyers for all forms of alternative and out of home (OOH) advertising strategies. Learn more at www.domedia.com

Electronic Marketing in the production facility

Dynamic marketing has many different uses on the shop floors of industrial factories and other places of work.  Its focal use it to impart data to operatives, like production quotas, new working practices, health and safety issues, visiting fat cats and vital reminders linked with the day to day running of the organization.  Any number of LCD menu boards can be based on the factory floor, depending on the size of area and number of staff.

The information is quick to refresh and update as it can be either remotely controlled via the web or in house intranet, or by uploading the data onto a memory device and inserting it into the screen access point.  This can be arranged in advance and set to run at detailed times, relevant to the shift workers in the factory.  

Much investigation has shown it can have a positive effect on manufacturing as little time is lost through workers’ meetings and is visually good looking.  It can be run with or without sound, where appropriate and much more notice is taken of the moving campaigns than that of a none moving poster, or hastily written notice.  Another benefit is more than one piece of data can be shown successively therefore several can run concurrently.

This has shown to have a constructive stimulus on operatives, as data is displayed right away and is rerun for reminders.  It can also be used for social events, the dining hall menu for the week, fund raising and moral boosting.  Information can of course be streamed to the office workers, were applicable.

As Electronic Signage is a fitting signage medium for both outdoor and interior use, extremes of temperatures need to be catered for.

Putting an LCD advertising screen in a ski resort is an exceptional thought, as it can offer so much information and publicity for local firms, but with the harsh winter temperatures of -30 degrees Fahrenheit, the electronics within the poster frame demand protection.  The damp from the snow, turns to ice and can demolish a hard drive therefore a thermostatically controlled temperature device needs to be fitted.

Similarly, in the waterless desserts of Texas, electronic advertising and interactive menu boards have their place too, in stores like dinning establishments and even a cattle diary, where milk quotas and production is watched.  This undoubtedly needs a thermostatically controlled cooling unit to control the soaring temperatures, without damaging the delicate electronics.

Once wired to the power supply, these cooling or heating devices can be left to run, with minimal monitoring, as the thermostat will trip on or off as essential, so does not have to be controlled physically.  As the temperatures change in the night, as the example of the dessert, where it can be extremely hot during the day, falling to sub zero temperatures at night, this would require a dual controlled thermostat.  The power supply is available in each countries own unique wattage, for example, America is 120 Volts, most of Europe runs on 230 Volts (formerly 220 V) and United Kingdom used 230 Volts (formerly 240 V).  The dealer of the LCD advertising screens will be attentive of this and will advise prior to purchase.

Graham is the leading manufacturer a range of LCD enclosures, this range of product is supplied to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster, but it does not have the protection of an LCD enclosure.

Outdoor Digital Signage The Selections.

When digital outdoor signage has been picked as the marketing media for a organization, there are now some more options as to what hardware will be used. Let us look at the diverse variations from the most pricey to the most affordable.

Outside digital advertising Video wall

Without the need of doubt, this is the most pricey as it usually prices out at $ 3,795 per square metre, although these are state of the art and are completely scalable, meaning that an installation can be added to as and when more funding is secured.

This equipment employs LED diodes that are in 1 metre square panels, each panel mounts into a metal frame here all the wiring are routed through cable runs to there is a definite cabling route. These are so versatile they are employed at soccer stadiums, shopping malls and even on the side of vehicles such as trucks and coaches.

The total frame is controlled by a advanced computer that divides the picture into the number of screens you are using and re-configures all the photo setting to deliver the most visual inspiring picture potential.

These are entirely waterproof so the weather conditions has no bearing on how this alternative works.

To update the solution information, this can be done from a wireless laptop or computer that is wirelessly connected to the controller, so if you had many of these video walls through a country, you can control them from one region without leaving the office.

With this equipment being positioned high up for the best vantage point, there is no possible hooligan threat.

This solution is perfectly suited for outdoor events such as open air music concerts, permitting all ticket holders to have a fantastic experience and being able to see their idols on stage from any part within the location, no matter how bad a location.

Then when the concert is completed, the video wall can be taken down and transported to the next stadium for the next show.

Now with more and more companies using digital signage outside, the solutions they are trying to find are even more complicated and high priced, but to provide the best digital outdoor signage solution in the industry we have to consider everything that can be located in the open. Some gadgets that are used primarily for outdoor use is far too costly and normal indoor digital signage gadgets will work ideally providing it has the relevant protection from the weather and possible physical attacks.

Over the past 18 years the writer has created a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer anti vandal LCD enclosures that provides all the protection and security for outdoor digital signage.

Cannes Lions: will advertising ever again be about the people it serves?

Cannes Lions: will advertising ever again be about the people it serves?
My hunch is that over the next five to 10 years elements of craft, care, co-creation and community will put people back into the advertising picture, and advertising will regain some humanity. Perhaps a small but significant sign of that from this year …
Read more on The Guardian

Facebook Tests Auto-Filling Marketing Forms With People's Profile Info
Facebook is starting to test a new mobile ad format called "lead ads" that marketers can use to ask people to sign up for email newsletters or a request a call for a price estimate. Facebook began testing these new ads in February and is running them …
Read more on AdAge.com

Programmatic accounts for two thirds of mobile ad sales, says IAB
Indeed, nearly one fifth (18 per cent) of video ads are now traded programmatically. “Programmatic's role in digital ad buying has grown from virtually zero to nearly half of all transactions in just five years,” says Tim Elkington, chief strategy …
Read more on The Drum