When choosing a menu board for a new drive-through, or replacing a board in an old one, the biggest decision you make may be choosing between a digital and a traditional menu board. With that in mind, here are a few things to think about as you consider this investment.
First of all, you want to think about functionality. Which type of menu board is going to give you what you need? If you’re thinking about cycling through different menus throughout the day, week, or month (for example, a separate menu with breakfast items for morning customers, or a different special every day), digital signage makes that dramatically easier. Alternately, if you don’t anticipate changing your menu more than a few times a year, you might prefer a traditional menu board.
Another factor is cost. Though digital signage tends to show a good return on investment if used to its full potential, it’s still going to be more expensive than a traditional menu board up front. Digital signage also requires you to designate employees in charge of upkeep, which can increase costs as well.
Reliability is also significant. While digital signage technology has improved dramatically lately, even just in the past few years, the particular challenges of maintaining digital signage outdoors mean that digital signage simply requires more upkeep than traditional signage. A traditional menu board in your drive-through isn’t going to need tech support like a digital sign might!
Ultimately, if you want to change your menu board layout regularly and have the resources to pay for a digital menu board and keep it in good working condition, that investment can really pay off. However, traditional menu boards are a tried and true medium, and whether you’re on a budget, looking for a static display, or just a traditionalist, traditional menu boards can be a valuable and reliable addition to your drive-through.