Norfolk Premium Outlets Grand Opening

Area shoppers and tourists are invited to join the opening celebration at Norfolk Premium Outlets, Thursday and Friday, June 29-30.

Norfolk Mayor Kenneth Cooper Alexander will officially welcome the region’s newest shopping destination on Thursday, June 29 at 9:40 am. Stephen Yalof, CEO of Simon Premium Outlets and Scott Richardson, vice president development of Simon will be in attendance.

DIRECTIONS: Shoppers coming from the I-64 westbound off-ramp at Northampton Blvd should come straight down the ramp to the traffic signal. From there, turn right to access the dedicated left turn lane for Premium Outlets Blvd. Watch for posted signs.

Norfolk Premium Outlets boasts an ever-growing collection of fashion-forward labels offering daily savings of 25 to 65 percent. Visitors can expect to find dozens of sought-after outlet brands at Norfolk Premium Outlets, including Banana Republic Factory, Gap Outlet, Nike Factory Store, Steve Madden, Under Amour and more.

The Grand Opening Weekend will feature live entertainment, family festivities and prize giveaways. The highlight is a Friday night Beach Party Bash, June 30 from 7:30 PM– 9 PM. DJ Kurt and the Beach Patrol will lead a ‘60s inspired beach party, complete with dancing, beach music mixes and games, all leading up to the Beach Ball Drop at 8:30 p.m. The event will take place at the Entertainment stage near Market Hall. Following the bash, guests can look forward to the anticipated display of beach balls, released to cascade down over the crowd.

*Schedule of Events, June 29-30

Music and Entertainment
Thursday, June 29 and Friday, June 30 from 1 p.m. – 9 p.m.
Entertainment Stage near Market Hall
Guests can take a break from shopping and enjoy family-friendly performances and musical entertainment.

DJ Kurt
Throughout the day on Thursday and Friday

Mad Science: Fire & Ice
Thursday and Friday at 1 p.m.
Young scientists can see just how “hot” and “cool” science can be! Paper will disappear in a flash, carbon dioxide bubbles will pop and a special Mad Science “burp” potion will amaze children as they learn about dry ice, chemical reactions and the states of matter.

Strolling Entertainment
Thursday and Friday from 1 p.m. – 6 p.m.
Children can enjoy face painting and balloon artists throughout the center.

Mad Science Discovery Station
Thursday and Friday from 2 p.m. – 5 p.m.
Young shoppers eager to become a Junior Mad Scientist can experience fun, interactive experiments while exploring a variety of science concepts. Meet the Mad Scientists and perform some cool reactions!
Location: Near Gap Factory

The Significant Others
Thursday at 3 p.m. and Friday at 2 p.m.

BJ Griffin Duo
Thursday at 5 p.m. and Friday at 4 p.m.

10 Spot
Thursday at 7 p.m. and Friday at 6 p.m.

Prize-an-Hour Giveaways
Thursday, June 29 and Friday, June 30 from 11 a.m. – 4:55 p.m.
Entertainment Stage near Market Hall

Shoppers may register every hour to win prizes ranging from 0-0, starting at 11 a.m., near the Entertainment Stage. Five minutes before each hour, all entries will be collected for the next drawing. Beginning at 11 a.m., one winner will be announced at the top of each hour at the prize display area near the Entertainment Stage. See entry forms for complete rules and regulations.

Select stores will take part in celebrating the opening of Norfolk Premium Outlets with in-store events Thursday, June 29 – Sunday, July 2. Shoppers are encouraged to visit for more details.

Savvy shoppers are also encouraged to join the Simon Premium Outlets VIP Shopper Club for exclusive access to extra deals and savings. The Simon Premium Outlets VIP Shopper Club Enrollment Bar will be open Thursday – Saturday from noon – 6 p.m. near Skechers, and new VIP Shopper Club Members receive a free gift (while supplies last). Membership is free and provides access to exclusive benefits including online coupons, insider information from favorite brands, sales and event updates, special offers and more.

Norfolk Premium Outlets will host extended hours throughout the opening weekend from 10 a.m. – 10 p.m. Thursday, June 29 – Saturday, July 1 and from 10 a.m. – 9 p.m. on Sunday, July 2.

More information about Norfolk Premium Outlets
Facebook at @NorfolkPremiumOutlets, Twitter at @NorfolkPO and Instagram at @NorfolkPO. Share your favorite moments using hashtag #shopnorfolkpo.


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