Category Archives: Digital Bulletin Board

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Postcard Printing: Still Effective In The Digital Age

In the past, postcards have been used as a form of communication. Over the years, they have been developed and now forms an important part of business promotion. But despite the introduction of the Internet and the modern methods of promotion, the post cards still remains an important part of business. In fact they are able to generate better results today than they did before. How are they able to do this? Here are some of the reasons:

i. They serve as a modern form of communication. Despite being an old form of communication, the postcards are able to deliver your message openly and easily. They get your message out in the open without having to open an envelope. The message it commonly short yet clear as there is not enough room in the card for your message. Overall, the card serve as a modern way to easy to read and comprehend form of communication.

ii. They are high impact communication material. Its practically difficult to overlook a postcard. Even if they are looking through a lot of mail all promising something enticing, the post card is easy to stand out. With an eye-popping card, your message will be read by almost all your prospects or anyone who sees it.

iii. They let you save money. They are small and easy to produce so they dont practically cost a lot to create. You can even do the printing yourself with your computer and inkjet printer. This doesnt cost a lot to create.

iv. They dont take a long time to produce. It doesnt actually take so much time to design and create a marketing message with your card. You can complete the printing in a few hours and have it mailed out the same day. Its also quick to realize results, sometimes within a week of sending them.

v. They are easy. You dont actually need a special skill to produce a create postcard printing. Even if you design and print your card yourself, you dont need a special skill to do it. But remember that you cant close a sale with your card. There simply is not enough space to do that. Instead of closing a sale, simply list some of your benefits to draw attention to your card.

vi. They can easily adapt to any type of business. Whatever type of business you run, a post card can help you effectively sell your product or service. Your card can easily be adjusted to any kind of promotional activity. You can use them to promote your web site, generate sales, promote repeat sales, or even to simply share your idea.

vii. They are personal. People enjoy receiving post cards from friends and relatives. So, take advantage of it. Design your card in such a way that it feels like a message from a friend. At first glance, you card should send a friendly message to your prospects. This is not to deceive your prospects to patronize your products or services, but to get their interest and attention to read your message.

Take advantage of this marketing tool today. If you dont, youll be missing out on a competitive advantage that will bring your business to success. Create your own enticing post card today and you will be sure to experience new heights in your business.

Leah Delaney is specializing in writing articles on a printing company. Try to visit this page for more tips about cost effective postcard printing and find the best place to print postcards for successful marketing campaign.

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Digital Printing On Demand: Facts and Tips

Stop thinking and imagining! Digital online printing is here and it is the most significant technology for printed media production today. It describes the systems and equipment that produce printed sheets at one or both sides using different technologies of imaging with one or more colors. It also defines the printing-imaging processes where the film and/or plate making processes are eliminated and where printing takes part exactly after the prepress production process. Aside from high definition colors, patterns, multiple designs that can create using digital online printing, many businessmen and investors ventures in printing company business because the demand is high so as the profit.

Imagine how efficient your printed communications would be if you’d personalize each message, customize your copy, change visuals, and address each individual on a one-to-one basis. Imagine a means of communication that could print-on-demand, without cumbersome film, plates, proofs and make-ready always.

Digital Printing as of today is very essential. Before many people don’t want to have their documents printed with colors because of three main problems; first, they’re expensive. Second, many commercial printing companies accept only a small or limited amount of digital file types. Third, dealing with the printing company can be very tough especially when acquiring the right specifications for the printing job and some customers sometimes are disappointed with the result.

But as Digital Printing Technology evolves, Digital Printers become more affordable for people. Because of this many costumers chose to have their document printed digitally. As costumers increase so will the demand. As the demand for Digital Printing increases so will the number of Digital Printing Companies.

Here are the benefits of using digital printing.

• Save time. You go directly from the computer to the printed publication and print exactly the quantity you intend to use.

• Increase accuracy. You get to update documents quickly and economically every time you print.

• Customize documents. Your marketing communications go from standardized and impersonal to targeted and personal.

• Print on demand. You print what you need when you need it. Ready-made designs and lay-out are readily available.

• Distribute and print. Your documents can be printed virtually anywhere through a worldwide network of digital printers.

• Achieve high quality. The quality of digitally printed documents is defined and evaluated not only from printing but also by the overall quality of the final product’s appearance.

• Increase flexibility. You could select papers and formats that suit your applications and appeal most to your audience.

• Increase effectiveness. You’ll experience a great increase in sales and profits especially when the printing company produces new and unique printed materials.

• Realize added value. In terms of quality, convenience and overall value-added, it is a fresh and a whole new way to communicate.

Digital printing isn’t just a way to print; it’s a revolution in effective communication.

Digital Printing is not time consuming and it is also affordable. Normally, costumers would spend money and time for image setting, proof printings and etc. It shortens the process; eliminate the places where it usually comes to unwanted errors. Since with such errors means additional printing costs and time, you don’t want to end up doing what you have already done, do you?

These are the Digital Printing services that a company should have.

For more information, you can visit this page on online printing

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Out of Home Advertising with College Bookstore Digital Screens

College bookstores are a place of bustling activity throughout a school year, especially at the start of a new semester. Students continuously fill up the store looking for class books, supplies, and school apparel. If the 18-24 demographic is what you are looking to tap into, this form of digital advertising is ideal for your company.

This guaranteed traffic and audience presents a valuable alternative advertising opportunity for your brand. Statistics show that the college bookstore is considered the No. 3 place to shop among college students and 54 percent of students report making a purchase at a local college bookstore within the last 30 days.

What are the benefits of investing in digital screen advertising at a college bookstore?

One of the most important aspects of a college bookstore digital screen is that you are giving your brand the opportunity to reach a very specific type of audience in college students. The placement of these screens – right by the cash register with full audio and video – provides easily accessible advertising to a key demographic.

The content that this network broadcasts is divided into five channels: Music, Lifestyle, Entertainment, Sports, and All College. That original content – whether it is relevant news, contents or calls-to-action – is paired with broadcast advertising that is perfect for a continuous and specific audience.

Where to Find College Bookstore Digital Screen Opportunities

A company that specializes in bringing original, interesting content and relevant advertising together on 42-inch LCD screens can help your brand or product reach national exposure, and to an important demographic.

The ability to reach a large audience of people and be paired with relevant content makes digital advertising screens a highly desirable form of alternative advertising. With access to college bookstores nationwide, a broadcast network can also implement your product on demo/sampling products, static signage, new product launch, and much more.

College students are an important segment to reach when trying to promote your product. Through the use of college book store digital screen advertising, you will be assured of continuously reaching them in area of high activity. With interesting content displayed on large, clear video screens, placed in a prime location, advertising with digital screens in a college bookstore is a great way to expand your brand’s presence.

If you are looking to get involved in an out of home advertising opportunity that will continuously reach your desired audience, digital screen advertising in college bookstores around the country is the ideal fit.

Jeff R. Lamb is the president of DOmedia: an alternative media company. DOmedia specializes in connecting asset owners with buyers for all forms of alternative and out of home (OOH) advertising strategies. Learn more at www.domedia.com

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Digital and Illuminated Route Signs: Contrasting Characteristics

 

Even though digital and illuminated route signs can cross over, they aren’t necessarily the same thing. Digital Traffic Signs are traffic signs that are typically lighted with LED’s (Light Emitting Diodes) and may have a small section that shows a digital number or series of numbers and letters, such as you might see at some airports, or a digital traffic sign could be an electronic reader board with messages for oncoming motorists.
 
Illuminated traffic signs, on the other hand, may include digital traffic signs, but may simply be a sign that is lighted from below with directional lamps, giving it the appearance of being illuminated. These illuminated traffic signs typically have a sensor that flips the switch on the lights as it gets dark and then reverses the process on the illuminated traffic signs as daylight arrives in the morning.
 
If you happen to see an illuminated sign, there are lights affixed that shine onto the reflective sign surface, making the signs into illuminated traffic signs that are highly visible at night, which is a good thing, especially if you’re new to an area or passing through.
 
Digital traffic signs are a bit more different just in the sense that they employ light emitting diodes to lighten their signs up. They’re exactly like a “message center” type of sign that is programmed remotely with a new message as needed… typically something like “Road Construction starting and Never Ending…” or the like.
 
They are usually programmed from a booth and will say something like “Open” or “Close” or similar. Obviously these digital traffic signs are more expensive than your standard aluminum panel road sign, especially the message center style of signage.
 
The standards for reflective road signs are set nationally by the US Department of Transportation (USDOT), or by local states conforming to the USDOT’s Manual on Uniform Traffic Control Devices (MUTCD). This manual gives all the regulations for various aluminum traffic signs, but doesn’t offer regulations regarding both digital traffic signs and illuminated traffic signs. However, any street signage used on an interstate or state highway will still need to be approved by the state DOT or USDOT.
 
There are many road sign manufacturers in the US, but only a few that manufacture the big message center LED digital traffic signs. A few more make the panel-type LED digital traffic signs. Due to the complexity of the digital traffic signs/message center signs, however, many companies can sell them as distributors.
 
One other type of internally illuminated traffic sign is used almost exclusively at airports or public transportation facilities. These are a standard ballast-driven, fluorescent bulb, internally illuminated traffic signs with a decorated polycarbonate face, one or double-faced.
 
Obviously, these internally illuminated traffic signs need to have a power source, so it’s not practical under many circumstances to use this type of sign in rural areas, plus these internally illuminated traffic signs are considerably pricier than standard aluminum traffic signs. They are also custom illuminated traffic signs and are not covered in the MUTCD, but are typically regulated by local authorities. There are many companies that manufacture these types of internally illuminated traffic signs, but all of them still need to be approved by the proper certifying authority.
 

If you are interested to get to know more about street signage, check out Aluminum Traffic Signs. In addition, you might also want to read a lot of graphic printing articles on Graphic Prints.

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Digital Poster Used In Business Reception Locations

When ever architect designs an office block or company head office, the most important thing they want to do from the very beginning is to make a good impression, this can run from the sociable receptionist and now digital menu boards are being used.

In this digital age, a digital poster can be used as “an all day merchant”, the ads that is uploaded can consist of information on the corporation, its history and its product range then when anyone from a touring sales executive to a potential client is waiting in the greeting area they can see what your company are all about.

These LCD advertising screens differ is size and based on your finances anything up to an 80″ LCD monitor is probable, these are an all in one solution and providing you have your media created on a PC and saved on to a memory card, the solution is ready to go as soon as you take delivery of the box, all you need to do is unpack the digital poster, pop in the storage card and plug the screen into a power socket and then run through the onscreen menu, to set it up how you want.. Using even the most fundamental of digital posters you will have features such as rolling text, displaying video, images in a slideshow presentation or PowerPoint presentation with sound.

To refresh the ads all you need to do once you have created other media is save it to a flash drive and then go to the digital poster and insert the Flash drive into the internal media player and refresh the media.

With digital signage growing in reputation most organisations are seeking at investing in some category of dynamic advertising for the future and if one company knows it’s rivals are investing in dynamic signage they make investments too as they don’t want their rivals to have an unfair benefit.

Graham is the the leading manufacturer of a range of monitor enclosure, these are supplied along with their outdoor LCD enclosure to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster.