How Indian Market Research Industry is riding the Digital Wave

Like every aspect of the business world, Internet has completely changed the research industry as well. The recurring theme when it comes to the upcoming trends in the research industry is its increasing reliance on web-based applications and resources.

The Indian market research industry is cashing in on this digital bonanza. With the increasing penetration of the internet in India, using digital tools was inevitable. In its essence, the basics of focal groups, questionnaires and observation studies remain the same. The internet has just made these easier, more accurate and efficient.

Using the social media: The social media is one of the most efficient tool for qualitative research. It is not just cost-efficient, it also allows one to run a research campaign over a long period of time. Add to this its reach and multiple platforms that are now available to a researcher. The other advantage of social media is that its ease of consumer segregation. Usually participants come with a profile, an easy access to their demographic. Some of these also allow for group formation with specific privacy rules, making research easier and more accurate.

Mobile support: The biggest story of 2015 was the use of mobile networks as a research tool. Luckily, this is still very true. With the use of mobile phones increasing day by day, mobile research is set to be the most used tactic by Indian market research industry. The spread of mobile phones in the lower-income class also gives researchers an unparalleled range in consumers.

Using online search communities: An interesting recent development in research is the emergence of online research communities. Researchers can customise their access with closed groups, invite-only participants, live chats and bulletin boards. Since the respondents volunteer to be part of the survey, they are quick to answer and usually accurate. It also boosts connectivity between a brand and the consumers.

Focusing on the consumer: A welcome byproduct of digital access is the focus it has brought on the end-user. Today the consumer is an integral part of the process. Researchers have also gained access to consumers who were previously harder to reach. Surveys are more interactive with often on-the-spot improvisations. Easier trial runs, surveys, geo-location targeting, live chats etc has also ensured that the consumer is considered at every step.

Efficient service: Like its effect elsewhere the internet has also brought in remarkable efficiency in the research is conducted and carried out. Not only does it take less time, online research also costs a fraction of traditional methods. Results are delivered quickly and are usually accurate. The huge amount of data has also forced the Indian market research industry to come up with new tools and ways to cope.

Mohit Rao, an writer embracing several accolades is known for his work in Marketing Research field. He has published well researched content on Indian Market Research Industry.

A precise voice recorder for perfect usage

Online voice recorder is basically a web voice recording application for the website. It is a very effective technology which can help you to record all your messages online just with the help of a browser and the website. Meanwhile the devices have become smaller with the advent of digital voice recorder technology. Improved versions of noise reduction software have helped to improve the clarity of the sound to a great extent. But one will be amused to see the small size of the mini voice recorders and some of them have a long record time of around 298 hours.

Online voice recorder is a very effective method of adding audio of high quality to the website. Another advantage of the system is that it is very simple to install and even a fresh web designer can do it in minutes. Digital voice recorders can record voice memos to a memory chip and while functioning, it can play the memos back. A mini voice recorder, on the other hand, can save any recorded message in the form of standard sound files and the recording parameters can also be set. The recorder also has a voice activation system, which can pause the recordings quite effectively.

Online voice recorder can be added to the admin area of the website and hence the website owners can have complete control on the content. As a result of this, the website owner can record, delete or modify the content as per his or her needs. Digital voice recorders can be used frequently to record any lecture or conversation or conferences. They cannot be generally used for recording of music because the sampling rate is much lower than is required for quality musical purpose. Mini voice recorder can act as a flash disc and it can help to store and transfer any data in it.

There are many features of an online voice recorder, which includes audio email, audio bulletin boards, audio announcements, audio support tickets, talking sites and many more. The recording time of the digital voice recorders on the other hand, can differ according to the quality setting of the device. If the quality setting is high, you can get a clearer recording. As mini voice recorders have a pause system, it can get a more effective recording time. Thus when downloading the recordings to a computer, one can even restore the pause length or delete it according to the setting.

Online voice recorders are mainly used in real estate, jewelry and gaming related websites. In a jewelry website, one can give a detail audio description of the item. Similarly, in a gaming website, players can send voice messages to each one of them during the play. As far as digital voice recorders are concerned, one can get more usage if the product has got PC connectivity. Mini voice recorders can help you to do preset recordings as it has got a calendar and clock. The device also functions in a wide range of temperature.

Are you searching for best digital voice recorder? Visit http://www.onlinevoicerecorders.co.uk today for more information!

Star Gazing

One of my favorite places to shop in town reserves a parking space closest to the door for its employee of the month.

That retailer, like many businesses, knows the importance of small, regular gestures that publicly recognize employees. Such kudos build employee loyalty, inspire excellence and motivate workers to perform at a high level month after month.

A recent article by Charles Christian entitled “Motivate With An Employee Incentive Program,” summed up the value of such efforts. “Employee recognition programs go a long way to creating a happy and productive work environment. They create an environment that fosters the development of both individuals and the company in a way that is mutually beneficial,” it said.

While a choice parking space may seem somewhat unconventional, especially measured against other more traditional approaches like financial rewards, trips, and other tangibles, it does provide a concrete illustration of what makes employee recognition and rewards so powerful: namely, they’re public.

Writing in the Portland Business Journal, author and president of San Diego-based Nelson Motivation Bob Nelson advised employers to: “Present rewards in a public forum. Rewards are not meant to be presented in the privacy of an employee’s office. Schedule a special meeting for the occasion, and don’t camouflage the rewards. They must stand out and be highlighted; don’t squeeze praise among a dozen other topics of conversation.”

Traditionally, company newsletters and paper notices posted on bulletin boards have provided a degree of public awareness about employees who’ve achieved excellence. However, some employers are using a far higher-profile means to recognize company stars publicly.

Honoring employees on an in-house digital signage system elevates the visibility and effectiveness of employee programs. If executed properly, the digital sign-based recognition can enlist some of the intangible power and attraction broadcast television often imparts to an event or person.

What makes digital signage so well suited for employee recognition is the fact that by its very nature it is public. Scattered strategically around a corporation — in the lobby, the cafeteria, the corporate recreation center or on the factory floor– digital signs sew a thread of community awareness throughout an organization, uniting it in its endeavors and providing a public forum to recognize employees.

Recognizing employees on a digital signage network can be as simple as displaying a picture and text or as sophisticated as a video of the recognition ceremony complete with a few words from the award presenter and the recipient.

Equally important is the fact that digital signage taps into our culture’s obsession with and attraction to television. The very fact that the employee is recognized publicly on large plasma or LCD screens throughout the company carries a bit of the status the public ascribes to being on television. Thus, in the minds of those who are honored the perceived value of the public recognition on a corporate digital signage network is likely to be higher than similar recognition in a company newsletter or notice posted on a bulletin board.

To be sure, corporate managers are unlikely to decide to install a digital signage network solely to recognize outstanding employees. However, for those companies with digital signs, publicly recognizing the achievements of employees in living color for everyone to see makes good sense.

Doing so can amplify employee recognition programs intended to validate the contribution of an employee or group of workers in an organization. That in turn can motivate workers to turn in stellar performances, which is a critical ingredient to the success of any enterprise.

David Little is a digital signage authority with 20 years of experience helping professionals use technology to expand their marketing messages with alternative media . Visit http://www.keywesttechnology.com and find how you can expand your marketing horizons.

The Progression Of The Business Bulletin Board

As the world progress and more technological advancements happening around the world, the business bulletin board still remains an indispensable and valuable tool in communication. Even phone, facsimiles, the Internet and email can not compare to what a regular bulletin board can do in learning and office communication.

Many kinds of bulletin boards are offered in the market in your locality or in the web. Some types are intended for ordinary common meeting places, some can be placed in receiving areas or in showrooms. Normally, a bulletin board is composed of a fiberboard and framed in both aluminum or oak or plastic and supported by a cork board. You can choose whatever size you want. You can also customize the some of the boards to fit according to your needs. Some other types of bulletin boards are manufactured from pressed foam or colored cork and a quantity of are non-magnetic made from fabric. Those mentioned types of boards are suitable in presentation rooms where in you can utilize them while presenting in an effective manner.

To make bulletin boards even more durable, they are suited with woven fabrics. This makes it fashionable and can blend with the elegant decorations of a room. Colored corks from burgundy to blue and embossed foam boards will endure the wear and tear of time because it can heal itself with resistance to fade. Magnetic fabric bulletin boards are now getting the hype because of its dual purpose. The fabric part can used to post messages by push pins while the magnetic surface holds papers which prevent them from being crumpled. This kind of board is so stylish that it is good for executive floors and meeting areas.

Even the normal white ceramic board doesn’t let itself be left out in this digital world. The bulletin board has been upgraded to multifunction LCD bulletin board. Working under the Linux system, this board can display digital formats such as JPEG, MPEG and flash in 1080p full high definition. It can also play MP3. It comes with USB2.0 ports so it does not need a computer to run and it has a built-in CF card for easy data storage. Slim and easy to install, this modern bulletin board will definitely be the eye candy of any conference or meeting. Electronic bulletin boards are now a status symbol for brilliant sophisticated companies.

The computer based Bulletin Board system runs on software which uses a terminal program to connect logged in users to other bulletin boards and exchange messages, upload or download software and data. This is done through electronic mail and public message boards. The bulletin board system works much the same way as its physical counterpart which is used to stick messages and information and that is where it has gained its name from. The bulletin board system also functions as chat rooms and has gained lot of prominence in recent years. Initially a bulletin board system was run as a hobby by many internet operators and was free of charge. Some bulletin board systems had subscription charges for accessing and these were primarily used by the business world to support and understand their customers. There are BBSs on the net that allows online games too wherein users can compete with each other. The bulletin board system did not take off much as expected but is quite popular amongst the Taiwanese who still use it to post messages.

The bulletin board system further progressed to form internet forums and blogs which are now a craze amongst internet users. Irrespective of the medium used a business bulletin board is vital and easy way of informing everyone about news, views, opinions and information. .

Learn how a bulletin board helps establish workflow from the office to the classroom. bulletin board facilitate demonstrations with ease. Find a bulletin board system that meets your needs. A bulletin board can be your ideal visual tool.

How to benefit from the digital signage

The digital signage is about the digital displays which are used to persuade and to inform. It is popping in all over the places around the world. The transit systems and the retailers may use the digital signage since they are becoming common each day and everyday more corporation, government institutions and campuses are using such method in order to benefit from this affordable technology.
The led screen and the digital software may be used for the wide range of the application and can be put in different places like the meeting rooms, manufacturing floors, elevator banks, call centers, break rooms, cafeteria, student lounges and lobby receptions. The signage dubai is not just about the digital screen since anything that has a screen can be used to convey the message like the smartphone, RSS readers and desktop.
The companies do use the digital signage in order to welcome the visitors, to show the meeting schedules and to let the employees know what it is available to be given for lunch. The students can be reminded when the registration is going to end and the direction of how they can find their way around the campus. As the time passes, digital signage dubai may show different message like traffics and weather so that the people may plan their travels. There is nothing that cannot be created on the digital signage unless it cannot be imagined.
The signage companies in uae is the best choice to communicate a certain message since people are used to use the computers or to watch the TV, so they are always looking on the screen in order to get the information. This is why the digital signage is becoming the first choice of many people to get into contact with large audience. It can be better compared to using the bulletin boards, printed posters and emails.
The digital signage has many benefits which are offering the information in the real time especially the breaking news. The screens show motions and they are bright. There are many things that may be put on the screen at the same time. You may change what it is found on a screen within a day and it is cheaper compared on using the big audiences. The digital for the outdoor signage is better for green reason compared to the printing. There are many reasons that are used to communicate and each one comes with its own benefits.
The sign board companies in dubai can use the sign in order to compel and this can benefit the charities drives, benefits the enrollments and students activities and organization. The signage can be used to inform which is when there is a new policy at the work, weather news, wayfinding, directories, stock prices, recognition and the rewards programs, profit sharing schemes and stock prices or internal contests. In order to include the signages may welcome individual achievements, organization, sports teams and safety benchmarks. The signage can be used to warn when there are security threats, severe weather, fire or other emergencies.

Find more information relating to digital signage, and signage companies in uae here.

Digital Signage Networks and Higher Learning

Why are digital signage networks popping up on campuses across North America? Because they are one of the few media still being heeded by people 18 to 24 years of age.

While digital signage networks are novel enough to generate “oohs” and “aahs” among audiences of all ages, it is the university and college-aged crowd that is the most responsive. Conversant with technology from a very young age, they are highly receptive to messaging delivered via digital signs. And with the potential for interactivity, digital signage networks of the future hold even more promise as the ideal medium to engage students.

Why Digital Signs Have Such Strong Appeal

Retailers have discovered the value of digital signage networks for directing very specific advertising to a narrowly defined target audience. Hence the term “narrowcasting” which refers to messaging that reaches a particular audience in a particular place, as opposed to broadcasting which reaches a broad, widely-dispersed audience through traditional media like radio and TV.

Other sectors have begun using digital signage for more than advertising. Airports use it to provide information to passengers, banks use it to occupy waiting customers and hotels and conference centers use it to help visitors find their way.

All of these uses have met with positive response from their audiences. But the response at campuses has been even greater. As a recent guide from Digital Signage Today points out, digital signage networks are the “perfect marriage of ideal audience and ideal technology”. Today’s students welcome new technology and are keen to be the first adapters of new gadgets and gizmos. Knowing this, many university administrators have turned to digital signage networks to communicate with this iPod-wearing, Facebook-using, cellphone-and-Blackberry-addicted generation.

On-Campus Uses of Digital Signage Networks

How are digital signs being used in colleges and universities (and even some high schools)? Administrators use the signs to post important announcements and emergency information. Various departments use digital signs in their buildings to communicate messaging relevant to their students. Student councils, sports teams and clubs post information about upcoming events.

Digital signs have become virtual bulletin boards, placed at strategic locations -like libraries, student centers, bookstores and cafeterias – where they can reach the most students. Using RSS feeds, schools can provide up-to-the-minute, current and relevant information to their students much more quickly and efficiently than they could with the corkboards and paper messages of old.

Some universities sell advertising space on their digital signs to generate revenue. Knowing their media-savvy audience, most incorporate marketing and promotional material in small doses and are sure to display it alongside informational messaging so students do not come to view the signs as just another advertising platform.

The Future

What’s next for on-campus digital signage networks? Interactivity using wireless technologies like Bluetooth or SMS. In its guide on education and digital signage, Digital Signage Today discusses East Carolina University which is set to allow students to vote or respond to polls posted on digital signs using their cell phones. This is just one application of interactivity, but the potential for more is there.

Is this function useful? Maybe. Necessary? Probably not. Cool? Definitely. And it is this last trait that will keep students interested and engaged in digital signage networks while they are on campus and after they leave to join the workforce.

For more information on digital signage, contact a narrowcasting expert at http://www.ek3.com/digital-merchandising-products/digital-signage.htm