Even Wendy's says 'content is king' for digital signage

Even Wendy's says 'content is king' for digital signage
Digital signage screens are exciting to have in a restaurant, but if they lack content that is fresh and relevant, even the largest digital signs and menu boards will fail to attract and engage customers, Nick DeCarlo, director of restaurant solutions …
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Wavetec launches digital signage player upgrade
Digital signage provider Wavetec has announced the launch of the second generation of its Donatello digital signage player. Wavetec designed the player with a new chipset to enable 4K content, according to the press release. The player is designed with …
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Store review: Sobeys Urban Fresh, Toronto
This includes an extensive range of prepared meals, pizzas sandwiches and hot and cold food bars. Shoppers can also opt for sushi, udon, ramen and rice bowls prepared fresh on-site. The use of digital display screens and menu boards also helps to being …
Read more on IGD Retail Analysis

Menuat Selected As The Digital Menu Board Provider For Daily's Dash Fast

Menuat Selected As The Digital Menu Board Provider For Daily's Dash Fast
Trey Byrd, Director of Marketing, noted, “The digital functionality and visual appeal of the menu boards will help Daily's Dash stand out within a store that already has so much to offer. We look forward to rolling it out to all of our stores.” Menuat …
Read more on PR Web (press release)

Keys to dayparting and digital signage
Dayparting is as old as radio and as modern as social media — and it's a key to effective digital signage as well. Whether you're scheduling radio ads for "morning drive time," time-sensitive Facebook posts or breakfast menus on digital menu boards, …
Read more on Digital Signage Today (blog)

Lettering Signage is the Perfect Choice for Businesses
Another reason lettering signage is the perfect choice for businesses is because it is economical. Even small businesses that cannot afford a big marketing budget can market their wares with a digital menu board or lettering signage that can be …
Read more on Bdaily

7 steps to digital signage success

7 steps to digital signage success
Digital Signage users know that the implementation process can be long and tedious — or even worse, like something akin to a moving target that is as elusive as shooting clouds in the sky! It's time to understand why this is often the case and what …
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Is content still king?
The statistics behind experience-enhancing content are driving the implementation of digital signage, with 63 percent of people reporting that digital signage catches their attention and if given a choice, 42 percent would prefer to shop at stores …
Read more on Digital Signage Today (blog)

4 big ideas from Day Two at DSE16
Day Two at the annual Digital Signage Expo in Las Vegas is always a race against time. It's the last day of the exhibition hall show, and everything you didn't see, everyone you didn't talk to, has to be hit by closing time. And you'd better not wait …
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Device Cleaning Wipe (100 Wipes)

Device Cleaning Wipe (100 Wipes)

Device Cleaning Wipe (100 Wipes)

  • Use these wipes daily in areas like touch screens that are prone to exposure to grease, food particles and grime.
  • Use these wipes to clean when your device is noticeably dirty or at least 2-3 times per week. Clean more frequently after periods of high usage.
  • Contains EnVanish which effectively breaks down paper flash and thermal paper residue
  • Use these wipes on heavy duty screeens and outter device casings
  • EnVanish evoparates quickly so that paper rolls can be loaded immediately after cleaning; leaves no residue

This Device Cleaning Wipe is designed to remove grease and grime from a wide range of devices that are susceptible to environmental contaminates (such as Registers, Drive Thru Headsets, Drive Thru Coin Dispensers, Digital Menu Boards, Digital Photo Screens, and Outer Device Casings). These wipes are saturated with EnVanishTM Device Cleaner and take the guess work out of which item is safe for your device exteriors. These wipes will not scratch or leave residue.

List Price: $ 25.99

Price:

Signera introduces its new Signera Solo Stick

Signera introduces its new Signera Solo Stick. The stick provides a full computer in a compact size. The Solo will also allow customers to utilize Signera’s existing easy-to-use interface in a single module application. The stick is built on Intel’s tried-and-true hardware. Although small factor, the stick has shown to be a contender to larger systems in agility and ability. The Solo Stick also provides a complete solid-state application, meaning no moving parts, meaning low risk of failure even after

Signera's New Solo Stick

Signera’s New Solo Stick

years in the field. Also since the Solo Stick can run on USB power, it can be installed virtually anywhere or behind anything. Signera took it a step further by removing Windows from the stick and loading a proprietary customized version of Ubuntu Linux to provide a more stable and efficient environment. And since the Stick is 100% managed from the cloud, there is no hard or confusing setup (and no, you don’t need to learn Linux). If you have Wired internet, you literally do no setup on the stick. If you have Wireless, you’ll simply hook a keyboard/mouse to the stick and click the “Setup Wireless” option when the stick boots up.

Signera has already sold out their first run of these sticks. They seem to be flying off the shelves. Signera contacted us to let us know their next stock has just arrived, so they have close to 100 more ready to go. We were able to get our hands on a production version and the stick took everything we threw at it, even video! I think this will change where digital signage is installed, and where it can be used. Opening the door to applications unheard of in the digital signage space until now.

A major digital signage hardware provider [name withheld] announced their version of a Stick Digital Signage Player at the Intel booth at the Digital Signage Expo 2016 (DSE 2016) show this year. But it looks like Signera has beat everyone, including them, to market. Since [name withheld] is the leading provider of hardware to digital signage companies, it’ll be interesting to see how this affects the industry. Signera is the leader to market with a new technology yet again. Signera was also the leader to market back in 2007 when they released their multiple-module SaaS system. The first digital signage software to offer multiple zones or modules on a single-screen powered by a single player.

Signera can offer a free one-on-one demonstration of their system and can answer any questions about the Solo Stick (or their other products) when filling out this form.

Full Disclosure: Signera is one of Digital Signage Report’s advertisers, and provided us with a demo Solo Stick to review for this article.

5 Major Benefits of Digital Menu Boards

Growth of Digital Signage has led to a lot of changes in the field of display advertising. Adoption of digital signage menu boards by various restaurants, malls, cafes in place of traditional menu boards have taken place. This has occurred due to various benefits that one can derive from a digital menu board in comparison to a traditional menu board. 5 major benefits of using a digital menu board are:

1. Digital Menu Boards can be updated easily:
Digital Menu Boards have made the tedious manual work easy. One can update the menu board with the help of software and design and can provide the necessary information they need their customers to know. Adding items in the menu or changing the price of the items is hassle free and just few clicks away.

2. Helps in up selling:
One of the core benefit of having a digital menu board is the quality of display. Images are much clearer and attractive than the usual static image and one gets easily tempted to try what’s on the menu. Apart from that, digital menu boards also display various combos and complementary products so the hassle of deciding what else to have vanishes away. This helps in increasing sales and also helps in maintaining a good brand reputation.

3. Benefit of flexibility:
Now, with help of digital menu board one can change the time, date, menu automatically based on the situation whenever there is a need for it. A restaurant can target a specific type of target audience based on the time and day and this can help in demographic classification of your customers. Makes your display process hassle free and barely consumes any time.

4. Enhances customer service and Reduces waiting time:
Added benefit of digital menu board just like an interactive touch screen kiosk is that it can be modified into an entertaining feature by adding fun facts, quizzes and a lot more to entertain the customers and it also helps in reducing the perceived waiting time. This helps in enhancing the customers experience by keeping them well informed and entertained.

5. Helps in maintaining brand consistency:
It is possible that en employee may forget or neglect updating the menu board of your restaurant. But with help of digital menu boards, you can be sure that your menu boards are well updated at all the locations and are consistent with each other.

Raza Khan is the author of this article on Digital Menu Boards .