Tag Archives: Advertising

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Electronic Sign Advertising – Do You Need an Electronic Message Center?

Drive through any major business district or along a freeway or other major thoroughfare, and you’ll see a wide variety of electronic sign advertising. The bright colors and moving images or scrolling text of these digital signage systems call attention to many different types of businesses or organizations.

What about your own business? Do you need an electronic message center to catch the attention of passersby and potential customers?

There are many options to choose from. Whether you opt for a scrolling text message or a full-motion video, there are animated LED or LCD signs available to fit just about any need or location. Electronic message centers are truly effective attention-getters.

Studies have shown that people are more likely to remember a colorful animated sign than a static billboard. This translates into increased traffic and increased sales. Also, because the electronic sign’s message can be easily changed, passersby won’t get tired or bored with seeing the same message over and over and eventually begin to ignore it. The message will always be new, and an engaging display that changes frequently is more likely to catch the eye than a non-mobile sign. A sign that changes periodically or cycles through a series of messages provides a fresh visual presentation at each change, making it more memorable than one that remains the same.

It’s been said that the moving images or scrolling text of electronic sign advertising can be distracting to automobile drivers passing by. However, research has shown that this has not been the case.

Here are some important things to keep in mind when considering installing an electronic signage system: There are some states that prohibit the use of animated billboards. Some limit the timing of these signs. Plus, a lot of states have banned the use of any flashing red lights on electronic message boards because they are deemed too distracting. So, if you are considering the purchase and installation of digital signage, do your homework first — check to see what your state will allow and will not allow.

Also, different states have different requirements regarding such things as sign size, materials, illumination, placement and installation. Cities, too, may have sign restrictions that you must take into consideration. You should also check out any local or state zoning laws before making your final choice of signage system.

It’s true that costs are higher for electronic message boards than for standard billboards. On the other hand, improved technologies are continually bringing those costs down and making this type of sign more affordable than ever. Also, a more noticeable sign is more likely to bring in more business, which in turn results in increased sales of your products or services.

Whether your company is located along a freeway or other major roadway, electronic sign advertising can set your business apart from all the others. So, do you need an electronic message center to increase your sales potential? Check into the options available today.

The author of this article has vast experience in advertising with signs. The articles written by the author are great resources for those who are looking for custom sign designs. Nothing can replace the custom sign designs in effective advertising. The author knows all about sign manufacturing Colorado as well.
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Signera introduces its new Signera Solo Stick

Signera introduces its new Signera Solo Stick. The stick provides a full computer in a compact size. The Solo will also allow customers to utilize Signera’s existing easy-to-use interface in a single module application. The stick is built on Intel’s tried-and-true hardware. Although small factor, the stick has shown to be a contender to larger systems in agility and ability. The Solo Stick also provides a complete solid-state application, meaning no moving parts, meaning low risk of failure even after

Signera's New Solo Stick

Signera’s New Solo Stick

years in the field. Also since the Solo Stick can run on USB power, it can be installed virtually anywhere or behind anything. Signera took it a step further by removing Windows from the stick and loading a proprietary customized version of Ubuntu Linux to provide a more stable and efficient environment. And since the Stick is 100% managed from the cloud, there is no hard or confusing setup (and no, you don’t need to learn Linux). If you have Wired internet, you literally do no setup on the stick. If you have Wireless, you’ll simply hook a keyboard/mouse to the stick and click the “Setup Wireless” option when the stick boots up.

Signera has already sold out their first run of these sticks. They seem to be flying off the shelves. Signera contacted us to let us know their next stock has just arrived, so they have close to 100 more ready to go. We were able to get our hands on a production version and the stick took everything we threw at it, even video! I think this will change where digital signage is installed, and where it can be used. Opening the door to applications unheard of in the digital signage space until now.

A major digital signage hardware provider [name withheld] announced their version of a Stick Digital Signage Player at the Intel booth at the Digital Signage Expo 2016 (DSE 2016) show this year. But it looks like Signera has beat everyone, including them, to market. Since [name withheld] is the leading provider of hardware to digital signage companies, it’ll be interesting to see how this affects the industry. Signera is the leader to market with a new technology yet again. Signera was also the leader to market back in 2007 when they released their multiple-module SaaS system. The first digital signage software to offer multiple zones or modules on a single-screen powered by a single player.

Signera can offer a free one-on-one demonstration of their system and can answer any questions about the Solo Stick (or their other products) when filling out this form.

Full Disclosure: Signera is one of Digital Signage Report’s advertisers, and provided us with a demo Solo Stick to review for this article.

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Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business (NAB Executive Technology Briefings)

Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business (NAB Executive Technology Briefings)

Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business (NAB Executive Technology Briefings)

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, an

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Origins Advertising Pvt. Ltd. Partners With and Converts to BroadSign International, LLC in India


An Origins large-format LED display illuminates the golf course.



Lucknow, India. July 16, 2015. (PRWEB)
July 16, 2015

India-based digital signage network operator, Origins Advertising Pvt. Ltd., has announced its partnership with and conversion to BroadSign International, LLC’s automated software platform.

Several integration projects in venues such as shopping malls, high street retail stores and major government offices are underway, along with the switch of 14 large-format LED displays in transit, golf clubs and other prominent locations. The network expects to expand to a minimum of 50 large-format digital billboards and over 1,000 smaller-scale screens in upcoming years.

“BroadSign came highly recommended at Digital Signage Expo,” said Rajneesh Rawat, Co-founder and Managing Director at Origins. “Its campaign-based platform allows us to efficiently and reliably provide our services to a growing number of customers, securing a big competitive advantage in this market.”

Origins is the first and only network operator in North India’s large-format DOOH sector, managing LED screens from 450 to 800 square feet. Indoor network displays begin at 55 inches. All screens feature ad-based content that is innovative, dynamic and responsive to real-time triggers. A typical slot lasts 30 seconds.

In total, Origins-managed displays reach an audience of 25 million and run ads by customers like Toyota, Godrej Group, the government and retail clients.

“Origins is known as a quality integrator within digital out-of-home and other media channels,” said Skip Beloff, Vice President of Sales at BroadSign. “We are pleased that such an organization is incorporating and promoting our technology in its solution to facilitate growth and advancement in the Indian DOOH industry.”

Learn more about BroadSign’s international digital signage software offering by signing up for a free trial.

About BroadSign

BroadSign International, LLC is the first global provider of cloud-based digital signage software. Its award-winning, automated approach to content management is mature, reliable and robust, and gives digital out-of-home networks an unlimited capacity for growth without adding personnel. BroadSign’s sophisticated platform and cost-effective line of smart players, BroadSign Xpress and BroadSign Xpress Pro, decrease the cost of network deployment.

BroadSign’s constant growth, extensive customer base and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about BroadSign, visit http://broadsign.com.

About Origins

Origins Advertising Pvt. Ltd. Is a leading agency in North India with over 100 employees across six offices and more than 600 million rupees in billing. Origins has built a reputation of being not just the biggest but the best full-service, comprehensive advertising solutions agency with a strong foothold and successful projects across the domains of Digital, Print, Indoor and Outdoor Advertising, Events, Radio and other services. http://www.origins.co.in







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Digital Signage Player, Software and Templates for displaying Menu Boards, Advertising, Schedules, Events, Product Promotion and Live Weather on any LED, LCD or Plasma HD TV

Digital Signage Player, Software and Templates for displaying Menu Boards, Advertising, Schedules, Events, Product Promotion and Live Weather on any LED, LCD or Plasma HD TV

Digital Signage Player, Software and Templates for displaying Menu Boards, Advertising, Schedules, Events, Product Promotion and Live Weather on any LED, LCD or Plasma HD TV

  • 1,000+ Customizable Templates for Digital Menu Boards, Product Promotion, Events and Schedules, Slideshows and LIVE Weather (Current Conditions, Short Term and Weekly Forecast)
  • Remotely Manage TV Screen Content using any device (PC, Tablet or Phone) with any operating system (Windows, Mac, Android)
  • No Monthly / Annual Fees – Display Templates, Weather, Images, Video, Web sites and Scrolling Banner (Custom Messages and RSS Feeds)
  • The Media Player is easy to setup and can be operational within minutes
  • Runs Full Auto – Displays stored content, even if internet connection drops off

Remote Management Manage content, playlist and screen settings remotely through www.doPublicity.com, using any device (PC, Tablet or Phone) with any system (Windows, Mac, Android). – Add / Edit / Delete content – Check screen update status – View content display proof of play 1,000+ Customizable Templates Create content from a selection of 1,000+ Customizable Templates, by personalizing with your pictures and text. Templates available for: – Digital Menu Boards – Product Promotion – Events and S

List Price: $ 399.00

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Digital Poster Advertising – The Perfect Advertising Medium For the Small Business

We have all heard about Out Of Home (OOH) advertising and Digital Out Of Home advertising (DOOH), however there is a small but growing group of forward thinking business people who are utilising digital advertising to get their shop or store noticed.

These business people are using digital posters, these are a scaled down version of an outdoor digital sign with one exception, that they are housed indoors as they do not have the necessary protection to work efficiently outdoors.

What is a digital poster? They are an intelligent, third generation photo frame, just like a digital photo frame they have an LCD display, up to 19 inches wide by 25 inches high and they show the images in a slide show format, now here is the were a digital poster is different to a photo frame.

The digital poster comes with some software so you can drag and drop your images onto the memory card then set the rotation time, so that the images rotate in sequence, as you require. Then you have to insert the media card into the player, once secured into position, the digital poster is now ready to hang in your store window or on the wall.

Digital posters can also accept MPEG video files, so you can create a video and zone the screen and have separate images in each zone, while running video, the only thing you can not do is add RSS feeds, this is due to no Internet connection on the poster.

Now what makes them a perfect medium to get additional business, this is your opportunity to up sell your in-store merchandise and get a fast return on your investment, as you create the media content, so there are no additional costs and only a small investment in terms of money and time to get the digital sign configured and working.

Dave is a technical author in the field on digital signage, having supplied top tier signage integrators with indoor digital posters, he is also the owner of the only European specialist manufacturer of LCD enclosures, that protect to IP65 and NEMA X4 as well as offering vandal proof protection.

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The Power Of Digital World In Advertising

We live in a digital world. Everything around us from electronic gadgets to communication devices uses digital technologies to function. With more and more technology advances being made in the digital world, advertising and marketing solutions have come a long way. Digital display systems have now become by far the most preferred way to advertising for small medium and large corporations across the world.  

Digital Display: The uses of digital displays not only provide an eye catching advertising opportunity but an interactive display board adds a punch to the whole campaign. Digital displays boards are now used for effective advertising and communication with the customers that help not only in promotional activity but also play a major role in brand building exercise that is far more effective than any other advertising medium or displays. Just like other advertising and display banners digital displays are also available in different shape and sizes. You can fit your display in any corner as per your need. So it us the most eye catching promotional strategy for now a days. 

Digital Signage: The trend of Digital signage advertising has picked up like no other marketing trend in recent history. Simply speaking digital signage is a platform for electronic displays. It has just changed the mind set and view of thanking of all marketers about marketing and advertising. The advantages of an effective digital display is that it bring to the table the power of broadcasting dynamic content like messages, brand punch lines and videos. Signages are the most cost effective way for advertising dynamic content compared to broadcasting ads on television or the Internet. You will also have the comfort of updating the signage day by day yourself as it is so easy to upload a file in computer software or program.

Digital signage advertising: There are number of options while choosing the best digital signage advertising options for a particular brand or company. Depending on individual goal of advertising or brand promotion various advertising options like billboards, LED displays, video walls and interactive Systems can be used to broadcast digital graphics in a dynamic form to the public at large. It also lot depends on your product or service. No matters what you are offering but there are some products that can be easily promoted and more importantly get noticed via LED Displays or where else some other services can do well on video walls. The main target of all this stuff is the brand promotion and there is no doubt in it that none other displays can do better than Digital Signage Advertising products.

Digital Signs: Digital signs are widely used these days in most stores, office buildings, hospitals, airports and other public and private venues. Not only can Digital signs be updated by a remote control system, digital signs do not use any paper or paint and hence are more environmental friendly than traditional signs. Hence it can be the most effective display system in shopping malls and other public places. It is now available in different size, shape and patters. It can display things brighter in less energy so it is one of the most cost effective as well eco-friendly display because there is no use of paper or paint in it.

Easy display is leading manufacturer and exporters of Magazine stands and Displays.

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Out of Home Advertising with College Bookstore Digital Screens

College bookstores are a place of bustling activity throughout a school year, especially at the start of a new semester. Students continuously fill up the store looking for class books, supplies, and school apparel. If the 18-24 demographic is what you are looking to tap into, this form of digital advertising is ideal for your company.

This guaranteed traffic and audience presents a valuable alternative advertising opportunity for your brand. Statistics show that the college bookstore is considered the No. 3 place to shop among college students and 54 percent of students report making a purchase at a local college bookstore within the last 30 days.

What are the benefits of investing in digital screen advertising at a college bookstore?

One of the most important aspects of a college bookstore digital screen is that you are giving your brand the opportunity to reach a very specific type of audience in college students. The placement of these screens – right by the cash register with full audio and video – provides easily accessible advertising to a key demographic.

The content that this network broadcasts is divided into five channels: Music, Lifestyle, Entertainment, Sports, and All College. That original content – whether it is relevant news, contents or calls-to-action – is paired with broadcast advertising that is perfect for a continuous and specific audience.

Where to Find College Bookstore Digital Screen Opportunities

A company that specializes in bringing original, interesting content and relevant advertising together on 42-inch LCD screens can help your brand or product reach national exposure, and to an important demographic.

The ability to reach a large audience of people and be paired with relevant content makes digital advertising screens a highly desirable form of alternative advertising. With access to college bookstores nationwide, a broadcast network can also implement your product on demo/sampling products, static signage, new product launch, and much more.

College students are an important segment to reach when trying to promote your product. Through the use of college book store digital screen advertising, you will be assured of continuously reaching them in area of high activity. With interesting content displayed on large, clear video screens, placed in a prime location, advertising with digital screens in a college bookstore is a great way to expand your brand’s presence.

If you are looking to get involved in an out of home advertising opportunity that will continuously reach your desired audience, digital screen advertising in college bookstores around the country is the ideal fit.

Jeff R. Lamb is the president of DOmedia: an alternative media company. DOmedia specializes in connecting asset owners with buyers for all forms of alternative and out of home (OOH) advertising strategies. Learn more at www.domedia.com