Tag Archives: Advertising

Posted on by

Cannes Lions: will advertising ever again be about the people it serves?

Cannes Lions: will advertising ever again be about the people it serves?
My hunch is that over the next five to 10 years elements of craft, care, co-creation and community will put people back into the advertising picture, and advertising will regain some humanity. Perhaps a small but significant sign of that from this year …
Read more on The Guardian

Facebook Tests Auto-Filling Marketing Forms With People's Profile Info
Facebook is starting to test a new mobile ad format called "lead ads" that marketers can use to ask people to sign up for email newsletters or a request a call for a price estimate. Facebook began testing these new ads in February and is running them …
Read more on AdAge.com

Programmatic accounts for two thirds of mobile ad sales, says IAB
Indeed, nearly one fifth (18 per cent) of video ads are now traded programmatically. “Programmatic's role in digital ad buying has grown from virtually zero to nearly half of all transactions in just five years,” says Tim Elkington, chief strategy …
Read more on The Drum

Posted on by

UMix Media Releases New App for In Store Advertising Messages

Allentown, PA (PRWEB) April 09, 2015

UMix Media today announced the official release of their app for Apple and Android. UMix Media serves retailers, restaurants, hotels and other businesses with web-based music and digital signage. The UMix Media system has always enabled an easy web upload of MP3’s for in store advertising announcements. The new app extends that capability to UMix customer’s Apple and Android devices, making the process even faster and easier.

A typical example involves a retail executive using the smartphone app to record a brief promotional message. The app then automatically loads the message directly to their subscriber account. They can schedule that message to play across their store’s audio systems for a predefined term and interval (e.g. – 9 AM to 9 PM every 30 minutes for one week). It’s the same easy process for a single store or a large chain.

“In-store audio advertising increases sales of those items, and the app makes it even easier and faster for our customers to capitalize on that opportunity,” said Franklin Tarantino, Managing Member of UMix Media.

UMix Media charges $ 19 monthly for their feature-rich business music service or digital signage, and an additional $ 5 monthly for the promotional messaging capability. There is no additional charge to use the UMix app.

Tarantino added, “UMix delivers value through customer control, speed, quality and reliability – at a terrific price, and the app fortifies that value.”

UMix Media is a web-based supplier of music, messages and digital signage with headquarters in Allentown, PA. They serve customers across the U.S. and internationally.

Their website is at http://www.umixmedia.com







Posted on by

Sitour USA Takes Outdoor Ski Advertising Digital With First Wireless Electronic Message Centers

KINGSTON, NY (PRWEB) October 23, 2006

Sitour ( http://www.sitourusa.com ), the world leader in advertising and promotions ski, today introduced North America’s first wireless email message industry centers for ski resorts. This new media vehicle allows advertisers to reach the snow sports consumers with personalized real-time messages.


With the new message centers, advertisers can customize and deliver messages with greater frequency to customers waiting in lift lines and basic areas by sponsoring reports that can be instantly updated by ski on trails, traffic, weather, safety, and special events and provide other timely information.


Making his debut in the 2006-07 ski season in the stations nationwide, this large screen color signs that work with calendar software connected to the Internet can display text messages, and logos LED video animation, and are easily seen in direct sunlight and at great distances.


The first advertisers for the centers include Slim Jim, Mini Babybel cheese Bel Group and General Motors ConAngra Snack Foods of the Chevrolet division, with others in the negotiations.


“The message centers do day to communicate to customers or dry erase blackboards to lift a thing of the past,” said Monte Rios, president and CEO of Sitour USA. “This creates enormous opportunities for national and local advertisers as well to really reach the attractive demographics of skiers and snowboarders, who are rich, educated, active, health conscious and committed to the sport. “


The new signs will be installed in Sitour over 80 stations across the country this year, after the successful test facilities. Wintergreen Resort in Virginia is the first US mountain install a complete system covering all areas lift lines, tubing and base.


personalized, timely, frequent announcements

Using technology similar to that employed by the New York State Lottery to update its bulletin boards, ski resort operators can update messages about impending snowstorm, updates traffic for the return trip, trail closures, missing children reports and even sports scores busy day skiing as Super Bowl Sunday that skiers do not have to leave the tracks to see what happens.


Each message center will generate 1.5 million impressions per ad / season. The messages are repeated in the waiting model-based cycles on lifting lines for multiple and lasting impressions.


individual signs in the system can be personalized with messages tailored to achieve the desired demographic; for example, placing ads geared toward parents in the children’s ski area or those for entertainment or dinner near the main lodge.


“The message centers create a highly visible and effective marketing tool to promote current and future events and other activities in the mountains,” said Anthony Lanza, Superintendent Belleayre Mountain in the region of New York Catskills. “The graphics really get the attention of our clients. Targeted impressions we receive from the wireless LED reader boards Sitour offer the best value in advertising. “


Sitour brings a long history of innovating on advertising on the snow, starting with inventing the concept track map over 40 years ago. Since then, he has introduced cards scenic trails and the first advertising packages ski resorts built in the 1980s, multi-purpose ski and snowboard shows in the 1990s and the vertical tower and announcements Wireless LED message centers in the 2000s


About Sitour USA

Sitour USA is a leader in advertising and event promotions to skiers and snowboarders, offering advertisers placements media at 215 stations in many major ski areas in North America and an international network of 900 stations in 11 countries. Sitour reached 70 percent of total market skier visits with advertisements that offer complete saturation both on the mountains and inside the resort lodges. Its customers include General Motors, Dannon, Kraft Foods and other Fortune 500 companies as well as large national and regional companies.


Editor’s Note :. Photos and media interviews are available

###

clear = “all”

Posted on by

Digital-Signage-China.com Announces Its Special Offer On Its 46-Inch Floor-Standing Digital Signage LCD Advertising Players

(PRWEB) December 10, 2014

A number sign provides a place for companies to get information to a massive number of people quickly. Today Digital-Signage-China.com, a leading provider of equipment for digital display advertising, announces special offer on its LCD digital display advertising players floor standing 46 inches.


The software and solutions this company are very flexible. It makes it simple to plan appears, create a list of programs and select channels to view. Everything can be managed as easy as 1-2-3.


“Please visit our website for more information on special offer. Be sure not to miss as the stock will not last forever. We are very pleased to introduce our promotion customers. We have many players digital advertising display in stock. Whether you are a network operator or a marketing brand, you can be more successful through advertising digital display in the information era today, “said the spokesman Digital-Signage-China.com.


As a leading provider of advertising digital signage players Digital-Signage-China.com offers the most reliable and cost effective products for its global customers. Its products consist of digital signage players, network advertising player (wall type and soil type) and BBS information distribution systems.


The spokesman added: “All the materials we use are quality A, and customers do not need to pay a lot of money to be successful in the digital display advertising. Our collections products are updated monthly, and our dedicated engineering team carefully examine our products before shipment. “


About Digital-Signage-China.com

Digital-Signage-China.com has over 8 years experience in the digital signage industry, allowing our products to display rich content faster, easier and more efficient than ever. The company specializes in the manufacture and wholesale of high-end and mid-range digital signage players, allowing many companies worldwide in all business sectors to benefit from the power of communicating digital media. For more details, please see http://www.digital-signage-china.com/?content/product/44/index.html

clear = “all”

Posted on by

Special Offer On LCD Advertising Players From Digital Signage Manufacturer Digital-Signage-China.com

(PRWEB) November 20, 2014

Digital-Signage-China.com, a distinguished electronic product manufacturer and retailer, has happily announced its special offer on all its LCD advertising players. All distributors can get a discounted price (up to 35% off). Now, thousands of high end products can be purchased at the company’s online shop.

According to the CEO, all of their brand new advertising players are made from secure materials. On the company’s website, clients can always save exorbitant amounts of money. Digital-Signage-China.com is a reliable online shop of high quality products. Because of its affordable products, more and more clients visit its website. Thousands of worldwide distributors are pleased with what they get. Now, its top experts are making every effort to develop more durable items.

The CEO says, “Our company’s LCD advertising players are made according to the international quality standards. All of them are user-friendly; they can be set up without the need for professional installers and bulky equipment. That will certainly save a lot of money for the users.”

Digital-Signage-China.com has a group of top experts and skilled workers. Thus, it can always do what customers actually want. The advertising player collection has been prepared for quite a long time before the launch. The company’s top experts have made much improvement of the designs based on customers’ feedback. All these quality products are made by experienced workers.

About Digital-Signage-China.com

Digital-Signage-China.com is a well-known digital signage technology company with the eligibility of production, installation and maintenance of digital signage products. The company has much experience in the industry, and its customers are provided with the best resources and professional tips. It aims to offer all kinds of high end digital signage products for the global market.For more information about the business and its digital players, visit http://www.digital-signage-china.com.







Posted on by

Growing Advertising Budgets Drive the Global Market for Digital Signage Systems, According to New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) November 10, 2014

Follow us on LinkedIn – Newspapers, magazines, radio, and television have been traditional means of disseminating information, and news. Technology developments over the years have helped redefine mass communication by revolutionizing the way in which organizations can relay information to large segments of population at the same time. Advanced technologies that have emerged over the years have enabled dynamic information delivery, and have accelerated the pace at which information can be delivered to target audiences. Digital signage system represents a progressive advancement that combines power of digital displays such as LCDs and LEDs with efficient content management and digital media distribution. Digital signage is a specialized form of silvercasting where digital multimedia content such as images, video, and streaming media can be displayed at public places for advertising or information purpose. Evolving since the mid-90s, digital signage systems now represent one of the most potent channels for displaying media at key public spaces such transit points, stadiums, museums, retail outlets, and hotels & restaurants, among others.

Growth and acceptance in the market is driven by the ability of digital signage to attract the right audiences. Digital signs for Digital-Out-of-Home Advertising (DOOH) especially flaunt the potential to enable advertisers to reach consumers at multiple touchpoints, context and environment thus amplifying the advertising impact. Constant bombarding of consumers with advertising media content at Point-of-Sale, Point-of-Wait, and Point-of-Transit, help target consumers with media content all through the day. Public places, such as, train stations, subways or bus stops/shelters, also prove to be typical areas where digital signage systems can be used to target the right audience. The amplification of marketing impact made possible through this medium provides a high return on investment (ROI) and thereby a business case for these systems. Digital signage systems are best suited for in-store promotion and for building brand identity.

Continued penetration of digital signage as an effective advertising platform for dynamic two-way communication, will be supported by effervescent innovations in affordable, flat-panel display panels, and development of interactive displays, augmented reality, gesture control, and built-in digital signage social network. Near-Field Communications (NFC) technology is also helping revolutionize the way audience interact with digital signage systems thereby improving their overall marketing impact. Advent of hybrid digital signage systems wherein digital signs are augmented with the interactivity of digital kiosks will further benefit market prospects in the coming years.

As stated by the new market research report on Digital Signage Systems, the United States represents the largest market worldwide. Asia-Pacific, with a CAGR of 23.9% over the analysis period, ranks as the fastest growing market led by factors such as increasing ad spending by businesses, burgeoning retail sector, and growing government budgets for improving the public communication infrastructure. Digital Signage Software represents the fastest growing product market driven by the rising prominence of analytics.

Key players covered in the report include Barco N.V., BrightSign LLC, Daktronics Inc., Dynasign, Extron Electronics, Four Winds Interactive LLC, LG Corporation, Nanonation Inc., NEC Corporation, NEXCOM International Co. Ltd., Samsung Electronics Co. Ltd., Scala Inc., Sharp Corporation, SIIG Inc., and Sony Corporation, among others.

The research report titled “Digital Signage Systems: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, South Korea and Rest of Asia-Pacific), the Middle East, and Latin America (Brazil and Rest of Latin America). Product segments analyzed in the report include Digital Signage Displays, Digital Signage Set Top Boxes & Media Players, Digital Signage Software, and Others.

For more details about this comprehensive market research report, please visit –

http://www.strategyr.com/Digital_Signage_Systems_Market_Report.asp

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.

Global Industry Analysts, Inc.

Telephone: 408-528-9966

Fax: 408-528-9977

Email: press(at)StrategyR(dot)com

Web Site: http://www.StrategyR.com/

###







Posted on by

Great Discounts On Useful LCD Advertising Players Announced By China Digital Signage Manufacturer Digital-Signage-China.com

(PRWEB) November 03, 2014

Recently, Digital-Signage-China.com, a well-known signage media player factory, has added a new selection of LCD advertising players to its product line and announced big discounts on these useful items. All distributors can get a discounted price (up to 35% off). Now, thousands of high end products can be purchased at the company’s online shop.

Digital-Signage-China.com is a reliable online shop of high quality products. Because of its affordable products, more and more clients visit its website. Thousands of worldwide distributors are pleased with what they get. Now, its top experts are making every effort to develop more durable items.

According to the CEO, the company’s LCD advertising players are made according to the international quality standards. All of them are user-friendly; they can be set up without the need for professional installers and bulky equipment. That will certainly save a lot of money for the users.

Digital-Signage-China.com has a group of top experts and skilled workers. Thus, it can always do what customers actually want. The advertising player collection has been prepared for quite a long time before the launch. The company’s top experts have made much improvement of the designs based on customers’ feedback. All these quality products are made by experienced workers.

About Digital-Signage-China.com

Digital-Signage-China.com is a well-known digital signage technology company with the eligibility of production, installation and maintenance of digital signage products. The company has much experience in the industry, and its customers are provided with the best resources and professional tips. It aims to offer all kinds of high end digital signage products for the global market.For more information about the business and its digital players, visit http://www.digital-signage-china.com.







Posted on by

Digital signage and outdoor advertising

 

Advertising, in today’s world, is a whole new industry which is fast-growing and has achieved monumental popularity and success. There have been astounding advances in this field. As and when technology has developed, advertising and its techniques have also improved. Gone are the days of pamphlets and billboards, the 21st century welcomes the era of digital signage with open arms. Digital signage is a new trend in advertising in the form of an electric display. It has replaced the billboards by LCD, LED plasma displays, or projected images, which can be found in public areas like corporate building, retail show rooms, malls, important city junctions etc.

 

Digital signage displays messages, advertisements, slogans etc. It is mostly controlled by basic personal computers through a variety of proprietary software programs, which is quite cost effective. Advertising agencies charge a bomb to display an ad in this cutting edge technology. It is quite advantageous as the content can be easily exchanged; supports animations, signs can adapt to the context and audience, and can even be interactive. It’s like watching a giant TV, specialized only for advertisements, on the road! They are more effective than billboards or other static signs. Digital signage has many different purposes to it. Some of the most common applications are:

 

Public information – news, weather, and local city news, there are also messages regarding travel information and public safety messages like fire exists etc
Internal information – the screen is in a corporate building and the messages displayed pertain to only the corporate working there, health messages, safety drills, and corporate news.
Advertising
Brand building
Influencing customer behavior
Enhancing customer experience – in a mall or a drive through restaurant, people can be entertained when they wait for their order
Enhancing the environment – they add impressive décor to the place and interactive display signage add more value to the environment.

 

This type of advertising is referred to as outdoor advertising. Digital signage displays content and messages on the big screens with the aim of delivering messages to a specific target audience at specific locations. The timing of displaying is also specific. It is commonly referred to as “digital out of home” or DOOH. Outdoor advertising has always had a success in influencing the customer behavior to a particular brand or product or service, however, it has amassed huge success through the digital signage medium.

 

The success rate it has shown has exceeded the results seen by the effect of billboards. Gone are the days where billboards needed to be changed manually, these days’ messages and ads can be changed like flipping channels when you watch TV. By the success rate it has displayed, the use of digital signage by outdoor advertising, it is clear that both are here to stay.

 

 

Resus offer forward thinking advertising solutions in the Digital signage market place. http://www.resusdigitalsignage.com

Posted on by

32″ Digital menu board – Countless Applications For Electronic Advertising

An advertising poster system are presented in 32″, 40″ and 46″ size units and have so many applications, but we will primarily analyze at the 32″ electronic advertising poster.

So what is an electronic advertising poster I hear you say – it is a style of clever electronic picture frame on a immense scale. These posters can display videos and movie clips, primarily made for internal electronic advertising use, they appeal to every office that has a welcome corner such as a reception.

Digital Poster or Dynamic Menu Board?
Understanding the dissimilarity is vital between a digital poster and a digital menu board, let us illustrate the common factors. They both can be fitted in either landscape or portrait. Now the variations, the digital poster has the smallest size range from 20″ up to 46″, were the digital menu boards commence at 40″ to an outstanding 80″ display.

Both hardware are used to market goods to prospective customers and to advertise services a business offers.

For example a beauty store can sell some of their skin care goods to consumers who are having a beauty therapy.

Hair dressers make use of an electronic poster to advertise their seasonal promotions in their windows to transitory prospects, such as “Christmas cuts – for the Office party”, then in-store they can market the hair care products to clients who are having any hair therapy, so they can recreate the same effect at home.

Fish and chip shops use them to advertise their menu, so people passing the store window can see what the costs is right away, mixing the menu with tempting looking images of a fish supper gets you in to procure.

Tyre outlets use them to make public the numerous models of tyres and exhausts they provide with taster prices for regular car tyres.

A digital poster works right of the box, this is owing to the in-built campaign player and the whole thing is accessed through the on screen menu. This menu facilitates the user to control every aspect of the digital signage campaign from dwell time to the transition of the ads. They even have the capacity to switch off when the shop is closed and reboot when the business opens, saving on power consumption.

Graham supplies a range of indoor digital signage hardware including a range of digital poster and digital menu board that range in size from 19″ to 80″ and can be used in either portriat or landscape.

Posted on by

FDAnews Announces: Building a World-Class Advertising and Promotion Review Program, Oct. 15-16, 2014, Philadelphia, PA

Falls Church, VA (PRWEB) September 26, 2014

Building a World-Class Advertising and Promotion Review Program

**Presented by PhillyCooke Consulting and FDAnews**

Oct. 15-16, 2014 – Philadelphia, PA

http://www.fdanews.com/AdvertisingAndPromotion

Good news, millions of people are seeing manufacturers promotions, but don’t forget that the FDA is seeing them too.

FDA marketing scrutiny no longer is limited to magazine and TV ads. Now the agency is poking around, checking signage in tradeshow booths, checking in on Twitter and Facebook and listening to the physicians and other healthcare professionals manufacturers have paid to speak or train.

Darn near everything is fair game in this brave new regulatory world, even though some say FDA social-media guidances raise more questions than they answer.

And don’t forget FDA’s Bad Ad program, which deputizes every healthcare professional in America to alert FDA on non-compliant promotional activities and tactics.

Face it, manufacturers need help; not with creating better ads and promotions but for making sure promotional activities aren’t magnets for warning letters.

Come to Philadelphia in October for two days of intense learning. Attendees will arrive back home with a bag full of tricks and tips to keep all marketing efforts squeaky-clean.


Understanding Pre-Approval Communications: Don’t get on the FDA’s or SEC’s radar screens before a product is even approved. Learn how to properly disclosure information and remain in compliance.
How to Maximize Disease Awareness Communications: Take away valuable tips and tricks for using disease awareness communications pre- and post-approval.
Hurray! It’s Approved: Building the most aggressive, but compliant campaign from first day of approval to commercial launch.
Assuring Promotions Meet FDA Off-Label Standards: Successfully navigating 4 major traps that can earn a warning letter fast.
Itching To Do More With Social Media? Discover how to get the message out there without crossing the line.

The workshop leader is Dale Cooke, principal of PhillyCooke Consulting. Mr. Cooke’s practice specializes in helping FDA-regulated companies develop compliant promotional tactics and improve the promotional review. He is the author of Effective Review & Approval of Digital Promotional Tactics and is currently at work on a book about compliant social media usage for prescription product manufacturers.

Whatever the line of endeavor — drugs, biologics, devices — if a manufacturers advertises, the FDA has its eye on them. Why risk a Form 483 or a warning letter when compliance help is so close at hand?

Conference Details:

Building a World-Class Advertising and Promotion Review Program

**Presented by PhillyCooke Consulting and FDAnews**

Oct. 15-16, 2014 – Philadelphia, PA

http://www.fdanews.com/AdvertisingAndPromotion

Tuition: $ 1,797

Easy Ways to Register:

Online: http://www.fdanews.com/AdvertisingAndPromotion

By phone: 888-838-5578 or 703-538-7600

About FDAnews:

FDAnews is the premier provider of domestic and international regulatory, legislative, and business news and information for executives in industries regulated by the US FDA and the European Medicines Agency. Pharmaceutical and medical device professionals rely on FDAnews’ print and electronic newsletters, books and conferences to stay in compliance with international standards and the FDA’s complex and ever-changing regulations.