Imprivata OneSign Named #1 for Single Sign-on in the 2012 Best in KLAS Awards Report

Lexington, Mass. (PRWEB) February 13, 2013

Imprivata, the leader in data security of health care, today announced that KLAS, a leading independent research firm for the healthcare industry, Imprivata OneSign appointed ® sole leader of his sign-on category as a “2012 Top 20 Best in KLAS Award: Software & amp; amp; Services” Report, December 2012 *. This prestigious recognition reinforces the position of Imprivata SSO as the first provider to hospitals and the market leader category.


“Imprivata is honored to have our customers recognize our role KLAS by allowing clinicians to focus on patient care by eliminating barriers to adoption caused by the regulations of security and confidentiality of technology” said Ed Gaudet, Chief Marketing Officer at Imprivata. “We remain committed to providing security solutions advanced IT healthcare that give clinicians the time that can be spent back quality of care. Receive this recognition from KLAS for the third time is a direct reflection of this development and world-class products and services provided by engineering, support and customer success teams of Imprivata. “


The “2012 Top 20 Best in KLAS Award: Software & amp; amp; Services “report is an overview of performance evaluations for vendors offering software, professional services, and medical equipment to the healthcare industry. Team rankings in the report are determined solely by the active participation of users and the feedback from thousands of healthcare organizations. According to the KLAS report, as a leader in its class, Imprivata has excelled in its market segment and demonstrated leadership in working with customers to solve problems and expectations match with reality.


consistent leadership in the Imprivata SSO category is supported not only by the three annual reports KLAS who appointed Imprivata a category leader in the segment, but OneSign® Imprivata Single Sign-On is exclusively endorsed by American Hospital Association (AHA) “nofollow” and received a “Strong Positive” rating by Gartner for Enterprise Single Sign-On. Currently 1,300 health care organizations and more than two million caregivers Imprivata OneSign rely on for quick and secure access to electronic health records (EHR) and other applications in health care systems.


* © 2012 KLAS Enterprises, LLC. All rights reserved.


About KLAS

KLAS is a research firm on a global mission to improve the delivery of health care by enabling providers to be heard and be counted. Working with thousands of healthcare executives and clinicians, KLAS gathers data on software, services, medical equipment, systems and infrastructure to provide timely reports, trends and statistical tables. Research directly represents the provider voice and acts as a catalyst to improve supplier performance. KLAS was founded in 1996, and their staff and advisory board average 25 years of experience in healthcare information technology. Follow KLAS on Twitter at http: // www .twitter.com / KLASresearch .


About Imprivata

Imprivata, the leader in data security of health care, enables secure access and collaboration for two million healthcare users worldwide. As the # 1 independent provider of solutions to identify itself and single access management for healthcare and other regulated industries, Imprivata OneSign® Single Sign-On is exclusively endorsed by the American Hospital Association (AHA) and recognized by Gartner and KLAS. Hospitals in the Trust Company to secure their patient information now offers Imprivata CorText ™ first nofollow solution of the free health care industry, HIPAA text messaging designed for physicians and nurses. Headquartered in Lexington, Massachusetts, Imprivata serves 1,300 hospitals in partnership with over 200 EMR and technology infrastructure vendors around the world. For more information, please visit http: // www .imprivata.com .


All Imprivata products are trademarks of Imprivata, Inc. in the US and other countries. All other product names or company names mentioned are the property of their respective owners.

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The Best Way To Keep Track Of The Actual Origins Of An Electronic Mail Message By Utilizing An Ip Ad

Any time a message is received along with sketchy written content, the actual authenticity of the material can seem complicated to follow back again. For fresh computer utilizes, the capability to track down e mail is far from sight in lots of e-mail customers. Luckily, you will discover easy superior new ways to obtain the Ip address of the emailer by just observing the actual headers in the message and also by using an Ip Locator.

All of electronic mails contain headers with data including details of the web host the email had been sent from as well as the Internet protocol address of the actual emailer. Inside the header, the Ip address is found as figures. For example: 127.0.0.1. This is needed to find e mail having an Ip Locator, or the “WHOIS” lookup.

In the e mail client such as Thunderbird or Outlook, the headers can be seen by simply entering the actual “View” choice in the the top of application and clicking on “Headers” in the subtext menu. By default, “Normal” can be chosen which views the fundamental details associated with the actual email sender such as the Subject, “From” address, “To” address, and the date the content with sent. Opting for “All” displays raw header data which includes the e-mail server as well as Internet service provider Ip address.

On web-based email customers, the headers can be obtained from various ways by logging in and viewing the message in query.

Headers in Googlemail:

1. On the far right in the message, open the reply menu.

2. Choose “Show Original” to view the entire content along with the header information.

Headers within Yahoo Mail (Classic):

1. Select “Full Headers” on the far right of the message.

Headers with the fresh Yahoo Mail interface (formerly “Beta”):

1. Open the Standard Headers menu on the far right in the message and select “Full Headers” in the drop-down menu.

Headers in AOL Mail:

1. Open up the “Actions” menu and “View Message Source” to see the message origins.

Headers in Windows Live Mail:

1. Right click on the message in question and click on “View Source” from the context menu.

2. The entire message will be opened inside a new window.

The IP address to use in the IP Locator can be found by looking at the “X-Originating-IP” in most email clients, or “Received” in GMail. Type or Copy and Paste the IP address in the WHOIS search, the actual origin of the message is returned that includes the country of origin of the address and the domain owner. In the event of email abuse, email headers can be saved in a text file or printing the information on paper.

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Targets of Opportunity Still Hackers Best Friends, With Some New Twists, Mid-Year 2013 ENISA Report Shows

New York, NY (PRWEB) September 25, 2013

One thing is proven relentlessly in this digital age, cyber crime has no borders. So even though the Threat Landscape, Mid-year 2013 report published last week is the work of the European Network and Information Security Agency (ENISA), “The finding are just as relative to organizations here in the US,” says Joe Caruso, founder and CEO/CTO of Global Digital Forensics (GDF), a premier cyber security solutions provider based out of New York, “ and failing to stay up-to-date and informed about all the current trends in cyber threats and delivery methods is one sure way to put any organization’s digital assets at risk. That’s exactly what network vulnerability assessments conducted by knowledgeable and competent professionals are designed to do, but doing them regularly is also paramount in the fluid and ever-evolving world of cyber crime.”

Oldies still topping the charts.

“One thing that should catch everyone’s eye is the fact that almost every type of threat trended up compared to last year, with the exception of spam, which has slowly but steadily been being replaced with much more effective phishing and spear phishing campaigns. But holding the “king of the hill” title is still the Drive-by-exploit, which you can think of as taking advantage of a target of opportunity. A Drive-by can take many forms, but they usually involve misdirection, like fake pop-up ads that prompt you to click on an ad or a fake error message that make you think you’re getting one thing while delivering quite another when you navigate to a site which has been injected with malicious code. The bad news is that many of the sites hosting the malicious code may be legitimate and are often not even aware that they have been infected, and that they are facilitating the spread of malware to others. But once the injected code is happened upon, it can take advantage of weaknesses in popular applications like Adobe Reader and Air, Flash and Java, browser exploits, or even unpatched operating system vulnerabilities. And from there the hacker responsible is free to wreak havoc with their newly found access to the victim and their network.”

Easier access to exploits and harder to follow their tracks.

“One of the constants across the board is that hackers are getting better at covering their tracks by using delivery methods which are much harder to track, from leveraging cloud and mobile technology, to an increased focus on using malicious URLs. The most frightening aspect though, is that these days almost anyone with the desire to hack others and a few dollars to invest can gain access to powerful malware that is almost as easy as a point and shoot camera, for everything from code injection, to DDoS attacks (Distributed Denial of Service), because black market exploits are increasingly easy to find on numerous hacker boards, and anonymous digital currencies like Bitcoins are making those kinds of transactions that much harder to trace.”

Don’t try this at home.

“It takes a full and focused commitment to stay on top of everything when it comes to cyber threats, with new tactics, vulnerabilities and malware hitting the scene all the time. So it only makes sense that trying to handle the task completely internally will come up far short most of the time. Having professional network vulnerability assessments regularly performed by seasoned experts like our teams at GDF really slides the effectiveness scale way up. We live and breathe this stuff, so it’s not an interruption of our job, which is what it typically turns into for organizations trying to trudge the cyber security path alone, it’s the purpose of our job. And our commitment to staying informed, educated, and fully competent in today’s threat landscape, while also keeping an eye on the trends developing for tomorrow, will not be rivaled by any client’s internal IT pros.”

The key is understanding how the threat landscape can affect a particular organization’s weak points and unique digital architecture.

“Every client’s needs are unique. A retailer and a financial institution will typically have very different vulnerabilities to worry about, not only from a technology standpoint, but also from a regulatory compliance standpoint. The same goes for health care organizations, universities, design firms, infrastructure entities and so on, and we’ve worked with them all. That broad expertise gives us a big leg up when it comes to identifying weaknesses with our comprehensive network vulnerability assessments and professional penetration testing. It allows us to streamline the process to make it the most effective and revealing for any type of client, while keeping costs in check by not chasing ghosts which are completely irrelevant to the client’s situation; one client may need an extreme focus put on mobile devices, another cloud services, another vulnerable applications. We look at the big picture first, then start focusing on the necessary details. In the end, the client’s cyber security posture is not only substantially improved, but the groundwork for regulatory compliance and emergency incident response are also developed and/or strengthened. And that can make a huge difference in both the devastating costs a successful cyber attack can have, as well as the lost client trust and business integrity that can suffer right along with it. In a nutshell, the advantages of professionally conducted network vulnerability assessments and penetration testing far outweigh the potentially sky-high costs of inaction.

*Global Digital Forensics is a recognized industry leader in the fields of computer forensics services, electronic discovery (eDiscovery), cyber security and emergency incident response, with years of experience assisting clients in the government, banking, healthcare, education and corporate arenas. For a free consultation with a Global Digital Forensics specialist, call 1-800-868-8189 about tailoring a plan which will meet your unique needs. Emergency responders are also standing by 24/7 to handle intrusion and data breach emergencies whenever and wherever they arise. Time is critical if a cyber-incident has occurred, so don’t hesitate to get help. For more information, visit http://www.evestigate.com.







Blue Frog Books of Howell, MI Wins “Best New Retail Business in Livingston County” in the People’s Choice Awards Held by the Livingston County Press and Argus

Howell, MI (PRWEB) August 21, 2014

The newly opened independent bookstore has made a name for itself by offering different types of events featuring local authors, musicians, poets and photographers. On any given weekend you will be sure to find something to attend at Blue Frog Books. They also offer Story Time for the kids, Writing Workshops for budding authors, thousands of titles in-stock, millions of titles available to special order, and a level of service that is hard for larger retailers to compete with.

Blue Frog Books also offers photographic services including scanning of images from pictures, film, or slides, photo restoration, digital corrective artwork, creative project help, custom design of cards, invitations, collages, and signage, large format printing on canvas, art paper, photo paper and adhesive backed material. Blue Frog gives its customers a place to take their precious images when quality and accountability matter. Another thing the big box stores have forgotten about.

The idea is simple, try to make a place where the customers matter and are a growing part of the equation. Whether it be curating the book selections or bringing in a new sideline or photo service. Owner Penny Coleman has been quoted saying, “It’s a conversation, not just a transaction,” offering a real idea of what you can expect when you walk through the door of the “Best New Retail Business” in Livingston County.    

To see the whole story, please visit this link.

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Luxury Marketers: Where is the Best Opportunity for Growth in 2014?

Stevens, PA (PRWEB) March 11, 2014

Business leaders are facing an increasingly challenging environment, what with a record-setting chill gripping the country all winter, continued weak recovery from recession, unknown impacts of Obamacare initiatives, continued high unemployment, changes in consumer sentiment in emerging markets like China and now growing global unrest, notes Pam Danziger, president of Unity Marketing, a research firm focused on the affluent consumer segment.

Throughout the past several years, the luxury market has offered businesses and investors safe haven with the affluent consumer segment remaining resilient and aggressive shoppers. But a March 2, 2014 Wall Street Journal article warns that even the luxury market may be facing a crisis point, as “soaring luxury-goods prices test wealthy’s will to pay.”

The question is whether today’s affluent customers have reached a tipping point in which their desire for luxury no longer exceeds the price they are asked to pay. New consumer research from Unity Marketing suggests that 2014 may be the year when luxury marketers must confront that tipping point which will challenge their traditional branding and marketing strategies and their underlying assumptions about their target customers.

Changing times call for changing business strategies, Danziger advises. A new study conducted among over 1,300 affluent luxury customers spotlights opportunities for marketers that might otherwise be missed without rigorous research. This research is highlighted in the new luxury trend report Luxury Market Trends for 2014: What’s Ahead for the Affluent Market in 2014 and How to Take Advantage of the Opportunities.

“With so many unknowns, luxury marketers need to focus on the customers that offer the best prospects for growth both now and into the future, and that is the younger generation of consumers on the road to affluence. They need to understand their special needs and desires and configure their marketing strategies to attract their loyalty,” says Danziger.

“While income and wealth demographics are frequently used by luxury marketers to identify their best prospects, knowing that a prospective customer has enough money to pay luxury brand’s high prices isn’t enough to predict who is most willing to spend that money to buy. Unity Marketing’s recent study points to the fact that the age of the customer, rather than income, is a more important predictor to identify a brand’s best prospects.” This new study will help marketers focus on these high-potential younger customers who may be new to many luxury brands that historically focused on the over 50 year old crowd.

Recent trends in affluent consumer demand and spending for luxury goods reveals many affluents are trading down to less expensive brands

As past consumer behavior is often the best predictor of future behavior, the new report examines recent trends in affluent consumer behavior. For example, affluents’ overall demand for luxury goods such as clothing, fashion accessories, jewelry, watches, beauty, personal electronics, wine and spirits and other personal luxuries rose at the end of 2013, but spending is off by 31 percent from same period in 2012. Such a pattern — a spike in demand, but a decline in spending — points to luxury shoppers taking advantage of sales, discounts and trading down to less prestigious brands.

This is the pattern which the recent survey shows. It sends a clear signal that luxury brands can’t keep doing the same things and expecting to succeed. Marketers need to build connections with the young affluents, ages 24-44 years with incomes over $ 100,000, that are more willing than their seniors to trade up to luxury brands.

Danziger says, “Demand for high-end luxury goods and services is greater across the board among young affluents than matures, 45 years and older. What’s more, young affluents consistently spend about 50 percent more than mature affluents on luxury. Understanding this young consumer and what they value is critical to find growth in 2014 and in coming years.”

The new trend report highlights some trend setting brands, like Michael Kors, Uniqlo, Black Box Wines, Top Shop, and Havaianas that have successfully captured the generous spending of young affluents by playing to their unique sensibility. Young affluents are turning away from brands that primarily are used as status symbols, which is rapidly becoming passé as the 1% is increasingly vilified. Instead they want brands that reward them with pride of ownership and send a smart shopper message.

“The new report looking at the luxury market in 2014 is a quick but in-depth look at the current luxury customer market: what they are buying, how much they are spending, and where they are going in the future. It provides marketers with new insights and new ideas that can stimulate cutting-edge concepts and marketing strategies that will help growth for 2014 and into the future,” Danziger said.

More About Luxury Market Trends in 2014: What’s Ahead for Affluent Market in 2014 and How to Take Advantage of the Opportunities Trend Report

The results of a recent survey among n=1,335 affluent luxury consumers (average income $ 260k) revealing their recent luxury purchases, attitudes toward luxury spending and expectations for future spending, along with profiles of key competitors which are taking advantage of emerging opportunities in the shifting affluent consumer marketplace are detailed:

    State of the luxury market and affluent consumers place in it (p. 2-7)
    Survey introduction & methodology (p. 8-12)
    Affluent income demographics, including HENRY & Ultra-affluent segments (p. 13-17)
    Luxury Consumption Index (LCI) & what it reveals (p. 18-22)
    Trends in luxury demand, luxury purchases & spending (p. 23-29)
    Emerging Ultra-affluents consumers: Luxury marketers best customer prospects (p. 30-32)
    Marketers that are bringing it: Michael Kors, Black Box Wines, Uniqlo (p. 33-36)
    What’s hot, what’s not in luxury (p. 37)
    Planned future purchases & positioning your brand (p. 38-44)
    Detailed analysis personal luxury spending (p. 45-49)
    Affluent’s favorite shopping destinations (p. 50-54)
    Affluents attitudes about money, investing & spending and luxury (p. 55-62)

About Pam Danziger and Unity Marketing

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Pam received the 2007 Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum by Harper’s Bazaar. Luxury Daily named Pam to its list of “Women to Watch in 2013.”

Pam gives luxury marketers “All Access” to the mind of the luxury consumer. She uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high spending consumers.

Pam’s latest book is Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury (Paramount Market Publishing, 2011). Her other books include Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, published by Kaplan Publishing in October 2006; Let Them Eat Cake: Marketing Luxury to the Masses-as well as the Classes, (Dearborn Trade Publishing, $ 27, hardcover) and Why People Buy Things They Don’t Need: Understanding and Predicting Consumer Behavior (Chicago: Dearborn Trade Publishing, 2004).