Latest Social Media Research blog from DigitalMR: New Online Qualitative Tools Are Changing the Way We Conduct Research

London (PRWEB UK) 7 February 2012

Qualitative Online offers a range of new research opportunities according to the latest blog by a specialist in social market research DigitalMR . Traditionally, qualitative research was largely conducted by focus groups and in-depth interviews with people. These techniques have formed an essential part of the toolkit of market researcher because they are able to deepen and ask more depth than standard quantitative techniques questions.


But they are not without drawbacks especially in terms of transcribing the interview responses and organizing groups of people to be in specific locations at a specific time

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However, the proliferation of the use of social media, coupled with the adoption of new technologies has enabled the development of new and exciting online qualitative techniques that can be used not only for research but also for co-creation and advocacy brand building among the participants.


DigitalMR founder and MD Michalis Michael comments “section disruptive innovations, will allow users to get an overview of consumers more quickly and cheaply. many organizations are not aware of the full range of options available to them. “


To shed light on some of the latest techniques, last Blog explores how these tools can improve the online search, co-creation and brand. It covers:

Newsgroups Online
In-depth interviews, pairs and triads
Forum / Discussion Bulletin Board
Online ethnography, video / photo diaries
Evaluation of stimuli online

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For more information:

Michalis A. Michael

mmichael (at) digital-mr (dot) com

Tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. He is a specialist agency which provides a holistic approach to market research based on the Web. He specializes in the use of social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has developed new methods in online focus groups as well as tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the United States.


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Economic downturn means DIY market research is here to stay according to latest blog from DigitalMR

(PRWEB UK) 22 February 2012

DIY research enables research buyers to develop and run surveys, collect findings and analyse the results themselves – thus cutting out the middle-man and reducing costs. The biggest player in providing DIY platforms is Survey Monkey which is now valued as a billion dollar company.

DIY research is now a force to be reckoned with and in the current economic climate its use is likely to grow even further as clients continue to take research projects in-house.

DigitalMR founder and MD Michalis Michael comments: “a lot of agencies were very sceptical when DIY research appeared almost 10 years ago, the majority of them just didn’t read which way the market was going. The “FREEMIUM” approach i.e. free survey platform services with paid-for optional extras and necessary functionality seems to work well for all the players in this sector. It has been amazingly successful despite what the sceptics were predicting”.

DigitalMR’s latest blog explores why DIY research has become so popular among buyers, and why in the current economic climate, this looks set to continue. However there are many potential pitfalls of conducting DIY research. These include anything from inviting the wrong people to participate and asking the wrong questions through to misinterpreting the statistical significance of the findings.

The blog also outlines what market research agencies need to do more of to win over clients from DIY providers.

A full version of the blog can be found here

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

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