Digital Signage – Build Your Brand With In-store Advertising

The recent advent of new technologies is transforming the way retailers communicate with their customers. These customers are bombarded daily with thousands of images and messages. The need to promote, inform, educate and receive feedback is being transformed. This is all clearly seen and made use of by digital signage networks (DSN). Banks, airports, movie theaters, casinos, sports stadiums, and other public spaces are all using this exciting technology.

There is a huge amount of overlap between terms such as digital signage, narrowcasting, captive audience networks, interactive kiosks, self-service terminals, and many others closely related terms. Slightly different connotations given to these terms by different companies makes it difficult to figure out what to look for when doing online research or talking to an expert in the field. These articles serve to differentiate or more succinctly describe specific terms. There will, quite naturally, be degrees of overlap.

Digital signage is a broad term that encompasses a wide variety of different applications and technologies. In a general sense, the term refers to electronically controlled signs that can be updated without changing the physical sign itself. No more climbing up on a ladder and putting individual letters into place. Changes can be made quickly and cost-effectively. Digital signage is usually seen as a form of digital advertising that is displayed on an electronic or digital screen. Digital signage delivers targeted messages to specific locations at specific times. Messages can be remotely changed and controlled. The digital sign itself could be a scrolling message board, LCD or plasma display panel, electronic billboards, projection screens or other displays such as an Organic LED screen.

The term, “digital signage” is used throughout North America and most of Europe but the terms “narrowcasting,” digital merchandising, screen-media, place-based media, digital media network, or captive audience network are also used.

Digital signage content can range from simple text and still images to full-motion video. Some retailers treat their digital signage almost like a television station that displays entertaining or informational content interspersed with targeted advertising.

With rapidly dropping prices for large plasma or LED screens, digital signage is increasing in popularity. You will now see digital signage everywhere– from retail outlets to doctors’ offices. With the recent introduction of free digital signage software, this technology or tool is becoming attractive to smaller businesses and nonprofits such as schools and churches. The creative use of display technologies even allows for high-contrast images to be projected directly onto store windows or displays that appear to hang in mid-air.

Digital Signage Usage

* Information such as flight information in airports.
* Advertising.
* Advertising for third parties: retailers sell commercial space on their digital signage.
* Enhanced customer experience– such as recipe demonstrations in food stores.
* Influencing customer behavior– directing customers to different parts of a store to increase “dwell time.”
* Brand building– digital signage in video form could be used as part of the décor.

Electronic signs and dynamic digital signage can also up-sell customers and encourage them to purchase high margin products.

For more information on digital signage and creative digital media contact EK3

Digital Signage Made Simple for Retailers: How to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained

Digital Signage Made Simple for Retailers: How to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained

Digital Signage Made Simple for Retailers: How to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained

The Complete “How-to” Book for Retailers Seeking to Incorporate Digital Signage to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained

Gain the knowledge of this new and exciting digital technology to grow any retail business. All elements of digital signage are covered in simple terms, including displays, signage players, software, content, installation, and management of your signage network. Learn how to find competent installers, content developers

List Price: $ 54.95


TOPAZ Digital completes brand refresh with new website launch

TOPAZ Digital completes brand refresh with new website launch
The new website is targeted to end-users and reseller partners alike, and provides examples of how digital signage is changing the way businesses across all industry sectors are communicating through the use of this dynamic technology. It also is …
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Memphis-Based Tech Company Announces Strategic Partnership with Eyeconic.TV
TV to actively market and sell Eyeconic's digital media/advertising/point of sale solutions. The agreement covers fully managed digital signage, menu and touchscreen kiosk solutions through the United States and the EMEA (Europe, Middle East and Africa …
Read more on Digital Signage Connection

Art and interactivity painting a new digital signage experience, Pt. II
Digital signage is increasingly used for artistic expression and creative interactivity, becoming viewer-generated art. Touch, gestural and mobile interfaces each provide an engaging interface that helps dynamic signage to transfer information from the …
Read more on Digital Signage Today

Brand Building with Outdoor Digital Signage

Outdoor digital signage has been a boon for brands and generating brand awareness. For many companies building up brand awareness is an integral part of their marketing strategy – a brand is what separates one particular manufacturer or service provider from another. The brand could be the product name, business name, sign, symbol or slogan.

For many industry sectors, the brand is far more important than the product they are attempting to sell, with industries such as fashion and technology heavily reliant on brand identification. So, building up brand awareness is a vital part of ensuring a business, or brand, continues to prosper and to do this requires marketing of the brand to help people identify and begin to trust it.

Generating Brand Awareness

Some companies rely solely on their brand. Many of the sports fashion companies sell products because of their name, not because of the product, as do some famous technology companies that produce phones and tablets.

Outdoor digital signage is a great way of generating brand awareness. Digital signage is not TV, nor is it print – it is a new media which is viewed and engaged with differently. Unlike TV advertisements that last up to 30 seconds, digital signage content is viewed for perhaps 3 seconds maximum – less with outdoor digital signage.

You are, therefore, limited to the amount of content that can be displayed; complicated, multi-product advertisements do not work so well, there is not enough time for people to absorb complicated information like prices, or the main benefits of a feature or product – but there is time a plenty to promote the brand.

Many outdoor digital signage screens do just that; displaying a log or company name with perhaps a brief transition to a slogan; however, some people could deem this as a waste – surely it would be more cost effective to use a print media for such promotion.

Ah, but you are forgetting that digital signage is different enough top be engaged differently. It’s brighter, more eye-catching and with the use of transitions and moving images it draws the eye and is more engaging.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

Brand Republic Announces Relaunch: The Best just Got even Better

(PRWEB) March 3, 2007

Brand Republic, the market-leading online portal for the advertising, media, marketing and PR industries, is relaunching as a next generation web site with personalized content, an emphasis on community and a new look and feel, created by OgilvyOne Worldwide London.

OgilvyOne, a leading DM and digital agency, has created a completely new page design, new navigation and a set of new features and functionality. The revamped site went live on Monday.

As well as its acclaimed breaking news service, the new Brand Republic ( ), which already has a monthly audience of over 215,000 users*, offers its members the chance to have their say via forums and blogs written by opinion formers working in the worlds of advertising, media, PR and marketing. Users also get access to the UK’s leading marcomms job site.

Personalization plays an important role too – through My Brand Republic ( ), users can build their own home page, with BR’s specialist news feeds as well as their own selected search engine and content from any area they chose, from sports news to weather forecasts, or current affairs.

A tailor-made profile allows them to make connections with their peers and colleagues. My Brand Republic allows marcomms professionals to build their own archive for future reference.

Other highlights of the new-look site include:

A relaunched Jobs ( ) section containing over 3,000 current vacancies, comprehensive job and industry guides, company profiles and CVs, as well as an improved recruiter services suite., a regular series of web chats with leading media figures such as C4’s chief executive Andy Duncan. The current show features a far-ranging interview with WPP’s chief executive Sir Martin Sorrell.

A revamped breaking news ( ) service.

A fully searchable archive, dating back to 1995, of more than 300,000 articles.

A global, constantly updated, events diary.

Access to the latest research from third parties such as the IAB, Nielsen//NetRatings and Thomson Intermedia as well as sister Haymarket publications including Campaign and Revolution.

The opportunity to subscribe to 17 different email bulletins, covering everything from data and DM through to broadcasting;

“The new Brand Republic really makes the most of the unique properties of the internet,” said Rufus Olins, managing director of Brand Republic. “The popularity of BR continues to grow. More than ever, we’ll be able to keep all our users informed, educated and connected with each other as they help us evolve the site further. Brand Republic is becoming an indispensable tool for marcomms professionals who need to stay ahead of the game.”

BR’s latest ABCe figure shows a growth in unique users to 215,261 unique users a month. The new site will also give advertisers a large and expanding volume of active users whom they could target with appropriate messages at the right time and in the right place.

John Baker, head of Interactive at OgilvyOne, commented: “The focus has been to make it easier to get to the depth of content and tools on Brand Republic, and emphasise the community ( ) and networking features of the site. Additionally, we’ve created new ‘bespoke’ magazine sites for Campaign, Marketing, Media Week and six more key trade titles to allow editorial teams to publish news and content daily, meaning that the brand values of the individual titles will come across much more strongly.”

“For us as an agency, this has been a fascinating and challenging brief, and we are delighted to have had the opportunity to revamp such a prestigious and, to the marcomms industry, important, site.”

Published exclusively online since 2001, Brand Republic is well-known for its breaking news service and jobs board, and is also the home to web sites for publisher Haymarket’s leading B2B print titles Campaign, Marketing, Media Week, Revolution, Marketing Direct, Promotions & Incentives and Direct Response.

Access to Brand Republic is completely free, and only requires a quick and simple registration process. To register now, go to:

according to ABCe, 215,261 unique users visited the site during October 2006

For more details, please contact:

Rufus Olins, Managing Director, (0208 267 4956) or Philip Smith, head of content, (0208 2678038) at Haymarket.


Monarch Skyline Hotel Enhances High-Quality Brand Image with CAYIN Digital Signage Solution

Taipei, Taiwan (PRWEB) 8 January 2009

Monarch Skyline Hotel, one of the best five star hotels in Taoyuan Taiwan, adopts the digital signage solution CAYIN Technology to replace traditional static billboards in the halls, banquet halls and corridors. The new communication platform can convey instant and multimedia information to hotel guests. It not only improves the work efficiency, but also establishes a modern image and high quality hotel.

Monarch Skyline Hotel in Taoyuan, Taiwan, was considered one of the best five star hotels in the local area. To raise the quality of the atmosphere and service, and build a corporate image, Monarch decided to replace traditional bulletin boards and information signs with complete digital signage solutions CAYIN technology.

This project includes sixteen Signage media players and two content management servers installed outside the ballrooms on the 3rd floor, B1 floor and other public areas such as hallways and lobby. The deployment of players and integrated digital signage servers with high-definition displays enables diversified information to be presented through a platform of high-quality public communication offering customers new experiences visual markers.

Generally applicable on different occasions

When a ballroom is reserved for a wedding, the display can show the door wedding photos, the title of this event, or other related information. When it is reserved for a seminar, the display can show information such as the agenda or main themes of this meeting so that participants can find the room more easily and quickly.

To align with the various applications of the ballroom, Monarch Skyline Hotel selected multimedia digital signage player on the Web, SMP-WEBPLUS. Users can freely design the web layout to create unique and vivid multimedia images such as HTML / Flash / JPG, HD (High Definition) video playback and video streaming, etc. combining with landscape and portrait display of the presentations, SMP-WEBPLUS can certainly respond to requests for different occasions.

announcement of public information easy to use

For displays set in hallways and lobby, Skyline chose the player-type digital signage media area, SMP-PRO3, which supports real-time video, slideshow playback images, ticker text, video, clock and date in maximum six zones. SMP-PRO3 provides the most user-friendly platform for Skyline to convey the hotel’s image, introduction of hotel facilities, and instant information. In addition, users can adjust the size and location of each zone by using the handy tool, Skin Editor, with drag-and-drop, intuitive interface.

The Web-based user interface: easy management via Internet

Compared to general product software on PCs, media players CAYIN digital display with a user interface based on the Web are more advantageous due to the fact that users can manage players everywhere and every time soon Internet to change settings or contents of the update display.

In addition to digital media signage players, Monarch Skyline Hotel also purchased Content Management Server, CMS-Mini, to efficiently control all players in the hotel. Therefore, Skyline can achieve its goal of improving efficiency and lowering personnel costs through central scheduling, streaming, updates and content servers.

About CAYIN Technology:

CAYIN Technology offers a complete range of digital signage solutions based devices, including media players, servers, and software, for various commercial applications, such as education, transportation, retail , hospitality, corporate use, and financial and public institutions. CAYIN is dedicated to being a reliable partner to its clients worldwide, and has successfully set benchmarks for the application at the international level. In order to best facilitate the deployment of CAYIN products, the company also provides tailored services to meet market demand for almost limitless growing applications.


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Using Digital Menu Boards to Increase Brand Awareness

Brand awareness is one of the best things that you can do in order to improve the performance of your business. The problem is that there are a lot of people who are having problems in increasing brand awareness, and they are not aware of the things that should be done in order to do something about it. As we go through this article, we will be discussing some of the things that you can get from using digital menu boards, and the reasons why you need to have it in your business.
There are a lot of businesses that are using billboards to increase brand awareness, because they think that more people will be able to see their boards without recurring expenses. Although you will be spending more as your initial investment, the amount that can be saved in the long run is better than running your own infomercials. The problem with it is that the number of people that your advertisement can reach will be very limited.
If you are going to use digital menu boards, you will be spending more than a billboard, but the amount that can be saved in the long run will pay-off for its price. If you are going to use a billboard, you need to have your boards re-printed several times in order to keep it updated with the promotions that you have. However, if you are going to use digital menu boards, you will be able to replace your advertisement just by editing the files that you have.
The content that can be placed on a billboard is also limited compared to digital menu boards. For example, if you are going to use a billboard, you will only be able to put static images and texts without too much effect that can catch the attention of other people. If you are going to use digital menu boards, you will be able to make it more interactive by using moving images and animated texts. This will not only improve interaction, but will also help you catch the attention of more potential customers.
Aside from this, digital menu boards lasts longer, allowing you to get the most out of the investment that you have. All you have to do is to look for a company that can provide you with the services that will help you maintain the perfect condition of your property. This will help you save more in the long run, and be able to be successful with your goal of increasing brand awareness. So if you are planning to use digital menu boards, the first thing that you need to do is to look for a company that you help you with it.

There are a lot of advantages that you can get from using digital menu boards, but you still need to make sure that you have a good company with you. This will ensure that you will be able to get the best from it, and will allow you to take advantage of all the perks that digital menu boards can offer for you and your business.

Smashburger Named Top Brand and Fazolis CEO Named Top Executive in 2014 Fast Casual Top 100 Movers & Shakers


The 2014 Fast Casual Top 100 Movers & Shakers” publication was released this morning for download, after an awards gala last night in Chicago, timed to coincide with the National Restaurant Association tradeshow. Both “The Top 100” and the event were sponsored by restaurant equipment manufacturer, Henny Penny.

Judges determined the top 50 brands based on industry nominations and subsequent debate on the significance of the nominees to the segment. Criteria included innovation, growth, social responsibility and overall contribution. In addition, the judges acknowledged the 20 industry executives who have most contributed to the evolution and health of fast casual, the most influential menu innovations, and the most impactful food and technology trends.

Smashburger, Chipotle Mexican Grill and Fazoli’s were recognized as the first, second and third brands, respectively. Carl Howard, CEO of Fazoli’s, was named the industry’s No. 1 executive. The top menu trend was bite-sized food and snacks. The most influential technology trend went to mobile apps.

“This year’s competition was fiercer than ever; we had nearly 900 nominations,” said Cherryh Butler, senior editor of “In the end, the judges could not ignore Smashburger’s success. With more than 250 restaurants worldwide and a new CEO at the helm, the chain’s growth isn’t stopping, with plans to open another 70 to 80 units by the end of 2014. Combine that with its dedication to menu innovation and its focus on each local community in which it resides — every city has a special burger honoring its customs and serves local craft beers — and you have a fun, innovative brand that people love.”

“This award means a lot to us. Fast casual dining has been, and continues to be, the fastest growing segment of the restaurant industry,” said Greg Creighton, chief operating officer of Smashburger. “We saw a need for better burgers in this segment seven years ago. People were looking for quality, service and atmosphere that the fast food burger chains couldn’t answer.”

“We are the leader in the fast casual burger business,” continued Creighton. “There is a healthy appetite for our quality burgers, chicken and salads. It’s the reason we are 267 units in seven short years. We plan to have about 400 restaurants open by the end of next year.”

“The Fast Casual Top 100 Movers & Shakers represent those brands, individuals and trends that are truly moving the needle in our industry,” said Jason Moles, field marketing manager of Henny Penny. “We are excited to partner once again with Networld Media Group and to recognize these innovative brands.”

Of the $ 231 billion limited-service category, fast casuals now account for $ 34.5 billion, according to Technomic. The fast casual segment is driving the majority of growth in the restaurant industry, increasing sales 11 percent in 2013, compared to the industry average of 3.5 percent.

This year’s Top 100 report can be downloaded here.

ABOUT FASTCASUAL.COM is the world’s most-read news and information source to cover fast casual restaurants, which combine the speed of quick-service brands with an atmosphere and food quality typically associated with casual dining establishments.


Henny Penny continues more than 50 years of innovation that began in Eaton, Ohio, USA with the first commercial pressure fryer in 1957. Today, Henny Penny offers a wide range of high quality foodservice equipment designed for easier operation, greater flexibility and lower operating costs. Product lines include pressure and open fryers, combi ovens, rotisseries, holding cabinets, and display merchandisers. These products and complete start-up, service, training and technical support, are available through Henny Penny’s exclusive worldwide distributor network. For more information on the company, visit


Founded in 2000, Networld Media Group is a leading business-to-business (B2B) media communications company specializing in digital media, associations and events in the mobile, self-service, digital signage, retail, food service and financial services industries. Online properties include,,,,,,,, and The company produces executive summits in the fast casual, retail, ATM and mobile payments industries. Its custom media division develops premium content and marketing services for associations such as the ATM Industry Association.