Cannes Lions: will advertising ever again be about the people it serves?
My hunch is that over the next five to 10 years elements of craft, care, co-creation and community will put people back into the advertising picture, and advertising will regain some humanity. Perhaps a small but significant sign of that from this year …
Read more on The Guardian

Facebook Tests Auto-Filling Marketing Forms With People's Profile Info
Facebook is starting to test a new mobile ad format called "lead ads" that marketers can use to ask people to sign up for email newsletters or a request a call for a price estimate. Facebook began testing these new ads in February and is running them …
Read more on AdAge.com

Programmatic accounts for two thirds of mobile ad sales, says IAB
Indeed, nearly one fifth (18 per cent) of video ads are now traded programmatically. “Programmatic's role in digital ad buying has grown from virtually zero to nearly half of all transactions in just five years,” says Tim Elkington, chief strategy …
Read more on The Drum