Ohio's big school districts using service centers to get more state cash

Ohio's big school districts using service centers to get more state cash
Ohio lawmakers created the forerunner to ESCs — county school boards — over a century ago to help professionalize the state's tiny, rural school districts — think one-room school houses. The ESCs were to provide “supervision,” expertise and training.
Read more on Columbus Dispatch

Boards of Heritage and Legacy co-ops vote to merge
The boards of directors of Legacy Farmers and Heritage agricultural cooperatives have voted unanimously to approve a merger agreement of the two groups, just months after meeting to discuss the issue. The agreement will be explained to members during …
Read more on The Courier

Hollywood poet, University of Miami law professor Marzi Kaplan dies at 79
Kaplan also chaired the Florida Bar Journal and The Florida Bar News editorial boards, served on the boards of WPBT-Channel 2, the Miami Book Fair International and the Fort Lauderdale International Film Festival. Her essays were included in the Miami …
Read more on Miami Herald

Sitour USA Takes Outdoor Ski Advertising Digital With First Wireless Electronic Message Centers

KINGSTON, NY (PRWEB) October 23, 2006

Sitour ( http://www.sitourusa.com ), the world leader in advertising and promotions ski, today introduced North America’s first wireless email message industry centers for ski resorts. This new media vehicle allows advertisers to reach the snow sports consumers with personalized real-time messages.


With the new message centers, advertisers can customize and deliver messages with greater frequency to customers waiting in lift lines and basic areas by sponsoring reports that can be instantly updated by ski on trails, traffic, weather, safety, and special events and provide other timely information.


Making his debut in the 2006-07 ski season in the stations nationwide, this large screen color signs that work with calendar software connected to the Internet can display text messages, and logos LED video animation, and are easily seen in direct sunlight and at great distances.


The first advertisers for the centers include Slim Jim, Mini Babybel cheese Bel Group and General Motors ConAngra Snack Foods of the Chevrolet division, with others in the negotiations.


“The message centers do day to communicate to customers or dry erase blackboards to lift a thing of the past,” said Monte Rios, president and CEO of Sitour USA. “This creates enormous opportunities for national and local advertisers as well to really reach the attractive demographics of skiers and snowboarders, who are rich, educated, active, health conscious and committed to the sport. “


The new signs will be installed in Sitour over 80 stations across the country this year, after the successful test facilities. Wintergreen Resort in Virginia is the first US mountain install a complete system covering all areas lift lines, tubing and base.


personalized, timely, frequent announcements

Using technology similar to that employed by the New York State Lottery to update its bulletin boards, ski resort operators can update messages about impending snowstorm, updates traffic for the return trip, trail closures, missing children reports and even sports scores busy day skiing as Super Bowl Sunday that skiers do not have to leave the tracks to see what happens.


Each message center will generate 1.5 million impressions per ad / season. The messages are repeated in the waiting model-based cycles on lifting lines for multiple and lasting impressions.


individual signs in the system can be personalized with messages tailored to achieve the desired demographic; for example, placing ads geared toward parents in the children’s ski area or those for entertainment or dinner near the main lodge.


“The message centers create a highly visible and effective marketing tool to promote current and future events and other activities in the mountains,” said Anthony Lanza, Superintendent Belleayre Mountain in the region of New York Catskills. “The graphics really get the attention of our clients. Targeted impressions we receive from the wireless LED reader boards Sitour offer the best value in advertising. “


Sitour brings a long history of innovating on advertising on the snow, starting with inventing the concept track map over 40 years ago. Since then, he has introduced cards scenic trails and the first advertising packages ski resorts built in the 1980s, multi-purpose ski and snowboard shows in the 1990s and the vertical tower and announcements Wireless LED message centers in the 2000s


About Sitour USA

Sitour USA is a leader in advertising and event promotions to skiers and snowboarders, offering advertisers placements media at 215 stations in many major ski areas in North America and an international network of 900 stations in 11 countries. Sitour reached 70 percent of total market skier visits with advertisements that offer complete saturation both on the mountains and inside the resort lodges. Its customers include General Motors, Dannon, Kraft Foods and other Fortune 500 companies as well as large national and regional companies.


Editor’s Note :. Photos and media interviews are available

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How To Utilize Electronic Message Centers And Other Overlooked Methods Of Advertising

When it comes to advertising, no method should be left unconsidered. After all, if customers do not know about a product or service, they will not purchase it. That means that marketing is an essential part of any business’ plan of action. There are several methods of advertising that are continually overlooked by both small and large businesses alike. Those are often some of the easiest, least expensive and most efficient forms to spread the word about a business. Continue reading to learn more about some overlooked methods of advertising in the article below.

Outdoor led signs were one of the first methods for marketing in the early years. These days, they are far too overlooked. Those who cannot afford to create a custom led sign should look into led sign rental opportunities. Those who have signs in front of their store front will most definitely notice an influx of traffic as people will be able to identify them easier with a sign.

Electronic message centers are like signs but better. Because they are electronic, they are much better at catching attention. They can be animated and made to change messages quickly and easily with the strokes of a few keys. Changes are quick and therefore kept up to date on prices, sales, products and more. Indeed, those who are serious about their advertising should consider something of this nature.

The radio is something that many people listen to on a daily basis. Furthermore, it’s much easier to narrow down a certain type of customer based on the music they like to listen to. This leads to less waste in advertising investment as it’s easier to reach a specific demographic over a specific type of radio station. These ads are often well received by consumers as they flip through their favorite stations and can be used as a great tool to spread the word about any product or service.

Catalogs are a great idea as they last for quite some time. It has been said before that the average consumer needs to see something at least seven times before they will purchase. With a customized catalog being sent out to salons, grocery stores and individual consumers, it is undeniable that customers will be subjected to the marketing efforts within again and again.

Offering savings to potential customers is a great way to win customers also. This can be done in the form of flyers that are left at the post office, on store counter tops, front doors and even car windshields. Each of these advertising methods is often overlooked, inexpensive and effective.

Main Stree Led Signs, LLC (http://www.mainstreetledsigns.com/roi.html) proudly introduce outdoor led signs as one of the most affordable and overlooked methods of generating customer traffic.