Tag Archives: communication

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Communication via Digital Signage Vs Static Signage

With rapid growth resulting from the introduction of new technology, and the availability of a wide variety of media platforms, last few years have been an exciting time for the Digital Signage industry. Digital advertising is now identified as a highly successful medium for consumer communication by the retail outlets, restaurants, gas stations, casinos, banks, airports, along with corporates and educational institutions. One of the major benefits of the digital signage is its ability of deliver relevant and dynamic message, which resonate with the target audience. O Display content is designed for informing, educating and entertaining the audience, and ultimately serving the purpose of influencing the decision making and purchasing behaviour of the consumers that defines digital signage.

Advantage of Digital Signage over Static Displays

Digital signage is all about communicating with the consumer. For enhanced Product Marketing, appealing audio visual displays offering dynamic and digital information guarantee improved sales. Some of the most prominent features of the digital signage are;

* Versatility and Cost- Efficiency
* Time Saving
* Improved Sales and Return on Investments (ROI)

The Gaps Digital Signage fills that Static Displays have left behind

Digital signage such as, LCD & LED displays are being widely used in the public and private spaces. Unlike the static signage, digital signage can display a variety of contents including text, image, video, audio and animation, and thus is the main reason behind its widespread use. The ability to change, modify and exchange content easily makes digital signage the hottest technology around today. Furthermore, this new technology allows a proper demonstration of essential information at specific locations at specific times, when paired with an appropriate display medium. Furthermore, as compared to the static displays, the digital signage technology offers a better ROI.

How Digital Signage Saves Cost?

Digital signage is comparatively a lucrative advertising option than print, media or static signage primarily due to its low operating and maintenance costs. No doubt, this new form of branding and advertising method is quickly catching up the world over.
The recurring cost of printing materials for promotion of products, new arrivals and introductions, and the seasonal updates in products/services is far greater than the operational and maintenance cost of the digital signage. The upfront cost of implementing the digital signage is high, but in the long-run it offers regular savings for the business, which can be used towards developing the core competencies or meeting other organizational objectives for a profitable ROI.

As digital signage refers to the electronically controlled display screen from a central location, the cost of advertising a brand/product/service reduces drastically. Why? Digital signage screens installed across different locations only need digital signage software to manage and update the promotional information, and thus there is less involvement of manual labour, which brings down the costs by a considerable margin. This digital signage software is cloud based, hence easily accessible from any remote location from devices such as desktops, laptops and even smartphones.

So, if you are still using the old, static displays for promoting your business, you are falling behind your competitors by a few years. That sounds alarming, isn’t it? So, ride the wave of change and success by embracing the new advertising technology of digital signage.

Digital signage is made up messages and content distributed by electronic signs, you can display and control the message in an effective and rapid manner.
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Communication Meets ConvenienceSentry Management Unleashes Smartphone App for Communities

Orlando, FL (PRWEB) May 22, 2013

Sentry Management continues to set the bar in the community management industry by offering a mobile application called CommunityAPP™ for residents of Associations. This application will revolutionize the efficiency of communication between residents, Board Members and the community in which they live.

While explaining the necessity of CommunityAPP™, James W. Hart, President of Sentry Management said, “this application is the most recent example of our commitment to technology. We strive to provide the most up-to-date and easy to use technology available. The app demonstrates our promise to simplify residents’ lives, while broadening the channels of communication for residents and Boards.”

This one-of-a-kind technology is available on both Android and iPhone. Important actions in a community can be reported and shared at the push of a button, 24/7. Whether it is a gate being repaired or a community emergency, residents can be updated instantly through “push” messages. The community’s website is also accessible via CommunityAPP™. And when connected to a community website provided by Sentry, it will allow Board Members to access financial reports and administrative information directly through their mobile devices. It also allows residents to quickly access emergency numbers and make electronic payments of association dues. CommunityAPP™ has many convenience features as well, like GPS for local directions and a restaurant reservation maker. Never has community communication been so convenient.

“It is the technology behind CommunityAPP™ that will simplify the lives of Sentry Management community residents and Boards,” says Jim Waite, CEO of Mobile Apps One, the developer of the new association application. “We are delighted to have partnered with Sentry to bring this enhanced community communication tool to the marketplace. Ultimately the app will help strengthen the connection of residents to their communities, the place they call home.”

Sentry Management is a full-service community management company. Sentry’s business is the day-to-day operation of communities, homeowner associations and condominiums. Sentry is accredited as an AMO® (Accredited Management Organization) by the Institute of Real Estate Management, providing independent evaluation that Sentry has one of the highest operating and financial standards in the industry. Sentry operates in dozens of localities in Florida, Arizona, Georgia, Indiana, Maryland, New Mexico, North Carolina, South Carolina, Tennessee and Virginia.

Mobile Apps One is an industry leading mobile marketing company, providing mobile websites, apps and on-going marketing solutions to clients. Based in Orlando FL, Mobile Apps One provides mobile applications and strategies that allow HOA and Condominium Associations to create direct contact with residents on their mobile devices anytime and anywhere.







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Marketing Maven Leaders Host Business Communication Workshop for Childrens Hospital Los Angeles CHAMP Interns

Los Angeles, CA (PRWEB) May 28, 2013

Marketing Maven CEO, Lindsey Carnett, and Human Resources Generalist, Elicia Hildreth, hosted a workshop titled “Business Communication 101” on May 7, 2013 engaging Careers in Health and Mentorship Program (CHAMP) interns with professional development skills.

This workshop is the second held by Marketing Maven in collaboration with Children’s Hospital Los Angeles youth development programs. The CHAMP initiative centers on helping college students pursuing a non-clinical career in health care. As the demand in non-clinical careers increases, CHAMP aims to help young adults in Los Angeles develop critical skills for entry-level development.

“We value CHAMP’s commitment to help students learn about leadership through self-development,” said Carnett. “Becoming an entrepreneur was pivotal to broadening my professional development. Our business communication workshop is meant to challenge students and help them continue to challenge themselves to be well-rounded professionals.”

During the “Business Communication 101” workshop, Carnett defined business communication and how it relates to internal communication including subsets of web-based, non-verbal, and email communication. Carnett helped CHAMP interns reflect on their career goals by asking them to define how they define professionalism in their own lives and what they considered to be their niche or area of expertise.

Carnett also helped CHAMP interns understand the nuances of social media in a work environment by introducing them to social media policies. Hildreth provided an outline of how to arrive prepared for an interview and how to communicate appropriately to reflect a professional demeanor and a well-organized resume.

Business communication involves impromptu speaking; Carnett and Hildreth connected public speaking skills with business communication by interacting CHAMP interns in a debate surrounding multiple controversial topics. They also highlighted the importance of body language by practicing firm handshakes and mock interviews.

As seen in the Forbes Most Powerful Woman Business Leader issue, Carnett has taken her business expertise globally, enlightening her marketing peers and those new to the industry about accountable publicity and positive online reputation. Having spoken at Electronic Retailing Association D2C, California Polytechnic University, and at the Electronic Retailing Association’s Great Ideas Summit, Carnett has gained the reputation as an expert in the field of marketing and public relations.

Hildreth’s human resources experience, along with her Board of Directors position for the non-profit organization, Women of Substance & Men of Honor, Inc., provides her with the tools and experience for business development and communication.

For more information about Carnett, Hildreth, and Marketing Maven, please visit http://www.marketingmavenpr.com.

To learn more about Children’s Hospital Los Angeles’ CHAMP internship, please visit chla.org/CHAMP.

About Marketing Maven

Bicoastal PR firm, Marketing Maven is an innovative and exclusive public relations agency that under promises and over performs. Founded by Lindsey Carnett in 2009, the agency specializes in lifestyle and consumer products, companies and events. Additional services include hospitality and gaming PR, social media campaigns, reputation management, direct response marketing, SEO, celebrity gifting and Spanish PR. Marketing Maven develops newsworthy mainstream issues relevant to the clients’ product or service. With offices in New York, the agency then creates media interest and delivers the clients’ message to the masses, creating a demand from the target demographic.

Marketing Maven also has an expertise in Direct to Consumer marketing as well as product development and PR for supplements and ingredients. The agency has the ability to earn product distribution at retail and helps find funding for national product launches. With representatives across the globe, the Marketing Maven team has strong relationships with local, national and international media. Visit http://www.MarketingMavenPR.com for more information about the company.







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Communication 102 ? Getting the Message Across

Ralph Waldo Emerson said:.. “Who are you talking so loudly I can not hear what you say” The man was right The words we use matter, we convey the message that begins and ends with what is in the heart. When it comes to communication, the heart will always prevail on the brain.

With this in mind, it becomes clear that even before we begin to formulate a message mentally, care and attention should be paid to the motivation of communication and fun feelings to the recipient of this message.

This is particularly important when trying to . The seller sell something must question the underlying motivation of the sale The question must be asked. “Is what I want to make that sale to earn a commission or is my basic pattern to be useful to the person who buys my product? ”

The same reasoning must be used at any time that we try to influence someone else. The question then becomes: “Who will benefit from this message? I’m looking after my own interests I or am I trying to help the person I’m talking about? “Better yet,” How can we both benefit from what I am about to propose? ”

The ideal ground for this type of communication is where a win-win situation is required. Most people are mature enough to understand that a mutually beneficial proposal is generally better than the status quo.

Once this preparatory phase of a communication is the second step would be to explore and find the best possible way that the object of the message can be easily understood by the listener. Just because we understand the purpose of our message, it does not mean that our auditor find it easy to understand what we mean.

Before a concept can be understood, it must be supported by references. These references are known a priori. A priori is a reference obtained from past experiences that can be used as a basis for understanding a concept that is new to the person. For example, if we wanted to explain what a tree was a person who has never seen one, you could say it was like a giant plant. Now, if this person had seen a plant before it would be easy enough to understand what looks like a tree. In this case, the plant would a priori.

As we have said before, the words are meaningless if the beneficiary of these words to understand what we are talking about. It seems that this is obvious. Unfortunately, it is not. Most of us can recall an incident where our accountant trying to explain something to us. Not being very familiar with words like, share interests, and value or more compounds, the message of the accountant was questionable. In other words, it was useless unless care was taken to see if we understood the meaning of these technical terms.

It is said that the value of communication is determined by the response it receives. There is no other obvious way to judge the quality of our communications. However, if it is kept in mind that it is almost impossible to convey a message perfectly, chances are that we will take the necessary steps to be close to perfection as possible.

Finally, you should never assume that we understand. Questions should be asked to verify if the received message is pretty close to the message conveyed. Otherwise, another explanation is needed. In other words, if we want to be understood.

As a reminder, the heart speaks louder than the brain. Others do not share are wealth of experience will therefore interpret the words, concepts and ideas differently. And finally, never assume; ask.


Dr. Raymond Comeau aka Shamou administrator is the owner of Personal Development for Personal Success Forums.

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New Mathematical Theory Could Address Cell Communication Breakdown

Washington, DC (PRWEB) August 08, 2013

It is an experience that has frustrated many: an emergency situation occurs, such as the recent Boston Marathon attacks or the tornadoes in Oklahoma, and people try to use their cell phones to get in touch with loved ones in the affected area, but can’t get through. At a time when the need to get through is paramount.

American University mathematics professor Stephen Casey thinks he has found a way to solve this problem. He calls it “projection method.” It is so promising that Casey already has two provisional patents for it, plus, the method is under review for a full patent.

“Projection method is not a device, but a mathematical theory of a device,” Casey said.

Projection method grew out of Casey’s research project funded by a $ 145,537 grant from the Air Force Office of Scientific Research called “New Techniques in Time Frequency Analysis: Adaptive Band, Ultra Band, and Multi-Rate Signal Processing.”

First awarded to Casey September 2012, the grant supports his research during the next three years.

Casey says projection method would distribute our communications in a hierarchy, pushing through the most simplistic forms of first, followed by increasingly complex forms—text messages would be first, then voice messages, and lastly, video uploads or social media statuses. So, in an emergency situation, the lower level communications would get through.

Casey realized this potential application during the August 2011 earthquake that rocked much of the east coast, including Washington, D.C.

“As we all made texts and calls, I noted that early texts made it through, and then the system collapsed,” Casey said. “I thought, ‘Projection can fix this— to a degree.’”

How It Would Work

Casey says projection method would require a different approach to signal processing, or how cell service carriers handle various communications—phone calls/voice mails, text messages, emails, social media statuses—the original “signals.”

The current, general signal processing architecture for cell phones is “sample and hold”—an analog circuit used in linear systems, or systems in which data is conveyed in a specific sequence (much like a line with a definite beginning point and a definite end point). Digital systems, on the other hand, are based on discontinuous data or events—things that don’t have to be handled in any particular order but come together to form a final, definite product (ex: a sound or an image)—much like a jigsaw puzzle.

But wait? Aren’t cell phones digital? Not exactly. Most cell phones are actually analog to digital devices—they take the analog signal (a person’s voice or the text or images someone wishes to send) and convert it to a digital one so that the digital networks cell phones use can process it. On the receiving end, the digital signal is converted back to an analog one so the person receiving the communication can hear the other person’s voice, read a text, or see sent images.

Those digital networks rely on wireless technologies that are represented by an alphabet soup of acronyms: GSM, CDMA, and LTE. But there is one wireless technology that has great potential in that it is more powerful (capable of sending vast amounts of data) but uses less energy: Ultra Wide Band (UWB).

UWB is not new. The U.S. military and Department of Defense have used it since the1960s—among other uses, UWB applications involving radar can detect objects concealed by walls and other coverings. Even so, it was not until 2002 that the Federal Communications Commission authorized UWB’s commercial use. Since then, for a variety of reasons, the consumer market has been slow to adopt UWB, despite its obvious advantages. Technology to use it broadly and efficiently in cell phone communication has not been developed. Casey’s projection method could help change that.

“I was looking to develop an efficient method to analyze a signal so that we allow for changing and/or ultra-wide frequency bands—something conventional analog-to-digital devices don’t do,” Casey said, who aside from being a mathematics and statistics professor at AU, is a self-trained electrical engineer and sits on the boards of two international signal processing journals. “Projection is a clear advancement in that it is far more energy efficient and far more computationally sound. We look at the signal’s location in both time and frequency simultaneously, and window adaptively.”

Parallel Computing

Casey says looking at a signal’s location in time and frequency all at once would be accomplished through parallel computing, a form of computation in which tasks are addressed at the same time by multiple, but linked, computer processors. High performance computers use parallel computing to analyze “big data” at extremely high speeds. How much data, how fast, depends on the system.

By “window adaptively,” Casey means that once a signal’s time and frequency information are analyzed simultaneously via parallel computing, the signal would be transmitted in a manner “customized” to the signal’s needs and parameters. This is why communications would be distributed in a hierarchy from most simplistic to most complex. Text messages are the most simplistic and would go first because they require the smallest “window” and the least energy to get through.

“The simplicity of a text vs. a Facebook post allows us to process so much more efficiently,” Casey said. “I am in the process of exploring these ideas. There will be no ‘perfect solution,’ as there is no ‘perfect’ way to measure simultaneously in both time and frequency, but this will be a huge step in the right direction.”

Next Steps

How projection method could improve cell phone communication is just one potential application of Casey’s research funded by the Air Force Office of Scientific Research.

“In theory, projection method can be used by chip designers and hardware engineers,” Casey said. “But overall, this is a HUGE area of research.”

This summer, Casey will finish a scholarly paper that he coauthored with two engineers. The engineers’ part of the paper will discuss projection method and chip design. The paper is for the Proceedings of the IEEE, the peer-reviewed, monthly scientific journal of the Institute of Electrical and Electronics Engineers.







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Complete Stewardship Communication Now Available from One Source for Catholic Parishes Nationwide

New Berlin, WI (PRWEB) March 20, 2013

Messner Publications Inc and Liturgical Publications Inc (LPi) announce the completion of the blending of their product lines and companies into a comprehensive stewardship communication source for Catholic parishes.

“My vision of bringing a complete stewardship communication product line to churches, helping them build stewardship-driven communities, came together even better than I imagined,” said Jeff Messner, President of Messner Publications.

Jeff continued, “Combining our stewardship communication services, directories, welcome packets, and calendars with LPi’s media resources and online products, including e-giving, websites, and private social networks, gives our customers a depth of product line that is unmatched. My biggest opportunity was leading LPi’s national sales meeting, educating reps on how to help churches with their stewardship efforts. This greatly accelerates the accomplishment of our mission to bring effective stewardship-building to all churches.”

Messner Publication’s success has been built by consulting with their customers on how to become stewardship communities, fully engaging their parishioners in their mission. The joining of Jeff’s vision and LPi’s investment and digital products combine to offer this complete package to any church nationwide.

“We are thrilled with the development of our relationship with Messner from a strategic marketing alliance to a merger of our two companies,” commented Paul Knaapen, CEO of LPi. “This is definitely a case where the whole is greater than the sum of the parts. With the Messner family on board for the long term, we have the leadership necessary to transform from a church bulletin provider to a complete stewardship communication provider.”

With Jeff as president, Scott in sales, and Jerry Messner in production, as well as the increased financial investment from LPi, customers in the southeast US now have the Messner brand of customer service and attention they have come to know, combined with the additional printing capabilities and online products they know they need.

Church leaders interested in learning how their community can benefit from this one source for complete stewardship can visit MessnerPublications.com if they are in the southeastern United States or 4LPi.com if they are anywhere else in the United States.

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Since its founding over ten years ago, Messner Publications’ goal has been to assist your church in creating unique methods of communication to foster stewardship in your community. They strive to keep your parishioners active, informed, and involved.

LPi has been offering churches customized communication products for over 40 years. Their years of experience, financial stability, and quality standards enable churches to rely on them to make their jobs easier and their communications more effective.