International Speedway Corp. and Digitaria Launch New Web Site to Help Daytona 500 Fans ‘Feel the Experience’ of Racing’s Biggest Event

San Diego, CA, and Daytona Beach, FL (PRWEB) February 10, 2009

Digitaria Sports, a division of Digitaria, a leading digital marketing and technology firm, and International Speedway Corp. (Nasdaq: ISCA) (OTC Bulletin Board: ISCB) (“ISC”), a leading promoter of motorsports activities, today announced the launch of a new online destination and resource for race fans at Daytona International Speedway.

The new site at DaytonaInternationalSpeedway.com contains all the information race fans need to enjoy the Daytona 500, scheduled for Sunday, Feb. 15. The site is aimed at helping fans both ‘feel the experience’ of NASCAR’s biggest event, as well as provide a valuable resource. The site features extensive online video and multimedia content, exclusive news and information, driver features, camping and parking information, seating charts, the ability to buy tickets, and much more.

“We’re excited to launch this new online resource for our race fans,” said Daytona International Speedway President Robin Braig. “Daytona 500 fans will be able to get all the news and information they need, whether they’re going to the race, or just watching from home. In addition, the site is a must-see destination in advance of our other prestigious events such as the Daytona 200 Week By Honda and the Coke Zero 400 Weekend Powered By Coca-Cola.”

The new Daytona International Speedway site is the first of 12 new track sites that [Digitaria is building for ISC as part of long-term digital strategy designed to engage fans and generate more incremental sales. Each track site will serve as a year-round resource for all racing events held at that venue.

“Our goal for each of these sites is to help recreate the unique experience on the track, as well as provide an ongoing resource for race fans,” said John Van Spyk, general manager of [Digitaria Sports, which caters exclusively to sports organizations worldwide. “We are proud to work with the ISC and look forward to seeing fans enjoy these new sites.”

About Digitaria:

Digitaria is a leading digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles and New York. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Active clients include Atlanta Falcons, ASICS Shoes, Best Western International, CBS Corporation, Cobra Golf, Comcast Corporation, FOX Corporation, Gateway Corporation, Gordon Rush, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM, Inc., Warner Bros. Worldwide Television Marketing, WPT Enterprises, Inc. and many others.

Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement.

###







Play MPE and RockSTAR Music Corp. To Host ‘The Quintessential VIP Juno Awards Party’

Vancouver, B.C. (PRWEB) February 20, 2009

Destiny Media Technologies (OTC Bulletin Board: DSNY), the global leader in the secure distribution of pre-release music to radio (http://www.plaympe.com) and provider of instant play streaming media, and RockSTAR Music Corp., an international record label and artist management company, will be hosting ‘The Quintessential VIP Juno Awards Party’.

On March 28th, the night prior to the CTV televised broadcast of ‘The 2009 Juno Awards’ live at General Motors Place stadium, the Canadian music industry celebrates at the exclusive ‘Juno Gala Awards Dinner’. A private, ticketed event, this dazzling evening of celebration, dinner and awards takes place at the Westin Bayshore Hotel. 32 Juno Awards (http://www.junoawards.ca/ ) will be handed out in different categories.

After the dinner, select VIP’s, dignitaries, celebrities and other special guests will attend ‘The Quintessential VIP Juno Awards Party’, sponsored by Play MPE® and RockSTAR Music Corp. Just steps from the Westin Bayshore Hotel in the exclusive downtown neighbourhood of Coal Harbour sits Vancouver’s premier restaurant, the Lift Bar and Grill, which rises out of the Pacific ocean on timber pilings.

The restaurant, which will be closed to the public for this exclusive event, will be a star studded red carpet gala featuring Hollywood search lights, a vanity wall where stars can pose for Press and Paparazzi, complementary food and drink, with the ‘who’s who’ of the entertainment world. Select guests will have access to the stunning rooftop deck, featuring casual seating around 5 star fire pits, overlooking the Stanley Park peninsula.

The world renowned Lift Bar and Grill restaurant (http://www.liftbarandgrill.com/) is located literally ‘in’ Burrard Inlet, providing one of the most spectacular visual locations in Vancouver. Views include a snow capped mountain range on the other side of the inlet, the Stanley Park rainforests, and yachts and seaplanes entering the marina.

Staff from Play MPE® and RockSTAR Music will be available to take requests for VIP invitations at the Royal York Hotel during ‘The 2009 Canadian Music Week’ (http://www.cmw.net ), March 11-14.

RockSTAR was one of the earliest Canadian users of the Play MPE® system, switching from a competing company in early 2007 to get the higher audio quality and better network and features Play MPE® offers.

Michael Hektoen, RockSTAR President explained “The Play MPE® system is the global standard for music distribution. It’s the perfect platform to break new Canadian artists before exposing them to the global music market.”

Adam H, RockSTAR Executive VP adds “We know Canadian radio and we know what Canadian radio wants and needs. That’s world class music and technology, and a world class party. See you there!”

About Destiny Media Technologies:

Destiny (http://www.dsny.com) is a media solutions company which provides secure distribution and instant play streaming media tools that the world’s largest media companies, ad agencies, market research companies and leading labels including: Universal Music Group, EMI, Warner Music Group, Sony BMG and others use to distribute their audio and video content on the Internet. Products include Play MPE® (http://www.plaympe.com) and Clipstream® (http://www.clipstream.com ).

About Rockstar Music Corp.

RockSTAR Music Corp. http://www.rockstarmusiccorp.com is a Vancouver Canada based international music company operating a record label, artist management, radio promotion – multi media marketing, recording studio and digital distribution aggregator with its own direct iTunes distribution. RockSTAR Music Corp. is one of Canada’s hottest production teams behind the big hits from Juno Nominated & Canadian Radio Music Award Winner, Elise Estrada; Jahfus & Ray J.; Li Hyori; BoA; Live On Arrival; Dija; Sy’Rai; Rosette; and ‘The 2009 Canadian Music Hall Of Fame’ inductees, Loverboy

Party Contact:

Joe Schmo

Executive RockSTAR Party Czar

416 939 0545

Media Contact:

John Gammack

VP Operations Destiny Media Technologies

604 609 7736 x252

###







Harris Corp. getting out of digital signage/DOOH

Harris Corp. getting out of digital signage/DOOH
Tech giant Harris Corp. recently announced its decision to divest itself of its Broadcast Communications division, which includes its digital signage business, but a company spokesman insists the division is continuing "business as usual." Harris is …
Read more on Digital Signage Today

Digital signage in the rear window
Digital signage is popping up all over the place, from banks to gas station pump tops to roadside billboards — and now it might be coming to the car right in front of you. Minneapolis-based Rear Window Media is pioneering a new kind of digital signage …
Read more on Digital Signage Today

Digital signage, live TV and the law
As a communications tool, digital signage offers the ultimate capability: Retailers can deliver targeted messages as dictated by customers' interests, requirements and spending habits. Content is king. Promotions, announcements, product information …
Read more on Digital Signage Today