Posted on September 21, 2014 by Digital Signage Reporter

ING Direct is the most popular bank according to customer comments on the Internet, reveals first annual UK Banking Social Media Report by DigitalMR

(PRWEB UK) 22 March 2012

Social media research specialist DigitalMR releases the first ever annual UK Banking Social Media Report on what customers are saying about UK high street banks online. DigitalMR analysed over 200,000 customer comments about high street banks across January to December 2011.

For the first time, UK banks will be able to gauge customer perceptions of their performance against that of their competitors across a range of criteria for the whole of 2011.

DigitalMR Group Managing Director, Michalis Michael commented: “This report provides a national benchmark for how banking brands are perceived by customers online. Banks attracting criticism will be able to use the analysis to find out how they can improve their competitive position.”

Report Highlights

Top 5 Net Sentiment Score

DigitalMR’s report measures, not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative. The difference in the number of positive to negative posts that each bank attracts, provides it with a Net Sentiment Score (NSS). NSS is an overall percentage score of net positive posts. Of the Top 10 banks measured across 2011, the five best performers in terms of achieving the highest NSS were:

1)    ING Direct 57.5%

2)    Halifax 43.3%

3)    Clydesdale Bank 41.7%

4)    Barclays 37.4%

5)    Santander 26.4%

The Royal Bank of Scotland was the only bank from the Top 10, which achieved a negative NSS with (-2.1%). The next lowest was Bank of Ireland with a NSS of 0.5%.

Overall mentions – top 5 UK banks that receive the highest share of online mentions:

1)    HSBC (14.4%)

2)    Lloyds TSB (13.5%)

3)    Halifax (10%)

4)    RBS (9.6%)

5)    Santander UK (9%)

There is a large difference in the positive and negative mentions that some of the banks attract. HSBC (9.5%), Halifax (9.5%) and Lloyds TSB (7.8%) received the highest share of positive posts.

However both HSBC (12.1%) and Lloyds TSB (10.8%) received a relatively higher proportion of negative comments. Conversely Halifax accounted for only 6.2% of negative comments compared with a much larger proportion (9.5%) of positive ones.

The Top 5 most discussed topics across January to December were:

Loans

Credit Cards

Customer Care

Online Banking

Overdrafts

Loans attracted nearly 15,000 mentions on the internet. However, banks are likely to turn their attention to the topics that attracted a greater number of negative comments. The three most discussed topics with negative mentions were Customer Care, Loans and Bank Employees.

The full report covers:

    Share of voice for all banks.
    Monthly trend for top 10 banks.
    Top 10 Topics by number of mentions.
    The disruptive forces that social network users will have on banks.
    Individual focus of the top 10 banks.
    Social Media presence.
    Recommendations on strategy for the use of Social Media Research.

DigitalMR’s report (powered by SocialNuggets) analysed thousands of customer comments posted via a range of relevant finance related websites and open access social media platforms. It measures, not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative.

Results are based on comments posted by consumers on the major UK banks including: Lloyds TSB, HSBC, Halifax, NatWest, Bank of Ireland, Santander, Barclays, RBS, ING Direct, Clydesdale Bank, Saxo Bank, American Express, First Direct, Bank of Scotland, Abbey, Northern Rock, Northern Bank and Alliance and Leicester.

For more information on the full report, contents and further data click here

Contact

For further information on the UK Banking Social Media Report.

Michalis A. Michael

mmichael(at)digital-mr(dot)com,

tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and Group MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

About SocialNuggets

SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA. For more information, please visit http://www.SocialNuggets.net

Posted on September 15, 2014 by Digital Signage Reporter

The Issue of Customer Care Attracts the Highest Number of Negative Comments on the Internet, Reveals First Annual UK Banking Social Media Report by DigitalMR

London (PRWEB UK) 29 March 2012

social research specialist media DigitalMR publishes first ever annual report on the media in the UK Social Banking on what customers are saying about the UK major banks online. DigitalMR analyzed over 200,000 customer comments on banks high street in January-December 2011.

For the first time, British banks will be able to assess customer perceptions of their performance against that of their competitors across a range of criteria for all of 2011,

DigitalMR Group Managing Director, Michalis Michael commented: “This report provides a national reference point for how banking brands are perceived by customers online. Banks attracting criticism will be able to use the analysis to see how they can improve their competitive position. ”

Report Highlights

The top 5 most discussed topics online in 2011:

first loans
Credit cards
2nd

3 Customer Service
4th />
5th discovered

loans attracted about 15,000 entries on the Internet. However, banks are likely to turn their attention to subjects who received the highest number of negative comments. Top of the list was the issue of “Customer Care” with nearly 3,000 negative comments attributed to him in 2011 Customer service will be a major concern for 2012 that banks continue to close branches and reduce the number personnel. Other key topics to attract negative comments were: Loans, Bank employees and credit cards. These subjects each attracted more than 2,000 negative comments online customers.

Legal whole – Top 5 UK banks that receive the largest share of online mentions:

1) HSBC (14.4%)

2) Lloyds TSB (13.5%)

3) Halifax (10%)

4) RBS (9.6%)

5) Santander UK (9%)

There is a large difference in the positive and negative mentions that some banks attract. HSBC (9.5%), Halifax (9.5%) and Lloyds TSB (7.8%) received the largest share positive messages.

However, both HSBC (12.1%) and Lloyds TSB (10.8%) received a relatively higher proportion of negative comments. Conversely Halifax represented only 6.2% of negative comments over a much larger proportion (9.5%) of those positives.

Top 5 net sentiment score

DigitalMR not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative. The difference in the number of positive messages to each bank attracts negative, giving it a score of net sentiment (NSS). NSS is an overall percentage of net positive posts. Top 10 banks measured in 2011, the five best results in terms of achieving the highest NSS were:

1) ING Direct 57.5%

2) Halifax 43.3%

3) Clydesdale Bank 41.7%

4) Barclays 37.4%

5) Santander 26.4%

The Royal Bank of Scotland was the only bank in the Top 10, which achieved a NSS with negative (-2.1%). The next lowest was Bank of Ireland with a NSS of 0.5%.

The full report includes:

Share of votes for all banks.
The monthly trend of the top 10 banks.
Top 10 Topics by number of mentions.
The disruptive forces that users of social networks have on banks.
Individual focusing of the 10 largest banks.
Social media presence.
Strategy Recommendations for the use of media for social research.

The report DigitalMR (powered by SociaNuggets ) analyzed thousands Guest comments posted via a range of relevant finance related and open access platforms of social media websites. It measures not only the number of comments posted by consumers on the Internet, but also the feeling – these posts are positive or negative.

Results are based on comments posted by consumers on the major UK banks, including Lloyds TSB, HSBC, Halifax, NatWest, Bank of Ireland, Santander, Barclays, RBS, ING Direct, Clydesdale Bank, Saxo Bank, American Express, First Direct, Bank of Scotland, Abbey, Northern Rock, Northern Bank and Alliance and Leicester.

For more information on the full report, content and other data click here

Contact

For further information on the UK Banking Social Media Report.

Michalis A. Michael

mmichael (at) digital-mr (dot) com

Tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. He is a specialist agency which provides a holistic approach to market research based on the Web. He specializes in the use of social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has developed new methods in online focus groups as well as tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and Group MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the United States.

About SocialNuggets

SocialNuggets technology provides real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivered ready to use market intelligence for various industry sectors, including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available as full access to our data warehouse for analysis and integration with customer data . SocialNuggets, a company Serendio, was founded in 2011 and headquartered in Santa Clara, California For more information, please visit http://www.SociaNuggets.net

clear = “all”

Posted on September 4, 2014 by Digital Signage Reporter

Alex Schmidt joins DigitalMR advisory board

London (PRWEB UK) 2 April 2012

specialist in social media research, DigitalMR, announces Alex Schmidt as a new member of its advisory board.

The Advisory Board plays a key role in the governance and supervision of the growth and development of society. Its members offer a wealth of experience outside the industry market research in various fields such as law, banking, investment, retail, events, business services and wines and spirits .

Michalis Michael, MD DigitalMR Group said Alex has always been a pioneer in his career, both in the legal profession or as an entrepreneur and investment banker. We are delighted to have him as a new member of our advisory board and experience he will bring to the table. “

In becoming the latest addition to the map, Schmidt says, “At a time when the possibilities of social media are booming on Polish markets and Central and Eastern Europe, using the web to capture ideas and gain an advantage competition will become a key development to become involved. “

Biography

Przemysław Aleksander Schmidt

(B 1962.) – Chairman of the Supervisory Board of Dom Maklerski TRIGON SA, the oldest house in securities brokerage and investment banking Polish society. In the years 1997-2000, he was senior vice-president (business development), General Counsel and Secretary deEntertainment Inc., the largest pay-TV company in Central and Eastern Europe and the first NASDAQ -listed business in the region . He was also president of Wizja TV, its DTH subsidiary. Previously (1995-1997), he was country director for Poland MeesPierson, an investment banking firm (now ABN AMRO). He began his career as a lawyer in the law firm of Warsaw newly created Soltysinski, Kawecki & amp; amp; Szlezak (1990-1995), and Assistant Professor in the Law Department for A. Mickiewicz University (1987-1992).

M .. Schmidt earned a summa cum laude Masters in Law at the Faculty of Law, University of Adam Mickiewicz in Poznan (1987) and attended graduate studies at the University of California, Hastings (Fulbright Scholar in 1991 -1992) at Georgetown University, the University of Leiden and the TMC Asser Institute in The Hague (Asser College Europe). He is also a member of the Organization of the Young Presidents’ Organization (YPO), where he served as president of the European Council (2007-2009). It is and was a member of the boards of several public companies

The current members of the Advisory Board are:

Dr Nicos Rossides: CEO of the research group MASMI, formerly general manager of EMEA for Synovate
Steve Alexander: President Symmetrics
Stavros Hadjiyiangou: Partner, Bond Partners Group LLC
Simon Preston: Founder & amp; amp; CEO Risebeyond.org
Neil Everitt: Pegas Nonwovens Director Council SA president SARE Ltd
Peter Nathaniel: partners Impala Partners, LLC, formerly Chief Risk Officer of RBS Group
Contact

Michalis A. Michael

mmichael (at) digital-mr (dot) com

tel. +44 751 571 0370

http://www.digital-mr.com/

Notes to Editors

DigitalMR understands what people think and feel when they share views online. He is a specialist agency which provides a holistic approach to market research based on the Web. He specializes in the use of social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has developed new methods in online focus groups as well as tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and Group MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the United States.

The agency works in partnership with the international research company market MASMI http: // www.masmi.com . DigitalMR is headed by founder and Group MD, Michalis Michael and headquartered in London, UK and Nicosia, Cyprus.

clear = “all”

Posted on September 3, 2014 by Digital Signage Reporter

Amazon set to challenge Apples domination of the tablet PC market, says online research specialist DigitalMR.

London (PRWEB UK) 4 April 2012

Social media research specialist DigitalMR releases latest findings on what customers are saying about tablet PCs on the internet.

The overwhelming majority of customers are highly positive in their views on tablet PCs as expressed on the internet. DigitalMR measured thousands of comments for slate devices across Dec 2011 to Jan 2012. 71% of all views measured were positive with only 29% negative. Apple recorded a 32% share of all positive comments and 35% of the smaller pool of negative ones. Hot on its heels is Amazon with 30% of positive mentions and a 33% share of negative.

Results are based on comments posted by consumers on the major tablet brands made by: Apple, Motorola, Samsung, Blackberry, HTC, LG, HP, ASUS, Amazon and Sony across Dec 2011 to Jan 2012.

DigitalMR’s analysis (powered by SocialNuggets) is based on comments posted via a range of relevant websites and open access social media platforms. It measures, not only the number of comments posted by consumers on the internet, but also their sentiment – whether posts are positive or negative in nature.

Managing Director of DigitalMR, Michalis Michael commented: “Can Apple maintain its dominant position among tablet PCs? It will be interesting to see if Amazon’s Kindle Fire tablet can continue to convert its positive online sentiment into sales.”

All the brands measured, achieve a positive Net Sentiment Score (NSS) for Dec-Jan. NSS provides an overall percentage score of net positive posts. A positive score means a tablet attracts a higher proportion of positive than negative posts.

The average NSS taken across all brands measured is 42% which is high compared with other industry sectors, although slightly down on the average NSS for Jul-Aug 2011 (50%). Customers are still generally satisfied with tablet products and services and are happy to spread the word online.

Apple and Amazon both achieved a below average NSS score of 38%, but given their relative dominance in the market, customer expectations are likely to be higher. Tablet brands that achieve the highest NSS are Sony 72% and HP with 56%. The lowest performing tablet was Motorola with an NSS of 33%

Click here for Summary of positive and negative posts and overall NSS

In their words – Customer comments for models with the highest and lowest Net Sentiment Scores

Sony

“The Sony tablet (I own one)…you have the play station store and the Sony can play downloaded movies easily The design of Sony tablet s makes the tablet easy to hold, and the tablet is extremely light”.

http://androidforums.com/sony-tablet-s/450543-sony-tablet-s-vs-galaxy-10-1-vs-asus.html

HP

“The best case is without a doubt is the one made by Stilgut~ purpose made so fits perfectly, access to all ports, holds the HP tablet at various angles and looks very classy… not cheap but well worth every penny..”

http://androidforums.com/asus-eee-pad-transformer/455314-case-transformer.html

Amazon

“Nerds who like to tweak shouldn’t be buying such a device. They should buy something that’s designed to be more tweakable. The Fire is not designed to be a tablet period. Amazon never markets it as such and the word Android can’t even be found on the product page. It’s designed as a device to facilitate consumption of Amazon content. Anything you get out of it beyond that is just a bonus”.

http://androidforums.com/amazon-kindle-fire/446579-why-spend-tablet-no-sd-card-like-fire-when-there-so-many-tablets-sd-cards.html

Motorola:

“Yeah, kind of disappointed at the book reading support of Motorola Xoom,out of the box, day 1. The google books app is nice and responsive but there is no way to use it to read your own pdfs, epubs etc. that I can find. I downloaded Adobe Reader and Aldiko but neither are completely stable and as smooth and responsive”.

http://androidforums.com/motorola-xoom/286897-pdf-xoom.html

Further customer comments and more about the report here

Contact

For regular reports and more information:

Michalis A. Michael

mmichael(at)digital-mr(dot)com,

tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

About SocialNuggets

Posted on September 1, 2014 by Digital Signage Reporter

Apple iPhone remains in 4th place behind Android smartphones according to latest social media monitoring report from DigitalMR

London (PRWEB UK) 24 April 2012

Social media research specialist The DigitalMR releases latest findings on what customers are saying about smartphones on the internet.

DigitalMR analyzed more than 300,000 comments from customers on smartphones December 2011 through January 2012 Nearly two-thirds (65%) of these customer views are positive, compared to 35% negative.

Android models are the most talked about brands of smartphones. Samsung attracts the most mentions with a market share of 34% of all positive comments and a 37% share of, negative comments small group. Next placed is HTC with 22% positive mentions and 18% negative, followed by Motorola with 11% positive and 13% negative.

Together, the three Android brands account for two thirds (67%) of all online customer feedback measured on smartphones.

The results are based on comments posted by consumers on the major smartphone brands: Apple, Motorola, Samsung, RIM (Blackberry), HTC, LG, Nokia, Sony Ericsson, Kyocera and HP on September-October 2011

smartphone models established Apple and RIM (Blackberry) only account for 11% and 8% of the total comments were published respectively. Weak coherent parts Blackberry chat coincided with bad trade Q4 results, prompting her recent announcement “nofollow” to place more focus on the enterprise market.

DigitalMR analysis (supplied by SocialNuggets ) is based on comments posted by a range of relevant websites and open access platforms of social media. It measures not only the number of comments posted by consumers on the Internet, but also their sentiment -. If the messages are positive or negative in nature

Managing Director of DigitalMR, Michalis Michael commented: “Our social media monitoring over the last 6 months has consistently shown Android models like the most talked about brands. While Apple can at least rely on its strong presence in the tablet market, it seems RIM will return to its basic objective of corporate customers ”

All brands measured, achieve a positive net sentiment score (NSS) for December-Jan. NSS provides an overall percentage of net positive posts. The average NSS necessary for all brands measured is 30%. This shows customers are generally positive in their comments online.

Of the three major brands Android, HTC had a NSS of 39%, followed by a nominal rating of slightly below 27% for Samsung and Motorola for only 20% which was the lowest total of the NHS. Apple has reached the second highest at 24%. The NSS is more directed by Nokia (47%).

More data and analysis

Features

DigitalMR measured thousands of customer posts on the services and functions assigned to smartphones.The issues “operating system” and features “Service” generate the most comprehensive reviews – both positive and negative.

“Battery” but attracted only 11% positive reviews, but 16% negative, while on the positive side for designers “Body” attracted a 17% share of positive feedback, but only 11% negative .

Customer Reviews and more information

About DigitalMR

DigitalMR understands what people think and feel when they share views online. He is a specialist agency which provides a holistic approach to market research based on the Web. He specializes in the use of social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has developed new methods in online focus groups as well as tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the United States.

About SocialNuggets

clear = “all”

Posted on August 30, 2014 by Digital Signage Reporter

The Halifax is most talked about bank online in January with a 20% share of comments, according to latest web listening report from DigitalMR

London (PRWEB UK) 10 May 2012

For the month of January 2012, DigitalMR analysed thousands of online customer comments about major UK high street banks: Lloyds TSB, HSBC, Halifax, NatWest, Bank of Ireland, Santander, Barclays, RBS, ING Direct, and Clydesdale Bank. Nearly two thirds (64%) of these views are positive about their customer experiences, compared with 36% negative.

The banks that receive the highest share of online mentions are: Halifax (20%), HSBC (17%) and RBS (15%).

DigitalMR’s report (powered by SocialNuggets) analyses thousands of mentions and customer comments posted via open access social media platforms and relevant finance related websites. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative.

While Lloyds attracts the highest share of negative mentions (19%) it only garners a 10% share of positive comments. Conversely Halifax (21%) received the highest share of positive posts, compared with a 17% share of negative ones.

Taking each bank’s positive and negative scores into consideration, Clydesdale achieves the highest Net Sentiment Score (NSS) with 66%, followed by Bank of Ireland (49%) and ING Direct 41%. Across January only one bank achieved a negative NSS, Lloyds with (-6%).

Managing Director of DigitalMR, Michalis Michael commented: “Although ING Direct consistently achieved the highest Net Sentiment Scores across 2011, it would appear that Clydesdale Bank has made the best start in 2012.”

Data analysis and customer comments

Contact

For regular reports and more information:

Michalis A. Michael

mmichael(at)digital-mr.com

tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

About SocialNuggetts (for more click here)

Posted on August 21, 2014 by Digital Signage Reporter

Improving Research Insight Through Collaboration – Tesco Poland Holds Strategic Workshop with DigitalMR and Other Major Research Agencies

(PRWEB UK) 14 June 2012

For Polish translation click here.

The workshop was very collaborative in nature, with the purpose of pooling research findings and ideas to further improve understanding of retail shopping in Poland. The two day workshop comprised a series of presentations, discussion groups, breakout exercises and brainstorming.

Topics for discussion and analysis were wide-ranging. They included issues such as shopping trends and retail environment in Poland across Europe and globally. Participants were able to explore customer needs in greater depth and examine complex issues such as shopper experience.

Piotr Idzik, DigitalMR country director for Poland, said “It is refreshing to have a client like Tesco Poland that is willing to facilitate these types of discussions. We were delighted to work together in order to pool our expertise and exchange ideas.”

Joanna Lorenz, Customer Insight Manager at Tesco Poland, said “We found the workshop a highly productive way to kick start our strategy thinking. It allows us to condense ideas faster in order achieve our ongoing objective of delivering a better shopping experience to our customers.”

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

Posted on August 18, 2014 by Digital Signage Reporter

First ever annual US Banking Social Media Report from DigitalMR to reveal that American Express is the most talked about US bank on the internet

London (PRWEB UK) 7 August 2012

DigitalMR analysed over two million online customer comments regarding the main US banks from April 2011 to March 2012. DigitalMR’s social media report (powered by SocialNuggets) analyses customer comments posted via a range of relevant finance related websites and open access social media platforms. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative The full report will cover:

    Customer insights that can help banks shape their marketing and PR strategies
    Share of voice for top 20 banks
    Net Sentiment Score (NSS) for top 20 banks
    Top 10 Topics by number of mentions
    Individual focus on each of the top 20 banks
    NSS by Topic
    Top social media sources by number of mentions
    Breakdown of customer sentiment on Twitter
    Recommendations on strategy for the use of Social Media Research.

DigitalMR Commercial Director, Tom Hogg, commented: “This report will provide a comprehensive set of consumer driven benchmarks, so for the first time, US banks will be able to gauge customer perceptions of their performance against their competitors”.

Report Highlight – Top 5 most talked about US banks on the Internet

American Express 22.3%

Bank of America 20.5%

Citibank NA 18.3%

Wells Fargo 13.2%

HSBC 4.2%

Based on share of 2,145,835 comments

However, as the final report will show, there is a large difference between the positive and negative mentions that these banks generate.

Results are based on comments posted by consumers on the major US banks including: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan, Morgan Stanley, TD Bank, PNC Bank, Regions Bank, Discover Bank, Suntrust Bank, Bank One, Orchard Bank, Countrywide Bank, Key Bank USA and Sovereign Bank.

Contact

Tom Hogg

thogg(at)digital-mr(dot)com,

tel: +44 (0) 7580 581 109

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

Posted on August 14, 2014 by Digital Signage Reporter

First ever annual US Banking Social Media Report from DigitalMR and Cicero to reveal that American Express is the most popular bank according to customer comments on the internet

(PRWEB UK) 14 August 2012

DigitalMR and Cicero analysed over two million online customer comments regarding the main US banks and associated financial services companies from April 2011 to March 2012. The social media report (powered by SocialNuggets) analyses customer comments posted via a range of relevant finance related websites and open access social media platforms. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative. The full report will cover:

DigitalMR Commercial Director, Tom Hogg, commented: “A Net Sentiment Score provides an overall benchmark that indicates how well banks are perceived by their customers. In particular, banks recording negative scores need to focus on the areas where they can achieve the biggest gains – areas that are highlighted by the feature level NSS methodology”.

Report Highlights

Top 3 Highest and Lowest Net Sentiment Score

DigitalMR’s report will measure, not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative. The difference in the number of positive to negative posts that each bank attracts, provides it with a Net Sentiment Score (NSS). NSS is an overall percentage score of net positive posts. Among the Top 20 banks the top three best performers in terms of achieving the highest NSS were:

1)    American Express 63%

2)    Orchard Bank 59%

3)    Suntrust Bank 49%

The bottom three performers among the Top 20 banks were:

18) Bank of America (-9%)

19) Sovereign Bank (-10%)

20) Countrywide Bank (-17%)

Results are based on comments posted by consumers on the major US banks and financial services providers including: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan, Morgan Stanley, TD Bank, PNC Bank, Regions Bank, Discover Bank, Suntrust Bank, Bank One, Orchard Bank, Countrywide Bank, Key Bank USA and Sovereign Bank.

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

About Cicero

Cicero is an international consultancy specialising in corporate communications, digital strategy, government affairs and research services for policy, business and consumer audiences. Our sector focus on financial and professional services provides clients with detailed insights into the issues which shape their marketplace with award-winning outputs aimed at a wide-range of targets including the media, public policymakers and regulators.

About SocialNuggets

SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA.

Posted on July 28, 2014 by Digital Signage Reporter

The first annual US Banking Social Media Report from DigitalMR and Cicero to show that American Express has the biggest Twitter presence

(PRWEB UK) 21 August 2012

DigitalMR and Cicero analysed over two million online customer comments regarding the main US banks and associated financial services companies from April 2011 to March 2012. The new report (powered by SocialNuggets) analyses customer comments posted via a range of relevant finance related websites and open access social media platforms, including Twitter. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative The full report will cover:

DigitalMR Commercial Director, Tom Hogg, commented: “With Twitter becoming such a major communications channel for customers, banks really need to monitor and respond to what is being said about them, to drive the Twitter agenda for their brand”.

Report Highlights

The Top 3 most Tweeted Banks

1)    American Express 23.3%

2)    Bank of America 19.5%

3)    Citibank 18.5%

The report will measure, not only the number of Tweets posted by consumers, but also sentiment. Of the total Tweets analysed, a quarter were positive, 16.5% negative, 4.3% mixed, while over half (54.4%) were neutral in tone.

Results are based on comments posted by consumers on the major US banks and financial services providers including: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan, Morgan Stanley, TD Bank, PNC Bank, Regions Bank, Discover Bank, Suntrust Bank, Bank One, Orchard Bank, Countrywide Bank, Key Bank USA and Sovereign Bank.

Contact

Tom Hogg

thogg(at)digital-mr(dot)com,

tel: +44 (0) 7580 581 109

http://www.digital-mr.com

About DigitalMR

About SocialNuggets

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