Growing Advertising Budgets Drive the Global Market for Digital Signage Systems, According to New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) November 10, 2014

Follow us on LinkedIn – Newspapers, magazines, radio, and television have been traditional means of disseminating information, and news. Technology developments over the years have helped redefine mass communication by revolutionizing the way in which organizations can relay information to large segments of population at the same time. Advanced technologies that have emerged over the years have enabled dynamic information delivery, and have accelerated the pace at which information can be delivered to target audiences. Digital signage system represents a progressive advancement that combines power of digital displays such as LCDs and LEDs with efficient content management and digital media distribution. Digital signage is a specialized form of silvercasting where digital multimedia content such as images, video, and streaming media can be displayed at public places for advertising or information purpose. Evolving since the mid-90s, digital signage systems now represent one of the most potent channels for displaying media at key public spaces such transit points, stadiums, museums, retail outlets, and hotels & restaurants, among others.

Growth and acceptance in the market is driven by the ability of digital signage to attract the right audiences. Digital signs for Digital-Out-of-Home Advertising (DOOH) especially flaunt the potential to enable advertisers to reach consumers at multiple touchpoints, context and environment thus amplifying the advertising impact. Constant bombarding of consumers with advertising media content at Point-of-Sale, Point-of-Wait, and Point-of-Transit, help target consumers with media content all through the day. Public places, such as, train stations, subways or bus stops/shelters, also prove to be typical areas where digital signage systems can be used to target the right audience. The amplification of marketing impact made possible through this medium provides a high return on investment (ROI) and thereby a business case for these systems. Digital signage systems are best suited for in-store promotion and for building brand identity.

Continued penetration of digital signage as an effective advertising platform for dynamic two-way communication, will be supported by effervescent innovations in affordable, flat-panel display panels, and development of interactive displays, augmented reality, gesture control, and built-in digital signage social network. Near-Field Communications (NFC) technology is also helping revolutionize the way audience interact with digital signage systems thereby improving their overall marketing impact. Advent of hybrid digital signage systems wherein digital signs are augmented with the interactivity of digital kiosks will further benefit market prospects in the coming years.

As stated by the new market research report on Digital Signage Systems, the United States represents the largest market worldwide. Asia-Pacific, with a CAGR of 23.9% over the analysis period, ranks as the fastest growing market led by factors such as increasing ad spending by businesses, burgeoning retail sector, and growing government budgets for improving the public communication infrastructure. Digital Signage Software represents the fastest growing product market driven by the rising prominence of analytics.

Key players covered in the report include Barco N.V., BrightSign LLC, Daktronics Inc., Dynasign, Extron Electronics, Four Winds Interactive LLC, LG Corporation, Nanonation Inc., NEC Corporation, NEXCOM International Co. Ltd., Samsung Electronics Co. Ltd., Scala Inc., Sharp Corporation, SIIG Inc., and Sony Corporation, among others.

The research report titled “Digital Signage Systems: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, South Korea and Rest of Asia-Pacific), the Middle East, and Latin America (Brazil and Rest of Latin America). Product segments analyzed in the report include Digital Signage Displays, Digital Signage Set Top Boxes & Media Players, Digital Signage Software, and Others.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.

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U.S. Quick Service Restaurant (QSR) Ecosystem Market: Digital Signage, Kiosks, Drive Through Terminals, Point of Sales, Handheld devices, Digital Menu Cards

Albany, New York (PRWEB) August 25, 2014

According to a new market report published by Transparency Market Research “U.S. Quick Service Restaurant (QSR) Ecosystem Market (Digital Signage, Kiosks, Drive through terminals, Point of Sales, Handheld devices, Digital menu cards) – Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019” the QSR ecosystem market in the U.S. was valued at USD 3,506.9 million in 2012. The market, on the basis of components, is segmented into hardware, software and services, with hardware and software solutions further segmented into various sub-segments. Within hardware components, digital signage was the largest contributor and accounted for 45.6% of the overall hardware segment revenue in 2012. However, kiosk is expected to be the fastest growing segment during the forecast period, growing at a CAGR of 12.3% from 2013 to 2019. This is mainly due to increasing demand for self service options. Within the software segment, billing and management solutions held the largest share in 2012 and is expected to be fastest growing segment owing to increasing demand for customized software tailored to specific needs of the restaurateurs.

Browse the full U.S. Quick Service Restaurant Ecosystem Market report:

QSRs are primarily known for their dynamic setting where orders are taken promptly, payment is made and food is handed over to customers in a short time. The payment mechanism is rapidly changing with the growth of restaurants designed on fast service models. Almost all significant digital changes in quick service restaurants are primarily driven by the growing need of clarity, speed, and accuracy in transactions.

Digital signage held the largest share of QSR ecosystem market. While some QSRs adopted for digital signage to keep customers occupied during rush, others use them to display menus. Over the past few years, the points of sale (PoS) devices have become more compact and efficient. With technological advances, new range of battery powered PoS devices offer wireless access to communication network for payment processing. On the other hand, many customers are interested in self service aspect of QSR. Self service kiosks are expected to grow at faster rate compared to POS devices over the forecast period as they improve accuracy, shorten perceived wait time and allow efficient workforce management.

Browse Full Quick Service Restaurant Ecosystem Market Press Release:

The U.S QSR ecosystem market contain numerous players. Major industry participants include Keywest Technology Inc., Nanonation, Inc. NEC Display Solutions Ltd., Cisco System Inc., Hewlett-Packard Company, Omnivex Corporation, Panasonic Corporation, Samsung Electronics Co. Ltd., LG Display Co. Ltd., and REDYREF Inc. among others.

The report studies the U.S. QSR ecosystem market, and provides estimates and forecast in terms of revenue (USD Million) for the period 2012 to 2019. Market estimates are provided on the basis of component types. The market has been segmented as follows:

U.S. QSR Ecosystem Market, by Component

Signage systems
Drive through terminals
Point of sales (POS)
Handheld devices
Digital menu cards
Billing solutions and management solutions
Analytics software solutions (bid data analytics)

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Halifax Chooses ScreenScape To Drive Region-wide Place-based Media Efforts

Halifax, NS and Charlottetown, PE (PRWEB) August 12, 2014

Atlantic Canada’s biggest city has begun standardizing the delivery of place-based media across the region, using ScreenScape Networks for its publishing and management platform.

A diverse set of public and community venues across the Halifax Regional Municipality (or HRM) are now using ScreenScape’s cloud-based digital signage platform to run and share multimedia messaging content across sites.

ScreenScape, based in Charlottetown, PEI, was selected out of a bidding process the regional authority ran for a new visual communications platform within HRM-owned facilities, as well as at various community sites such as tourist attractions, cultural venues and recreation centres.

That tender called for a system that would enable participating venues around the Halifax Region to easily post digital messaging – such as event promotions and health bulletins – to screens connected by a cloud-based content management network.

The Neptune Theatre, the largest professional theatre company in eastern Canada, is among the many venues now plugged into HRM’s ScreenScape-driven network. “We’re a busy marketing team, and it’s imperative we use tools that bring our message to audiences clearly and repetitively with well-timed advertising. ScreenScape helps us do just that,” says Jennie King, Neptune’s Director of Sales & Marketing.

“What’s even better,” adds King, “is how we can now share our timely messages not only through the network of digital monitors in our venue, but with a broader community of ScreenScape users.”

ScreenScape’s network-centric approach allows venues of all descriptions to opt in and share their messages with other venues, and run selected messages from other venues on their own screens. That means a Halifax theatre company’s promotion for a production can find its way, without laborious coordination or additional cost, on to screens at nearby businesses and community centres.

“HRM’s use of place-based media is really a coming of age story for this new medium,” says Mark Hemphill, Founder and CEO of ScreenScape. “As more and more businesses in the region have turned on ScreenScape over the past couple of years, HRM recognized the value and efficiency of being part of this network, and really driving a program that can interoperate with other networks run by their community partners and other businesses.”

“Fragmentation is a big challenge with media, and that’s particularly true with place-based media,” adds Hemphill. “By deploying ScreenScape in its facilities, HRM has taken a leadership position in demonstrating the inherent value of a common platform. It’s an effort that taps into the promise of place-based media at a regional level.”

A harmonized messaging platform makes it possible to quickly and efficiently broadcast safety and health bulletin across a region, and increase local tourism marketing and economic development efforts at minimal new cost. “This is what a smart and connected community looks like,” says Hemphill. “It’s exciting to think of the places where this might go, as even more Halifax venues get on board.”