Digital Signage: Serving Up Success with Dynamic Digital Menu Boards

Successful restaurateurs know an important ingredient in marketing their establishment is whetting the appetites of possible patrons with the sights, sounds and aromas they can expect to experience inside their restaurant.

But how can they convey even a taste of what lies behind the doors and entice potential diners inside? Traditionally, many restaurants will post their menu in some sort of glassed frame beside the door. But honestly, how effective is that?

Poorly lit signs are tough to read, and besides, selecting a restaurant is as much an emotional experience as it is an intellectual one. Relying on a printed menu to convey the substance of the restaurant’s fare puts an undue amount of faith in the ability of those reading the menu to connect the written word -say, Chicken Cordon Bleu- to a past memory of a personal experience with the dish, and under the best circumstances conjure up a pleasant memory of a satisfied palate. That’s asking a lot of a few, dimly lit, words that are likely printed in a cursive font that’s difficult to read even under good circumstances.

Why not set aside that tradition and consider a more effective approach? Why put digital signage tools to work to convey a glimpse of the cuisine on the menu? Even if there is no such thing as “smellovision” -negating using the digital sign to convey the aromas of the kitchen, watching video of steaks searing on a fiery grill or a chef assembling a delicate French pastry is far more powerful in winning customers than simply the printed page of a menu.

In these applications, digital signage becomes a dynamic digital menu board, not only capable of presenting text to convey the menu, but also a video display offering potential patrons a preview of what lies beyond the door. Just as a digital sign in other applications can be divided into zones to playback video and scroll text, dynamic digital menu boards can be divided into sections devoted to text to display menu lineups, video playback of food preparation, brand graphics and even scrolling text to promote special offers.

But that just scratches the surface of the true power of dynamic digital menu boards. Like other digital signs, these digital menu boards are easy to update, based on the time of day. Thus, breakfast displays give way to the lunch menu as the morning passes, which in turn is replaced with the dinner menu. Along the same lines, digital menu boards make it easy for restaurant managers to change the menu to promote the specials for the day.

Dynamic digital menu boards also offer another powerful tool: a newfound ability to direct customers towards higher margin items. Before a waiter or waitress ever greets a patron at the table and begins reciting the day’s specials, digital menu boards have the ability to influence those patrons to begin thinking about specific menu items -i.e. those promoted with video- on the digital menu board. With the seed of a menu selection planted, the waiter or waitress can fill in the details and help the patron decide.

Another major advantage of dynamic digital menu boards is their ability to be controlled and monitored from a central location. While this many not be much of an advantage for a mom-and-pop operation, chain and franchise operations with hundreds or even thousands of individual restaurants can ensure consistency in their on-premise messaging and remotely monitor playback for quality control. They can even customize it to take advantage of local or regional opportunities.

Whether it’s enticing patrons to choose to eat at a particular restaurant, dayparting messaging to reflect the appropriate meal of the day, promoting higher margin menu items or ensuring consistency of messaging around the country from a central location, dynamic digital menu boards offer significant advantages to restaurant managers over traditionally displayed menus. Perhaps now is the time to put those advantages to work at your restaurant before the establishment down the block does.

David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to expand their marketing messages with alternative media . Visit and find how you can expand your marketing horizons.

The Dynamic System of Digital Menu Boards

In today’s competitive world, if you need to bring people’s attention to your business, you have to think out of the box. If you only do the traditional stuff then you are just like everybody else. Companies who are still stuck with the old ways are now paying the price. To achieve success in the cut-throat business environment you need to make your company visible. Advertisement plays a huge role in this department. Over the years the world of advertisement has also changed. What you need to do is embrace the new methods of the media. One such advertising method is digital menu boards.

A digital menu board is a great communication tool. Earlier this was only used in the airports. But now this method is used by various businesses like malls, restaurants, juice bars, coffee shops, stores, and many companies. A lot of dynamic screens can be seen in famous fast food joints like McDonald’s, KFC, and the like. Many people think that the use of digital boards will cost a lot. This is simply not true. Actually, this system is now considered as one of the cheapest ways to promote a business.

The old school way of advertisement is printing. I’m sure all of you have used printed advertisement materials to promote your business. So you must know that printing is very expensive. Not only is it expensive, it is also time-consuming. And time is money. If you opt for a method that saves you precious time then it will also help you save money. Hence, one should consider using a digital menu board for one’s enterprise. This system appears expensive because you have to invest in digital menu board software and hardware. But what people fail to understand is that this system lasts for years. This is a very smart move as your advertising needs are already taken care of for years to come. This is the major reason why digital menu boards are much better than the traditional methods of the media.

Digital menu boards come in a vast variety. One can choose a board according to the specific needs of the business. You need to make sure that the company from which you buy the board can provide you with anything that your business needs. The performance of the board should be versatile at all costs. Choose the one that will take care of all your requirements.

Another advantage of using a digital menu board is that it can be quite easily managed from a central computer. Companies like offer boards with full featured systems with multiple zones and menu artwork with its own identity. Also you can change your menu or content anytime you like. You can easily put your digital menus on a repeating weekly schedule with different menus for every day. And all this can be done without any hassles. This feature is getting popular because of its hassle free management.

The important thing that you need to keep in mind is that you have to select a company that is ideal for you and will take care of all your requirements. So use this powerful medium and make the most of your advertising needs.

Paul Stephens is a published web content writer with countless blogs to his credit until date. His chosen topics relate mostly to technology and electronics because he is a self-confessed tech-junky. He loves to share the latest innovations and marketing techniques – such as electronic message boards, digital menus, etc. – with his readers.

How to Build a Dynamic Digital Signage Business

Mike Ohren and Jeff Grandell, owners of MacMan Inc. and LPS Output Technologies have built successful digital signage divisions within their companies and now they are offering to teach others how to do the same. This hour long webcast, moderated by Ryan Cahoy of Rise Vision, will give you some basic guidance on the following key areas:
4 Different Models For Profit
Staff needed to create a DS Division
Compensating employees
Go-To-Market strategies
Financing and payment options for customers
Do’s and Don’ts

This session is designed to help those that have seen the excitement of digital signage but are stuck asking themselves, “What’s Next?”. In addition to the above points, there will be a Q&A session. Registrants are invited to submit questions prior to the webcast to Lauren Taggart at

For those looking to roll up their sleeves and dig into a 2 1/2 day “hands-on” training session, check out the event on April 28-30th at the NEC headquarters in Chicago.
Video Rating: / 5

Digital Collaboration Solutions Expands Dynamic Advisory Board with Addition of Healthcare IT Leaders Naomi Fried, Chuck Podesta, and Charlene Underwood

Boston, Mass. (PRWEB) January 28, 2014

Digital Collaboration Solutions (DCS), the health care solutions leader for facilitating critical business process change and improved outcomes through innovative care coordination, communications and collaboration, is pleased to announce the addition of three dynamic healthcare industry veterans to its advisory board: Chuck Podesta, senior vice president and chief information officer, Fletcher Allen Health Care and Fletcher Allen Partners; Naomi Fried, chief innovation officer, Boston Children’s Hospital; and Charlene Underwood, senior director of government and industry affairs, Siemens Medical Solutions.

Each brings deep industry experience and perspective to DCS that will accelerate the organization’s growth and unique position in the healthcare IT marketplace.

Podesta brings 30 years of experience, including numerous leadership roles. At Fletcher Allen, his healthcare IT experience is integral to Fletcher Allen Partners’ success as an integrated care system and accountable care organization. Under his leadership Fletcher Allen has successfully implemented Epic as its hospital information system. He is vice chair of the board of directors for Vermont Information Technology Leaders (VITL), which is both the designated health information exchange (HIE) for the state of Vermont and its federally designated regional extension center (REC). Podesta came to Fletcher Allen in 2008 after serving as SVP and CIO at Caritas Christi Health Care (now Steward Health Care) in Brighton, Mass.

As a longtime health IT veteran, Podesta lends often his expertise to the national stage, including seats on Office of the National Coordinator for Health IT (ONC) working groups. He also serves on the advisory board for and the editorial board at Healthcare Informatics Magazine.

Naomi Fried offers more than a decade of thought leadership expertise in several senior leadership roles as well as an in-depth understanding of how technology can spur healthcare innovation. As Boston Children’s Hospital’s first Chief Innovation Officer, Fried leads a team that promotes technological, clinical-process, and business model innovation across the world-renowned pediatric institution.

The Innovation Acceleration Program she leads focuses on enhancing the innovation culture by supporting strategic innovation initiatives, resourcing grass roots innovation, and identifying unmet innovation opportunities. Prior to joining Children’s, Dr. Fried served as Vice President of Innovation and Advanced Technology at Kaiser Permanente, where she built and managed a team of clinicians and technologists charged with identifying and assessing emerging clinical technologies and introducing them to operational leaders within Kaiser Permanente.

As Senior Director of Government and Industry Affairs at Siemens Healthcare, Charlene Underwood continues to build upon her reputation as one of the country’s foremost healthcare informatics experts. She directs Siemens outreach and advocacy activities in emerging market initiatives, specifically those related to government activities in healthcare IT. Underwood is delivering Siemens’ message to key stakeholders throughout the healthcare industry and on Capitol Hill, while developing programs that enable Siemens leadership in key government and industry initiatives.

Underwood served as the Vice Chair and Chair, HIMSS Board of Directors and as the first chair of HIMSS Electronic Health Record Vendor Association (EHRVA), is on the Federal Health IT Policy Committee Meaningful Use Workgroup, the HL7 Advisory Board, a member of the American Health Information Community (AHIC) Quality Workgroup and Expert Panel, and has sat on many other advisory groups involved in HIT development. Her many accomplishments include earning the HIMSS Fellow designation and being elected to HIMSS board. She boasts an accomplished history of actively advocating for industry involvement in defining how health IT is a means to improving patient safety and outcomes while reducing costs.

“We are extremely pleased and excited to add Charlene, Chuck and Naomi to our distinguished advisory board,” said Michael Levinger, president and CEO of Digital Collaboration Solutions. “Each brings deeply unique experience to the health IT field that recognizes the power of eCollaboration as an industry game-changer. We are eager to continue to build our organization through their steady guidance and invaluable insights.”

The new advisory board members join: Michael Aldridge, vice president of operations at Kansas Foundation of Medical Care and President and CEO of Synovim Healthcare Solutions, Inc.; Karen Bell, M.D., chairperson of the Certification Commission for Health IT (CCHIT) and member of the healthcare IT Policy Committee Accountable Care Workgroup; Andy Freed, president, Virtual, Inc. and former CIO of the Massachusetts Hospital Association; Roger Holloway, executive director, IL-HITREC and Joe Heyman, M.D., a Massachusetts board-certified gynecologist, member of the Board of Directors of the Whittier Independent Practice Association and past chairman of the American Medical Association Board of Trustees.

About Digital Collaboration Solutions, LLC

Digital Collaboration Solutions is a consulting and services company that helps healthcare organizations improve care coordination, patient experience, and provider engagement through innovative care coordination, communications, collaboration, and technology. Our team combines healthcare, healthcare IT and communications experience with the latest in digital collaboration technologies to deliver measurable results and improved outcomes. Visit and follow us at @thinkdcs for the latest in healthcare collaboration.

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