Tag Archives: Effectiveness

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Increasing Effectiveness of Led Display for Different Scenarios

You might have come across several signs & messages while you are on the road, or you are passing by any supermarket. These look pretty & alluring because they are designed to be eye-catchy. Well, have you ever surprised what they are & why they are used? In case you have interest in the same, you ought to know that these are made of LED lights, & are designed in such a way so as to communicate different messages & information at different times. Thus, in case you require, you can also use the same.

Showing Updated Information:

The popularity of Led Display has increased not only because of its appeal, but also for its cost-effectiveness. It is of the most convenient ways of displaying any updated information and graphics. In the event you need, you can make use of these boards for promoting your business. You will get the chance to incorporate large numbers of messages because these boards have the capacity to memorize dozens of information that you need. You can also display them in various formats and sizes that you need.

Mixture of Images & Texts:

You won’t need to stick to texts or images only when you use these boards. In the event you need, you can often use a combination of graphics & texts in order to convey a clear & brief message. These displays are frequently used by the traffic control authorities to display information on traffic conditions. Travelers on road are benefitted with this knowledge so that they can travel smoothly & conveniently. Therefore, the effectiveness & usage of these display boards can seldom be overlooked or ignored.

Manage By CPU:

Advancement in science and equipment has gifted men with the best choice obtainable. The Electronic Display Board is controlled by a CPU. These gadgets are designed in such a way so that they can memorize huge numbers of messages and pics that are often used as information for commercial. Even smaller businesses make use of these boards because it is low in cost and no need of maintenance every time. The resolution is high, and you can make changes in them, anytime that you need.

Increased Brightness:

The revolt in the LED industry has promoted men in immense numbers of ways. The intensity of these lights is increased so that these are noticeable even from a distance. Moreover, these are adjusted automatically for different climatic circumstances so that visibility is not an issue. Hence, you can suppose to make use of these display boards for immense numbers of reasons, & you can be assured that it will help you a lot.

About the Author: Adtronics is the name behind some of the most recognizable signs in the world, with systems installed in commercial applications as well as stadiums worldwide. Adtronics has been designing and manufacturing high-quality electronic signs since 1983. We have an expert staff of engineers with over 25 years experience in providing the best in display technology and service.

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Assessing the Effectiveness of Digital Signage

Using digital screens for advertising and promotion is becoming a common form of advertising. Digital advertising and outdoor digital signage are springing up all over the place. With quite high initial outlays there is certainly a considerable investment involved in embarking on the digital route, but is it worthwhile?

Assessing the value of any advertising medium, let alone something as new digital signage can be difficult at the best of times but many potential digital advertisers are put off as they are unsure as to whether the effectiveness of the campaign will lead to a return on the initial investment.

Quantifying the success of digital screens can be tricky. Unlike other promotions digital signage is an indirect sales medium and accounting for its success can be difficult to measure, even with better than average revenues; however, some research has gone into the subject and there is now more evidence as to the effectiveness of digital advertising.

Research conducted by Brunel University and ROI Team (an independent retail research company) looked in-depth at the effectiveness of digital signage in the world famous Harrods store in Knightsbridge, London.

They discovered that digital content, combining both visual imagery and informative text has the most significant and positive effect on shoppers’ consumer purchasing behavior.

The research centered on nearly 500 face to face interviews conducted in spring this year and concerned a digital advert for a holiday in the Maldives which was shown on three different mediums, including a digital signage campaign and a control advertisement with the viewers responding more favorably to the digital signage advert.

Increasing effectiveness

While the effectiveness of digital signage is certainly less in doubt thanks to the latest research there is still much that can be done to increase the effectiveness of a digital advertising campaign.

Perhaps the most fundamental thing you can do to increase the effectiveness of a digital sign is to increase the audience size and the simplest method of doing that is to take the digital display outside.

Outdoor digital signage will reach far more people than a similar indoor campaign, and although there is an added cost of protecting the screen from the rigors of an outdoor location, the extra viewership can soon recoup any additional investment.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.