Electronic Marketing in the production facility

Dynamic marketing has many different uses on the shop floors of industrial factories and other places of work.  Its focal use it to impart data to operatives, like production quotas, new working practices, health and safety issues, visiting fat cats and vital reminders linked with the day to day running of the organization.  Any number of LCD menu boards can be based on the factory floor, depending on the size of area and number of staff.

The information is quick to refresh and update as it can be either remotely controlled via the web or in house intranet, or by uploading the data onto a memory device and inserting it into the screen access point.  This can be arranged in advance and set to run at detailed times, relevant to the shift workers in the factory.  

Much investigation has shown it can have a positive effect on manufacturing as little time is lost through workers’ meetings and is visually good looking.  It can be run with or without sound, where appropriate and much more notice is taken of the moving campaigns than that of a none moving poster, or hastily written notice.  Another benefit is more than one piece of data can be shown successively therefore several can run concurrently.

This has shown to have a constructive stimulus on operatives, as data is displayed right away and is rerun for reminders.  It can also be used for social events, the dining hall menu for the week, fund raising and moral boosting.  Information can of course be streamed to the office workers, were applicable.

As Electronic Signage is a fitting signage medium for both outdoor and interior use, extremes of temperatures need to be catered for.

Putting an LCD advertising screen in a ski resort is an exceptional thought, as it can offer so much information and publicity for local firms, but with the harsh winter temperatures of -30 degrees Fahrenheit, the electronics within the poster frame demand protection.  The damp from the snow, turns to ice and can demolish a hard drive therefore a thermostatically controlled temperature device needs to be fitted.

Similarly, in the waterless desserts of Texas, electronic advertising and interactive menu boards have their place too, in stores like dinning establishments and even a cattle diary, where milk quotas and production is watched.  This undoubtedly needs a thermostatically controlled cooling unit to control the soaring temperatures, without damaging the delicate electronics.

Once wired to the power supply, these cooling or heating devices can be left to run, with minimal monitoring, as the thermostat will trip on or off as essential, so does not have to be controlled physically.  As the temperatures change in the night, as the example of the dessert, where it can be extremely hot during the day, falling to sub zero temperatures at night, this would require a dual controlled thermostat.  The power supply is available in each countries own unique wattage, for example, America is 120 Volts, most of Europe runs on 230 Volts (formerly 220 V) and United Kingdom used 230 Volts (formerly 240 V).  The dealer of the LCD advertising screens will be attentive of this and will advise prior to purchase.

Graham is the leading manufacturer a range of LCD enclosures, this range of product is supplied to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster, but it does not have the protection of an LCD enclosure.