Finding The Right Message

How do you know when you have the right message going to the right market? Is it because sales are up, you have a constant flow of jobs, or is it because you are getting the sorts of clients you are after. Ensuring you are getting the right message across really does start with some simple planning and preparation.

Your message is the key to your business success; it is not your products or service, these will always be around. If you cannot spread the word, if you cannot tell others about what it is you do, in a short precise manner, then you do not have a business that is sustainable.

So think about all the ways you market your business, now think about whether the message is the same all the time or are you confusing your prospect. The message you project underlies the response that you are going to get.

Creating the right message begins with these simple steps.

1.Understanding your prospect
To understand the message required you must first understand the people who are buying your product or service. What are their gender, age, social demographics, family background, what else do they like doing, the more you know about your prospect the easier it becomes to speak to them on their level. Write it out, have it on the wall around your office, ensure that all staff are on the same page. When you truly understand who it is your selling to you can build deeper and more meaningful relationships.

2.Solving The Problem
When spreading the message you need to ensure that your message helps solve your prospects problem. Far too often small business owners and marketing teams get caught up in themselves and do not think about it from a prospects point of view. Always remember that we as humans are asking ourselves what is in it for me if we do not answer that question within our message then we have lost the prospect for good. Focus on benefits and solutions.

3.Speak The Language
Every industry has its own language the lingo that allows you to look clever and know your stuff, however your prospect does not care about the lingo. They just want to understand the message in their language. You must remember to keep the message simple, in easy to understand language, without the big fancy terms. As impressive as they might sound to you, your prospect, more than likely does not even now what those terms mean. When getting your message across the less fancier the more productive.

Your message is the key to your business success, the more people that hear your message and understand it, and the more customers you create. It is always worthwhile taking some time and ensuring you have the right message going out to the market every six months. Remember without the right message you have no business.

Michael Griffiths is the CEO and Founder of My Small Business Marketing Guru, providing small business with relationship based marketing strategies to generate more leads, increase their clients and grow their profits. For your free black mask marketing resources visit http://www.mysmallbusinessmarketingguru.com.au

Hot Tip: Finding the Right Outdoor Enclosed Bulletin Board

Looking for a versatile outdoor display case to display your signs, announcements and other graphic materials? Enclosed outdoor bulletin boards – also called outdoor display boards, cork boards or notice boards – can take your message outside. Cork boards are easy to use, attractive, versatile, and available in a variety of sizes and finishes. Read on for some tips on how to find the ideal outdoor bulletin board.

How are outdoor bulletin boards different from traditional cork boards?
Go to any mega mart or office box store and you will probably be able to find bulletin boards in a variety of sizes. These plain cork pin boards may or may not have a simple wood or metal frame and are great for indoor, casual settings – a family kitchen, a classroom or office.

For outdoor display, however, a secure, lockable enclosed bulletin board is a must. Enclosed outdoor message boards protect your display from both the elements and the public, keeping your materials dry and safe.

What features should I look for when buying an outdoor bulletin board?
Outdoor bulletin boards should be constructed in aluminum and should feature a lockable door. When shopping for outdoor notice boards, look for labels like weather-resistant or weatherproof – either description means that it is approved for outdoor use. As moisture is the #1 enemy of outdoor display, these display cases should be designed to keep water out and condensation to a minimum. Here are a few features to look for when shopping for outdoor bulletin boards:

Silicone sealant. Weatherproof bulletin boards will usually have their seams sealed with silicone to keep moisture out.
Weep holes. If moisture does get inside your case, how can it get out? Weep holes located on the bottom of the outdoor display cabinet will reduce condensation and keep your display dry.
Locks. Weather isn’t the only thing you will need to protect your display from. An enclosed bulletin board with a sturdy cam lock on the door will give you control over who has access to your display and will keep vandals from tampering with the display case.
Lighting and/or header. If you anticipate people referencing your display in the dark or from far away, adding a header or lighting or both will help your presentation. A header is a space above your display case that can be used for a slogan, logo or catchy, descriptive phrase, like “BBQ Specials” or “Park Information.” People will be able to tell from far away what kind of information you’re offering, and whether they should come in closer to take a look. Strategic lighting will help people see every detail of your display at any time of day or night. Use a licensed electrician to properly install your lighted enclosed bulletin board and check local regulations before buying any illuminated display case.

Free Standing vs. Wall Mounted Bulletin Boards
Wall-mounted outdoor bulletin boards are one popular way to display materials outside buildings. Post a map and directory just outside a park administration building, for example, or display a menu just outside your restaurant’s front doors to entice hungry passersby.

Wall-mounted display cases are sturdy and practical, but you don’t need a walls for outdoor display. If you’re running low on wall space, look for a free standing outdoor bulletin board with leg posts. Free standing enclosed cork boards can be installed directly into the ground at a location of your choosing – just remember that leg posts should be installed at least 3ft into the ground and should be secured with cement for safety.

Outdoor enclosed bulletin boards come in a variety of styles, sizes and finishes, and finding one to meet your needs should be a piece of cake. Better yet, have an outdoor enclosed bulletin board built to meet your exact specifications: a one-of-a-kind custom cork board will be in the style, size and finish of your choosing.

Access Display Group, Inc. is a designer, manufacturer and distributor of changeable frames and displays for printed graphics.  The company custom builds its framing systems in its Freeport, Long Island New York facility and distributes them to business of all sizes throughout North America and the world.  For more information, visit http://www.swingframe.com.