Latest Social Media Research blog from DigitalMR: New Online Qualitative Tools Are Changing the Way We Conduct Research

London (PRWEB UK) 7 February 2012

Qualitative Online offers a range of new research opportunities according to the latest blog by a specialist in social market research DigitalMR . Traditionally, qualitative research was largely conducted by focus groups and in-depth interviews with people. These techniques have formed an essential part of the toolkit of market researcher because they are able to deepen and ask more depth than standard quantitative techniques questions.


But they are not without drawbacks especially in terms of transcribing the interview responses and organizing groups of people to be in specific locations at a specific time

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However, the proliferation of the use of social media, coupled with the adoption of new technologies has enabled the development of new and exciting online qualitative techniques that can be used not only for research but also for co-creation and advocacy brand building among the participants.


DigitalMR founder and MD Michalis Michael comments “section disruptive innovations, will allow users to get an overview of consumers more quickly and cheaply. many organizations are not aware of the full range of options available to them. “


To shed light on some of the latest techniques, last Blog explores how these tools can improve the online search, co-creation and brand. It covers:

Newsgroups Online
In-depth interviews, pairs and triads
Forum / Discussion Bulletin Board
Online ethnography, video / photo diaries
Evaluation of stimuli online

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Contact

For more information:

Michalis A. Michael

mmichael (at) digital-mr (dot) com

Tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. He is a specialist agency which provides a holistic approach to market research based on the Web. He specializes in the use of social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has developed new methods in online focus groups as well as tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the United States.


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Economic downturn means DIY market research is here to stay according to latest blog from DigitalMR

(PRWEB UK) 22 February 2012

DIY research enables research buyers to develop and run surveys, collect findings and analyse the results themselves – thus cutting out the middle-man and reducing costs. The biggest player in providing DIY platforms is Survey Monkey which is now valued as a billion dollar company.

DIY research is now a force to be reckoned with and in the current economic climate its use is likely to grow even further as clients continue to take research projects in-house.

DigitalMR founder and MD Michalis Michael comments: “a lot of agencies were very sceptical when DIY research appeared almost 10 years ago, the majority of them just didn’t read which way the market was going. The “FREEMIUM” approach i.e. free survey platform services with paid-for optional extras and necessary functionality seems to work well for all the players in this sector. It has been amazingly successful despite what the sceptics were predicting”.

DigitalMR’s latest blog explores why DIY research has become so popular among buyers, and why in the current economic climate, this looks set to continue. However there are many potential pitfalls of conducting DIY research. These include anything from inviting the wrong people to participate and asking the wrong questions through to misinterpreting the statistical significance of the findings.

The blog also outlines what market research agencies need to do more of to win over clients from DIY providers.

A full version of the blog can be found here

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

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Bank of America Receives a Third of Negative Comments Made Online about the US Banking Sector According To Latest Findings from DigitalMR

Columbus, Ohio (PRWEB UK) 28 February 2012

Social media research specialist DigitalMR releases latest findings on what customers are saying about US financial service companies online.

DigitalMR analysed thousands of customer comments regarding banks for the month of November 2011. Interestingly a large proportion of customer views monitored were positive (62%), compared with 38% being negative about their customer experiences.

DigitalMR’s report (powered by SocialNuggets) analyses thousands of customer comments posted via a range of relevant finance related websites and open access social media platforms. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative.

Results are based on comments posted by consumers on the major US banks: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan and US Bancorp.

The banking service brands with the highest share of overall mentions were: Amex (27%), Bank of America (22%), Citibank (17%), and Wells Fargo (15%).

There was, however, a large difference between the positive and negative mentions that these banks generated. Amex achieves the highest share of positive comments (36%) but only 12% of negative ones. Conversely, Bank of America attracted the largest share of negative comments (33%) which is more than twice its share of positive ones (16%).

Taking the difference between positive and negative posts into consideration, the winner for November is Amex with a Net Sentiment Score (NSS) of 66%, followed by US Bank with 64%.

Third placed is Capital One with an NSS of 40%. A strong NSS score is an indication of high overall satisfaction levels among customers. Only one bank had a negative NSS – Bank of America with a NSS of minus 11%.

Ryan Rutan, President of DigitalMR USA commented: “nearly two-thirds of all customer feedback measured has been positive which is good news for US banks and Amex in particular. However Bank of America continues to receive a higher proportion of bad reviews and this month is the only bank with a negative NSS of minus 11”

Click here for further data

Features and Services

DigitalMR measured thousands of customer posts across November regarding the services and features that banks offer. Services attracting a much higher proportion of positive mentions to negative ones included: Credit Cards (39% positive vs 15% negative). Services attracting a higher proportion of negative comments included: Mortgages (10% positive vs 23% negative).

In their words – sample customer comments

Amex:

“Amex, you guys are excellent. Your transactions reconcile faster than any other banks I deal with, your gold card knows no limits (pardon the pun), & your customer service is top notch. Never an issue disputing a charge on the off chance I have one and each time I have to use customer service, the staff is empowered to take a corrective step if necessary rather than asking a manager ever 30 seconds”                                        

http://www.mybanktracker.com/bank-reviews/American-Express/Always-On-Point-3913

US Bank:

“I love the app – huge improvement over the last app – but I’d like to have the option to make payments to my U.S. Bank Visa Credit Card, U.S. Bank CreditLine, and U.S. Bank Home Mortgage all from the mobile app. Perhaps consider this for your next revision? Otherwise the app is great. :)”                

http://www.facebook.com/usbank?sk=wall

Bank of America:

“New BofA Online Bank web site is a NIGHTMARE”

First time I tried a transfer, no detail showed but the balance show a decrease, I called customer support and they couldn’t find the transaction and suggested I do it again. Well you guessed, the next day 2 identical transactions showed and it ran my balance below zero. So now I had to call customer service and get them to reverse the transfer and tomorrow I get to call again to reverse the overdraft fee”.

http://www.mybanktracker.com/Bank-of-America/Reviews

Wells Fargo

“I just closed a 6 figure account with wells fargo today and the bank officer did not care!! Since wells fargo took over wachovia, the service has been horrendous. The bank officer in the syosset, ny branch gave me incorrect information so when i went to florida to specifically take care of business for my mother’s account; i could not complete this business.

http://www.mybanktracker.com/Wells-Fargo/Reviews

Click for further customer comments and more about web listening reports

Contact

For regular reports and more information:

Ryan A. Rutan

rrutan(at)digital-mr(dot)com

tel: +1 (614) 638-0216

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

About SocialNuggets click here

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HSBC Accounts for Over a Quarter of Negative Customer Comments Online for UK Banks in November According to Web Listening Report from DigitalMR

London, UK (PRWEB UK) 8 March 2012

social media research specialist DigitalMR releases latest report Web listener on what customers are saying about the UK major banks online.


DigitalMR analyzed thousands of customer comments on street banks for the month of November 2011 Almost two thirds (60%) of these customer views are positive, compared to 40% negative. The first ever annual credit report covering all of 2011 will be available later this month The banks receiving the largest share of online mentions are: HSBC (20%), Lloyds TSB (17%), RBS (17%) and Halifax (11%).


There is a big difference in the positive and negative mentions that some of these banks generate. RBS (21%), Lloyds TSB (16%), HSBC (16%) and Halifax (13%) received the largest share positive messages. However HSBC (28%) and Lloyds TSB (18%), NatWest (14%) and RBS (12%) receive the highest share of negative comments.


By calculating the difference between the number of positive messages adverse winner for November is ING Direct with a net score of sentiment (NSS) of 64%, followed by Clydesdale Bank 60%. Throughout November only two banks reached a measured negative NSS, NatWest with less than 6% and HSBC (-8%).


The report DigitalMR (powered by SociaNuggets ) analyzes thousands of Guest comments posted via a range of relevant finance related and open access platforms of social media websites. It measures not only the number of comments posted by consumers on the Internet, but also the feeling -. If these posts are positive or negative

The results are based on comments posted by consumers on the major banks in the UK :. Lloyds TSB, HSBC, Halifax, NatWest, Bank of Ireland, Santander, Barclays, RBS, ING Direct and Clydesdale Bank

Managing Director of DigitalMR, Michalis Michael commented: “It seems ING Direct is the bank of reference for excellent customer service has always been highly appreciated by customers around 2011, so that n. is not surprising to see them perform the other main high street banks in November. “


Click here for more data

1) In their words – customer comments sample

ING Direct:

“ING Direct customer service is great, connected to a real person, the problem is solved in 2 minutes. thank you!

http://twitter.com/Pknyo/statuses / 133015677496852480

Clydesdale:

“My intention is to leave the funds there and save for the new year of the ISA, but the focus remains on fixed term accounts. The three deals of the year does not seem so bad these days. Clydesdale seems decent! ”

http: // forums .moneysavingexpert.com / showthread.php? t = 3591537 # post48242413

NatWest:

“Nat West – what a joke -. they handle their clients ‘improve’ their accounts, but really it is just an excuse to cool off them I’ve been with them for over 10 years and in that time they became non-bank I wanted to listen consolidate debts created through small cuts renovation -.. They did not give me one, but offer me a mortgage to almost double the debt “

HSBC

“I made the last payment on this loan in 2007 This is the enforceability of the loan if the prescribed conditions are incorrect or missing. This loan is on my credit report has having been missed in 2007, but the issue was complicated by the fact that HSBC merged this loan with a bank account I used to take with them. ”

http://www.consumeractiongroup.co.uk/forum/showthread.php?325547-Unenforceable-HSBC-Loan-agreement-Pre-April-2007&daysprune=-1#post3609177

Click here for more customer reviews and more about web listening reports

Contact

For regular reports and more information:

Michalis A. Michael

mmichael (at) digital-mr (dot) com

Tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. He is a specialist agency which provides a holistic approach to market research based on the Web. He specializes in the use of social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has developed new methods in online focus groups as well as tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the United States.


About SocialNuggets Click for more

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We Care Chiropractic Gaining More Attention With New LED Sign From KC Sign

Downingtown, PA (PRWEB) August 18, 2014

We Care Chiropractic is a family owned office that offers full chiropractic and weight loss services. At their location in Downingtown, PA, they are situated along a major route running from town to town. They have approximately 20,000 cars that pass their location on a daily basis. Their existing sign was a changeable letterboard and it needed to be replaced. It took a lot of work to consistently change out the messages. They decided to purchase a completely new illuminated ID sign with an integrated full color LED sign from local sign company, KC Sign and Awnings.

“Not only did we have tons of people passing by our office, but traffic also comes to a complete stop during rush hour in the morning and afternoon which is a perfect opportunity to read all our messages; our old sign only allowed one!” stated Dr. Vince Fraumeni, owner of We Care Chiropractic.

KC Sign and Awnings met with Dr. Fraumeni and listened to his concerns and ideas for a new sign. They drafted up a new design; an internally illuminated ID cabinet with an integrated full color LED sign that allows their client to put up multiple dynamic messages at any time of the day. The scheduling feature even allows them to play specific messages during rush hour.

“[KC Sign and Awnings] did a great job, the sign really turned out great,” stated Dr. Vince Fraumeni.

Joe Clark with KC Sign stated, “This sign is a perfect example of what our company can accomplish for any business looking to attract the attention of everyone who drives by their location with a digital sign.”

Clark continued, “And, we recommended using Vantage LED for the LED display because of the quality they produce. When you put a large investment into a sign like this you want it to work and Vantage provides displays that carry a 5 year parts and labor warranty.”

Integrating LED signs with architectural signage can be challenging, but KC Sign & Awnings delivered with smart engineering, production, and quality components. They produced a landmark sign for We Care Chiropractic that will directly advertise to their target audience and bring that traffic straight to their doorstep.

KC Sign and Awnings has been providing interior and exterior signage to the Mid-Atlantic Region for over 20 years, and have seen steady growth over that time. Originally in a single 2,000 square foot building, they now operate 3 locations serving the PA, DE, NJ, and MD areas, and manufacture signage at their 25,000 square foot facility in Aston, PA. They offer a wide variety of sign products, including awnings, channel letters, digital printing, electric signs and more. Additionally, they provide a full range of services like permitting, design, installation, project management, and service calls both locally and nationwide.







Apple iPhone remains in 4th place behind Android smartphones according to latest social media monitoring report from DigitalMR

London (PRWEB UK) 24 April 2012

Social media research specialist The DigitalMR releases latest findings on what customers are saying about smartphones on the internet.

DigitalMR analyzed more than 300,000 comments from customers on smartphones December 2011 through January 2012 Nearly two-thirds (65%) of these customer views are positive, compared to 35% negative.


Android models are the most talked about brands of smartphones. Samsung attracts the most mentions with a market share of 34% of all positive comments and a 37% share of, negative comments small group. Next placed is HTC with 22% positive mentions and 18% negative, followed by Motorola with 11% positive and 13% negative.

Together, the three Android brands account for two thirds (67%) of all online customer feedback measured on smartphones.


The results are based on comments posted by consumers on the major smartphone brands: Apple, Motorola, Samsung, RIM (Blackberry), HTC, LG, Nokia, Sony Ericsson, Kyocera and HP on September-October 2011

smartphone models established Apple and RIM (Blackberry) only account for 11% and 8% of the total comments were published respectively. Weak coherent parts Blackberry chat coincided with bad trade Q4 results, prompting her recent announcement “nofollow” to place more focus on the enterprise market.


DigitalMR analysis (supplied by SocialNuggets ) is based on comments posted by a range of relevant websites and open access platforms of social media. It measures not only the number of comments posted by consumers on the Internet, but also their sentiment -. If the messages are positive or negative in nature

Managing Director of DigitalMR, Michalis Michael commented: “Our social media monitoring over the last 6 months has consistently shown Android models like the most talked about brands. While Apple can at least rely on its strong presence in the tablet market, it seems RIM will return to its basic objective of corporate customers ”

All brands measured, achieve a positive net sentiment score (NSS) for December-Jan. NSS provides an overall percentage of net positive posts. The average NSS necessary for all brands measured is 30%. This shows customers are generally positive in their comments online.


Of the three major brands Android, HTC had a NSS of 39%, followed by a nominal rating of slightly below 27% for Samsung and Motorola for only 20% which was the lowest total of the NHS. Apple has reached the second highest at 24%. The NSS is more directed by Nokia (47%).


More data and analysis

Features

DigitalMR measured thousands of customer posts on the services and functions assigned to smartphones.The issues “operating system” and features “Service” generate the most comprehensive reviews – both positive and negative.

“Battery” but attracted only 11% positive reviews, but 16% negative, while on the positive side for designers “Body” attracted a 17% share of positive feedback, but only 11% negative .


Customer Reviews and more information

About DigitalMR

DigitalMR understands what people think and feel when they share views online. He is a specialist agency which provides a holistic approach to market research based on the Web. He specializes in the use of social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has developed new methods in online focus groups as well as tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the United States.


About SocialNuggets

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The Halifax is most talked about bank online in January with a 20% share of comments, according to latest web listening report from DigitalMR

London (PRWEB UK) 10 May 2012

For the month of January 2012, DigitalMR analysed thousands of online customer comments about major UK high street banks: Lloyds TSB, HSBC, Halifax, NatWest, Bank of Ireland, Santander, Barclays, RBS, ING Direct, and Clydesdale Bank. Nearly two thirds (64%) of these views are positive about their customer experiences, compared with 36% negative.

The banks that receive the highest share of online mentions are: Halifax (20%), HSBC (17%) and RBS (15%).

DigitalMR’s report (powered by SocialNuggets) analyses thousands of mentions and customer comments posted via open access social media platforms and relevant finance related websites. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative.

While Lloyds attracts the highest share of negative mentions (19%) it only garners a 10% share of positive comments. Conversely Halifax (21%) received the highest share of positive posts, compared with a 17% share of negative ones.

Taking each bank’s positive and negative scores into consideration, Clydesdale achieves the highest Net Sentiment Score (NSS) with 66%, followed by Bank of Ireland (49%) and ING Direct 41%. Across January only one bank achieved a negative NSS, Lloyds with (-6%).

Managing Director of DigitalMR, Michalis Michael commented: “Although ING Direct consistently achieved the highest Net Sentiment Scores across 2011, it would appear that Clydesdale Bank has made the best start in 2012.”

Data analysis and customer comments

Contact

For regular reports and more information:

Michalis A. Michael

mmichael(at)digital-mr.com

tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

About SocialNuggetts (for more click here)







Earning money From Digital Signage

Electronic digital signage is being used to market corporations, now some enterprisers are using this technology to produce a continuing salary and they have queues of consumers.

Often companies are put off fitting digital signage this could down to the organization owner thinking they have to have lots of pc expertise and rather than waste time making advertisements they would rather employ someone else to do that for them, this is where this team of entrepreneurs are developing a massive demand.

They are concentrating on shopping malls that have a large foot fall, here they are certain that their added advertising and marketing activity will increase profits for local organisations. They are installing large monitors with a media player built in, these screens are then connected to a secure wireless network that the marketing company controls enabling for day parting (displaying ads early in the morning for restaurants offering breakfasts, etc). Then the advertising are sold to each enterprise in the shopping centre from US$ 150 per week to $ 510 per week depending on how long the ad is and if they are using day parting as well as a standard ad.  The hard drives on these media players will hold in excess of 515 adverts, so imagine if you sold 210 ads at US$ 150 (you can do the math if you want) this results in a total weekly earnings inexcess of US$ 37,500. Now if you consider that at each location cost will be $ 1000 including the monitor, media player and network connection and 10 locations are stationed in the mall you can see from the first week how money-making this business is.

Month one
Over a period of 1 month, the digital advertising company will have turned over US$ 150,000 based on the initial investment of US$ 20,000 for the hardware, plus the time for someone to make the ads, there are many people who charge from $ 30 to $ 100 per ad so including this figure a total of $ 1100 per area, based on 20 sites within the mall equals US$ 22,000 netting a first months profit of US$ 128,000.

Month two.
Now all the computer hardware is paid for here is the period that will make the most income. Based on the above information you can work out that the turnover would be $ 150,000 and the only outgoings would be any new ads, but this would compensate you as you would have additional income. So the profit for this month might be $ 149,900 deducting $ 100 for the internet connection.

Bottom line.
This could be a money-making business, looking at the above information, if you got 250 customers each paying $ 150 (the minimum) per week, over a 12 month period the business would be provide with a earnings of US$ 1,776,900 whilst working on this position you could target other spots in your area and then after 2 years of trading (providing you preserved the above minimum figures) you could sell the digital advertising business for a cool US$ 7 million per place using this enterprise model.

LCD Enclosures Global are one of the leading manufacturers of protective LCD enclosures and this range of LCD enclosure is used throughout the world for protection of the digital signage.

First ever annual US Banking Social Media Report from DigitalMR to reveal that American Express is the most talked about US bank on the internet

London (PRWEB UK) 7 August 2012

DigitalMR analysed over two million online customer comments regarding the main US banks from April 2011 to March 2012. DigitalMR’s social media report (powered by SocialNuggets) analyses customer comments posted via a range of relevant finance related websites and open access social media platforms. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative The full report will cover:


    Customer insights that can help banks shape their marketing and PR strategies
    Share of voice for top 20 banks
    Net Sentiment Score (NSS) for top 20 banks
    Top 10 Topics by number of mentions
    Individual focus on each of the top 20 banks
    NSS by Topic
    Top social media sources by number of mentions
    Breakdown of customer sentiment on Twitter
    Recommendations on strategy for the use of Social Media Research.

DigitalMR Commercial Director, Tom Hogg, commented: “This report will provide a comprehensive set of consumer driven benchmarks, so for the first time, US banks will be able to gauge customer perceptions of their performance against their competitors”.

Report Highlight – Top 5 most talked about US banks on the Internet

American Express 22.3%

Bank of America 20.5%

Citibank NA 18.3%

Wells Fargo 13.2%

HSBC 4.2%

Based on share of 2,145,835 comments

However, as the final report will show, there is a large difference between the positive and negative mentions that these banks generate.

Results are based on comments posted by consumers on the major US banks including: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan, Morgan Stanley, TD Bank, PNC Bank, Regions Bank, Discover Bank, Suntrust Bank, Bank One, Orchard Bank, Countrywide Bank, Key Bank USA and Sovereign Bank.

Contact

Tom Hogg

thogg(at)digital-mr(dot)com,

tel: +44 (0) 7580 581 109

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

About SocialNuggets

SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA. For more information, please visit http://www.SocialNuggets.net