MultiTouch and Bluescape to Provide Interactive Collaborative Workspaces

MultiTouch and Bluescape to Provide Interactive Collaborative Workspaces
… Language: 日本語 (JPN); Français (FRA) Language: Français (FRA); Italiano (ITA) Language: Italiano (ITA). Digital Signage Connection. Digital Signage; Interactive Technology; Digital Out-of-Home Networks; Digital Signage Expo. Digital Signage Expo.
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5 for 5: What was trending in digital signage in April?
Gaming, scoring and banking were big in April, as was the latest media player-minus display to hit the digital signage market. What was trending on Digital Signage Today in April? Read on to find out; here are the most-read digital signage stories from …
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StrandVision Digital Signage amps up live Web page capabilities
StrandVision Digital Signage today announced that it is adding a new way to source material for its electronic signage customers. It has developed a method to capture Web page content from the Internet and intranets, automatically format it to …
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Interactive Advertising Bureau’s New Native Advertising Playbook, How Will It Be Received?

New York, NY (PRWEB) December 12, 2013

In response to the growing interest and use of native advertising, the Interactive Advertising Bureau (IAB) released the “IAB Native Advertising Playbook,” a document that was created by a 100-member task force. Peter Minnium, Head of Brand Initiatives at IAB explains to AdNation News that IAB and the Task Force do not seek to control or limit the use of native advertising. “The Playbook is a tool,” says Minnium, “giving the market the tools they need to develop native advertising to its full potential.” He explains that the task force has made four important accomplishments as a part of creating the Playbook: the recognition that people in the industry aspire to innovate native advertising, the classification of six types of native ads, the creation of six dimensions to describe the qualities and functions of native ads, and the agreement that disclosure and transparency is necessary to ensure consumers’ trust.

Native advertising became especially popular with the rise of digital interfaces, and Minnium believes it will continue to develop as more technology and digital space becomes available. It can be integrated with digital so easily because native advertising lacks what Minnium calls an “ad-ghetto.” Consumers who search for pizza on any search engine, for example, would not be shocked to find a “sponsored link” or “ads related to pizza” at the top of their search results. In fact, these native ads may be useful. Both the industry and consumers are slowly accepting ads as part of the everyday content stream. Where advertisers and publishers need to be careful is how “native” an ad is, not wanting to discourage consumers with seemingly informative content only to discover an unwanted sponsored message. 

Minnium says the six core questions that determine the quality of different types of native ads is a useful tool so publishers and advertisers can openly discuss what they want to accomplish. It is a kind of guide that should be “laminated and hung on bulletin boards,” he says. The six qualifiers arose from a discussion about how to define a native ad compared to traditional ads, but the six definitions became dimensions instead. The more dimensions a native ad follows, the more native it appears to the consumer. First, “[the ad] must look like the content around it,” Minnium says. Second, the ad should function like the content around it, stories among stories, videos among videos. Third, the ad should link to the site for which it is published, rather than taking a consumer to its own website. Fourth, native ads should be narrowly targeted to reach specific demographics rather than published across a wide scope of possible consumers who might not be interested. Fifth, native ads should be measured by views or “likes” since they are a tool for top-of-the-funnel brand engagement. Lastly, disclosure is, perhaps, most important. Minnium quotes the Playbook itself, saying, “regardless of context, a reasonable consumer should be able to distinguish between what is paid advertising versus what is publisher editorial content.”

 

Not all native ads will follow all of these qualifications. Some types of ads, such as Recommendation Widgets, often link to other sites rather than keep the consumer on the publication’s site. This does not disqualify Recommendation Widgets as native, but rather allows publishers and advertisers to recognize how well this type of native ad may fit among the publisher’s content. With these qualifiers, everyone in the industry now has a way to openly discuss their brand and communication objectives. As the playbook states, “Native is in the eye of the beholder.” 

Minnium is optimistic about the future of native advertising, and thinks there is great potential, but will require change, and in some ways, it already has. “Agencies are going to public relations firms. Third party organizations are springing up to bring journalistic type stories, and some agencies are trying to curate and create in-house,” explains Minnium. Ads and content were once completely separate, but their blending opens up consumers to getting much more meaningful content. Minnium foresees a few challenges the industry will have to face. “It’s a hurdle to consistently create content that is native. We have not seen that done at scale yet,” he says. Furthermore, as the industry changes, professionals will have to balance the need to standardize how we use and create native ads and also allowing for innovation. Finally, Minnium says that, just like struggles with digital advertising, the industry will have to find a way to measure the success of native advertising. Right now, “we have nothing beyond impressions and clicks,” he says. “We won’t be able to justify [native ads] without metrics of ad effectiveness. This is still in the works.”

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.







PCS Announces Launch of New 3D Interactive Curriculum Expanding Digital Fluency for K-12 Students

Boise, ID (PRWEB) April 24, 2014

PCS Edventures!.com, Inc. (PCSV), a leading provider of K-12 programs focused on Science, Technology, Engineering and Mathematics (STEM) today announced the release of our new 3DIC™ (3D Interactive Curriculum) developed through a strategic partnership with Curious Media. This new 3D interactive curriculum will provide access to millions of K-12 students combining leading edge PCS hands-on learning with engaging Curious Media digital content.

The new 3DIC™ will provide opportunities for students to collaborate across networks and promote digital fluency among K-12 students.The 3DIC™ is a 3D interactive curriculum that provides step-by-step instruction for students working with robotic building components. With this software students can view each construction step from any angle in 3D, highlight individual pieces for clarity on component positioning and scrub through an animated demonstration of each step. Combining gaming with interactive curriculum will be a powerful tool to help students develop the skills and critical thinking needed for success in the innovation economy on a mobile platform.

The gamification of education is capturing the attention of education thought leaders around the world and PCS’ latest product launch illustrates the perfect blend of learning and digital excitement, accessible to students on a tablet or a mobile phone. This revolutionary new 3DIC™ allows students to acquire 21st century learning skills in school, out of school and while traveling.

Curious Media is a world class interactive agency which has worked with Disney, Warner Brothers, Scholastic, PBS Kids and more to produce award winning interactive experiences that capture the imagination of children and adults alike.

By combining innovative technologies with their sense of creativity and love of gaming Curious Media creates award winning digital experiences. The founder of Curious Media, Randy Jamison, credits his success with the “hands-on” learning he obtained as a student in some of the first PCS Learning Labs where he was able to engage and develop his diverse creative talents.

PCS Edventures, Inc. has fostered a culture of strategic thinkers, inventors and passionate employees committed to creating engaging educational experiences and products which will foster 21st century skills in K-12 students. Listening to feedback from their consumers spanning more than 25 years across 6,000 classrooms nationally and in 17 countries, PCS develops innovative educational solutions for the 21st century.

To learn more about PCS products, and our new and continuing domestic and international initiatives, please visit the PCS Edventures Investor News Website at http://www.edventures.com/investors/

About the Company:

PCS Edventures!com, Inc. is headquartered in Boise, Idaho and its common stock is listed in the OTC Bulletin Board under the sticker symbol, “PCSV.”

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Actual results could differ materially from such statements.

Contact Information:

Investor Contact: Robert Grover, CEO 1-800-429-3110 x 119

Investor Relations: Jolene Anderson 1-800-429-3110 x 121

Investor Relations Website: http:/http://www.edventures.com/investors