Integrate 2017: Just Digital Signage Demos the Aeris Concierge Cloud Software Platform
(PRWEB) March 3, 2007
Brand Republic, the market-leading online portal for the advertising, media, marketing and PR industries, is relaunching as a next generation web site with personalized content, an emphasis on community and a new look and feel, created by OgilvyOne Worldwide London.
OgilvyOne, a leading DM and digital agency, has created a completely new page design, new navigation and a set of new features and functionality. The revamped site went live on Monday.
As well as its acclaimed breaking news service, the new Brand Republic (http://www.brandrepublic.com/ ), which already has a monthly audience of over 215,000 users*, offers its members the chance to have their say via forums and blogs written by opinion formers working in the worlds of advertising, media, PR and marketing. Users also get access to the UK’s leading marcomms job site.
Personalization plays an important role too – through My Brand Republic (http://www.brandrepublic.com/MyBR/ ), users can build their own home page, with BR’s specialist news feeds as well as their own selected search engine and content from any area they chose, from sports news to weather forecasts, or current affairs.
A tailor-made profile allows them to make connections with their peers and colleagues. My Brand Republic allows marcomms professionals to build their own archive for future reference.
Other highlights of the new-look site include:
A relaunched Jobs (http://jobs.brandrepublic.com/ ) section containing over 3,000 current vacancies, comprehensive job and industry guides, company profiles and CVs, as well as an improved recruiter services suite.
Mediaweek.tv, a regular series of web chats with leading media figures such as C4’s chief executive Andy Duncan. The current show features a far-ranging interview with WPP’s chief executive Sir Martin Sorrell.
A revamped breaking news (http://www.brandrepublic.com/News/ ) service.
A fully searchable archive, dating back to 1995, of more than 300,000 articles.
A global, constantly updated, events diary.
Access to the latest research from third parties such as the IAB, Nielsen//NetRatings and Thomson Intermedia as well as sister Haymarket publications including Campaign and Revolution.
The opportunity to subscribe to 17 different email bulletins, covering everything from data and DM through to broadcasting;
“The new Brand Republic really makes the most of the unique properties of the internet,” said Rufus Olins, managing director of Brand Republic. “The popularity of BR continues to grow. More than ever, we’ll be able to keep all our users informed, educated and connected with each other as they help us evolve the site further. Brand Republic is becoming an indispensable tool for marcomms professionals who need to stay ahead of the game.”
BR’s latest ABCe figure shows a growth in unique users to 215,261 unique users a month. The new site will also give advertisers a large and expanding volume of active users whom they could target with appropriate messages at the right time and in the right place.
John Baker, head of Interactive at OgilvyOne, commented: “The focus has been to make it easier to get to the depth of content and tools on Brand Republic, and emphasise the community (http://www.brandrepublic.com/Community/ ) and networking features of the site. Additionally, we’ve created new ‘bespoke’ magazine sites for Campaign, Marketing, Media Week and six more key trade titles to allow editorial teams to publish news and content daily, meaning that the brand values of the individual titles will come across much more strongly.”
“For us as an agency, this has been a fascinating and challenging brief, and we are delighted to have had the opportunity to revamp such a prestigious and, to the marcomms industry, important, site.”
Published exclusively online since 2001, Brand Republic is well-known for its breaking news service and jobs board, and is also the home to web sites for publisher Haymarket’s leading B2B print titles Campaign, Marketing, Media Week, Revolution, Marketing Direct, Promotions & Incentives and Direct Response.
Access to Brand Republic is completely free, and only requires a quick and simple registration process. To register now, go to: http://www.brandrepublic.com/
according to ABCe, 215,261 unique users visited the site during October 2006
For more details, please contact:
Rufus Olins, Managing Director, (0208 267 4956) or Philip Smith, head of content, (0208 2678038) at Haymarket.
Columbus, OH (PRWEB) August 21, 2011
DigitalMR analysed thousands of customer comments about high street banks for the month of June 2011. Over half of these customer views are negative, compared with 45% being about positive customer experiences.
The four most mentioned banking brands, with the highest number of consumer comments were: CitiBank (32%), Bank of America (23.50%) followed by American Express and Wells Fargo (both 17%).
There was, however, a large difference between the positive and negative mentions that these banks generated. American Express (30%) and Bank of America (23%) attracted the largest proportion of positive posts but Bank of America also attracted the second highest number of negative comments (24%). By comparison the bank that had the highest proportion of negative posts was Citibank (44%).
Taking the difference in positive and negative posts into consideration the clear winner for June was American Express with a Net Sentiment Score (NSS) of 58% followed by Capital One with 19%. The high NSS score for American Express shows an overall high satisfaction level for users of this service.
The two banks with the lowest net-sentiment score were CitiBank (unsurprising, perhaps, given its proportion the total negative posts) with a NSS of -52% and US Bank which achieved a score of -59%. CitiBank’s higher rating is attributed to the fact that although they were the subject of the highest amount of negative comments they also were the subject of 17% of all positive comments about financial service providers. Much of the negative commentary was related to the June revelation that hackers had accessed 200,000 Citibank account holders’ details.
The banks with the highest and lowest rated NSS scores remain unchanged from April, the date of our last syndicated report, when American Express led the group, and US Bank brought up the rear.
The US Banking Sector should take note that of the ten banks we analysed conversations about, seven have either a neutral or negative NSS. This means that overall the majority of people were using social media far more to criticise than compliment their banking service.
DigitalMR’s report (powered by SocialNuggets) analyses thousands of customer comments posted via a range of relevant finance related websites and open access social media platforms. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative.
Results are based on comments posted by consumers on the major US banks: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan and US Bancorp.
Ryan Rutan, President of DigitalMR USA commented: “the findings indicate that American consumers who utilize social media platforms are voicing frustrations about their banking experience at a higher rate than positive experiences, but that certain brands are achieving a net positive sentiment”. This tells us that although the balance of comments are on the negative side, it is not strictly an outlet for dissatisfaction. This is easily seen in the divergence of the findings related to CitiBank and American Express.
While conversations about CitiBank accounted for nearly a third of all mentions of companies in the sector (suggesting a wide exposure), they were negative 76% of the time. By contrast American Express should be pleased to see while they accounted for a lower total volume of posts, that 79% of comments about their bank were positive. Amex has, for the second time this year, the highest net sentiment score of all banks we monitored.”
1) Net Sentiment Score (NSS)
Most of the banks we measured, achieve a negative Net Sentiment Score (NSS) for June. NSS provides an overall percentage score of net positive posts. A positive score means a bank attracts more positive than negative posts, while a negative score suggests a higher proportion of negative posts.
The average NSS taken across all banks measured is -10%, which shows that US consumers continue to see social media as a space to share experiences of frustration and unhappiness with the service they had experienced. This is a lower NSS however than the results from our December 2010 analysis which showed in the four months from July – October the cumulative NSS for US banks was -28%.
Net Sentiment Score ranking
1st American Express (Amex): 58%
2nd Capital One: 19%
3rd US Bancorp: 7%
4th JP Morgan Chase Manhattan: 0%
5th Wells Fargo: -2%
6th Barclays: -11%
7th Bank of America: -12%
8th HSBC: -34%
9th Citibank: -15%
10th US Bank: -51%
2) Features and Services
DigitalMR measured thousands of customer posts across June regarding the services and features that banks offer. Services attracting a much higher proportion of positive mentions to negative ones were: Credit Card Incentives (18% positive vs 1% negative).
The service attracting a higher proportion of negative comments was Credit Cards with (26% positive vs 19% negative) This was followed by conversations about mortgages which displayed a negative sentiment being 17% of all negative conversations regarding a particular service.
3) Click here to view customer comments in their own words
4) How can Banks use social media to their advantage?
Banks can use analysis of data from websites and other social media in the following ways:
Engage in a one-to-one dialogue with their customers and respond to negative comments.
Invite some of the customers to join online forums and chat groups to further express their views
Positive sentiment can be leveraged in advertising
Operations can learn about and fix specific branch performance issues
Financial products can be adjusted, and new ones can be designed to meet customer needs
About the syndicated banking report
The monthly banking report monitors thousands of customers’ online conversations through comments posted on open-access social media platforms such as Twitter and Facebook, forums, blogs, microblogs and commercial websites, for US banking services.
The report is available on annual subscription with updates provided on a quarterly, monthly or weekly basis. Results will be updated to the press on a monthly basis.
For regular reports and more information:
Ryan A. Rutan
tel: +1 (614) 638-0216
DigitalMR is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially web-listening, and sophisticated technology platforms to enhance its business consulting approach.
DigitalMR’s solutions also include community panels, access panels, web usability and a distinct focus on qualitative research online. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography.
The agency operates in affiliation with international market research company MASMI. DigitalMR is headed by founder and MD, Michalis Michael and has European headquarters in London, UK, and Nicosia, Cyprus, and Columbus, Ohio, in the US.
SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA.
New York, New York (PRWEB) August 13, 2014
Digital Signage Power is a groundbreaking book that is designed with the traditional sign business owner in mind. Digital Signage Power, a new book written by Justin Ryan along with industry leaders and visionaries is already helping transform the way that digital signage is implemented across the world. Unlike other books written about digital signage, Digital Signage Power was written for sign businesses in mind and is a one-stop learning resource that quickly educates readers about the hardware, software, and business benefits of the technology.
Presently, the industry has a very high barrier to entry as newcomers have incredibly few options for education. With the explosive growth demand that the digital signage industry is forecasting, a skilled workforce is crucial to keep up with the demand. “My book addresses this issue so that the sign industry can quickly gain knowledge of and experience digital signage. It is almost as if the entire signage industry has been excluded from the digital signage revolution. The whole purpose for writing the book was to change the way digital signage was seen by a very capable and talented industry,” says Ryan.
About the Author
Justin is a technology industry veteran with more than 18 years’ experience and he is also a Digital Signage Certified Expert. As the designer of a digital signage infrastructure for a global retail banking system in 2008, Justin understands the challenges with digital signage implementations. After learning that the sign industry lacked a high quality learning resource that was vendor independent, he consulted with sign industry experts on writing this book.
The book is available in Paperback, Amazon Kindle, PDF, and Apple iTunes bookstore. For more information about the book and to purchase a copy, visit http://www.digitalsignagepower.com.