Tag Archives: Major

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5 Major Benefits of Digital Menu Boards

Growth of Digital Signage has led to a lot of changes in the field of display advertising. Adoption of digital signage menu boards by various restaurants, malls, cafes in place of traditional menu boards have taken place. This has occurred due to various benefits that one can derive from a digital menu board in comparison to a traditional menu board. 5 major benefits of using a digital menu board are:

1. Digital Menu Boards can be updated easily:
Digital Menu Boards have made the tedious manual work easy. One can update the menu board with the help of software and design and can provide the necessary information they need their customers to know. Adding items in the menu or changing the price of the items is hassle free and just few clicks away.

2. Helps in up selling:
One of the core benefit of having a digital menu board is the quality of display. Images are much clearer and attractive than the usual static image and one gets easily tempted to try what’s on the menu. Apart from that, digital menu boards also display various combos and complementary products so the hassle of deciding what else to have vanishes away. This helps in increasing sales and also helps in maintaining a good brand reputation.

3. Benefit of flexibility:
Now, with help of digital menu board one can change the time, date, menu automatically based on the situation whenever there is a need for it. A restaurant can target a specific type of target audience based on the time and day and this can help in demographic classification of your customers. Makes your display process hassle free and barely consumes any time.

4. Enhances customer service and Reduces waiting time:
Added benefit of digital menu board just like an interactive touch screen kiosk is that it can be modified into an entertaining feature by adding fun facts, quizzes and a lot more to entertain the customers and it also helps in reducing the perceived waiting time. This helps in enhancing the customers experience by keeping them well informed and entertained.

5. Helps in maintaining brand consistency:
It is possible that en employee may forget or neglect updating the menu board of your restaurant. But with help of digital menu boards, you can be sure that your menu boards are well updated at all the locations and are consistent with each other.

Raza Khan is the author of this article on Digital Menu Boards .
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transcosmos Enters Into a Strategic and Equity Partnership With a Major Chinese E-Commerce Supporting Service Provider in Apparel, Magic Panda


Shandong Ya Nuoda E-Commerce Co., Ltd.



Tokyo, Japan (PRWEB)
June 23, 2015

transcosmos inc. has agreed to enter into a strategic and equity partnership in eCommerce outsourcing with Shandong Ya Nuoda E-Commerce Co., Ltd. (hereafter Magic Panda), an E-Commerce supporting service provider expertise in apparels in China. A signing ceremony was held on May 29.

Magic Panda is an industrial leader of companies providing E-Commerce supporting service, expertise in apparel companies within China. Magic Panda prioritize customer experience such as merchandising, branding, marketing, customer support. They also provide O2O service. In addition, they have advantages in being familiar with trends and best sellers of merchandises concerning apparels, acquired from numerous experiences by supporting E-Commerce operations. Due to contributing to sales increase by involving in joint development of, products, merchandise, store design and marketing executions, Magic Panda is trusted by many brands. Furthermore, as a TMALL partner, Magic Panda receives Top-Level Gold Certification in apparel from TMALL, China’s largest E-Commerce mall for 4 consecutive terms.


Company overview of Magic Panda
Company name: Shandong Ya Nuoda E-Commerce Co., Ltd.

Representative: President Yina Dong

Location: Shandong Province Jinan City Gaoxin District Shunhua Road, Building 8, 2000 Shuntai Plaza 1-2402

Established: May 2011

Number of employees: Approximately 300

URL: http://www.nengmao.net/

We have received the following comment from Ms. Yina Dong, the President of Magic Panda: “I am confident that Magic Panda’s strategic tie-up with transcosmos will connect to improvement in international fulfilment response capability, introduction to global brand resources as well as globalization of the management team, and therefore will be able to provide richer and high quality solutions to our clients. In addition, all of our employees strongly believe that this strategic tie-up will lead us to a brighter future, and have been gaining confidence and courage.”

Since entering China in 1995, transcosmos has expanded its business, including off-shore development, call centers, BPO’s, digital marketing, and E-Commerce one-stop services. Recently, transcosmos has been committed especially on business expansion and promotion of E-Commerce one-stop service within the Chinese market. Transcosmos has a strong presence as an End-to-End E-Commerce outsourcing provider in China. Transcosmos received Top-Level partner certification in 4 departments, including apparel, baby, commodity, and automobile from TMALL in 2014.

From this tie-up, transcosmos is aiming to become the industrial leader by merging the know-hows that transcosmos and Magic Panda have and advancing in further business expansion within the apparel field.

transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then we have combined superior “human resources” with up-to-date “technological” capabilities to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers Cost Reduction Services (Contact Center, HR/Financial/Sales Back Office, Order Management/SCM, System Development/Management etc.) and Sales Expansion Services (Big Data Analysis, Internet Advertising, Website Construction/Management, Smartphone/SNS Utilization, Telemarketing etc.). transcosmos continues to pursue operational excellence by providing these services through our 141 locations in 25 countries with a focus in Asia. Furthermore, following the expansion of E-Commerce market on the global scale, transcosmos provides a comprehensive, one-stop global E-Commerce service to deliver our clients’ excellent products and services to consumers in 45 countries. transcosmos aims to be the “Global BPO Partner” of our clients to provide them with high quality BPO services on a global scale.







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Improving Research Insight Through Collaboration – Tesco Poland Holds Strategic Workshop with DigitalMR and Other Major Research Agencies

(PRWEB UK) 14 June 2012

For Polish translation click here.

The workshop was very collaborative in nature, with the purpose of pooling research findings and ideas to further improve understanding of retail shopping in Poland. The two day workshop comprised a series of presentations, discussion groups, breakout exercises and brainstorming.

Topics for discussion and analysis were wide-ranging. They included issues such as shopping trends and retail environment in Poland across Europe and globally. Participants were able to explore customer needs in greater depth and examine complex issues such as shopper experience.

Piotr Idzik, DigitalMR country director for Poland, said “It is refreshing to have a client like Tesco Poland that is willing to facilitate these types of discussions. We were delighted to work together in order to pool our expertise and exchange ideas.”

Joanna Lorenz, Customer Insight Manager at Tesco Poland, said “We found the workshop a highly productive way to kick start our strategy thinking. It allows us to condense ideas faster in order achieve our ongoing objective of delivering a better shopping experience to our customers.”

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.