Growth of Digital Signage has led to a lot of changes in the field of display advertising. Adoption of digital signage menu boards by various restaurants, malls, cafes in place of traditional menu boards have taken place. This has occurred due to various benefits that one can derive from a digital menu board in comparison to a traditional menu board. 5 major benefits of using a digital menu board are:
1. Digital Menu Boards can be updated easily:
Digital Menu Boards have made the tedious manual work easy. One can update the menu board with the help of software and design and can provide the necessary information they need their customers to know. Adding items in the menu or changing the price of the items is hassle free and just few clicks away.
2. Helps in up selling:
One of the core benefit of having a digital menu board is the quality of display. Images are much clearer and attractive than the usual static image and one gets easily tempted to try what’s on the menu. Apart from that, digital menu boards also display various combos and complementary products so the hassle of deciding what else to have vanishes away. This helps in increasing sales and also helps in maintaining a good brand reputation.
3. Benefit of flexibility:
Now, with help of digital menu board one can change the time, date, menu automatically based on the situation whenever there is a need for it. A restaurant can target a specific type of target audience based on the time and day and this can help in demographic classification of your customers. Makes your display process hassle free and barely consumes any time.
4. Enhances customer service and Reduces waiting time:
Added benefit of digital menu board just like an interactive touch screen kiosk is that it can be modified into an entertaining feature by adding fun facts, quizzes and a lot more to entertain the customers and it also helps in reducing the perceived waiting time. This helps in enhancing the customers experience by keeping them well informed and entertained.
5. Helps in maintaining brand consistency:
It is possible that en employee may forget or neglect updating the menu board of your restaurant. But with help of digital menu boards, you can be sure that your menu boards are well updated at all the locations and are consistent with each other.