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Dave Stevens, General Manager of MySpace Canada
Dave Stevens, General Manager of MySpace Canada
Image by Anirudh Koul
Dave Stevens, General Manager of MySpace Canada at the eConcordia Summit 2009 in Montreal on September 10th, 2009.
Topic: “Cybercommunity, how it has effected socialization?”
More photos of World Renowned Speakers from the Summit :
eConcordia Summit 2009
Biography from eConcordia Summit 2009 website:
Dave Stevens is one of Canada’s most experienced digital executives in Social Media specializing in creating successful strategies, operational efficiencies and business development resulting in revenue growth and user engagement.
Until the recent centralization of North American operations, Stevens served as the General Manager at MySpace Canada where he oversaw the operations and strategy for Canada’s premiere social media lifestyle portal serving advertisers with unique advertising solutions to reach consumers. Prior to MySpace, Stevens served in a dual role as General Manager of dose.ca and VP, Product Management and Strategy for canada.com. At dose.ca Stevens was responsible for all facets of marketing, content, operations and strategy that led to increased revenues and engagement. As VP, Product Management and Strategy for canada.com he was responsible for business development and product management for emerging media platforms including mobile, IPTV and digital signage.
Before joining CanWest, Stevens spent nearly four years at AOL Canada as Senior Manager of Content and Sales Strategy. There, he helped build the entertainment and music channels by bringing world exclusives to Canada. Stevens has an impressive background in television – at Rogers Television he was responsible for programming throughout Ontario, and built out flagship programming for OHL Hockey.
Prior to joining Rogers, Stevens was involved in the start up of Country Music Television (CMT) in Canada where he produced more than 30 concerts and live programs, including CMT’s first live nationwide event. Stevens received a Bachelor of Applied Arts degree in Radio and Television Arts from Ryerson University. He is an avid hockey fan and a self proclaimed pop culture aficionado.
Through digital signage network manager manage digital signage anytime from anywhere
People across the globe want to use digital signage network manager because it tenuously scrutinize, control and actively manages their entire digital signage. One of the best parts of the signage network manager is that, promoters can manage and operate digital signage from their comfortable zone.
As you know that digital signage are placed or installed in the remote area, which is very difficult for the advertising companies or their representatives to operate or handle same manually, but the unique quality of digital signage network manager make the managing process or access very simple as now, the advertisers can access and also change digital signage from their office without visiting the site because it is connected through internet network.
Before the advent of digital signage network manager, we need to search a place for placing a digital signage which can easily be accessible and advertisers can also reach easily, but now you do not have think about it because through network manager, we can manage digital signage and make changes as per your desire. It can be off or on as per the instruction of the clients.
We all know that placing a digital signage network is not an easy task. We have to spot the area which is easily accessible. aA digital signage network manager needs to consider many things including budget and also knowledge of effective operation. Digital signage is very effective tool of advertising because if it is effectively managed, it makes advertising effective, result oriented and also cost effective.
Several factors lead an individual to set up or install a digital signage network. The digital signage network managers want to use promotional based revenue model as a result they are showing their interest in providing space to promoters and they are displaying ad in as many locations as they can. On the other hand, spot owners may be interested in generating ad revenue or wanted to promote their products, service or business.
There are several places to install digital signage, but the most effective and preferred spot is public place. The motive behind placing the signage ad in a public is to get maximum attention of the target group. This is the only way by which a promoter can endorse the products, service or business of their clients in the most effective and successful miner. Placing an ad in public place is not an important, but spotting the right place for placing an outdoor digital signage is significance because if it is not placed while considering the target, then it is quite clear that products will neither get attention nor the customers. So you can manage digital signage with help of network manager and promote business and increase profit.