Tag Archives: Media

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First ever annual US Banking Social Media Report from DigitalMR to reveal that American Express is the most talked about US bank on the internet

London (PRWEB UK) 7 August 2012

DigitalMR analysed over two million online customer comments regarding the main US banks from April 2011 to March 2012. DigitalMR’s social media report (powered by SocialNuggets) analyses customer comments posted via a range of relevant finance related websites and open access social media platforms. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative The full report will cover:


    Customer insights that can help banks shape their marketing and PR strategies
    Share of voice for top 20 banks
    Net Sentiment Score (NSS) for top 20 banks
    Top 10 Topics by number of mentions
    Individual focus on each of the top 20 banks
    NSS by Topic
    Top social media sources by number of mentions
    Breakdown of customer sentiment on Twitter
    Recommendations on strategy for the use of Social Media Research.

DigitalMR Commercial Director, Tom Hogg, commented: “This report will provide a comprehensive set of consumer driven benchmarks, so for the first time, US banks will be able to gauge customer perceptions of their performance against their competitors”.

Report Highlight – Top 5 most talked about US banks on the Internet

American Express 22.3%

Bank of America 20.5%

Citibank NA 18.3%

Wells Fargo 13.2%

HSBC 4.2%

Based on share of 2,145,835 comments

However, as the final report will show, there is a large difference between the positive and negative mentions that these banks generate.

Results are based on comments posted by consumers on the major US banks including: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan, Morgan Stanley, TD Bank, PNC Bank, Regions Bank, Discover Bank, Suntrust Bank, Bank One, Orchard Bank, Countrywide Bank, Key Bank USA and Sovereign Bank.

Contact

Tom Hogg

thogg(at)digital-mr(dot)com,

tel: +44 (0) 7580 581 109

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

About SocialNuggets

SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA. For more information, please visit http://www.SocialNuggets.net







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First ever annual US Banking Social Media Report from DigitalMR and Cicero to reveal that American Express is the most popular bank according to customer comments on the internet

(PRWEB UK) 14 August 2012

DigitalMR and Cicero analysed over two million online customer comments regarding the main US banks and associated financial services companies from April 2011 to March 2012. The social media report (powered by SocialNuggets) analyses customer comments posted via a range of relevant finance related websites and open access social media platforms. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative. The full report will cover:

    Customer insights that can help banks shape their marketing and PR strategies
    Share of voice for top 20 banks
    Net Sentiment Score (NSS) for top 20 banks
    Top 10 Topics by number of mentions
    Individual focus on each of the top 20 banks
    NSS by Topic
    Top social media sources by number of mentions
    Breakdown of customer sentiment on Twitter
    Recommendations on strategy for the use of Social Media Research.

DigitalMR Commercial Director, Tom Hogg, commented: “A Net Sentiment Score provides an overall benchmark that indicates how well banks are perceived by their customers. In particular, banks recording negative scores need to focus on the areas where they can achieve the biggest gains – areas that are highlighted by the feature level NSS methodology”.

Report Highlights

Top 3 Highest and Lowest Net Sentiment Score

DigitalMR’s report will measure, not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative. The difference in the number of positive to negative posts that each bank attracts, provides it with a Net Sentiment Score (NSS). NSS is an overall percentage score of net positive posts. Among the Top 20 banks the top three best performers in terms of achieving the highest NSS were:

1)    American Express 63%

2)    Orchard Bank 59%

3)    Suntrust Bank 49%

The bottom three performers among the Top 20 banks were:

18) Bank of America (-9%)

19) Sovereign Bank (-10%)

20) Countrywide Bank (-17%)

Results are based on comments posted by consumers on the major US banks and financial services providers including: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan, Morgan Stanley, TD Bank, PNC Bank, Regions Bank, Discover Bank, Suntrust Bank, Bank One, Orchard Bank, Countrywide Bank, Key Bank USA and Sovereign Bank.

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

About Cicero

Cicero is an international consultancy specialising in corporate communications, digital strategy, government affairs and research services for policy, business and consumer audiences. Our sector focus on financial and professional services provides clients with detailed insights into the issues which shape their marketplace with award-winning outputs aimed at a wide-range of targets including the media, public policymakers and regulators.

About SocialNuggets

SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA.







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The first annual US Banking Social Media Report from DigitalMR and Cicero to show that American Express has the biggest Twitter presence

(PRWEB UK) 21 August 2012

DigitalMR and Cicero analysed over two million online customer comments regarding the main US banks and associated financial services companies from April 2011 to March 2012. The new report (powered by SocialNuggets) analyses customer comments posted via a range of relevant finance related websites and open access social media platforms, including Twitter. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative The full report will cover:

    Customer insights that can help banks shape their marketing and PR strategies
    Share of voice for top 20 banks
    Net Sentiment Score (NSS) for top 20 banks
    Top 10 Topics by number of mentions
    Individual focus on each of the top 20 banks
    NSS by Topic
    Top social media sources by number of mentions
    Breakdown of customer sentiment on Twitter
    Recommendations on strategy for the use of Social Media Research.
Please register here to receive advance free data from the forthcoming report.

DigitalMR Commercial Director, Tom Hogg, commented: “With Twitter becoming such a major communications channel for customers, banks really need to monitor and respond to what is being said about them, to drive the Twitter agenda for their brand”.

Report Highlights

The Top 3 most Tweeted Banks

1)    American Express 23.3%

2)    Bank of America 19.5%

3)    Citibank 18.5%

The report will measure, not only the number of Tweets posted by consumers, but also sentiment. Of the total Tweets analysed, a quarter were positive, 16.5% negative, 4.3% mixed, while over half (54.4%) were neutral in tone.

Results are based on comments posted by consumers on the major US banks and financial services providers including: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan, Morgan Stanley, TD Bank, PNC Bank, Regions Bank, Discover Bank, Suntrust Bank, Bank One, Orchard Bank, Countrywide Bank, Key Bank USA and Sovereign Bank.

Contact

Tom Hogg

thogg(at)digital-mr(dot)com,

tel: +44 (0) 7580 581 109

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

About Cicero

Cicero is an international consultancy specialising in corporate communications, digital strategy, government affairs and research services for policy, business and consumer audiences. Our sector focus on financial and professional services provides clients with detailed insights into the issues which shape their marketplace with award-winning outputs aimed at a wide-range of targets including the media, public policymakers and regulators.

About SocialNuggets

SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA. For more information, please visit http://www.SocialNuggets.net







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Online media research agency DigitalMR forms partnership with leading Italian healthcare communications specialists Brandnew Marketing Communications

London (PRWEB UK) 25 September 2012

Social media research experts DigitalMR have formed a new partnership with Brandnew Marketing Communications (BNMC), the Italian health and well being marketing specialists.

BNMC, will work in partnership with UK based DigitalMR, developing the latest online marketing and research solutions, to create more effective health & wellbeing marketing communication campaigns.

Using consumer feedback from innovative online research methodologies the partnership will seek to identify areas for improving customer engagement and driving online advocacy. A core feature of the partnership will be to develop solutions with the specific requirements of pharma and healthcare clients in mind.

BNMC, which has offices in Rome and Milan, will be official distributor of DigitalMR platforms and solutions to the pharma and healthcare categories in Italy.

Letizia Affinito, founder and MD of BNMC said, “This partnership will allow us to create marketing communications in a new way, using insights to improve customer engagement and amplify positive word of mouth thus creating more effective campaigns for our clients.”

DigitalMR founder and Group MD, Michalis Michael, said “Next generation market research is about co-creating among brand and product advocates, working in partnership with marketing to produce optimised communications campaigns.”

Contact

Michalis A. Michael

mmichael(at)digital-mr(dot)com,

tel: +44 751 571 0370

http://www.digital-mr.com


Letizia Affinito

laffinito(at)brandnewmc(dot)com

tel: +39 06 95061569

http://www.brandnewmc.com/company/letizia.html

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has presence in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

About Brandnew MC

Brandnew MC stands out in the Italian landscape for its innovative business model.

The value proposition of BNMC is based on three fundamental pillars:

    Integration of the three key competencies for success in the evolving healthcare scenario in Italy: market access, innovation, and digital technologies
    “Leverage” of international resources through strategic alliances and partnerships
    Mastery and strategic understanding of new digital technologies/social media and how to use them. BNMC has pioneered new formats to develop and deliver webinar programs, executive workshops and crowdsourcing/open innovation projects.

BNMC is headed by founder and MD Letizia Affinito and has offices in Milan and Rome.







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Renaissance Dallas Hotel Chooses Videotel Inc.s Industrial Media Player for Digital Signage and In-room Channel Advertising

Dallas, TX (PRWEB) June 25, 2014

The upscale Renaissance Hotel in downtown Dallas recently installed Videotel Inc.’s HD2600 industrial media player to enhance its guests’ experiences, looping entertainment and promotional information throughout the recently renovated hotel.

Videotel’s HD2600 is a true industrial grade auto play and auto looping HD DVD player designed for rugged use and displays HD video content on any screen. It is designed to automatically power on, auto, play, auto repeat and auto loops content seamlessly without menus, remotes or manual interaction. The HD2600 is a high definition, UL-approved digital media player ideal for environments that desire a cost-effective digital signage solution.

“We installed the HD2600 players the same day we received them,” said Jeff Becher, director of engineering at the Renaissance Dallas. “I installed the disc, pushed the power button and that was the last time I touched them. They are awesome.”

Incomparable in quality and reliability, the HD2600 is the perfect solution for hotels like the Renaissance Hotel that need reliable digital signage with seamless continuous play 24/7/365 proven for to run for over 6 years without failure. The player is proven and recommended for in room hotel channel advertising and wayfinding.

“We are delighted that The Renaissance Dallas selected Videotel Inc. for its digital media needs,” said Lisa Schneider, Videotel’s vice president of business development and market strategy. “The upscale nature of the hotel brings with it personal touches and a commitment to service. We’re honored to be a part of that commitment, delivering the best in-room advertising and information solution available on the market.”

About Videotel Inc.

Videotel Inc. is the leading nationwide manufacturer of the HD2600 industrial looping DVD player and a niche line of industrial media players, digital signage players, interactive digital signage solutions and custom kiosks. Videotel is based in San Diego, Calif., with over 33 years of market experience in developing simply reliable industrial digital products and solutions.

To learn more about Videotel Inc., visit the Videotel Inc. website at http://www.videoteldigital.com, or call 800-670-4412.







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Social media can provide banks opportunity to shine

London (PRWEB UK) 25 October 2012

Social media can provide banks opportunity to shine

THE US banking sector has been slow to make use of social media and is only now playing catch-up with other industries, according to a new report released today.

The ‘US Banking Sector Social Media Report’, co-authored by Cicero Group and DigitalMR provides new analysis into what the sector is currently doing and how it should address its social media strategy.

The research found that despite many banks now operating on platforms including Twitter and Facebook, many are still failing to provide basic engagement with customers and understand what people are saying about them.

With over 93 per cent of comments being made on Twitter, the report suggests banks should be willing to use social media as a tool for providing stronger customer service and addressing potential issues directly over these channels. The report found that it may not only resolve issues quicker, but also allow the banks an opportunity to improve the level of positive relationships with current and potential customers. Ultimately, social media represents a key medium for banks to develop closer relationships with their customers in order to encourage them to recommend and advocate their products online.

Some banks are ahead of others, but the majority are still failing to grapple with the basics. One recommendation in the report is that banks can use digital media to illustrate their corporate social responsibility initiatives, making business plans more digestible and a tool for recruitment.

Commenting on the research, Cicero’s Head of Digital Chris Jackson said, “With over half the US population now on some form of social media platform, US banks would be missing a trick by not having a coordinated social media strategy.

“It not only allows banks to improve their reputation, but allows them to interact with customers and resolve any issues there and then. The key message from the report is this: it is possible to have millions and fans and followers, but without a strategy to use and engage this audience, then the use of social media is limited”.

This report is an entry into the world of social media for the uninitiated, but at the same time it can be a benchmark for the banks that already track their online reputation using social media monitoring tools. It is advisable to use multiple sources in order to validate the sentiment reported for banks in other sources.

For further information on the report and its contents please click here:

http://info.digital-mr.com/US-Banking-Social-Media-Usage-and-Reputation-Insights

Notes to Editors:

Results are based on 2 million comments posted by consumers between April 2011 and March 2012 on the major US banks including: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan, Morgan Stanley, TD Bank, PNC Bank, Regions Bank,

Discover Bank, Suntrust Bank, Bank One, Orchard Bank, Countrywide Bank, Key Bank USA and Sovereign Bank.

About Cicero Group:

Cicero is an international consultancy specialising in corporate communications, digital strategy, government affairs and thought leadership generation for policy, business and consumer audiences.

http://www.cicero-group.com

About DigitalMR:

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

For further information:

Chris Jackson

Head of Digital

Tom Hogg

Commercial Director







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Smart Media Technologies Releases a Great New Tool for Home School Parents and Students

Henderson, Nevada (PRWEB) March 18, 2013

Smart Media Technologies releases new features to Home Page Pays that help those who choose Homeschooling over traditional schooling. While Homeschooling has its benefits it also has some negative aspects to it as well and SMT offers a no cost solution to each of them. According to NHERI National Home Education Research Institute “Homeschooling – home education or home-based education – has grown from nearly extinct in the United States in the 1970’s to now about 2 million school-age students.”

For parents looking to completely opt-out of the traditional education model finding a quality curriculum for students can normally be a very costly endeavor. With HPP parents now have access to over 2,200 video classes to offer to their children. Parents can find everything from basic educational classes to advanced university classes from Stanford and Yale. HPP also offers prep courses for college entrance exams as well as computer education classes and these are offered to students worldwide at absolutely no cost.

HPP offers different ways for parents and students to connect with others with common goals and interests from anywhere in the world. There are many benefits to this including the ability to unite for political reasons. They can also share educational ideas or even plan trips and offer student exchange programs. If they are not part of a community they can join one, and if there is not one for what they feel passionate about they can create one. Those who might be thinking of Homeschooling can connect with others who already do to learn more about it.

Through Home Page Pays parents have the opportunity to offer things to their children that they may feel their children are missing out on like social events or even sports teams and it is global so the possibilities are endless. There is even a special place to make a “call out” to the entire community where someone could say “I am looking for home school parents in Ohio” or “I am forming a softball league for Homeschooled students in Texas.” The possibilities are only limited by people’s imaginations.

Home Page Pays can even be used for fundraising for different projects. Anyone can choose to purchase and brand their own version of HPP and they can create special content if they choose to and by giving the special branded version away the owner earns a percentage of money whenever any of those people are online. And they also earn off of the people that any of those people give it to so the fundraising capability is actually unlimited. The money that they earn does not come from the students themselves but from the advertisers on HPP in the same way that actors are paid by advertisers when they do television shows. Everything on HPP is completely funded by advertisers from around the world.

Students can also socialize and play games with their friends and even hold competitions against others in their own community or other communities. They also have the ability to communicate in many different ways not available anywhere else through things like Smart Mail which unlike traditional email is 100% safe, secure, spam free and deliverable and communicate live as well through Smart Chat and socialize through Smart Chirp. Smart Chirp is a unique kind of social network where people can share thoughts, pictures and videos with all their contacts which is more like a social gathering rather than a social bulletin board which is common to most social networks.

About Smart Media Technologies

Smart Media Technologies is a world-class technology company that has developed proprietary technology called “Home Page Pays” (HPP) which is set to revolutionize the Internet world. HPP works on any computer or browser and no technical experience is required. This platform offers the user dynamic free services and products combined with the very best digital branding and advertising services that are available online.

Users have access to the HPP Social Community, which includes the latest Communication features, Social and Educational Games, Educational Video Libraries, Prizes, Giveaways, a Top Sites window to the Internet that puts the very best of the Internet at the users fingertips and the world’s only Reward Points System where users earn points for simply using the Internet that they can redeem in the HPP online rewards store.”

CEO David Martin says; “Through creativity and our amazing technical team, we can do almost anything that we can dream. Our goal is to offer the most valuable free member system ever created.”

To learn more about Smart Media Technologies visit their website at: http://smartmediacommunications.com

To learn more about the Home Page Pays Dynamic Bar go to: http://smartmediaplay.com







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Start-up Explodes, Finds Audience through Social Media

Costa Mesa, CA (PRWEB) May 14, 2013

The fashion start-up Wizards of the West, a new company from Costa Mesa, in California (USA), is launching their new e-commerce store. They are a successful example of how a business born through social media can grow up and become a part of their clients’ daily life, by reaching out to customers where they are most comfortable: the social networks.

Jason West, Wizards of the West co-owner, can explain this success: “unlike our competitors, who had to integrate an existing business into social media, we were born from it. Essentially building a new business from within the platform and not supporting it externally. We have a completely different perspective on how to approach and enable social media”.

“Even in our short lifetime we have seen an enormous amount of brands trying to capitalize sales directly through social media. This is not a good approach. The worst mistakes we have seen happened when organizations used social media as a bulletin board. It’s an incredibly rich platform that’s so effective at rewarding your customers”, adds the Wizards of the West co-owner.

This innovative e-commerce store works according to the ideals of social rewarding and gamification, a new concept even for the savviest online retailers. Always choosing to be different, Wizards of the West took the concept and applied it to their technology infrastructure, “rewarding customers for loyalty before they even become customers”, says Jason West.

The term gamification is used to describe the techniques that increase people’s natural desires for competition, achievement, status or self-expression. One of its core strategies is to reward the “players” with points or other kind of compensation, such as digital currency, when they complete the desired tasks. Providing a reward encourages more and more people to compete and this is an approach that has been revealing to be successful in the e-commerce world.

Currently, one of gamification’s major applications is in the marketing field. Actually, over 70% of Forbes Global 2000 companies are using or intend to use gamification for marketing and customer retention purposes. This is why gamification is one of the paths followed by Wizards of the West. Until now, tenacity and proprietary technology have enabled the start-up to stay ahead of the curve.

“Our ecommerce platform is well integrated with social platforms like Facebook, Twitter and Instagram. We do a lot of R&D on social migration, getting to know how people react to likes, tweets and pins. Gamification is relatively a new buzzword around social media, but “we are already experimenting with it”, states Anil Gupta – Director of Technology.

Taking into account that e-commerce sales continue to grow worldwide in 2013, with sales projected for over $ 333 billion and an aggressive 13% growth rate, as stated by official data (emarketer.com), this bet doesn’t seem so strange or risky.

For now, the methodology is working, as the fashion start-up has been seeing its sales skyrocket month over month. Why? Because Wizards of the West uses proprietary technology to track, analyse and encourage social interactions among their clients and potential customers. Fashion is fickle, but not as fickle as social media. As brands spend millions trying to map out what makes a brand socially acceptable to their followers and fans on social media, this start-up has known that since the beginning.

To discover more about this project, you can visit wizardsofthewest.com or contact the company directly (info (at) wizardsofthewest (dot) com).







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Shuttle launches 4K digital signage media player

Shuttle launches 4K digital signage media player
Shuttle Computer Group Inc. today announced its highest-definition digital signage player, the DS81, designed to deliver top-quality advertising, movie trailers and detailed 4K graphics, the company said. "Next-generation 4K displays are here, and the …
Read more on Digital Signage Today

Barco Aims to “Connect the World” at InfoComm 2014
… display intelligence to public agencies on giant video walls, event projectors powered with the latest presentation switchers to wow audiences at live shows and entertainment venues, and interactive signage that engages shoppers in a retail promenade.
Read more on Digital Signage Connection

Nestlé Toll House Café by Chip expands new kiosk concept
The new café features the brand's enhanced kiosk concept, including digital menus displayed on four LED screens and an upgraded design that showcases the brand's signature product offerings in a more efficient manner, the company said in a news …
Read more on Digital Signage Today