Benefit From Next Generation Advertising with Digital Menu Boards

As the world is getting more and more competitive with each passing day, if you want to make people pay attention to your business – you better learn to think out of the box. Being just like the others is never going to pay off any more and for anybody looking for a success in this age of cut-throat competition – do whatever you can in order to provide your establishment a better visibility. There is no denying the fact that proper advertisement has a huge role to play in this regard – but the world of advertisement and promotion has also almost completely changed during the last few years or so. It is important that you find and embrace new and innovative promotional methods and Digital Menu Boards are one such method that you should be presently considering.

There is absolutely no denying the fact that a digital menu board is an excellent communication tool. This is something that was previously used only in the airports – but at present this is being widely used in shopping malls, restaurants and juice bars and also in coffee shops and other stores. Gone are the days of traditional printed menu cards or backlit menu boards and digital signage has now come up as the most alluring way of displaying menu items. As Digital Menu Boards are superbly stylish and extremely cost effective at the same time they have become extremely popular among food outlets and joints from all over the world.

A digital menu board is certainly an excellent way of keeping the audience engaged – mostly by the visual appeal brought in by the digital hardware used but it is the underlying digital menu board software that is actually responsible for developing the dynamic content and displaying them on the visual devices like LCD monitors or smartphones. In the world of digital signage, dynamic content development refers to making real time changes and getting it immediately displayed on screens over a local area or wide area network.

Digital Menu Boards presently available run on high-end digital signage software that is capable of streamlining a number of different concerned operations along with a user friendly interface for real time content management. Apart from scheduling and changing marketing materials, advanced data integration and a variety of content management features, digital menu board software can also link itself with the point-of-sale system of a business and display sales data in correspondence with other factors such as availability and product pricing.

Most of the best digital menu board software presently available brings in a range of network access and content management options and can also be operated directly from any existing computer. There are also standard security measures for restricting access to the content management system either fully or partially. Multi-user compatibility is another quality that adds to the versatility of the Digital Menu Boards and web based content management service is also available so that the entire system can be managed even from an offsite location too.

Paul Stephens is a published web content writer with countless blogs to his credit until date. His chosen topics relate mostly to technology and electronics because he is a self-confessed tech-junky. He loves to share the latest innovations and marketing techniques with his readers such as electronic message boards, digital menus etc.

Digital Poster – Events Boards Of The Next Generation

Indoor dynamic signage is normally used for advertising, now these LCD advertising displays are being deployed as the next generation of events boards, study how.

LCD advertising displays have been deployed to supply up to the minute publicity campaigns for organizations, by displaying the services and products in a very jaw dropping way. The content is by and large stored on the internal media player using a removable memory card, to update the content all you need to do is insert a USB drive into the usb port with the new ads and the LCD advertising display updates itself.

An evolution in hardware is a digital menu board.

Now using a fundamental LCD advertising screen, you can use both a PowerPoint template or just use pictures in the form of Jpg to produce the dynamic content, you can even find many at no cost PowerPoint templates on the net to be used for digital marketing. Using essential tools such as Microsoft Notepad jaw dropping project can be produced.

Events usage for an LCD advertising display

These can be used to promote future events, by placing the LCD poster in a high foot traffic area ahead of the event with jaw dropping graphics to tell everyone about the event; this then catches the interest off passers by.

A digital poster can be used for people to find their way in hotels and business centers and are brilliant in an emergency when a room is changed, for directing the way to the new room location. One thing a busy business center does not need is visitors distracting your operatives asking for directions to their new room, this is were the advertising screen comes into its own.

Not just limited to one position, a digital poster can be fitted in either landscape or portrait orientation using the rear mounting pattern on the rear of the Unit. These large format monitors grab attention and are without problems fitted, all you need is a power lead.

If flash ads needs to be displayed, a flash converter can be updated onto the memory card and then the campaign is added, using the on screen menu the orientation, ticker, dwell time and transitions are all set.

Digital Menu Board Kills Printed Menu

Appears outrageous but it is right, the American restaurant sector is in disorder as a new rule was approved in March 2010 that states all restaurants with more than 20 sites have to have the dietetic and calorific information for each menu item listed in the same size and color print as the product name, description and price.

If you where in the same situation, you would have the same issues, but this is not what you entered into when you purchased the franchise to the eatery.

Two options are available to this dilemma, the first is more affordable but once you commit to it, you cannot turn back and change anything without incurring large costs, so let us ascertain the options.

Printed menu.

All bistros retain these, from in the restaurant, they probably have a take out menu too, so all these need reprinting by the printer by March 2011 to meet the new bill that has been approved.

Let us look at the options – your stationer will have an existing menu design, so costs for setting up will be low, but adding extra data will incur a minimal cost.

Using printed menus will not consent to you to market a daily special, for any quick serve restaurant owner this hand tying is restricting as they cannot bring to the patron anything that is cheaper and current from the market..

Digital menu board.

A digital poster is an electronic menu, supplying all the data you need to your consumers. Each unit has a LCD display with a in-built content player, all the information is stored on a memory card that slots into the player. All you have to do is create the menu layout with pictures, menu items, costs and the nutritional data, then configure the menu to put on show the menu in the most effective method.

Now what if you want to promote a special that is not on the menu?

Nothing like printed medium, a digital menu can be amended and the new item added and promoted throughout the bistro within five minutes.

The benefits out weigh any limitations with a digital poster or digital menu board, as these units are so compliant many small businesses are deploying them with little if any technical know how.

Knowing what you know know you can choose the solution that is right for you anr your company.

Dexter is a director of LCD Enclosure Global a leading manufactuer of outdoor digital signage enclosures, that are shipped throughout the world.

The author owns LCD Enclosures Global one of the leading makers of a range of outdoor digital signage protective monitor enclosures, as well as this range they also supply a varied range of digital poster for indoor digital signage.

Construction to close Kentucky 32 near Cowen next week

Construction to close Kentucky 32 near Cowen next week
Kentucky 32 will be closed between the Kentucky 165 and Kentucky 560 intersections Tuesday through Friday next week. Daytime closures will start Tuesday, Sept. 15, as crews and contractors install “polybag” retaining walls – a specialized technique …
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Constantine honors Seattle Pacific University with Executive's Award for
The campus-wide "SPU-Alert" notification system enables near-instant dissemination of critical messaging by email, text, and at scores of electronic message boards that adorn walls and doorways throughout the campus. Accepting the award on behalf of …
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I-40 bridge work shuts lanes at night
Traffic will be controlled using barrels, electronic message boards and advance warning signs, the department said. This $ 38.4 million project is part of the agency's $ 1.8 billion Connecting Arkansas Program and includes widening 5.1 miles of I-40 to …
Read more on Arkansas Online

Techaisle Study Reveals that U.S. SMB File Sharing & Collaboration Adoption Will Grow by 52 Percent in the Next Year

San Jose, CA (PRWEB) September 29, 2014

Techaisle’s study on SMB Collaboration Solutions Adoption Trends shows that for 59 percent of US small businesses and 93 percent of US midmarket businesses, collaboration is among the Top 5 IT priorities for investments. In Asia/Pacific, 63 percent of SMBs are turning towards it as a business growth driver and in Western Europe, 68 percent of SMBs are finding that collaboration drives better teamwork and customer responsiveness.

Overall 38 percent of US SMBs are currently using one or more collaboration solutions and another 20 percent are planning to use one within the next year, a growth of 52 percent. Overwhelmingly, SMB customers view online file sharing as the most important aspect of a collaboration solution as 64 percent of SMBs using collaboration are currently using online file sharing (24 percent of all US SMBs) and another 32 percent are planning to use it within the next one year.

The survey data also shows that the next stage in the SMB collaboration adoption is their need for online interaction, that is, simultaneously share and edits files from PCs and mobile devices, mobile video collaboration, integration with social networks, and richer media escalations, such as using chat, text, voice and video at the same time.

As per the study, key business drivers for SMB collaboration adoption are also changing. While currently there is a strong desire to build robust content repositories, the next wave of SMB collaboration adopters are emphasizing speed of innovation, demands for improved productivity, and imperatives for faster time to market.

In terms of brand solution adoption, the SMB market is quite fragmented with Google, Microsoft, and Cisco leading, but there are many other smaller collaboration solution brands that are being used extensively by SMBs. Further analysis of data also underscores the importance and use of collaborative capabilities within SaaS applications such as CRM, ERP, accounting, project management, HR management, business intelligence and content publishing.

With respect to file sharing, Dropbox has had a very strong impact on the SMB collaboration solutions market. By enabling mobile users to share files freely, they at once underscored the central importance of mobility, enabled individual users to be drivers of corporate collaboration activity, and proved the centricity of file-first rather than person-first collaboration models.

Box (another important vendor in the space), on the other hand has gone on record saying that SMBs are not its target market segment. There is a market opportunity for traditional backup and file-sharing IT companies such as Hightail, Carbonite and Egnyte, as well as those delivering mobile workspaces such as Citrix and managed services platform providers such as Continuum and security IT vendors such as Trend Micro. However, the reach for each of these will be limited to the reach of their respective SMB focused channel partners.

Techaisle believes that there are additional file-centric developments that will further shape the nature of SMB file sharing solutions in the years to come. Today, most files are intrinsically connected to the applications that created them. If cloud and mobility are the key determinants of IT delivery, then there would be a need for the decoupling of data from applications. Application-independent data wrapped in rich metadata would allow new cloud-based applications (potentially based on BI platforms) to combine existing data to meet new business requirements. In addition, freed of originating applications, it is also likely that data could be optimally formatted for a wide range of displays: large screen PCs, smaller screen smartphones and tablets, and new display types ranging from signage to digital paper to wearable heads-up displays.

For more details on the report, click SMB and Midmarket Collaboration Adoption Trends.

About Us:

Techaisle is an SMB IT Market Research and Industry Analyst organization. It was founded on the premise that go-to market strategies require insightful research, flexible data, and deeper analysis. Its analysis is based on a strong data-driven foundation, which is consistent across all geographies. To achieve its objectives, Techaisle conducts surveys with SMBs and channel partners to understand market trends, opportunities, buying behavior, purchase intent, business issues and IT priorities. Its market research studies cover cloud computing, managed services, mobility, collaboration, virtualization, business intelligence, analytics, big data, networking and data centers. The organization offers its clients: Syndicated Research, Custom Primary Research, Consulting Engagement, Competitive Intelligence, Segmentation and Predictive Analytics services.

Techaisle was founded by Anurag Agrawal, a veteran market research executive with more than 25 years in the IT industry. As an analyst, he focuses on the SMB market and channel partner segments. He writes on and advises IT vendors and channel partners on cloud computing, routes to market, emerging technologies, mobility, big data, the state of the SMB market and channel dynamics. Previously, Agrawal headed Gartner’s Worldwide Research Operations. He began his career with IDC and is credited with launching IDC’s quarterly tracker research. He is frequently referred to as SMBGuru.







The Next 7: Your guide to this week's summer entertainment

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Alex Van Cott severs the tennis ball in a match against Jeremy Efferding during the first qualifying round of last year's Levene Gouldin & Thompson Tennis Challenger at Recreation Park in Binghamton. / File photo …
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TechPrecision Corporation Schedules Conference Call to Report Fiscal 2014
CENTER VALLEY, Pa., July 11, 2014 /PRNewswire/ — TechPrecision Corporation (OTC Bulletin Board: TPCS) ("TechPrecision" or "the Company"), an industry leading global manufacturer of precision, large-scale fabricated and machined metal components …
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Congress to address re-homing issue on Tuesday
According to the Reuters report, investigators found that parents, often desperate, or even hating the children they had adopted, used Yahoo and Facebook bulletin boards to advertise, soliciting families to take the children they no longer wanted. It …
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Denver Biz Tech Expo Announces the 2014 Event Integration, Mobility, SecurityGet in Front of Whats Next

Denver, CO (PRWEB) May 15, 2014

The Denver Biz Tech Expo, which connects Colorado businesses with top local and national technology and cloud providers, announces today the 2014 Denver Biz Tech Expo, “Integration, Mobility, Security…Get in front of what’s next”, exclusively for business owners, executives and IT decision makers.

The Denver Biz Tech Expo (DBTE), scheduled for Thursday, October 9, 2014, takes place at the amazing Wings Over the Rockies Air and Space Museum, and will include up to 80 exhibitors showcasing hardware, software, and service solutions in all areas of technology. The DBTE is designed to help companies operate more successfully in today’s competitive global marketplace by showcasing the most advanced technology solutions available. Attendees will include business owners, executives, directors, managers and IT professionals across all industries.

Latisys, a Denver based national datacenter and managed services provider, returns as the DBTE 2014 Platinum Sponsor. Latisys provides an end-to-end suite of premier IT Outsourcing solutions, including data center colocation, managed hosting, managed services and cloud solutions that extend and enhance your company’s IT infrastructure.

“As one of the primary sponsors of the Denver Biz Tech Expo for the last two years, Latisys has been very pleased with both the high production quality of the event as well as the sales return on investment,” said Tim Nielsen, Regional Sales Director for Latisys. “The Denver Biz Tech Expo has quickly established itself as a must-attend event for both IT and business professionals in Colorado.”

Other sponsors include: Axcient (Presentation), HP (Speaking), Windstream Communications (Recycling) and Momentum Telecom (Show Book) as first time sponsors with Dell and Microsoft returning as speaking sponsors and Denver based security firm Forensic Pursuit also returning as a sponsor.

The 2014 DBTE will feature both local and global exhibitors showcasing technology hardware, software and services in IT management, security, mobility, integration, telecom, Internet hosting, datacenter, managed services, network specialists, cloud services, technology recycling, digital signage, document scanning and management, business continuity, technology staffing, business software, digital forensic investigation/e-discovery, software and application development and green technology services.

“Our goal is to provide Colorado business with the ability to ‘get in front of what’s next’ in the technology industry,” stated David DeCamillis, President of Denver Technology Partners. “The 2014 Denver Biz Tech Expo will also help companies address the rapid convergence of IT and consumer devices including the growing need for integration, mobility and security.”

The DBTE will feature a speaker’s series throughout the expo day highlighting key global technology providers who will deliver presentations incorporating dynamic, leading-edge solutions and product demonstrations of cutting-edge hardware, software and service solutions. Much of the speaker series content will focus on integration, mobility and/or security.

DBTE also provides two innovative forums that will bring local, state and federal resources and experts to the event: The SMB Government Resource Center and Public Town Hall help foster relationships between small businesses and government entities.







VBrick Unveils Next Generation Enterprise Video Platform at Streaming Media East

NEW YORK, Streaming Media East (PRWEB) May 13, 2014

VBrick Systems, Inc. today announced the market debut of VBrick Rev™, a high availability, fault tolerant and massively scalable enterprise video platform that leverages distributed databases and elastic computing resources to bring the benefits of the cloud to enterprise video communications.

For business users, VBrick Rev™ delivers a new level of reliability and performance for enterprise live webcasting. Its elasticity ensures that system resources can burst as needed so all viewers can access a webcast – even when tens of thousands of users access the system simultaneously. Viewers will also enjoy VBrick Rev’s sleek, modern user interface, which performs more like popular consumer video sites, offers collaboration and social media features, and has a responsive design that re-sizes for smartphone and tablet access.

IT and network teams using VBrick Rev™ can deliver video securely and scalably across their organizations while enjoying the same economy, management ease and flexibility of their other enterprise applications, like CRM. VBrick Rev™ enables enterprise video to become a predictable, monthly operating expense and frees operational staff from having to deploy, manage, upgrade and maintain fixed-expense dedicated on-premises hardware systems.

The platform’s powerful architecture dramatically improves system performance; in measurements of webcast onboarding, VBrick Rev™ is six times faster than a server-based system with the same load. Customers also benefit from high availability and reliability because VBrick Rev™, unlike server-based platforms that rely on relational databases, can be deployed as multiple, distributed federated nodes that can be geographically dispersed in on premise data centers, in public clouds, or in private clouds.

VBrick Rev™ also provides exceptional economy by allowing enterprise customers to use flexible cloud computing resources, and to dynamically allocate those resources to different functions, rather than having to buy, manage and maintain dedicated on premise systems. VBrick Rev™ also enables organizations to leverage their existing investments in wide area network and unified communications systems using a cloud-based, hybrid model where the video management system is in the cloud and video content is delivered using systems behind-the-firewall.

VBrick Rev™, which will be available summer 2014, will support the most widely used enterprise video applications including:

    Highly scalable live webcasts capable of reaching the laptop or mobile device of thousands or tens of thousands of employees located anywhere;
    Centralized video access, or “Enterprise YouTube,” providing a destination that enables authorized employees to access live webcasts and video-on-demand via a web browser from any device;
    Mass audience streaming from unified communications sources, such as a videoconferencing or Microsoft Lync—to create highly scalable live webcasts via the Enterprise YouTube “channel”;
    eCDN distribution, the backbone that enables video to be scalably delivered across the corporate WAN, whether using a system of dedicated media servers to transrate, transmux and relay live video, or a software agent partitioned off an enterprise WAN optimization solution;
    Integrated multi-screen publishing, leveraging the same, cloud-architected management system in a hybrid model using on-premise publish points to stream live video to screens from corporate lobbies to lunchrooms.

“VBrick two years ago made a major commitment to architect a platform that would be capable of supporting the massive influx of user-generated content from smartphones and other mobile technologies,” said Shelly Heiden, CEO of VBrick. “This same, cloud-based platform will also provide the backbone for our live and on-demand online video platform services next year, enabling VBrick Rev™ customers to use the same platform for internal and external video,” she said.

About VBrick Systems, Inc.

VBrick is a leading provider of enterprise video platforms with thousands of customers worldwide. Its solutions enable organizations to create, manage and distribute rich media information from virtually any source – from tablets, unified communications clients or cameras, to virtually any screen – from desktop to digital signage. Customers use VBrick for automated, integrated live and on-demand video in executive webcasts, online training, distance learning, communications and marketing. Learn more at http://www.vbrick.com.

VBrick is a trademark of VBrick Systems, Inc., USA.