Tag Archives: Online

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Latest Online Research Shows American Express as Most Popular US Bank with a 35% Share of Positive Comments on the Web

Colombus, OH (PRWEB UK) 2 May 2012

DigitalMR analyzed tens of thousands of online customer comments regarding US banks for the month of January 2012. Two thirds of comments monitored were positive (67%) about their customer experiences, compared with 33% being negative about their customer experiences.

DigitalMR’s report (powered by SocialNuggets) analyzes tens of thousands of mentions and customer comments posted via open access social media platforms and relevant finance related websites. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative.

Results are based on comments posted on the major US banks: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase and US Bancorp.

The banking service brands with the highest share of overall mentions were: Amex (29%), Citibank (20%) and Bank of America (18%).

There was, however, a large difference between the positive and negative mentions that these banks generated. Amex achieves the highest share of positive comments (35%) more than twice its share of negative ones (16%). Conversely, Bank of America attracted more than twice the share of negative comments (28%) to positive ones (13%).

Taking each bank’s positive and negative scores into consideration, Amex achieves the highest Net Sentiment Score (NSS) with 63%, followed by US Bank with 61%. The only bank with a net negative score was Bank of America with a NSS of (-4%).

Ryan Rutan, President of DigitalMR USA commented: “Online sentiment continues to show contrasting pictures of two banks: Amex which is very positive and Bank of America where sentiment is highly negative. This represents a huge challenge for Bank of America to turn this around.”

Data analysis and customer comments

Contact

For regular reports and more information:

Ryan A. Rutan

rrutan(at)digital-mr(dot)com

tel: +1 (614) 638-0216

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

About SocialNuggets







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The Halifax is most talked about bank online in January with a 20% share of comments, according to latest web listening report from DigitalMR

London (PRWEB UK) 10 May 2012

For the month of January 2012, DigitalMR analysed thousands of online customer comments about major UK high street banks: Lloyds TSB, HSBC, Halifax, NatWest, Bank of Ireland, Santander, Barclays, RBS, ING Direct, and Clydesdale Bank. Nearly two thirds (64%) of these views are positive about their customer experiences, compared with 36% negative.

The banks that receive the highest share of online mentions are: Halifax (20%), HSBC (17%) and RBS (15%).

DigitalMR’s report (powered by SocialNuggets) analyses thousands of mentions and customer comments posted via open access social media platforms and relevant finance related websites. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative.

While Lloyds attracts the highest share of negative mentions (19%) it only garners a 10% share of positive comments. Conversely Halifax (21%) received the highest share of positive posts, compared with a 17% share of negative ones.

Taking each bank’s positive and negative scores into consideration, Clydesdale achieves the highest Net Sentiment Score (NSS) with 66%, followed by Bank of Ireland (49%) and ING Direct 41%. Across January only one bank achieved a negative NSS, Lloyds with (-6%).

Managing Director of DigitalMR, Michalis Michael commented: “Although ING Direct consistently achieved the highest Net Sentiment Scores across 2011, it would appear that Clydesdale Bank has made the best start in 2012.”

Data analysis and customer comments

Contact

For regular reports and more information:

Michalis A. Michael

mmichael(at)digital-mr.com

tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

About SocialNuggetts (for more click here)







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Top Online Print Shop 4OVER4.COM Launches New Magnetic Notepads Printing Product

Astoria, NY (PRWEB) May 31, 2012

4OVER4.COM, a leading services” nofollow “print including flyer printing ” nofollow “ banner printing , booklet printing and other custom printing applications nofollow is now offering a new product printing magnetic notebook for business.

A must cardinal for companies is to have their brand and promoted as much as possible, whenever possible identity. Investment in corporate gifts PR is a strong brand strategy that ensures this goal when applied consistently and appropriately. Items such as notebooks magnetic appeal to all target groups and make great gifts PR – kids love the staff they need and visitors love to collect them for friends and family – which actually a marketing solution all-in-one in some respects. Magnetic notepads are not only useful for writing contact information and work on the road; they are also useful as assistants, and even for the general reading.

As leaves become more established as tools of traditional public relations and general gift items in different industries and sectors, magnetic notepads are also increasing in demand and continue to be used on bulletin boards, doors refrigerator, cabinets, and other places where hands using notepad free may be necessary. Magnetic notepads are steadily increasing their use as tools of public relations firms in the network (seminars, conferences, workshops), marketing (various target applications) and promotion (General PR, PR gifts) – and are controlled by service providers in the various sectors of plant restaurants, and the fact that they have the “X-Factor” is magnetic making them a preferred alternative to single sheets. With greater applicability and other potential deployment locations, magnetic notepads are clearly here to stay and will continue to be the subject of numerous campaigns targeted creative public relations.

4OVER4.COM customers can now enjoy the new 4OVER4 0.030 “high strength magnets product of magnetic notepad. Additionally, 4OVER4.COM now offers notepads 70 # uncoated text and more sizes including 4.25 “x 5.5”, 3.5 “x 8.5”, 5.5 “x 8.5” and 8.5 “x 11”. Also, 4OVER4.COM customers can now order of 25 to 5000 prints at a time.

“Our products Magnetic notepads are truly one-of-a-kind and make a great addition to our quality stationery offers by 4OVER4.COM. Now our customers can easily use their notebooks in outdoor or industrial environments, “says 4OVER4.COM Principal Taso Panagiotopoulos.


For more information about printing magnetic notepad 4OVER4.COM updates or questions, please visit 4over4.com/printing/printing-notes, email support (at ) 4OVER4 (dot) com or call the 4OVER4.COM customer care line on 1-718-932-2700.


About 4OVER4.COM

Company

Online 4OVER4.COM printing, business printing New York, is a green printing company that serves tens of thousands of clients nationally and whose printing New York facility began operations in 1999.4OVER4.COM provides technical support and unparalleled customer and instant online pricing and ordering for full color printing services since 1999, 4OVER4.COM has offered free file review board and free online proofs without any obligation to purchase. As a green printing company, we are strongly oriented towards sustainable environmental renewal, and we are happy to lead the way with environmentally and socially responsible printing practices and projects among national as well as the New York printers.

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MediaMax Online Launches Social Buzz Media Monitoring

Burbank, Calif. (PRWEB) December 03, 2013

MediaMax Online, a leading provider of electronic press kits and media monitoring services, today announced the launch of their new product, Social Buzz Social Media Monitoring.

Social Buzz Social Media Monitoring provides clients a simple, effective way to listen to what customers, critics, supporters and competitors are saying about their brands, and the insight necessary to respond to that behavior. Social Buzz monitors data from over 200 million blogs, six million forums and message boards, Twitter, Facebook, consumer review/shopping sites (e.g. Amazon, Best Buy), News sites, YouTube and Wikis. Clients will be able to view all the information in intelligently designed reports filtered to their specifications.

Among its many features, Social Buzz enables users to:

Monitor posts for any campaign across various media segments and identify top trends and perceptions.
Create custom dashboards and reporting without the need to self-administer technical software interfaces
Compare the sentiment for any campaign to competitors’ campaigns over a specified timeframe.
Gain actionable insight into the positive, negative, mixed, or neutral tones of authors’ posts concerning a campaign.

Unlike other social media monitoring services, Social Buzz offers clients a dedicated account manager to assist clients with administration and competitive analysis at no additional charge.

“Social Buzz is a unique complement to our traditional monitoring service, Daily Buzz. Like Daily Buzz, Social Buzz Media Monitoring includes dedicated account management to deliver results with the best accuracy and data integrity on the market. Our customers will have the ability to tap into a significant amount of social intelligence, and use that information to drive meaningful, more focused media campaigns. We’re excited to offer Social Buzz to our clients and hope it will prove a key part of their day-to-day processes,” says John Libby, President of MediaMax Online.

About MediaMax Online

MediaMax Online provides technology-driven distribution and analysis solutions for the marketing and publicity of primarily entertainment industry properties, such as theatrical film releases, television, cable, home entertainment, music labels, talent and industry executives. MediaMax Online provides unique distribution services for electronic press kits, promos, toolkits, spots, public service announcements and television shows. The company’s publicity monitoring service, Daily Buzz service is unmatched in quality and performance. MediaMax Online is a DVS InteleStream company, a leading provider of media content supply chain services. For more information on DVS InteleStream, please visit http://www.dvs.tv.







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Online media research agency DigitalMR forms partnership with leading Italian healthcare communications specialists Brandnew Marketing Communications

London (PRWEB UK) 25 September 2012

Social media research experts DigitalMR have formed a new partnership with Brandnew Marketing Communications (BNMC), the Italian health and well being marketing specialists.

BNMC, will work in partnership with UK based DigitalMR, developing the latest online marketing and research solutions, to create more effective health & wellbeing marketing communication campaigns.

Using consumer feedback from innovative online research methodologies the partnership will seek to identify areas for improving customer engagement and driving online advocacy. A core feature of the partnership will be to develop solutions with the specific requirements of pharma and healthcare clients in mind.

BNMC, which has offices in Rome and Milan, will be official distributor of DigitalMR platforms and solutions to the pharma and healthcare categories in Italy.

Letizia Affinito, founder and MD of BNMC said, “This partnership will allow us to create marketing communications in a new way, using insights to improve customer engagement and amplify positive word of mouth thus creating more effective campaigns for our clients.”

DigitalMR founder and Group MD, Michalis Michael, said “Next generation market research is about co-creating among brand and product advocates, working in partnership with marketing to produce optimised communications campaigns.”

Contact

Michalis A. Michael

mmichael(at)digital-mr(dot)com,

tel: +44 751 571 0370

http://www.digital-mr.com


Letizia Affinito

laffinito(at)brandnewmc(dot)com

tel: +39 06 95061569

http://www.brandnewmc.com/company/letizia.html

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has presence in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

About Brandnew MC

Brandnew MC stands out in the Italian landscape for its innovative business model.

The value proposition of BNMC is based on three fundamental pillars:

    Integration of the three key competencies for success in the evolving healthcare scenario in Italy: market access, innovation, and digital technologies
    “Leverage” of international resources through strategic alliances and partnerships
    Mastery and strategic understanding of new digital technologies/social media and how to use them. BNMC has pioneered new formats to develop and deliver webinar programs, executive workshops and crowdsourcing/open innovation projects.

BNMC is headed by founder and MD Letizia Affinito and has offices in Milan and Rome.