Public Records Board unanimously reverses decision said to have limited open

Public Records Board unanimously reverses decision said to have limited open
The state's Public Records Board Monday unanimously reversed a decision made last summer that changed the definition of “transitory records” and sparked public backlash. Transitory records are short-term records that do not need to be archived and can …
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Goldman Sachs Tries to Withhold GE's Deposits by State, ICP FOIAs Fed
On December 3, 2015, the Board of Governors (“Board”) received your electronic message dated December 2, 2015, pursuant to the Freedom of Information Act (“FOIA”), 5 U.S.C. § 552, for the entirety of the December 2 submission in connection with the …
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MediaSignage Adds Even More Social Components to its Open Digital Signage Platform

MediaSignage, Inc. (http://www.digitalsignage.com/), provider of digital signage hardware and software solutions announces the release of 10 new smart, social components to its digital signage software platform. The latest release includes smart application and integration tools for Dropbox, Tumblr, 500px, Etsy, Mashape, Yelp, Pinterest, Good Drive v2, Flickr and Twitter v2. The latest releases allow digital sign network operators more control and options over the types of content their users can view and interact with on-screen. The new components also provide more relevant targeting and interactivity for end-users, allowing business owners to be more selective in honing in on the types of content most relevant to their company’s demographic.

What follows is a description of each of the latest smart components, newly integrated into the company’s flagship platform, the SignageStudio:

Pinterest – Users can browse and pin their favorite content from the web. And now they can integrate their entire Pinterest content right onto their digital signage presentation. It’s easy to setup and will keep audiences engaged in quality content.

Tumblr – It lets users effortlessly share anything. Post text, photos, quotes, links, music, and videos from a browser, phone, desktop, and email. Users can customize everything, from colors to a theme’s HTML. And best of all, content can be also be pushed right into a signage presentation.

Flickr – Upload photos and share them on public displays. Popular photo-sharing site Flickr is a also a photo hosting service with advanced and powerful features. It supports an active and engaged community where people share and explore each other’s photos.

Dropbox – Dropbox integration was one of the most requested features and it’s finally here. Dropbox is a home for all photos, docs, videos, and files. Anything a user can add to Dropbox will automatically show up on all their computers and of course, also inside their digital signage presentation.

500px – It is a photo community for discovering, sharing, buying and selling inspiring photography powered by creative people worldwide. And with our component, users can load their favorite 500px images directly into their presentation.

Etsy – Its a peer-to-peer e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items. Now users can have their favorite store as part of their digital presentation.

Yelp – People use Yelp to search for everything from the city’s tastiest burger to the most renowned cardiologist. With the Yelp component users can display their favorite Yelp business information and even show live updates on the latest Yelp review, Yelp score and even star posts.

Mashape – It’s a great way to get relevant live data such as current Bitcoin rates, currency exchange rates or even cool movie quotes straight to a digital signage screen.

Google Drive v2 – In version 2 of Google Drive we added support for folders. So users can now pick any specific folder and drill down to deep content. We also completely refactored the caching system for offline playback, so it works flawlessly.

Twitter v3 – In version 2 we added support for Twitter images, additional fields and also completely refactored the caching system for offline playback, so it works flawlessly.

“We’re extremely excited about what the new components mean for both network operators and end-users,” says Nate Nead, company president. “We’re at a growth inflection point as a company and as an industry. We’re just providing the tools that allow our customers to succeed mightily.”

MediaSignage screens are currently installed in bus stations, restaurants, movie theaters, retail establishments, schools, government facilities and corporate offices. Due to the differences in viewer preferences between the varied types of locations, screen managers regularly need to vary the types of content their displaying to match the demographic preferences of specific viewer audiences. Now with dozens of smart components, the MediaSignage flagship product, the SignageStudio is ready to provide more tools for better customer engagement than ever before. Users interested in trying some of the latest tools are invited to visit the company website and set up a free acount by clicking here.

About MediaSignage, Inc.

Founded in 2008, MediaSignage is a mainstay for digital signage products and services for over 5,000 companies in over 180 countries worldwide. With tens of thousands of actively-hosted screens hosted on the AWS Cloud, the company boasts some of the most recognized brands across nearly every market vertical as its customers. From digital menu boards to school emergency alert systems, MediaSignage is helping to power the next generation of communication devices for out-of-home audiences. The company is based in Bellevue, Washington and Westlake Village, California.


Bonfire Labs :30 Spot for RICOH THETA 360 Makes Heads Spin During Womens British Open

San Francisco, CA (PRWEB) July 17, 2014

Creative content agency Bonfire Labs’ new :30 television spot, “Beauty Is All Around,” created for RICOH THETA 360˚ camera, made its U.S. debut this past weekend during the Women’s British Open on ESPN. The spot, which debuted as a digital 3-minute concept video on Sept. 5, 2013, made such an impact that Ricoh chose to take it from online to broadcast. The spot has already aired in Japan, and now begins its national American run.

The :30 spot can be viewed and embedded here: https://www.youtube.com/watch?v=_tDT6-m4BAY&feature=youtu.be.

Ricoh first approached Bonfire Labs in early 2013 to help launch their amazing new camera called the RICOH THETA, which shoots a 360˚ (spherical) image.

The agency’s assignment was to engineer a tagline, website, concept/inspirational video, and a how-to video for the worldwide launch. Working with the Ricoh product team in both the U.S. and Japan, Bonfire was challenged with introducing the product in a way that was as innovative as the product itself.

Bonfire rose to the challenge by incorporating the street appeal of freestyle public art in a 360˚ environment. Bonfire secured a large studio to provide a blank slate for acclaimed muralist, Sirron Norris, to express his art. Over a two-day period, Sirron prepped and painted the space. The process was seamlessly captured using the RICOH THETA, with the assistance of a tiny robot, the “roboTap 3000,” that Bonfire Labs created to generate a time-lapsed image capture of the artistic process.

The resulting video displayed the ease of use and visual appeal of the camera while piquing the interest of its intended target audience with cool, creative subject matter.

Starting with a live action “concept” video, the animated “how to” video and continuing with a responsive design for the micro site, Bonfire’s campaign tagline “Beauty Is All Around” informed all the creative for the launch.

“The original digital creative for this spot resonated with Ricoh’s target audience,” said Carey Crosby, Executive Producer at Bonfire Labs. “Our team worked to hard make sure the broadcast creative made as much of an impression on audiences as the longer online version did.”

The original online creative for “Beauty Is All Around” can be found at: http://www.youtube.com/watch?v=E9Q6ac5NVgU.

Credits

Client: Ricoh

Agency: Bonfire Labs

Executive Producer: Carey Crosby

Editor: Mahoko Kuramasu

Creative Director: Marcus Park

Studio: Bonfire Labs

Producer: Stephanie Hornish

ABOUT BONFIRE LABS

Bonfire Labs is a Creative Content Agency in San Francisco, enriching the value of brands by creating powerful content across all media platforms. The company boasts a unique capability, combining leadership in concept as well as project execution, with a solid foundation in technology. This results in exceptional content creation from beginning to end. Bonfire’s capabilities include ideation, brand development, live-action production, editorial, finishing, motion design, post-production, web design and digital signage. Recent clients include Google, Apple, Facebook, Ricoh, Salesforce, LinkedIn, Motorola and Meyer Sound.

http://www.bonfirelabs.com







Registration Open for SKIMs Spring 2013 Marketing Research Webinar Series

New York, NY (PRWEB) February 22, 2013

SKIM, an international market research agency, will kick off its 2013 Spring Webinar Series with “Using social media in a ‘brandless’ category,” presented by communication and social media research expert Sourabh Sharma on Thursday, February 28. Registration for the entire series is available at http://www.skimgroup.com/webinars.

1) Using social media in a ‘brandless’ category

February 28, 2013

1pm EST

Presenter: Sourabh Sharma, communication and social media research expert

Digital communications is today’s leading marketing force, owing to the fact that consumers have candid conversations about brands online. Yet, it is especially challenging to derive insights in a category where there is brand saturation, or where the category overpowers the brands themselves, making it virtually “brandless.” Illustrated by a butter/margarine category case study – and touching on the fundamentals of social media research – Sharma will show attendees how to revitalize digital communications with greater effectiveness in “brandless” categories.

2) Menu-Based Conjoint: A new method

March 14, 2013

1pm EST

Presenters: Eline van der Gaast, new venture director, and Christopher Fotenos, project manager consumer goods

Consumer choices are getting more complex in the face of wide-ranging options and opportunities to personalize. This poses an ongoing challenge for marketers seeking to offer the right product configuration at the right price. We can now model and predict complex consumer choices, such as through menu-based or personalized offers. Menu-Based Conjoint (MBC) is an optimal methodology marketers seeking an optimal product configuration. Featuring an entertaining fictional, non-technical case study, attendees will learn about this new methodology, the special insights it yields, and the scope of its application.

3) Marketing medical nutrition

March 28, 2013

1pm EST

Presenter: Laura Dekker, project manager healthcare

Increasingly, medical nutrition solutions are being developed to treat or prevent diseases like diabetes, Alzheimer’s, sarcopenia, HIV and obesity. Previously, drugs have been predominantly prescribed for these conditions, while medical nutrition has been traditionally used only to address malnutrition. Medical nutrition is therefore not yet perceived as an obvious solution to treat or prevent diseases. Successfully marketing these products presents numerous challenges. Join the presenters as they share how you can take on the challenges of marketing medical nutrition.

4) A consultant, researcher & client walk into a bar: An unfiltered look at the consumer insights process

April 11, 2013

1pm EST

Presenter: Juan Andres Tello, regional director consumer Americas

The consumer insight process brings together multiple stakeholders working towards one goal: making better business decisions affecting consumers. However, interactions between practitioners can hinder the process. Differing skills, individual agendas and conflicting visions of “success” can sometimes make the process rocky and less effective. This story brings together three unfiltered views of the insights world – from a client, researcher, and consultant – providing an honest look at what we should learn from each other to make the process seamless, become more well-rounded practitioners, and ultimately drive impactful decisions and strategies.

5) Online moderating around the clock

April 25, 2013

1pm EST

Presenters: Hannah Baker Hitzhusen, director healthcare, and Daisy Lau, project manager healthcare

SKIM recently implemented and managed a global online bulletin board in 10 different countries with the goal of generating new product ideas and marketing solutions for a client. Full respondent engagement combined with total moderator immersion resulted in a deep exploration of the respondents’ working environment and daily activities. Hitzhusen and Lau will share and discuss what continuous online engagement can offer over traditional qualitative research.

6) Pricing beliefs uncovered: A meta-analysis of 200+ price elasticity studies covering 7,000 SKUs and 500 brands

May 9, 2013

1pm EST

Presenters: Juan Andres Tello, regional director consumer Americas, and Daniela Piacenza, account director

Setting the right price is vital for every company. It allows you to communicate your brand’s value in relation to competitive offerings and is therefore a major marketing lever. The question remains: How far can one go in increasing price while still maintaining the perceived value of the brand? Over the past five years, SKIM has carried out more than 200 pricing studies covering 18 different countries, more than 7,000 SKUs and about 500 brands in 45 product categories. Tapping into this wealth of information we have sought to create a database to leverage knowledge and identify behavioral trends on pricing. Join Tello and Piacenza for this webinar in which they will reveal the three main factors that drive price elasticity.

About SKIM

Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with offices in New York, San Francisco, Rotterdam, Geneva and London. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications, technology and financial services. Leading companies around the globe rely on SKIM researchers for strategic guidance on pricing, communication and new product development. Visit http://www.skimgroup.com for more information.