Capital Management board outlines plan to go private

Capital Management board outlines plan to go private
"(The board) intends to seek shareholder approval for the cancellation of the admission to trading of the company's ordinary shares on AIM, the adoption of new articles of association, the re-registration as a private limited company, and amendments of …
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ZeroFOX raises million in Series B funding led by Highland Capital
Founded in 2013, the startup ZeroFOX protects organizations from the risks caused by social networking and digital communication platform. … Further to the funding, Corey Mulloy, a general partner at Highland Capital has joined the board of ZeroFOX.
Read more on The Tech Bulletin

Create a Digital Signage Plan

For companies to stand out in their respective industries, they need to amp up their game especially in this digital age. One surefire way to do this is by utilising the trend of digital signagein Australia. Digital signage is a form of digital marketingthat uses LCD, LED, plasma displays, or projected images. Such displays can be found in public places like shopping malls, retail stores, restaurants, train stations, or office buildings.

Digital signage is seen as a more beneficial marketing strategy compared to the traditional static signage because its content can be digitally updated, which means less cost for printing. Digital retail signagecan also be interactive with the use of touchscreen, movement detection, and image capture devices.

Before getting into the digital signage trend, your company must have a digital signage plan. Before you even begin installing your digital signage, you should first consider the location, your budget, purpose of the signage, timescale, and who will be designing your content. You will save time and expenses once you have these figured out:

Location
There are certain locations that will be better than others for installing digital signage screens. The most ideal places for digital signage are those that are of high visibility. It’s important to know that choosing a location with a nearby electricity supply and networking cabling can reduce costs compared to having a digital signage installed farther. Consider the lighting as well when finding a location, if the screens will be under direct sunlight or under bright night lights. Knowing the lighting condition can help you determine which display device will be suitable. Indoor and outdoor location is also a determining factor for selecting the display.

Budget
The budget you will set will ultimately determine what kind of digital signage solution you can have.

Purpose
Identify your target market, your message, and if you are delivering information, advertising or both. Answering such questions can help you assess if digital signage can meet your needs.

Timescale
Expect that a more complex job will require a longer time. Large-scale digital marketing needs complex solutions and will take more time in installing and testing.

Content
Content is highly-important in digital signage. An appealing content that maximises the capability of digital marketing to display multimedia content will be more effective. You can hire an external agency to do the creative work and produce the content for you.

If you are looking into digital designservices in Melbourne, your first pick should be Square Circle Triangle (SCT), a professional digital signagecompany in Australia.

To know more about SCT’s services or if you would like to see the company’s digital signage portfolio, visit www.sct.com.au.

Square Circle Triangleis a creative digital agency based in Melbourne, providing digital signage australia, strategic design, development, online marketing, managed services and enterprise-level content management services.
Level One 383 Smith Street Fitzroy, 3065 Victoria Australia
Ph: +61 3 9486 0223
Web: http://www.sct.com.au/digital-signage