Indoor dynamic signage is normally used for advertising, now these LCD advertising displays are being deployed as the next generation of events boards, study how.
LCD advertising displays have been deployed to supply up to the minute publicity campaigns for organizations, by displaying the services and products in a very jaw dropping way. The content is by and large stored on the internal media player using a removable memory card, to update the content all you need to do is insert a USB drive into the usb port with the new ads and the LCD advertising display updates itself.
An evolution in hardware is a digital menu board.
Now using a fundamental LCD advertising screen, you can use both a PowerPoint template or just use pictures in the form of Jpg to produce the dynamic content, you can even find many at no cost PowerPoint templates on the net to be used for digital marketing. Using essential tools such as Microsoft Notepad jaw dropping project can be produced.
Events usage for an LCD advertising display
These can be used to promote future events, by placing the LCD poster in a high foot traffic area ahead of the event with jaw dropping graphics to tell everyone about the event; this then catches the interest off passers by.
A digital poster can be used for people to find their way in hotels and business centers and are brilliant in an emergency when a room is changed, for directing the way to the new room location. One thing a busy business center does not need is visitors distracting your operatives asking for directions to their new room, this is were the advertising screen comes into its own.
Not just limited to one position, a digital poster can be fitted in either landscape or portrait orientation using the rear mounting pattern on the rear of the Unit. These large format monitors grab attention and are without problems fitted, all you need is a power lead.
If flash ads needs to be displayed, a flash converter can be updated onto the memory card and then the campaign is added, using the on screen menu the orientation, ticker, dwell time and transitions are all set.
Digital Menu Board Kills Printed Menu
Appears outrageous but it is right, the American restaurant sector is in disorder as a new rule was approved in March 2010 that states all restaurants with more than 20 sites have to have the dietetic and calorific information for each menu item listed in the same size and color print as the product name, description and price.
If you where in the same situation, you would have the same issues, but this is not what you entered into when you purchased the franchise to the eatery.
Two options are available to this dilemma, the first is more affordable but once you commit to it, you cannot turn back and change anything without incurring large costs, so let us ascertain the options.
All bistros retain these, from in the restaurant, they probably have a take out menu too, so all these need reprinting by the printer by March 2011 to meet the new bill that has been approved.
Let us look at the options – your stationer will have an existing menu design, so costs for setting up will be low, but adding extra data will incur a minimal cost.
Using printed menus will not consent to you to market a daily special, for any quick serve restaurant owner this hand tying is restricting as they cannot bring to the patron anything that is cheaper and current from the market..
Digital menu board.
A digital poster is an electronic menu, supplying all the data you need to your consumers. Each unit has a LCD display with a in-built content player, all the information is stored on a memory card that slots into the player. All you have to do is create the menu layout with pictures, menu items, costs and the nutritional data, then configure the menu to put on show the menu in the most effective method.
Now what if you want to promote a special that is not on the menu?
Nothing like printed medium, a digital menu can be amended and the new item added and promoted throughout the bistro within five minutes.
The benefits out weigh any limitations with a digital poster or digital menu board, as these units are so compliant many small businesses are deploying them with little if any technical know how.
Knowing what you know know you can choose the solution that is right for you anr your company.
The author owns LCD Enclosures Global one of the leading makers of a range of outdoor digital signage protective monitor enclosures, as well as this range they also supply a varied range of digital poster for indoor digital signage.