Digital Poster – Events Boards Of The Next Generation

Indoor dynamic signage is normally used for advertising, now these LCD advertising displays are being deployed as the next generation of events boards, study how.

LCD advertising displays have been deployed to supply up to the minute publicity campaigns for organizations, by displaying the services and products in a very jaw dropping way. The content is by and large stored on the internal media player using a removable memory card, to update the content all you need to do is insert a USB drive into the usb port with the new ads and the LCD advertising display updates itself.

An evolution in hardware is a digital menu board.

Now using a fundamental LCD advertising screen, you can use both a PowerPoint template or just use pictures in the form of Jpg to produce the dynamic content, you can even find many at no cost PowerPoint templates on the net to be used for digital marketing. Using essential tools such as Microsoft Notepad jaw dropping project can be produced.

Events usage for an LCD advertising display

These can be used to promote future events, by placing the LCD poster in a high foot traffic area ahead of the event with jaw dropping graphics to tell everyone about the event; this then catches the interest off passers by.

A digital poster can be used for people to find their way in hotels and business centers and are brilliant in an emergency when a room is changed, for directing the way to the new room location. One thing a busy business center does not need is visitors distracting your operatives asking for directions to their new room, this is were the advertising screen comes into its own.

Not just limited to one position, a digital poster can be fitted in either landscape or portrait orientation using the rear mounting pattern on the rear of the Unit. These large format monitors grab attention and are without problems fitted, all you need is a power lead.

If flash ads needs to be displayed, a flash converter can be updated onto the memory card and then the campaign is added, using the on screen menu the orientation, ticker, dwell time and transitions are all set.

Digital Menu Board Kills Printed Menu

Appears outrageous but it is right, the American restaurant sector is in disorder as a new rule was approved in March 2010 that states all restaurants with more than 20 sites have to have the dietetic and calorific information for each menu item listed in the same size and color print as the product name, description and price.

If you where in the same situation, you would have the same issues, but this is not what you entered into when you purchased the franchise to the eatery.

Two options are available to this dilemma, the first is more affordable but once you commit to it, you cannot turn back and change anything without incurring large costs, so let us ascertain the options.

Printed menu.

All bistros retain these, from in the restaurant, they probably have a take out menu too, so all these need reprinting by the printer by March 2011 to meet the new bill that has been approved.

Let us look at the options – your stationer will have an existing menu design, so costs for setting up will be low, but adding extra data will incur a minimal cost.

Using printed menus will not consent to you to market a daily special, for any quick serve restaurant owner this hand tying is restricting as they cannot bring to the patron anything that is cheaper and current from the market..

Digital menu board.

A digital poster is an electronic menu, supplying all the data you need to your consumers. Each unit has a LCD display with a in-built content player, all the information is stored on a memory card that slots into the player. All you have to do is create the menu layout with pictures, menu items, costs and the nutritional data, then configure the menu to put on show the menu in the most effective method.

Now what if you want to promote a special that is not on the menu?

Nothing like printed medium, a digital menu can be amended and the new item added and promoted throughout the bistro within five minutes.

The benefits out weigh any limitations with a digital poster or digital menu board, as these units are so compliant many small businesses are deploying them with little if any technical know how.

Knowing what you know know you can choose the solution that is right for you anr your company.

Dexter is a director of LCD Enclosure Global a leading manufactuer of outdoor digital signage enclosures, that are shipped throughout the world.

The author owns LCD Enclosures Global one of the leading makers of a range of outdoor digital signage protective monitor enclosures, as well as this range they also supply a varied range of digital poster for indoor digital signage.

Digital Poster Advertising – The Perfect Advertising Medium For the Small Business

We have all heard about Out Of Home (OOH) advertising and Digital Out Of Home advertising (DOOH), however there is a small but growing group of forward thinking business people who are utilising digital advertising to get their shop or store noticed.

These business people are using digital posters, these are a scaled down version of an outdoor digital sign with one exception, that they are housed indoors as they do not have the necessary protection to work efficiently outdoors.

What is a digital poster? They are an intelligent, third generation photo frame, just like a digital photo frame they have an LCD display, up to 19 inches wide by 25 inches high and they show the images in a slide show format, now here is the were a digital poster is different to a photo frame.

The digital poster comes with some software so you can drag and drop your images onto the memory card then set the rotation time, so that the images rotate in sequence, as you require. Then you have to insert the media card into the player, once secured into position, the digital poster is now ready to hang in your store window or on the wall.

Digital posters can also accept MPEG video files, so you can create a video and zone the screen and have separate images in each zone, while running video, the only thing you can not do is add RSS feeds, this is due to no Internet connection on the poster.

Now what makes them a perfect medium to get additional business, this is your opportunity to up sell your in-store merchandise and get a fast return on your investment, as you create the media content, so there are no additional costs and only a small investment in terms of money and time to get the digital sign configured and working.

Dave is a technical author in the field on digital signage, having supplied top tier signage integrators with indoor digital posters, he is also the owner of the only European specialist manufacturer of LCD enclosures, that protect to IP65 and NEMA X4 as well as offering vandal proof protection.

Digital Poster Used In Business Reception Locations

When ever architect designs an office block or company head office, the most important thing they want to do from the very beginning is to make a good impression, this can run from the sociable receptionist and now digital menu boards are being used.

In this digital age, a digital poster can be used as “an all day merchant”, the ads that is uploaded can consist of information on the corporation, its history and its product range then when anyone from a touring sales executive to a potential client is waiting in the greeting area they can see what your company are all about.

These LCD advertising screens differ is size and based on your finances anything up to an 80″ LCD monitor is probable, these are an all in one solution and providing you have your media created on a PC and saved on to a memory card, the solution is ready to go as soon as you take delivery of the box, all you need to do is unpack the digital poster, pop in the storage card and plug the screen into a power socket and then run through the onscreen menu, to set it up how you want.. Using even the most fundamental of digital posters you will have features such as rolling text, displaying video, images in a slideshow presentation or PowerPoint presentation with sound.

To refresh the ads all you need to do once you have created other media is save it to a flash drive and then go to the digital poster and insert the Flash drive into the internal media player and refresh the media.

With digital signage growing in reputation most organisations are seeking at investing in some category of dynamic advertising for the future and if one company knows it’s rivals are investing in dynamic signage they make investments too as they don’t want their rivals to have an unfair benefit.

Graham is the the leading manufacturer of a range of monitor enclosure, these are supplied along with their outdoor LCD enclosure to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster.

Networkable Digital Poster FAQs

A networkable digital poster is far more flexible than a regular LCD ad player, the restrictions with an LCD advertisement player, let us look at the main advantages of networkable digital posters.

Screen Size.

Size matters, now these network-able LCD ad players are available in sizes from 42″ to 65″, these commercial grade screens are perfect for 50,000 hours of use. Net-workable digital posters are available in much larger size screens, providing high definition images and video with much more affect.

Updating content.

This is simple as the network enabled digital poster is equipped with a network connection that can be connected to either a wired network or to a wireless network. These units are easier to deploy and now easier to update. Content is now streamed through the network connection and stored on the internal hard drive, that is solid state so there are no moving parts to wear out.

Storage on Hard Drive.

Build into the screen is a hard drive that has a capacity of 160GB and some even have 250GB, so all the ads are stored there and run from here, allowing numerous formats to be run consecutively.

Having a hard drive rather than a memory card player is much more effective, as more ads can be stored or even longer high impact ads with much better content be played. Limitations with a memory card ad player is the amount of content that can be stored on the 2GB card. The hard drive allows the content creators to produce attention grabbing content that engages with prospects, re-enforcing the brand.

These networkable digital posters are available as floorstanding LCD players as well as wall mounted digital posters.

The only consideration is how you want your clients and prospects to view your dynamic advertising solution, costs are very similar with the same deployment investment too, now you can get far better ads and response from your customers for the same money.

Now anyone can create attention grabbing content and update the content remotely to any digital signage network, using this product and is ideal for a new product launch, making this perfect for a small to large business.

Graham is a technical author on the topic of digital signage hardware and protection as well as owning one of the leading manufacturers of LCD enclosures, this range of LCD enclosure is used throughout the world.

Digital Poster And Digital Menu Board

Commercial building owners have noticed how powerful a digital poster is, so let us check out how an lcd advertising display is utilized by property managers. Digital menu boards were very first used to replace static printed posters, but now these are growing in desire as fast as the digital signage industry itself.

The digital poster can exhibit the leisure opportunities available from theatre shows, to live comedians on stage, to dinner bookings at exclusive restaurants. These posters can be residing in the guest services division that way all information is displayed in bright neon writing. For instance, a reservation for 4 at an exclusive eatery can be posted on one section while another section can be displayed to show the various kinds of menu specials. That way you are able to divide the board into sections and market all the amenities your hotel offers.

Technology is driving digital signage into new and broader areas. In this tough economy spending thousands of dollars on advertising is just not realistic, so not all companies are in a position to advertise which is how their business eventually ends up crumbling. The two options above can provide the same end results with minimal investment of time and money, so now everyone from car repair shops to lawyers to retail shops, can now have these amazing marketing signs without losing any money doing so. They can be placed in their reception or customer waiting areas.

Digital message signs and displays were particularly designed for the reception and waiting areas, so they can inform and entertain customers when they are waiting for their meeting or their car. Now we see these in hair salons, dentists, coffee houses, restaurants and small mom and pop shops.

Selecting a LED message board is the entry level for any digital signage solution, as well as being the most affordable it is also the easiest to set up and configure. No software to set up or just a simple idea and the ability to transpose it on the board is all you need, once you do that turn the power switch and let the board do the rest. Screen sizes, range from 10inches and go up to 35 inches, can be mounted in either portrait or landscape position and be hung or supported by a custom easel.
Digital menu board.

As the name suggests, these were initially designed for displaying eye catching digital menus in Quick Serve Restaurants (QSR), and are now evolving from every type of business out there. One of the huge benefits with the LED board is it displays a more impressive content, and creates a WOW factor. When you are looking for a new advertising method, choose the best and let the LED Board boost your sales and get your business the recognition it deserves.

Lari Smith has been writing articles online for nearly 3 years now. Specialize in business signs articles. If you need more about Writing Board and LED Message Board method, please reference