Digital Signage Displays With Real Appeal

If you are looking for some common sense marketing and need something unusual to drive more business your way, then digital signage displays have high definition clarity that will capture the publics attention at first glance. There are many sizes that either can be purchased or leased for a certain amount of time that can display information about products and services that you are offering to the consumers everywhere.

They can be customized to anything that clients and owners need it for in addition to the digital signage displays having the ability to be updated from the Internet. There has been software created to make this as easy as uploading a file. This type of advertising is becoming very popular and can and will bring your business into the twenty first century. With the amount of the public that these digital signage displays reach, it is no wonder why if you have a business, then you need to look into advertising this way.

There are a few different ways to find companies that sell or lease digital signage displays and no doubt in that list is the Internet. There you have many different options like digital signage displays that have hundreds if not thousands of sites devoted to the sales of electronics in general. This kind of variety and customization can be somewhat overwhelming but with some good diligence on your part by heading to quality websites that have this information you need when the time comes.

Technology is advancing every day, and in just about every sector like products and services, are some new innovations that consumers should try out that will improve our quality of life. Having advanced technology like digital signage displays working for you in storefronts and malls all over the country can and will drive traffic to your website and customers into your store fronts. Some marketing companies have made it their business to use digital signage displays as retailers for the manufacturers that produce them. This keeps costs low and can pass savings along to consumers during sale times and clearance events.

Not only do business owners use marketing like this, but the marketing company itself has to also market services that they offer to businesses also. in addition to the economy being at its lowest in many years businesses and individuals alike need every advantage to say ahead and figuring in for your advertising budget some digital signage displays local and in relative markets can really give your business an advantage.

To learn more about Digital Signage Displays, please visit our website.

AdNation News Exclusive Interviews: Real Estate Trends

New York City, NY December 12, 2012 (PRWEB) December 12, 2012

AdNation News interviews Edina Realty executives Barb Jandric and Lynn Clare, Jonathan Miller, President & CEO of Miller Samuel Inc., and Dr. Jed Kolko, Chief Economist and Head of Analytics, at Trulia, Inc. about 2012 residential real estate trends and what’s in store for 2013.

An Increase in Sales that is Beyond Normal

Thus far in 2012, Edina Realty’s units of sale are up 20 percent over 2011, and this growth is in line with the growth that has occurred in the Minneapolis/St. Paul market, Jandric says. This growth has taken place as foreclosures have slowed drastically, as much as 60 percent from their high, she explains.

“If there is normal anymore, a normal rate of increase in sales is always single-digits,” Jandric says. “You can see what a strain being up 20 percent has on the inventory in the market,” she adds. “I do not want 20 percent growth, I think it might be more than the market can handle,” she explains. “We would be happy with growth being in the three to six percent range,” she comments, noting that growth is measured by the number of units, not by prices.

Plenty of Buyers, Not Enough Inventory

With inventory at a nine-year low, Edina Realty has a challenge that is being faced across the U.S. right now, and is echoed by our interviews with Miller and Dr. Kolko: plenty of buyers, and not enough inventory. In addition to the slowing of foreclosures, Jandric also attributes the lack of buyers to low interest rates. “So many people have refinanced, they stay put for now, because of these low rates,” she comments. Regarding the decline in inventory, “we saw this coming about a year ago,” Jandric says. “We are watching the market every day,” she adds.

At this time, many sellers cannot move forward because “they do not have any appreciation or any equity in their home,” Jandric says. Someone who bought from 2002 to 2008, “they really are not in a position where they can make a move and get some appreciation in their home,” she adds. In addition to homeowners who are “underwater” on their mortgages, there are some who would essentially walk away, even if they sold their home, because the equity in that home would mostly be swallowed by the remainder of the mortgage as well as closing costs. “At the end of the day, if they are walking away even, they don’t really have equity,” she explains.

Dr. Kolko notes that inventory is particularly tight in Arizona, California, and Nevada, which have relatively short foreclosure processes, “much less time than it takes in New York, New Jersey, Florida, or Illinois.” Those states with shorter processes “are much more of the way through their foreclosures than a lot of East Coast states are,” he says. With fewer foreclosed homes on the market, “that’s trunking the inventory,” he explains.

Miller, who is based in New York, explains that in New York and Miami, “you have got housing prices effectively stable or flat, and you have got inventory falling sharply, and falling fairly consistently for the last 18 to 24 months.” He adds, “There is a link between inventory falling and credit being tight.”

“Sellers become buyers when they sell, or they become renters,” Miller comments. “If you bought something five or seven years ago, and you sell it today, when you bought it, you bought it for 10 percent down,” he explains. “Today, you need 20 percent,” he notes.

Tighter credit has frustrated many who “are looking at low rates, and want to take advantage of the opportunity, but do not qualify to trade up,” Miller says. “Realtors are scratching their heads, with rates at record lows, and affordability higher than ever, but not enough inventory,” he comments.

Out-of-Home Marketing to Grow Inventory

Growing inventory was a focus of Edina’s 2012 campaign, and its new advertising agency, Preston Kelly, was selected to help Edina grow inventory more into 2013. As Lynn Clare, Vice President of Marketing since 2000, explains, “our out-of-home campaign this year will focus on encouraging people to list homes by demonstrating that homes are selling.”

Clare notes that out-of-home marketing will be a major emphasis for the company because “it gives us the best reach for our money.” She adds, “It allows us to capture maximum impressions along all of the main traffic arteries in our market with large 14 by 48 foot bulletins.” Edina will also be using “smaller boards to bring our message to specific neighborhoods, where we are in need of more inventory or market share,” she explains.

The Increased Importance of Digital Advertising

Miller notes that “97 percent of all home searches begin on the Internet.” Dr. Kolko explains that Trulia, an online real estate marketplace, is not a replacement for agents. “We help consumers find agents,” he adds. “One of the things that we offer is a national audience for listings,” he explains. “We find that about one-third of the searches on our site cross state lines,” he comments.

Edina Realty has eschewed television advertising for several years, due to its cost; digital advertising has become an increasingly important part of its messaging. In 2013, Edina’s “on-line campaign will focus on the launch of our new mobile, iPhone, and iPad apps,” Clare comments. Digital marketing “will also be used to support our open-house events, and drive consumers to begin their home search right from our banner ad widget.”

More Inventory on the Horizon?

Miller predicts that, in much of the U.S., we will soon see more foreclosures come into the market. In 2010, “there was a tsunami of foreclosures coming on the market,” he says. In October 2010, the “robo-signing” scandal erupted in the media, when major lenders were “rubber-stamping foreclosure notices by the tens of thousands.” As a result of this scandal, in 2011, “foreclosure volume fell by one-third, not because it was getting better, but because the servicers were afraid to foreclose, as they were subject to lawsuits and litigation.”

By all measures, new construction is rebounding. Dr. Kolko notes that in San Francisco, rates of new construction have already returned to normal, even as it is still quite low in Las Vegas, Phoenix, and Sacramento. In Minnesota, where most of Edina’s offices are, Jandric believes that a “normal market that brings in construction the way it needs to” is a couple of years away, although “we still have a tremendous amount of construction.”

High-End Real Estate as the New Global Currency

In New York and Miami, and in some other markets (including Phoenix), there has been growth at the high-end of the market due to foreign buyers, flush with cash. Affluent Brazilian buyers “single-handedly revived the Miami market,” Miller says. Prices of high-end real estate in Brazil “are so astronomical, they are coming here, it is a bargain.” High-net-worth buyers from overseas are treating U.S. luxury real estate “as some sort of safe haven, really for capital preservation, as opposed to making some sort of return,” he comments. Miller notes the irony of this, seeing as “real estate and mortgages were the cause of the credit crunch.” In San Francisco, Dr. Kolko notes, there has also been growth at the high-end of the market, and much of that growth has been fueled not from overseas but from those who have become wealthy from technology companies.

Thus far, this trend has not taken place in Minnesota, Jandric says. “I think 93 percent of the people who buy in Minnesota are from Minnesota,” she comments, noting that Minnesota is not a warm-weather location like Phoenix and thus does not draw as many second-home buyers. Jandric has seen one sign of growth at the high-end, however: lakeshore property as second homes. At one point, “lakeshore was absolutely dead in the water,” she explains. “We are starting to see that market pick up again, and have a pulse, although it still has a long way to go,” she adds.

Miller notes that there have been “record prices set at the top sliver of the market,” including a recent $ 47 million single-family home sold in Miami and two sales over $ 90 million in New York City.

Looking Ahead

Policy made in Washington always has the ability to impact the real estate market. “We are watching closely to see what happens with capital gains’ taxes, and with interest deductions on mortgages,” Jandric says. Edina Realty will continue to monitor potential policy changes, and this would be the case no matter who had been elected in the 2012 cycle.

Miller believes that uncertainties about future policy, i.e. the “fiscal cliff” that will occur when tax cuts signed by President Bush in 2001 and 2003 expire, have weighed on the minds of many potential sellers. “What do sellers do when they do not know what to do? They do not do anything; they sit,” Miller comments.

Much of the East Coast is still reeling from Hurricane Sandy. “Typically after a big disaster, lots of new home construction and sales are delayed,” Dr. Kolko says. “At the end of the construction season, new home construction might get pushed into next year,” he explains. “At the same time, there will be an urgent need for repair,” he adds.

“Demand for construction work and rebuilding goes way up after a disaster,” Dr. Kolko says. “Even though that will not be construction of new homes, there will be a lot of repair to existing homes,” he comments. “Hurricanes tend to push up prices a bit, depending on how much housing gets destroyed,” he adds.

“Aside from the most extreme disasters like Hurricane Katrina, people typically do not leave the area permanently,” Dr. Kolko says. “If the disaster reduces the housing stock a bit without reducing the population, that will push prices up,” he adds.


Barb Jandric became President of Edina Realty in 2011 after a long career with the company. Lynn Clare has been Vice President of Marketing at Edina since 2000. Edina Realty is part of HomeServices of America, a Berkshire Hathaway affiliate, and is the largest residential real estate company in the Midwest with more than $ 5.5 billion in annual sales. It has been the leading real estate broker in the Minneapolis/St. Paul market for 12 consecutive years.

Edina Realty

6800 France Avenue South, Suite 600

Edina, Minnesota 55435


Dr. Jed Kolko holds a Ph.D. in Economics from Harvard University. He oversees research programs for Trulia, and previously held leadership positions at the non-profit Public Policy Institute of California as well as Forrester Research. He has also worked for what is now the Federal Housing Finance Agency (FHFA) as well as the World Bank. Trulia is an online real estate marketplace, which displays 4.5 million residential real estate listings and receives 22 million unique users each month.

Trulia, Inc.

116 New Montgomery Street, Suite 300

San Francisco, California 94105


Jonathan Miller co-founded Miller Samuel, a family-owned real estate appraisal and consulting firm, in 1986. He publishes market reports for Miami and New York that are considered the “report of record,” and relied upon by government and financial institutions and members of the media. He represents the residential real estate sector on New York’s Mayor’s Economic Advisory Panel, and has been quoted in national media including “The New York Times” and “The Wall Street Journal.”

Miller Samuel Inc.

21 West 38th Street

New York, New York 10018

Farzad Mostashari, M.D., Joins Get Real Health Board of Directors

Rockville, Maryland (PRWEB) February 19, 2014

Farzad Mostashari, M.D., has been appointed to the Get Real Health board of directors, effective February 17, 2014. Dr. Mostashari brings unique experience, knowledge and insight into Health Information Technology in the US and around the world. He joined the board in part to amplify his message about the central importance of patient engagement and its transformational power in healthcare — and to stand behind the company that provides the leading-edge patient engagement solution: InstantPHR™.

“As a physician and as a health care proxy for my parents, I have a first-hand understanding of the power of connected care,” says Dr. Farzad Mostashari. “Get Real Health understands the human side of Health IT every bit as much as the technology side. They put patients and providers first, and they built their solution to meet the myriad demands of a healthcare system that is struggling to transform itself. Get Real Health is a leader in this space — and as a board member I intend to help this company ‘stay’ real as it innovates and serves patients and providers.”

“We’re deeply honored to have Farzad on our board,” said Mark Heaney, Get Real Health CEO and founding partner. “He shares Get Real Health’s vision for patient engagement and believes that connected care is a change agent in the healthcare system.”

Farzad cites several key reasons for joining the board:

Get Real Health’s strong international presence in Canada, Australia, and the United Kingdom;
Usability of InstantPHR-powered portals for patients who seek to collect their information using Blue Button, organize it and share it with whomever they wish;
The company’s understanding of population health and care coordination for providers

“As we look to the future, the ability of patients to get and share their own data and the ability of providers to engage patients will be true game changers,” said Farzad. “Get Real Health is well positioned to be a leader in this new ecosystem.”

The former National Coordinator for Health IT and current Brookings Institute Visiting Fellow is a well-known and highly respected figure in the healthcare industry globally. @Farzad_MD is also a Twitter star, with more than 15,000 followers, and is frequently named a social media influencer at industry conferences. (People even follow his signature bowtie on Twitter @FarzadsBowtie.

“Farzad’s energy and passion for innovation will help us appropriately steer and expand our product, InstantPHR™, to continue to keep it ahead of our competitors,” said Heaney. “Plus, as a highly sought out expert and speaker in Health IT around the world, we know he will represent us well!”

As a Forbes writer observed, Dr. Mostashari “left an indelible mark on the healthcare IT landscape” in his role as the US Health-IT czar. He’s been called the ultimate patient advocate, and his thought leadership about the power of data to improve patient care has proven to be both prescient and influential. Dr. Mostashari’s understanding of the delicate balance between public policy and industry innovation has made him a highly effective leader both on the public podium as well as behind the scenes.

About Get Real Health

Rockville, Maryland-based Get Real Health is an award-winning global health information technology pioneer specializing in patient engagement and connected care solutions. Get Real Health’s flagship product — InstantPHR™ — is an electronic toolbox for creating and customizing personal health applications. Get Real Health has a diverse global customer base and strategic partnerships with industry leaders including Microsoft, Caradigm, Telstra Health and TELUS Health Solutions. Visit:, or watch a two-minute video at to learn more.