Registration Opens for ISA International Sign Expo 2015

Alexandria VA (PRWEB) December 10, 2014

If the company goals for 2015 include growing your business, registering for ISA International Sign Expo 2015 should be at the top of your to-do list. Education, networking and the sign and visual communications industry’s leading exhibit floor all are on tap for the event, April 8-11 at the Mandalay Bay Convention Center.

Registration for the event, hosted by the International Sign Association, is now open at http://www.signexpo.org. Early bird registration, available through February 27, offers sizable discounts on education packages. ISA members and members of ISA Affiliated Associations receive discounts and admission to special events.

The event will build upon the extremely successful 2014 show, which included more than 18,000 attendees and more than 580 exhibitors.

Among the highlights:


    The Dynamic Digital Park, which has grown more than 34 percent since it began in 2013. Expectations are for an even larger space devoted to this rapidly growing segment of signage. An educational track will help companies learn how to make the most of this business opportunity.
    The project management educational track, which made its debut in 2014 and proved extremely popular.
    More co-located events and more networking opportunities than in previous years.

“We enjoyed a very successful 2014, but I am willing to bet that ISA International Sign Expo 2015 will provide even more ways for sign and visual communications companies to win with their businesses,” said Lori Anderson, ISA president and CEO. “There truly is no better place to see the breadth of the opportunities in the sign and visual communications industry.”

About ISA

The International Sign Association (ISA) represents manufacturers, suppliers, and users of on-premise signs and sign products from the United States and 60 countries around the world. ISA and its Affiliated Associations work to support, promote, and improve the worldwide sign industry.

About ISA International Sign Expo

ISA International Sign Expo is the on-premise sign industry’s largest expo. Held each spring, the event features the latest products that showcase the breadth of the sign and visual communications industry along with education and networking events. The 2013 event was named to the Trade Show News Network’s List of Top 250 Trade Shows. In 2012, ISA International Sign Expo was ranked in the Top 100 Largest Events by Trade Show Executive, its third consecutive year on the list. Learn more at http://www.signexpo.org.







Registration Open for SKIMs Spring 2013 Marketing Research Webinar Series

New York, NY (PRWEB) February 22, 2013

SKIM, an international market research agency, will kick off its 2013 Spring Webinar Series with “Using social media in a ‘brandless’ category,” presented by communication and social media research expert Sourabh Sharma on Thursday, February 28. Registration for the entire series is available at http://www.skimgroup.com/webinars.

1) Using social media in a ‘brandless’ category

February 28, 2013

1pm EST

Presenter: Sourabh Sharma, communication and social media research expert

Digital communications is today’s leading marketing force, owing to the fact that consumers have candid conversations about brands online. Yet, it is especially challenging to derive insights in a category where there is brand saturation, or where the category overpowers the brands themselves, making it virtually “brandless.” Illustrated by a butter/margarine category case study – and touching on the fundamentals of social media research – Sharma will show attendees how to revitalize digital communications with greater effectiveness in “brandless” categories.

2) Menu-Based Conjoint: A new method

March 14, 2013

1pm EST

Presenters: Eline van der Gaast, new venture director, and Christopher Fotenos, project manager consumer goods

Consumer choices are getting more complex in the face of wide-ranging options and opportunities to personalize. This poses an ongoing challenge for marketers seeking to offer the right product configuration at the right price. We can now model and predict complex consumer choices, such as through menu-based or personalized offers. Menu-Based Conjoint (MBC) is an optimal methodology marketers seeking an optimal product configuration. Featuring an entertaining fictional, non-technical case study, attendees will learn about this new methodology, the special insights it yields, and the scope of its application.

3) Marketing medical nutrition

March 28, 2013

1pm EST

Presenter: Laura Dekker, project manager healthcare

Increasingly, medical nutrition solutions are being developed to treat or prevent diseases like diabetes, Alzheimer’s, sarcopenia, HIV and obesity. Previously, drugs have been predominantly prescribed for these conditions, while medical nutrition has been traditionally used only to address malnutrition. Medical nutrition is therefore not yet perceived as an obvious solution to treat or prevent diseases. Successfully marketing these products presents numerous challenges. Join the presenters as they share how you can take on the challenges of marketing medical nutrition.

4) A consultant, researcher & client walk into a bar: An unfiltered look at the consumer insights process

April 11, 2013

1pm EST

Presenter: Juan Andres Tello, regional director consumer Americas

The consumer insight process brings together multiple stakeholders working towards one goal: making better business decisions affecting consumers. However, interactions between practitioners can hinder the process. Differing skills, individual agendas and conflicting visions of “success” can sometimes make the process rocky and less effective. This story brings together three unfiltered views of the insights world – from a client, researcher, and consultant – providing an honest look at what we should learn from each other to make the process seamless, become more well-rounded practitioners, and ultimately drive impactful decisions and strategies.

5) Online moderating around the clock

April 25, 2013

1pm EST

Presenters: Hannah Baker Hitzhusen, director healthcare, and Daisy Lau, project manager healthcare

SKIM recently implemented and managed a global online bulletin board in 10 different countries with the goal of generating new product ideas and marketing solutions for a client. Full respondent engagement combined with total moderator immersion resulted in a deep exploration of the respondents’ working environment and daily activities. Hitzhusen and Lau will share and discuss what continuous online engagement can offer over traditional qualitative research.

6) Pricing beliefs uncovered: A meta-analysis of 200+ price elasticity studies covering 7,000 SKUs and 500 brands

May 9, 2013

1pm EST

Presenters: Juan Andres Tello, regional director consumer Americas, and Daniela Piacenza, account director

Setting the right price is vital for every company. It allows you to communicate your brand’s value in relation to competitive offerings and is therefore a major marketing lever. The question remains: How far can one go in increasing price while still maintaining the perceived value of the brand? Over the past five years, SKIM has carried out more than 200 pricing studies covering 18 different countries, more than 7,000 SKUs and about 500 brands in 45 product categories. Tapping into this wealth of information we have sought to create a database to leverage knowledge and identify behavioral trends on pricing. Join Tello and Piacenza for this webinar in which they will reveal the three main factors that drive price elasticity.

About SKIM

Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with offices in New York, San Francisco, Rotterdam, Geneva and London. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications, technology and financial services. Leading companies around the globe rely on SKIM researchers for strategic guidance on pricing, communication and new product development. Visit http://www.skimgroup.com for more information.