How to Choose the Right Digital Signage Software for Your Business

The world has gone digital in the past few years and the advertising marketing sector has been revolutionized. The digital signage software has become the most important means of advertising, especially in the retail markets. The advertiser has the option to deliver the real time content to the shoppers which allow them to directly communicate the usability of their products to the end users which undoubtedly enhance their sale.

Although the digital signage has become part and partial in the advertising sectors, the advertiser should always choose the right digital signage content company so that it can realize advertise business goal and thus help them in creating greater impact on the shoppers. Therefore, it very important to do a thorough research before choosing any signage content creator. In the below paragraphs we will discuss how to choose the right advertiser for your brand:

Always look out for the digital signage software that can support various content and images formats such as WMV, MPEG, EXCEL, PPT, XVID and others. Make sure that the list of the supporting formats is not limited. More over it should have the ability to support live data feed.

Make sure that the software provided by the digital signage content company gives high quality display. We need to ensure that the message of our advertisement is clear and effective; grabbing customers’ attention the main motto of the advertisement and this is possible only if we provide our message in clearer and precise way.

Make sure the application for the interactive digital signage is user friendly; it should not require any technical knowledge or amount of hassle to operate nor should it require a tech savvy programmer to operate. The software should not take large amount of time in installation and utilization. It should be very easy to use rather a drag and drop system will be very handy and useful.

Make sure that the software has the ability to modify the content or image of our display from anywhere and any point of time without visiting the physical location of the advertisement board. It is important to have remote network access of the display signage, this helps in sending communication command from the console without any hassle.

Lastly, and most importantly it is advisable to take help of experienced digital signage network manager who can precisely help you and let you know what kind of software you should buy, what types of content and images should be used and most importantly the area where the display signage should be place. Hope this post will help you in identifying the best digital signage for your business and brands.

The author specializes in, Digital signage software, relationship and offers many valuable tips. But if you want to know more about

Enhance the experience of the user with right digital signage

Today, without digital signage, you cannot imagine to make effective connection with your customers, employees, students, patients etc. It has been found that whether it is in shopping mall, hotel, airport or restaurant, digital signage has made it presence felt by offering more than the traditional static message that we are used to seeing. There have been great innovations in technology. Now people are embracing complimentary technologies that can invoke a reaction and provide instant benefits and positive experiences to the user and also the network owner.

There used to a time when businesses and other institutions depended on static messages which had to be changed manually. The impact of the message was limited and hence there was less benefit for the businesses and other institutions. But things have changed over the years. Digital signage has replaced the static boards and all kinds of organizations have liked it. A digital signage is highly interactive and it displays business message and other information on a regular basis. You can find this innovative medium in so many departmental stores, offices, hospitals, colleges, airports etc. It has helped in engaging targeted audience with right kind of message and updates. This has helped people to understand the services of their preferred company in a better way. But the interactive display board is as good as your software that runs it. It means you should give importance to the software. You cannot use low-cost software to accomplish your business needs. It can affect your business in a big way and also affect the delivery mechanism. Most of the businesses are using digital signage software for their project needs. Today’s business owners are well-educated and they shop for the idea software at the right place. You can find a wide range of good digital signage software in the market. The software is now available to small and large businesses and other corporations. Whether your goal is to increase sales, increase your profit share, engage or entertain customers to reduce perceived wait times, cross-sell, build shopper loyalty, educate, or motivate, the tech-savvy programs can offer the ideal connection. Your business will immensely benefit if you use effective digital signage software for your projects. With it, you will be able to manage, maintain, and change the things that are being displayed on your screens. It will also help you to save a lot of time, because you don’t have to manually edit the contents that are saved in your media player, and you just have to simply configure the software to run it in the ideal manner. When you hire any company for your digital signage needs, please make it a point to go through their case studies, press releases and also the portfolio. This will help you to pick the right company for your specific business needs.

The author specializes in Digital signage software, relationship and offers many valuable tips. But if you want to know more about

Creating the Right Outdoor Digital Signage Content

Ask anybody involved with digital signage and they will tell you content is king. Okay, there is danger of this becoming a cliché but as the purpose of all advertising and information screens is to display content, then in the case of digital out of home (Dooh) it is truly is the most important aspect.

Creating content for digital signage is an art in itself and while many people assume that generating the subject matter for a digital screen is just like creating a Power Point presentation. This, however, is fairly misguided. Presentations are watched by captivated audiences in meeting rooms while digital signage has to work to get noticed, the content has to literally jump out and grab people’s attention otherwise it does not get viewed.

And with outdoor digital signage things can become even more complicated. Outdoor content has to contend with bright sunlight, dreary days and be even more noticeable as people often have virtual blinkers on when walking in outdoor locations and can end up ignoring the street advertising.

To ensure you are generating lively, engaging and eye-catching content of outdoor digital signage, here are five tips to keep you on the right track:

Never crowd an advert with too much information and text. Remember that digital signage gets viewed for perhaps two or three seconds – less with outdoor digital signage – so the message should be got across in just a brief glance.
Don’t overload the content with too many different fonts or colours. Use two main colours, preferably linked to your brand and choose just a couple of fonts, perhaps one for headline and one for body copy. Never use all caps as people need to see the shapes of words to comprehend them (particularly if the content is only glanced at).
Ensure you are aware of the technology you are using, and in particular ensuring you are aware of the screen size and aspect ratio otherwise the content could disappear off the side of the display.
Remember the content is for outdoor digital signage and not TV – limit the moving images that are used and keep things simple and concise. Maximise any transitions or length of adverts to just a few seconds.
With outdoor digital signage content that was designed for an indoor screen can look completely different when used on an outdoor screen. Outdoor displays have to cope with bright sunlight which can affect how colours and images look. Always test any outdoor content before you go live with it.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

The Right Message Gets the Right Results

As a telemarketer, you probably have dozens and dozens of experience of answering machines that answer your calls instead of real people. This may be very depressing on your part since you really want to make that sale. Nowadays a lot of people don’t spend much time in their own homes that’s why you get that “Please leave a message after the beep” message all the time. So how can you make that sale knowing most of your calls will go through an answering machine that will answer your call? All is not lost. As a telemarketer from a respectable call center, you just have to leave the right message to the right kind of people. For example, you call someone from a reputable company with intent of selling some of the products that you have on your product line-up. Don’t let them immediately know that you want to sell them something. Instead, try to tell them that you’re interested in talking about their company like what they do or what are their goals. Try to sound something like this: “Good day, I was looking around the internet and saw your website for your company. I’m interested in what your company does. Maybe we could meet sometime, just give me a callback. Thanks!” As you can see on this message that you would sound like you just wanted to meet the person and talk about their company. Most prospect customers, especially those with companies and businesses, would not be able to resist the opportunity to deal business transactions with other people, especially if it’s a chance for the company to financially gain with the outcome of the transaction. If you can, try to tell them about what you are offering them only when they ask. Also, here’s another example: “Good day, my name is —– and I represent a company called —- We cater to the needs of people especially with your stature. We have a lot of products in store that you may be interested in. Just give us a callback anytime so that we can discuss the business deal. Thanks.” The example above is not a very good way to start selling something since you already want to sell the product even at the start of the call. Most people, with business or not, will just stop your message half-way through and just skip to the next one if they hear this type of message. So always remember to plan what you’re going to say to get that necessary sale. You can also try teleprospecting first before you do any actual telesales ventures. When we say teleprospecting it means that you will first gather information about possible leads for you to sell your products and services effectively and to the right kind of people. This can also act as your research material so you would know how to rub your potential clients the right way. Remember that most people hate the idea of other people trying to sell them something but love the feeling and power of buying something. Most people are natural born shoppers. You just need to know what they want to shop. Just build a strong relationship first by leaving a message, then when your client calls back you can now build rapport in order to find out their needs so that you may be able to find a solution to their problems by the use of your product. Who knows, you might even get strong referrals from that company along the way. Just always remember to stick to the facts.

Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit:

Promotional Bags Send the Right Message

When it’s time to create a promotional advertising campaign that puts something tangible in customer and would-be customers’ hands, the options can be staggering. If sending a multilayered message that will stick is the plan, it is hard to top promotional bags.

Promotional bags that are made out of canvas or other earth-friendly materials can prove to be incredibly effective advertising tools. This type of promotional advertising will send a number of different messages to recipients all at once. When a well-designed promotional merchandise campaign is built around reusable bags, these messages will be received by clients loud and clear:

* The instant message – When promotional bags are creatively designed to include corporate or product logos and slogans, the word will get out. This is the first and one of the most important messages that promotional materials like bags can send.

* The practical message – Tote bags, canvas shopping bags and other similar promotional ideas are often very well received by customers and would-be customers. When it comes to promotional giveaways that serve a very practical purpose, bags rank high on the list of options. People tend to flock to trade show booths that offer promotional bags simply because they are useful. In turn, they do get the message that the business wants to send and they can carry it around with them all day long and even over and over again.

* The environmental message – Going green is definitely the in thing to do. When promotional items take a greener approach, people take notice. Reusable canvas bags with logo designs are not only useful, they are environmentally friendly.

Whilst it’s always a bonus to select promotional items based on the messages they send, we recommend promotional bags for a variety of other reasons, as well. Some of the things that motivate companies to select portable promotional marketing materials like bags include:

* The potential lifespan – Promotional bags that are made of durable, earth-friendly materials like canvas are incredibly durable. In some hands, these bags can last years and years. As they are used and used again, the important messages continue to get out. This means they can lend themselves to increasing repeat business and even help increase word-of-mouth advertising.

* The visibility – Promotional bags have “legs.” When recipients carry them around, everyone who sees them is another person who can be reached and touched by a company’s message. This can prove incredibly useful for companies in that these promotional giveaways can keep new business coming in.

* The cost-effectiveness – Whilst there are all sorts of promotional items in a variety of price ranges, bags can prove to be incredibly cost effective because of their staying power and their ability to keep advertising a product, service or particular business weeks, months and even years after they have been given out.

Getting the word out about a business is imperative for success. When promotional materials are designed to help get this job done, bags can prove to be very useful. Promotional bags, in fact, can send a number of positive messages in a single product and they offer a shelf life that’s hard to compete with.

Creative Promotions is Australia’s leading provider of high-performance promotional products, complete print management, and warehousing services. For more information, please visit Promotional Items.

Finding The Right Message

How do you know when you have the right message going to the right market? Is it because sales are up, you have a constant flow of jobs, or is it because you are getting the sorts of clients you are after. Ensuring you are getting the right message across really does start with some simple planning and preparation.

Your message is the key to your business success; it is not your products or service, these will always be around. If you cannot spread the word, if you cannot tell others about what it is you do, in a short precise manner, then you do not have a business that is sustainable.

So think about all the ways you market your business, now think about whether the message is the same all the time or are you confusing your prospect. The message you project underlies the response that you are going to get.

Creating the right message begins with these simple steps.

1.Understanding your prospect
To understand the message required you must first understand the people who are buying your product or service. What are their gender, age, social demographics, family background, what else do they like doing, the more you know about your prospect the easier it becomes to speak to them on their level. Write it out, have it on the wall around your office, ensure that all staff are on the same page. When you truly understand who it is your selling to you can build deeper and more meaningful relationships.

2.Solving The Problem
When spreading the message you need to ensure that your message helps solve your prospects problem. Far too often small business owners and marketing teams get caught up in themselves and do not think about it from a prospects point of view. Always remember that we as humans are asking ourselves what is in it for me if we do not answer that question within our message then we have lost the prospect for good. Focus on benefits and solutions.

3.Speak The Language
Every industry has its own language the lingo that allows you to look clever and know your stuff, however your prospect does not care about the lingo. They just want to understand the message in their language. You must remember to keep the message simple, in easy to understand language, without the big fancy terms. As impressive as they might sound to you, your prospect, more than likely does not even now what those terms mean. When getting your message across the less fancier the more productive.

Your message is the key to your business success, the more people that hear your message and understand it, and the more customers you create. It is always worthwhile taking some time and ensuring you have the right message going out to the market every six months. Remember without the right message you have no business.

Michael Griffiths is the CEO and Founder of My Small Business Marketing Guru, providing small business with relationship based marketing strategies to generate more leads, increase their clients and grow their profits. For your free black mask marketing resources visit

Hot Tip: Finding the Right Outdoor Enclosed Bulletin Board

Looking for a versatile outdoor display case to display your signs, announcements and other graphic materials? Enclosed outdoor bulletin boards – also called outdoor display boards, cork boards or notice boards – can take your message outside. Cork boards are easy to use, attractive, versatile, and available in a variety of sizes and finishes. Read on for some tips on how to find the ideal outdoor bulletin board.

How are outdoor bulletin boards different from traditional cork boards?
Go to any mega mart or office box store and you will probably be able to find bulletin boards in a variety of sizes. These plain cork pin boards may or may not have a simple wood or metal frame and are great for indoor, casual settings – a family kitchen, a classroom or office.

For outdoor display, however, a secure, lockable enclosed bulletin board is a must. Enclosed outdoor message boards protect your display from both the elements and the public, keeping your materials dry and safe.

What features should I look for when buying an outdoor bulletin board?
Outdoor bulletin boards should be constructed in aluminum and should feature a lockable door. When shopping for outdoor notice boards, look for labels like weather-resistant or weatherproof – either description means that it is approved for outdoor use. As moisture is the #1 enemy of outdoor display, these display cases should be designed to keep water out and condensation to a minimum. Here are a few features to look for when shopping for outdoor bulletin boards:

Silicone sealant. Weatherproof bulletin boards will usually have their seams sealed with silicone to keep moisture out.
Weep holes. If moisture does get inside your case, how can it get out? Weep holes located on the bottom of the outdoor display cabinet will reduce condensation and keep your display dry.
Locks. Weather isn’t the only thing you will need to protect your display from. An enclosed bulletin board with a sturdy cam lock on the door will give you control over who has access to your display and will keep vandals from tampering with the display case.
Lighting and/or header. If you anticipate people referencing your display in the dark or from far away, adding a header or lighting or both will help your presentation. A header is a space above your display case that can be used for a slogan, logo or catchy, descriptive phrase, like “BBQ Specials” or “Park Information.” People will be able to tell from far away what kind of information you’re offering, and whether they should come in closer to take a look. Strategic lighting will help people see every detail of your display at any time of day or night. Use a licensed electrician to properly install your lighted enclosed bulletin board and check local regulations before buying any illuminated display case.

Free Standing vs. Wall Mounted Bulletin Boards
Wall-mounted outdoor bulletin boards are one popular way to display materials outside buildings. Post a map and directory just outside a park administration building, for example, or display a menu just outside your restaurant’s front doors to entice hungry passersby.

Wall-mounted display cases are sturdy and practical, but you don’t need a walls for outdoor display. If you’re running low on wall space, look for a free standing outdoor bulletin board with leg posts. Free standing enclosed cork boards can be installed directly into the ground at a location of your choosing – just remember that leg posts should be installed at least 3ft into the ground and should be secured with cement for safety.

Outdoor enclosed bulletin boards come in a variety of styles, sizes and finishes, and finding one to meet your needs should be a piece of cake. Better yet, have an outdoor enclosed bulletin board built to meet your exact specifications: a one-of-a-kind custom cork board will be in the style, size and finish of your choosing.

Access Display Group, Inc. is a designer, manufacturer and distributor of changeable frames and displays for printed graphics.  The company custom builds its framing systems in its Freeport, Long Island New York facility and distributes them to business of all sizes throughout North America and the world.  For more information, visit

POLICY WATCH: RISARC CEO Richard Stephenson Asks, Did Hillary Clintons Message to the Healthcare Industry at HIMSS14 on Electronic Health Records Get it Right?

Burbank, California (PRWEB) March 11, 2014

Richard Stephenson, Founder and CEO of RISARC, a leading national high-technology and revenue recovery consulting firm to the health care industry, has endorsed the view of Former Secretary of State Hillary Clinton that federally-mandated electronic health records (EHR) are transforming the health care industry.

Secretary Clinton appeared at the Annual Conference on February 26. HIMSS is the Healthcare Information and Management Systems Society, the world’s largest global health information-technology association. HIMSS is based in Chicago and has more than 52,000 members worldwide.

Electronic efficiencies

Said Stephenson: “Secretary Clinton, herself a pioneer advocate for a broad national healthcare system, was on point in her address at this important annual conference of the health care industry’s IT leaders. The success of the Affordable Care Act depends a great deal on the efficiencies that electronic health records are bringing to the industry.”

“We are finally seeing the promise of electronic health care records leaving behind the outdated, obsolete, 20th Century – in some cases, 19th and 18th Century – ways that records are kept,” said Secretary Clinton at the conference which was held in Orlando, Florida.

Paper losses

Secretary Clinton spoke of the chaos that followed Hurricane Katrina in New Orleans when thousands lost their paper-based health care records in the storm’s destruction. Clinton expressed particular concern for the thousands of elderly patients who relied heavily on the information contained in that mountain of paper work lost in the floods and building disasters across the city for maintaining their prescriptions and treatment plans.

In the same week, Kathleen Sebelius, U.S. Secretary for Health and Human Services, spoke about far reaching challenges that the EHR revolution is bringing to the industry. Secretary Sebelius addressed the Care Innovation Summit put on by the Aspen Institute and Advisory Board Co. in Washington on February 27.

Health-first attitude

Said Stephenson: “The $ 20-billion electronic health records incentive program, part of the 2009 federal stimulus package, was intended principally to aid in the efficient management of individual health care regimens. Under the leadership of Secretary Sebelius and her team at HHS, the abundant digital information mined from individual EHRs is also capable of providing the structure and tools enabling a health-first attitude in wellness, diagnosis and treatment. ACA gives healthcare providers the structure and tools to develop a health first attitude – leading to better patient care, management and provider/patient partnerships by improving access on both sides to critical medical documentation.”

But that only happens, according to Stephenson, if the information is made widely available. An initiative inside Secretary Sebelius’ own HHS has begun to do just that.

Said Stephenson: “The new Hospital Compare website, sponsored by Secretary Sebelius, protects anonymity but aggregates and repurposes the information now flowing into the federal system. It also allows patients to match and compare their own experiences in categories such as patient experience, average wait times and whether a hospital has medical imaging capabilities.”

A July 2013 press release on the Centers for Medicare and Medicaid Services CMS) website points out that approximately 80 percent of eligible hospitals and more than 50 percent of eligible professionals have adopted EHRs and received incentive payments from Medicare or Medicaid. The article continues, stating that the upside of EHRs is, according to CMS Administrator, Marilyn Tavenner: “Electronic health records are transforming relationships between patients and their health care providers. EHRs improve care coordination, reduce duplicative tests and procedures, help patients take more control of their health and result in better overall health outcomes.“

Obamacare 2.0

Added Stephenson: “I see this as Obamacare 2.0. The first stage of healthcare reform was to provide broad public access to care and to convince the industry to elevate its game with digitized EHRs. As virtually all providers and insurers have come on board, we are now seeing the way that this abundant digital information will quickly transform everything across the landscape – from public health, Medicare and clinical trials to spending on healthcare by the public and private individuals.”


RISARC is a leading national high-technology and revenue recovery consulting firm to the health care industry. RISARC, founded in 1990, has recovered over $ 1 billion for its clients. The company offers the RMSe-bubble™ for secure electronic document exchange and the signature RISARC 360° single-source solution that combines health care revenue cycle expertise with innovative cloud-based, cost-saving technology to help clients optimize existing resources, meet business objectives and reach financial goals. RISARC is a pioneer in health care technology solutions and is a certified Health Information Handler for the Centers for Medicare and Medicaid Services, esMD project. The RMSe-bubble provides the industry’s best secure, HIPAA-compliant environment for electronic record and document exchange and has been endorsed and accepted by providers, commercial insurance carriers and government agencies across the United States.

Please visit us at for additional information.

Choosing the Right Message Boards For Your School?s Lobby

Nothing says school pride like an eye-catching electronic message board located right in the school’s lobby. Message boards are not only attractive, they provide a unique and versatile notification system.

You can’t miss message boards.

Large or small, they combine color with movement to create signage that is simply more compelling than traditional static posters, notices, etc.

Their high visibility makes message centers a distinctive solution to almost any school’s communication requirements.

Message boards provide wide-ranging value.

A central message board virtually guarantees direct, effective communication.  Convey information to a small group such the French Club, sixth grade girls, the golf team.  Or get the word out to the entire school — students, faculty and staff, parents and visitors.

Message boards explain scheduling information and changes, pass on special announcements, promote special events, deliver seasonal messages, and highlight personal or team achievements.

They save time and money, reducing need for printing and distributing notices or making PA announcements that interrupt classroom teaching activities.

Schools that use modern technology to conduct their business emphasize the educational and practical value of innovation, a vital message for any age student and any community.

Message boards are a fun addition to any school, and the most successful schools recognize that learning should be enjoyable.

Message boards are easy to use.

Choose single line, multi-line or full animation plus text.

Message boards are easy to program and simple to use.  They offer single-point control, integrating smoothly with your school’s electronic network.  Some systems offer a hand-held remote option.

Automatic update capability means you can change messages immediately, especially important for last-minute weather-related notices or actual emergencies.

Quality counts when comparing message boards.

Price is always a consideration for schools, but choosing quality is nearly always the most cost-effective decision in the long run.

A quality company not only supplies top-notch, dependable products, they also have knowledgeable staff who will help you fully understand your options.  And they’ll be there later on with responsive customer service and support.

No wonder message boards are heading “back to school.”

Thanks to innovative LED technology, schools can now capture both the benefits and the savings offered by message boards.  The flexibility and adaptability enable schools of all sizes to create a centrally-located communications system that supports their notification needs, fits their budget and lifts school spirit to a new level.

Julia Shing writes informative articles on the web. The above is about The Yes Experience regarding School Message Boards