College bookstores are a place of bustling activity throughout a school year, especially at the start of a new semester. Students continuously fill up the store looking for class books, supplies, and school apparel. If the 18-24 demographic is what you are looking to tap into, this form of digital advertising is ideal for your company.
This guaranteed traffic and audience presents a valuable alternative advertising opportunity for your brand. Statistics show that the college bookstore is considered the No. 3 place to shop among college students and 54 percent of students report making a purchase at a local college bookstore within the last 30 days.
What are the benefits of investing in digital screen advertising at a college bookstore?
One of the most important aspects of a college bookstore digital screen is that you are giving your brand the opportunity to reach a very specific type of audience in college students. The placement of these screens – right by the cash register with full audio and video – provides easily accessible advertising to a key demographic.
The content that this network broadcasts is divided into five channels: Music, Lifestyle, Entertainment, Sports, and All College. That original content – whether it is relevant news, contents or calls-to-action – is paired with broadcast advertising that is perfect for a continuous and specific audience.
Where to Find College Bookstore Digital Screen Opportunities
A company that specializes in bringing original, interesting content and relevant advertising together on 42-inch LCD screens can help your brand or product reach national exposure, and to an important demographic.
The ability to reach a large audience of people and be paired with relevant content makes digital advertising screens a highly desirable form of alternative advertising. With access to college bookstores nationwide, a broadcast network can also implement your product on demo/sampling products, static signage, new product launch, and much more.
College students are an important segment to reach when trying to promote your product. Through the use of college book store digital screen advertising, you will be assured of continuously reaching them in area of high activity. With interesting content displayed on large, clear video screens, placed in a prime location, advertising with digital screens in a college bookstore is a great way to expand your brand’s presence.
If you are looking to get involved in an out of home advertising opportunity that will continuously reach your desired audience, digital screen advertising in college bookstores around the country is the ideal fit.
Jeff R. Lamb is the president of DOmedia: an alternative media company. DOmedia specializes in connecting asset owners with buyers for all forms of alternative and out of home (OOH) advertising strategies. Learn more at www.domedia.com