Global Digital Signage Industry 2015 – Market Size, Share, Analysis, Regional Outlook, Growth Trends and Forecasts

Product Synopsis

2015 Global Digital Signage Industry Report is a professional and in-depth research report on the world’s major regional market conditions of the Digital Signage industry, focusing on the main regions (North America, Europe and Asia) and the main countries (United States, Germany, Japan and China).

The report firstly introduced the Digital Signage basics: definitions, classifications, applications and industry chain overview; industry policies and plans; product specifications; manufacturing processes; cost structures and so on. Then it analyzed the world’s main region market conditions, including the product price, profit, capacity, production, capacity utilization, supply, demand and industry growth rate etc. In the end, the report introduced new project SWOT analysis, investment feasibility analysis, and investment return analysis.

Browse Full Report with Toc: http://www.acutemarketreports.com/report/digital-signage-market

The report includes six parts, dealing with: 1.) basic information; 2.) the Asia Digital Signage industry; 3.) the North American Digital Signage industry; 4.) the European Digital Signage industry; 5.) market entry and investment feasibility; and 6.) the report conclusion.

Part I Digital Signage Industry Overview

Chapter One Digital Signage Industry Overview

1.1 Digital Signage Definition

1.2 Digital Signage Classification Analysis

1.2.1 Digital Signage Main Classification Analysis

1.2.2 Digital Signage Main Classification Share Analysis

1.3 Digital Signage Application Analysis

1.3.1 Digital Signage Main Application Analysis

1.3.2 Digital Signage Main Application Share Analysis

1.4 Digital Signage Industry Chain Structure Analysis

1.5 Digital Signage Industry Development Overview

1.5.1 Digital Signage Product History Development Overview

1.5.1 Digital Signage Product Market Development Overview

1.6 Digital Signage Global Market Comparison Analysis

1.6.1 Digital Signage Global Import Market Analysis

1.6.2 Digital Signage Global Export Market Analysis

1.6.3 Digital Signage Global Main Region Market Analysis

1.6.4 Digital Signage Global Market Comparison Analysis

1.6.5 Digital Signage Global Market Development Trend Analysis

Browse here for all category Reports: http://www.acutemarketreports.com/category/pancreatic-cancer-market

Chapter Two Digital Signage Up and Down Stream Industry Analysis

2.1 Upstream Raw Materials Analysis

2.1.1 Upstream Raw Materials Price Analysis

2.1.2 Upstream Raw Materials Market Analysis

2.1.3 Upstream Raw Materials Market Trend

2.2 Down Stream Market Analysis

2.1.1 Down Stream Market Analysis

2.2.2 Down Stream Demand Analysis

2.2.3 Down Stream Market Trend Analysis

Part II Asia Digital Signage Industry (The Report Company Including the Below Listed But Not All)

Chapter Three Asia Digital Signage Market Analysis

3.1 Asia Digital Signage Product Development History

3.2 Asia Digital Signage Process Development History

3.3 Asia Digital Signage Industry Policy and Plan Analysis

3.4 Asia Digital Signage Competitive Landscape Analysis

3.5 Asia Digital Signage Market Development Trend

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Apple dominates consumer sentiment for Tablet PCs – with 48% share of positive customer comments online

London (UK PRWEB) July 5, 2011

the customers’ point of view on the tablets are positively overwhelming. DigitalMR measured on a ¼ million positive comments for slate devices through January to June 2011, compared to just over 100 000 negatives. Apple has a dominant 48% share of these positive comments and 52% of the smaller group of negative comments. Next placed is Motorola with 16% of positive mentions and 18% negative.


The results are based on comments posted by consumers on major brands of tablets made by Apple, Motorola, Samsung, Blackberry, HTC, LG, Barnes and Nobles, ASUS, Archos and Viewsonic, through January-June 2011.

The analysis of DigitalMR (powered by SocialNuggets) is based on comments below via a range of relevant websites and open access social media platforms. It measures not only the number of comments posted by consumers on the Internet, but also their sense -. If jobs are positive or negative in nature

DigitalMR CEO, Michalis Michael commented: “The tablets appear to have launched a wave of optimism of consumers and the iPad currently dominates online conversation is essential for brands to leverage their goodwill. line, to create a greater impact than the battle for second place is increasing. ”


The popularity of tablets shows no signs of slowing. For example, the Consumer Electronics Association, 17 million were sold in the US alone in 2010 and its last forecast of 42 million units to be sold in 2011. Source: http://www.twice.com

With growing sales, and many more consumers intend to buy, what do consumers actually think about slate devices?


1) Net Sentiment

All brands measured, achieve a net positive score Feeling (NSS) Jan-June NSS provides an overall score of percentage of net positive messages. A positive result of a tablet attracts a higher proportion of positive and negative messages.


The average NSS necessary for all brands measured is 41% – very high compared to other industry sectors. This is very encouraging for the Tablet PC industry because it shows customers are generally very satisfied with their devices and are eager to share the good news online.


Apple has a NSS of 38%, slightly below average, but given its dominant position in the customer market expectations are likely to be higher. However, it still generates more buzz online twice as positive as negative. New entrants to the market (with a much lower base online chat) to achieve higher NSS as Viewersonic 78%, 65% Blackberry, LG and HTC both with 57%.


2) the positive and negative messages

Apple accounts for 48% of all positive messages to consumers on the internet through Jan.-June 2011. The next are more powerful Motorola 16%, followed by Samsung and Blackberry, both with 9%.


Of all the measured negative messages, Apple accounts for 52%. Motorola follows with 18%, followed by Barnes and Noble with 11%.


3) Features

DigitalMR measured thousands of workstations throughout January-June about the features that tablets offer. The negative aspect is crucial “Size” of the device. As seen in the customer quote below, this may include the weight, the overall size and the size of the screen. Devices that may be too large for some users are often not large enough for the other, because of the way the size is related to the preferred type of use. This is likely to become a key differentiator for tablets as the market develops.

Size attracts 20% of all the negative comments, but only 9% of all positive. Conversely, the characteristic of “Video” on slate devices is well received, attracting 15% of all positive comments, but only 9% of those who are negative.


Customers’ comments on the tablet size:

“Blackberry Playbook is surprisingly heavy for its size of 7 inches. It has applications evil. He must basic applications, including email, calendar and contacts at the very least, because webmail seems not function properly. It must be less than strollers in general. ”

http://www.readwriteweb.com/archives/blackberry_playbook_a_work_in_progress.php

“I hesitated to acquire Slate 500 due to take more time than anything else, but I was not happy with his screen size. – Too small for a real productive use I have read drawings and documents on the screen and can not be zooming in and out with the power of graphics processing compromises on these devices. ”

http://www.gottabemobile.com/2011/02/21/when-does-size-matter-on-your-tablet/

“Just because something is more expensive and does not do better! I have been digitally inking / drawing and do my digital art and for the last 2-3 years and I really prefer small tablets. I uses a genius 8×6 tablet and it works wonders for me. I heard people give horrible reviews 12×8- tablets as his way of saying great to use and I believe them. ”

http: //www.smackjeeves.com/forum/viewtopic.php f = 21 & amp; amp; t = 7345

4) In their words – comments positive

“Very pleased with my iPad. Lightweight, portable and easy to use. Holds its charge for about 10 hours of general use. Active instantly (unlike my old laptop). The App Store is much more fun as a laptop. ”

http: // www .reviewcentre.com / Tablet Computer / Apple iPad-review_1359289

“The Blackberry Playbook is one of my favorite tablets in terms of the user interface, I like to slide across the screen and bezel to interact with the operating system and applications, it is very intuitive and effortlessly. The ability to make the navigation bar and keyboard appear by touching the glasses is great, and go to the home screen from any application is easy. ”

http: // www.ubergizmo.com/2011/05/blackberry-playbook-review/

“I bought the 32GB model from pc world a month ago and I can tell you right now the battery life is awesome and I can not put the thing down. The only thing I need say I’m not bothered, is that it has a locked bootloader Acer Iconia Tablet resistant to unlock (I can see the reasons) but apart from that, I’m definitely keeping the tablet and this is my new best friend right now. ”

http://forums.reghardware.com/forum/1/2011/06/01/review_acer_iconia_tab_a500_android_tablet/

“The quality of the Motorola Xoom screen is big, applications run smoothly and all in all it must be said that if you are a Gmail user or Google Apps is the device you need for everyday use. Gmail, maps, docs et al interfaces are far superior to that of iOS devices. The life of the battery is fantastic and beautifully Apps Sync if you are already an Android user. ”

http: // www .reviewcentre.com / Tablet Computer / Motorola Xoom-reviews_1358811-

“Well Ipad 2 was a bit expensive, it was worth it I take with me wherever I go and it’s very easy to use The battery lasts more than a laptop;.. Applications are easy to install and to use. The new iPad is obviously faster than its predecessor. ”

http://www.reviewcentre.com/review846375 .html

5) How shelves brands use social media to their advantage?

tablets can use the analysis of data from Web sites and other social media in the following ways:

Engage in a dialogue one-on-one with their clients and respond to negative comments.
Invite some customers to participate in online forums and discussion groups to express their views more
Positive feeling can be exploited in advertising
Operations can learn and solve specific performance issues and retail products
The products can be adjusted and new designed to meet the needs of customers

About the report of the syndicated tablet

DigitalMR tablet produces a monthly report that monitors thousands of online conversations customers through comments posted on open access social media platforms such as Twitter and Facebook, forums, blogs, microblogs and commercial sites, comments on the tablet’s services.

The report is available on annual subscription with updates provided quarterly, monthly or weekly. The results will be updated to the press on a monthly basis.


Contact

For regular reporting and further information:

Michalis A. Michael

mmichael (at) Digital mr (dot) com

Tel: +44 751 571 0370

http: // www. digital-mr.com

About DigitalMR

DigitalMR is a specialized agency that provides a holistic approach to market research based on the Web. It specializes in research using social media, particularly web-listening and sophisticated technology platforms to improve its approach to business consulting.


DigitalMR solutions also include community panels, access panels, web usability and special emphasis on qualitative research online. The agency has developed new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography.


The agency works in collaboration with the International Society for market research MASMI http: // www .masmi.com . DigitalMR is headed by founder and MD, Michalis Michael and has its headquarters in London, UK and Nicosia, Cyprus.


About SocialNuggets

SocialNuggets technology delivers real-time information on the market for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis to use in real-time research brands, products and features. SocialNuggets offers ready to use market intelligence for various industry sectors, including consumer electronics and banking. SocialNuggets data comes in the size of the bite, ready-to-consume, infographics and is also available as full access to our data warehouse for analysis and integration with customer data. SocialNuggets a Serendio company, was founded in 2011 and headquartered in Santa Clara, California For more information, please visit http://www.SocialNuggets.net

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UK banks – Lloyds TSB accounts for highest share (21%) of negative customer comments online as it announces

London (PRWEB UK) 12 August 2011

DigitalMR analysed thousands of customer comments about high street banks for the month of June 2011. Over half (57%) of these customer views are positive, compared with 43% negative.

The three most mentioned banking brands are: Halifax and HSBC with a 16% share of all comments, followed by Lloyds TSB (15 %).

However there is a large difference between the positive and negative mentions that these banks generate. Halifax (20%) and HSBC (16%) attracted the largest proportion of positive posts, while Lloyds TSB (21%) received the most negative posts, followed by HSBC (17%).

This follows the announcements from the Lloyds Group in May that it was putting aside £3.2bn to pay customers who had been mis-sold payment protection insurance and that at the end of June it was cutting a further 15,000 jobs.

Taking the difference in positive and negative posts into consideration the clear winner for June is the Halifax with a Net Sentiment Score (NSS) of 44% followed by NatWest with 31%. Lloyds TSB was one of only two banks that achieved negative a NSS with minus 15%. Bank of Ireland achieved the lowest NSS with minus 51%.

DigitalMR’s report (powered by SociaNuggets) analyses thousands of customer comments posted via a range of relevant finance related websites and open access social media platforms. It measures, not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative.

Results are based on comments posted by consumers on the major UK banks: Lloyds TSB, HSBC, Halifax, NatWest, Bank of Ireland, Santander, Barclays, RBS, ING Direct, and Clydesdale Bank.

Managing Director of DigitalMR, Michalis Michael commented: “these findings are very encouraging for the Halifax and NatWest brands as they are achieving an overall high net positive sentiment. However, recent events seem to have impacted on the Lloyds TSB brand and it will be interesting to see how online customer sentiment reacts to the planned job cuts announced at the end June.”

1) Net Sentiment Score (NSS)

Most of the banks measured, achieve a positive Net Sentiment Score (NSS) for June. NSS provides an overall percentage score of net positive posts. A positive score means a bank attracts more positive than negative posts, while a negative score suggests a higher proportion of negative posts.

The average NSS taken across all banks measured is 14%, which is good news for the banking industry as it is now attracting more positive sentiment across the internet than it does negative.

Net Sentiment Score ranking

1st Halifax            44%

2nd NatWest        31%

3rd ING Direct        25%

4th Santander        23%

5th Clydesdale Bank    21%

6th Barclays        15%

7th HSBC            12%

8th RBS             6%

9th Lloyds    TSB         -15%

10th Bank of Ireland    -51%

2) Features and Services

DigitalMR measured thousands of customer posts across June regarding the services and features that banks offer. Services attracting a much higher proportion of negative mentions to positive ones were: Customer Care (18% negative vs 9% positive) and Bank Employees (16% negative vs just 4% positive).

While the service attracting a higher proportion of positive comments was Credit Cards with (18% positive vs 11% negative).

Please click here to view customer comments in their words.

3) How can Banks use social media to their advantage?

Banks can use analysis of data from websites and other social media in the following ways:

    Engage in a one-to-one dialogue with their customers and respond to negative comments.
    Invite some of the customers to join online forums and chat groups to further express their    views
    Positive sentiment can be leveraged in advertising
    Operations can learn about and fix specific branch performance issues
    Financial products can be adjusted, and new ones can be designed to meet customer needs

About the syndicated banking report

The monthly banking report monitors thousands of customers’ online conversations through comments posted on open-access social media platforms such as Twitter and Facebook, forums, blogs, microblogs and commercial websites, for UK banking services.

The report is available on annual subscription with updates provided on a quarterly, monthly or weekly basis. Results will be updated to the press on a monthly basis.

Contact

For regular reports and more information:

Michalis A. Michael

mmichael(at)digital-mr(dot)com

tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially web-listening, and sophisticated technology platforms to enhance its business consulting approach.

DigitalMR’s solutions also include community panels, access panels, web usability and a distinct focus on qualitative research online. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography.

The agency operates in affiliation with international market research company MASMI http://www.masmi.com. DigitalMR is headed by founder and MD, Michalis Michael and is headquartered in London, UK and Nicosia, Cyprus.

About SocialNuggets

SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA. For more information, please visit http://www.SociaNuggets.net

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Apple Continues to Dominate Consumer Sentiment for Tablet PCs with a 38% Share of Positive Customer Comments Online

London, UK (PRWEB) November 02, 2011

Online market research specialist DigitalMR releases latest findings on what customers are saying about tablet PCs on the internet.

The overwhelming majority of customers are highly positive in their views on tablet PCs as expressed on the internet. DigitalMR measured thousands of comments for slate devices across July-August 2011. Three quarters of all views measured were positive with only 25% negative. Apple recorded a 38% share of all positive comments and 33% of the smaller pool of negative ones. Next placed is HTC with 17% of positive mentions and 22% of negative.

Results are based on comments posted by consumers on the major tablet brands made by: Apple, Motorola, Samsung, Blackberry, HTC, LG, HP, ASUS, Archos and Fusion Garage, across July-August 2011.

DigitalMR’s analysis (powered by SocialNuggets) is based on comments posted via a range of relevant websites and open access social media platforms. It measures, not only the number of comments posted by consumers on the internet, but also their sentiment – whether posts are positive or negative in nature.

Managing Director of DigitalMR, Michalis Michael commented: “Apple is still the main player in the tablet PC online space. It will be interesting to see if some of the new entrants can emulate the smatphone market and implement successful strategies to increase their online share of voice.”

All the brands measured, achieve a positive Net Sentiment Score (NSS) for Jul-Aug. NSS provides an overall percentage score of net positive posts. A positive score means a tablet attracts a higher proportion of positive than negative posts. The average NSS taken across all brands measured is 50% which is very high compared with other industry sectors.

This is good news for the tablet industry as it shows that generally customers and very satisfied with their products and are happy to spread the word online. Apple has an NSS of 55%, slightly above average, but given its dominant position in the market customer expectations are likely to be higher. Newer entrants to the market that achieve the highest NSS are Archos 75% and Asus with 71%. Brands that are performing significantly below the average NSS of 50% are HTC with 39% and Motorola with 37%.

DigitalMR measures thousands of customer posts across Jul-Aug regarding the features that tablets offer. The most talked about features (both positively and negatively) are “operating system” (18% share of positive comments vs 21% negative) and “application” (18% positive vs 20% negative).

Click here for more data

In their words –customer comments sample

Archos

“I bought this thinking to replace my book readers and for an easy way to not lug a lap top around, while I travel. It works great for both purposes, unbelievably light, very responsive and less expensive than the Ipad, etc. The 7 inch size is perfect for me. I had some trouble getting used to the operating system and file transfers etc but Archosfan.com had answers for everything I questioned. This unit also replaces an Archos 705 that I’ve had for the last couple of years and while I was impressed with it, this just blows me away.” Source: amazon.com

Asus

“You don’t need to prove anything to me. The Asus Transformer and the future Transformer 2 are the best Android (and IOS) tablets out there. I am patiently awaiting the number 2 but winning the first generation will quench my thirst to possibly hold out for 3!”

Source: http://androidcommunity.com/tabletpalooza-2011-giveaway-week-2-asus-eee-pad-transformer-20110713/

Click here for further customers comments and more about the web listening report

About DigitalMR

DigitalMR is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially web-listening, and sophisticated technology platforms to enhance its business consulting approach.

DigitalMR’s solutions also include community panels, access panels, web usability and a distinct focus on qualitative research online. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography.

The agency operates in affiliation with international market research company MASMI http://www.masmi.com. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London, UK; Nicosia, Cyprus, and Columbus, Ohio, in the US.

Click here for more about SocialNuggets

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DigitalMR Web Listening Report on Tablet PCs — Apple iPad Accounts for Nearly Half of Negative Customer Comments Online with 46% Share

(PRWEB) January 18, 2012

The overwhelming majority of customers are highly positive in their views on tablet PCs as expressed on the internet. Social media research specialist DigitalMR measured thousands of comments for slate devices across September-October 2011. Over two thirds (68%) of all views measured were positive with only 32% negative. Apple recorded a 33% share of all positive comments but more worryingly a 46% of the smaller pool of negative ones. Next placed is Amazon with 19% of positive mentions and only 13% of negative, followed by Samsung with 15% of positive mentions and 18% of negative ones.

The high percentage of negative Apple comments is likely to be related to problems that users faced in upgrading to Apple’s new iOS 5 software in October.

Results are based on comments posted by consumers on the major tablet models made by: Apple, Motorola, Samsung, Blackberry, HTC, LG, HP, ASUS, Sony and Amazon across September-October 2011.

DigitalMR’s analysis (powered by SocialNuggets) is based on comments posted via a range of relevant websites and open access social media platforms. It measures, not only the number of comments posted by consumers on the internet, but also their sentiment – whether posts are positive or negative in nature.

Managing Director of DigitalMR, Michalis Michael commented: “Apple’s high negative score shows they may have become a victim of their own success with iOS 5. The free upgrade caused a spike in demand, leading many users to complain on forums that they kept getting error messages and that the download was taking too long.”

All the brands measured, achieve a positive Net Sentiment Score (NSS) for Sep-Oct. NSS provides an overall percentage score of net positive posts. A positive score means a tablet attracts a higher proportion of positive than negative posts.

The average NSS taken across all brands measured is 36% which is very high compared with other industry sectors. This is good news for the tablet industry as it shows that generally customers and very satisfied with their products and are happy to spread the word online.

However Apple achieves the lowest NSS of 21%, just below Motorola with 22%. The best NSS scores are achieved by newer entrants to the market achieve. Sony is top with 87% (although this is based on a relatively low number of mentions overall) followed by Asus with 73%.

DigitalMR measured thousands of customer posts across Sep-Oct regarding the features that tablets offer. The most talked about features (both positively and negatively) are “operating system” (18% share of positive comments vs 30% negative) and “application” (20% positive vs 21% negative).

Click here for more data

In their words –customer comments sample for models with the highest and lowest Net Sentiment Scores

Sony:

“I have been using my Sony Tablet S for a couple of days and it’s awesome”.

http://forum.xda-developers.com/archive/index.php/t-1243670.html

Motorola:

“This morning is the second time that my Motorola Xoom has frozen up on me since I received it back from Motorola after the 4G LTE upgrade. Has anyone else had problems with this? I never had any problems whatsoever with this tablet prior to the upgrade”.

https://supportforums.motorola.com/thread/60568

Apple:

“I agree with previous two reviewers – IPAD that worked perfectly, now doesn’t work at all since upgrade, a total waste of money. More than the money, disappointment at being unable to send photos home to loved ones.

http://store.apple.com/uk/reviews/MC531ZM/A

Click here for further customers comments and more about the web listening report

Contact

For regular reports and more information:

Michalis A. Michael

mmichael(at)digital-mr(dot)com,

tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

Click here for more about SocialNuggets

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Latest Online Research Shows American Express as Most Popular US Bank with a 35% Share of Positive Comments on the Web

Colombus, OH (PRWEB UK) 2 May 2012

DigitalMR analyzed tens of thousands of online customer comments regarding US banks for the month of January 2012. Two thirds of comments monitored were positive (67%) about their customer experiences, compared with 33% being negative about their customer experiences.

DigitalMR’s report (powered by SocialNuggets) analyzes tens of thousands of mentions and customer comments posted via open access social media platforms and relevant finance related websites. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative.

Results are based on comments posted on the major US banks: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase and US Bancorp.

The banking service brands with the highest share of overall mentions were: Amex (29%), Citibank (20%) and Bank of America (18%).

There was, however, a large difference between the positive and negative mentions that these banks generated. Amex achieves the highest share of positive comments (35%) more than twice its share of negative ones (16%). Conversely, Bank of America attracted more than twice the share of negative comments (28%) to positive ones (13%).

Taking each bank’s positive and negative scores into consideration, Amex achieves the highest Net Sentiment Score (NSS) with 63%, followed by US Bank with 61%. The only bank with a net negative score was Bank of America with a NSS of (-4%).

Ryan Rutan, President of DigitalMR USA commented: “Online sentiment continues to show contrasting pictures of two banks: Amex which is very positive and Bank of America where sentiment is highly negative. This represents a huge challenge for Bank of America to turn this around.”

Data analysis and customer comments

Contact

For regular reports and more information:

Ryan A. Rutan

rrutan(at)digital-mr(dot)com

tel: +1 (614) 638-0216

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

About SocialNuggets







The Halifax is most talked about bank online in January with a 20% share of comments, according to latest web listening report from DigitalMR

London (PRWEB UK) 10 May 2012

For the month of January 2012, DigitalMR analysed thousands of online customer comments about major UK high street banks: Lloyds TSB, HSBC, Halifax, NatWest, Bank of Ireland, Santander, Barclays, RBS, ING Direct, and Clydesdale Bank. Nearly two thirds (64%) of these views are positive about their customer experiences, compared with 36% negative.

The banks that receive the highest share of online mentions are: Halifax (20%), HSBC (17%) and RBS (15%).

DigitalMR’s report (powered by SocialNuggets) analyses thousands of mentions and customer comments posted via open access social media platforms and relevant finance related websites. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative.

While Lloyds attracts the highest share of negative mentions (19%) it only garners a 10% share of positive comments. Conversely Halifax (21%) received the highest share of positive posts, compared with a 17% share of negative ones.

Taking each bank’s positive and negative scores into consideration, Clydesdale achieves the highest Net Sentiment Score (NSS) with 66%, followed by Bank of Ireland (49%) and ING Direct 41%. Across January only one bank achieved a negative NSS, Lloyds with (-6%).

Managing Director of DigitalMR, Michalis Michael commented: “Although ING Direct consistently achieved the highest Net Sentiment Scores across 2011, it would appear that Clydesdale Bank has made the best start in 2012.”

Data analysis and customer comments

Contact

For regular reports and more information:

Michalis A. Michael

mmichael(at)digital-mr.com

tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

About SocialNuggetts (for more click here)