Digital signage is a burgeoning media. Since the advent of the flat panel TV its growth has been quite dramatic and is found in all manner of places: shopping malls, retail parks, pharmacies, petrol/gas stations, doctor’s waiting rooms, and even outside as outdoor digital signage.
There are a wide variety of solutions available for digital signage, or digital out of home (Dooh) to give it its other official moniker, and these can vary in both cost and complexity.
When it comes to looking for a simpler solution, for people who, perhaps, just want to try the media out, or are just looking for an inexpensive solution, it can be difficult to eliminate the complexities. Yet, there are some simple and inexpensive solutions out there — it’s all about knowing what to look out for.
The components of Digital Signage
There are essentially just two components to any digital signage system:
A media player or other system for storing and uploading content
So for a simple digital signage solution all that is really required is an LCD screen and small device to load up the content. There does, however, need to be some sort of protection for most digital signage displays as they are vulnerable to impacts and are prime targets for vandalism and potential theft, if a media player is used it will need to be housed with the screen so some sort of LCD enclosure will be required.
A digital poster is a turnkey solution that just encompasses the basic. The screen and media player are all contained in the poster, which has enough protection to ensure it can operate in an indoor environment. Digital posters are a simple solution but they are limited as to where they can go. If you wish to embark on outdoor digital signage then added protection will be required.
Outdoor Digital Signage
Outdoor LCD enclosures offer a simple solution for outdoor digital signage. A standard commercial grade screen, along with a media player (or compact PC) can be housed in the LCD enclosure which will protect everything inside from the weather elements and offer a good physical barrier against impacts and vandalism.
Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.