Posted on January 21, 2015 by Digital Signage Reporter

Wyndstorm Corporation Rolls Out Virtual 3-D Party Scene for Beta Tests: 3-D Worlds, Avatars Become Backdrop for Kisses, Flirts, Audio-Visual Chats in New Lifestyle Entertainment Platform from Social Media Marketing Company Wyndstorm Corporation

WASHINGTON (PRWEB) March 17, 2008

“RipLounge illustrates the value of Wyndstorm’s end-to-end solution,” said Marian Sabety, President and CEO of Wyndstorm. “When Stable Media approached us in September 2007 to build an entertainment platform, we offered them program design development, hosting and content management, as well as our online marketing expertise in order to build out their cool online destination where friends can hang-out and have fun together. RipLounge represents a new breed of networks, taking social media solutions to a new level,” Sabety continued.

Unlike other 3-D virtual worlds, RipLounge doesn’t require users to download any software. It provides a target market of 25- to 40-year-old social media users much more than a static profile. Instead, users get a sleek, interactive online experience of free virtual worlds, such as a swanky nightclub, beaches, and yachts, where they can meet, dance, flirt, kiss, hold-hands, and audio-visual chat. Via personalized 3-D animated avatars, users can invite friends to join the interactive social environment. RipLounge will showcase independent music artists, some of whose tracks will be available for download and play back. Advertisers will benefit from the targeted in-scene advertising, as well as the flexible profile-based data, available throughout RipLounge. Over the upcoming months, RipLounge will be expanded with new scenes and additional features for enriched member experiences.

“We are pleased to see the RipLounge project move to production,” said Andrew Stern, co-founder of Stable Media. “This has been a strong collaborative effort. Wyndstorm provided disciplined project development and deep technical expertise to drive this program to success, and we applaud the Wyndstorm team in reaching this key launch moment,” said Stern.

“RipLounge was designed to take social networking to the next level,” said David Abelson, co-founder of Stable Media. “Advertisers can choose how they want to be seen within the community. We’re trying to break away from the typical ad placements that users are not engaging in. We want to follow the lead of television and film in their ability to effectively advertise through product placement and content integration which enhances brand exposure while maintaining the integrity of the user experience,” Abelson added.

RipLounge is scheduled to open its doors April 1 and will debut to digital world at the Ad:Tech San Francisco trade show April 15 to 17.

About Wyndstorm Corporation

Wyndstorm Corporation provides end-to-end social network technology and online marketing services. They design, build and host social media, multi-user gaming, online entertainment, and ecommerce Web properties. Utilizing pre-built and custom applications, the company provides Web 2.0 technologies for online destinations with 3-D virtual platforms, adver-gaming, interactive entertainment, and social network-based viral marketing opportunities. Wyndstorm Corporation trades on OTC Bulletin Board under the symbol, PKCM.OTC/BB. For more information, go to http://www.wyndstorm.com.

About Stable Media, LLC

Stable Media, LLC is committed to creating a unique and innovative platform by which users can take social networking to the next level. With the development of RipLounge, Stable Media asserts itself as a leader in the production of revolutionary and engaging online communities. Combining music with nightlife in a 3-D online destination, Stable Media provides advertisers (and investors) with a dynamic interface for reaching targeted key demographics. No other site on the Internet offers a life-like, yet easy-to-use community, and Stable Media is dedicated to providing users with a world-class site that allows them to interact in broad, new ways.

The information contained in this press release contains “forward-looking statements,” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. A forward-looking statement is one which is based on current expectations of future events or conditions and does not relate to historical or current facts. These statements include various estimates, forecasts, projections of Wyndstorm’s future performance, statements of Wyndstorm’s plans and objectives, and other similar statements. Forward-looking statements include phrases such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “predicts,” “estimates,” “assumes,” “projects,” “may,” “will,” “will be,” “should,” or similar expressions. Although Wyndstorm believes that its current expectations are based on reasonable assumptions, it cannot assure that the expectations contained in such forward-looking statements will be achieved. Forward-looking statements involve risks, uncertainties and assumptions which could cause actual results to differ materially from those contained in such statements. Investors should not place undue reliance on the forward-looking statements contained in this press release, as they speak only as of the date of this press release, and Wyndstorm expressly disclaims any obligation or undertaking to publicly release any updates or revisions to any forward-looking statements contained herein.

Posted on January 16, 2015 by Digital Signage Reporter

Widget Delivers Fast, High Impact Social Media Digital Marketing Campaigns at Low Cost

Washington, DC (PRWEB) September 4, 2008

The pressure is on for marketing departments and advertising agencies to deliver fast, measurable results on social media campaigns – on a budget. While digital marketing spend is projected to double from 2007 to 2009, the tight economy is causing marketers to heavily scrutinize their spending priorities. Enter Wyndstorm Corporation (http://www.wyndstorm.com) (OTC/BB: WYND), the ideas to revenues social media company, and its social media widget, Socialframes™, delivering 3D virtual world experiences that engage users, encourage social interaction and the viral growth of campaigns, and maximize return on advertising investment.

“We’re taking a really hard look at Socialframes as it’s a very innovative and cost-effective approach to social media,” says Katarzyna Warzecha, New Business Director-Central&Eastern Europe, Avon. “This is just the kind of social media application that would bolster the success of our new media programs, and for a price about a tenth of the cost that you’d expect from a widget that is so feature rich.”

As marketing around the Olympic games demonstrates, a variety of major brands, such as Kleenex and Speedo, have upped their digital marketing spend – in the case of Speedo to 100 percent of spend on digital marketing and public relations.

But, as Marian Sabety, president and CEO of Wyndstorm Corporation notes: “You don’t have to be a major brand or even spend like one to participate in the social media advertising trend. You do have to know how to select effective digital marketing solutions, have the right creative, and be able to leverage social media for its viral potential,” says Sabety. “It helps the marketing budget to use customizable, turn-key social media solutions that can go to market with speed and precision.”

Wyndstorm’s Socialframes is such an application – an innovative social media virtual worlds application in the form of a widget, a small snippet of code that can easily be added to a Website or an end user’s social media site, such as Facebook or MySpace. Socialframes delivers a compelling user experience that encourages viral growth, better reach, branding promotions, community member loyalty, and total user engagement with social interaction among friends and advertising video and content.

In Socialframes, users explore, play with friends, and interact in the virtual world with 3D avatars, AV-chat, and interactive gaming options. In the background of this virtual world, marketers serve up contextual, targeted in-screen advertising in multiple forms, including video and hotlinks. On the back-end, marketers can access a variety of reports and metrics, including user data and behavior, and analyze interests among user social groups. The room collection currently includes: a coffee shop, a restaurant, a travel destination, street entertainment venues, a travel information center, and a movie cinema – all tailored to the marketing needs of a campaign and user interests.

“Socialframes offers marketers the ability to serve up marketing content into a dynamic virtual world with features that are earning us praise in front of all kinds of marketers,” says Sabety. “If household name companies like Johnson & Johnson are getting into the social media space, why not your company?”

About Wyndstorm Corporation

Wyndstorm Corporation is the ideas-to-revenues company, providing end-to-end social network technology and online marketing services. They design, build and host social media, multi-user gaming, online entertainment, and ecommerce Web properties. Utilizing pre-built and custom applications, the company provides Web 2.0 technologies for online destinations with 2.5D virtual platforms, advergaming, interactive entertainment, and social network-based viral marketing opportunities. Socialframes™, a destination 2.5D interactive widget utilizes interactive entertainment and profile-based in-scene media push, is an example of the strong value applications Wyndstorm offers. Wyndstorm Corporation trades on OTC Bulletin Board under the symbol WYND. For more information, go to http://www.wyndstorm.com.

The information contained in this press release contains “forward-looking statements,” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. A forward-looking statement is one which is based on current expectations of future events or conditions and does not relate to historical or current facts. These statements include various estimates, forecasts, projections of Wyndstorm’s future performance, statements of Wyndstorm’s plans and objectives, and other similar statements. Forward-looking statements include phrases such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “predicts,” “estimates,” “assumes,” “projects,” “may,” “will,” “will be,” “should,” or similar expressions. Although Wyndstorm believes that its current expectations are based on reasonable assumptions, it cannot assure that the expectations contained in such forward-looking statements will be achieved. Forward-looking statements involve risks, uncertainties, and assumptions which could cause actual results to differ materially from those contained in such statements. Investors should not place undue reliance on the forward-looking statements contained in this press release, as they speak only as of the date of this press release, and Wyndstorm expressly disclaims any obligation or undertaking to publicly release any updates or revisions to any forward-looking statements contained herein.

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Posted on October 29, 2014 by Digital Signage Reporter

Goodbye Facebook Gifts, Hello GiftFly: An eGift Card Solution for Any Business to Start Selling Social & Mobile Gift Cards Anytime, Anywhere at No Cost…Instantly

Darien, CT (PRWEB) September 17, 2014

Digital gift cards are quickly becoming the most popular item for consumer purchases due to their convenience and instant delivery. Gift cards are a huge source of year-round revenue. And yet, big box retailers win the largest piece of these sales, leaving a huge gap. Tens of billions of dollars are spent at the larger retail outlets, mainly because of their widespread availability. GiftFly closes this gap by taking any business from local to national in seconds.

As of August 12th, Facebook ended their Gifts program. Many consumers found this to be an easy-to-use solution for their gifting needs, while businesses saw it as a powerful opportunity to increase their branding. At any rate, the departure of Facebook Gifts left a void in the world of social and mobile gift card sales.

GiftFly to the rescue.

“Now more than ever, customers will want to buy gifts from their favorite local merchants. We know our friends and family will really love these places. Now, any small business can compete with the big boys, right from a smartphone, tablet or computer. Distance does not matter. In 60 seconds, a merchant can be “live” selling an eGift card that any customer can personalize, purchase and deliver instantly. Merchants get paid the next day,” says Cory Perkins, CEO and Founder of GiftFly.

The premise is simple. GiftFly allows anyone, anywhere to give a gift card to virtually any local business. First, a customer chooses a friend via Facebook or email and designs their personalized gift card with any amount of money (up to $ 250). Then, after finding the business, they can send the online gift card to their friend’s Facebook account, email address, or mobile device in seconds.

Once the GiftFly is received, customers can easily redeem it at participating merchants using a QR Code on their smartphone, or through funds deposited into their PayPal or bank account.

“We wanted to create the most efficient way for shoppers to send and use gift cards while helping out small businesses dealing with the hassle of plastic cards,” says Natasha Miller, Director of Marketing of GiftFly.

Two types of cards are available: the cash card, which goes directly to the customer’s PayPal or bank account, and the merchant card, which is directly deposited into the bank account of the merchant on the next business day.

All of this is done for the lowest cost available to the business- plastic cards and expensive upfront fees are replaced by a completely free app. The GiftFly app lets employees scan codes, check the sales history of gift cards and even refund cards.

Once a business owner signs up at http://www.GiftFly.com/merchants, even more tools are available. These include real-time sales information, the capability to manage discounts and refunds, print signage and create their own promotions. The welcome kit comes with a sign, window decals, magnets and pens to help promote their new, 24/7 product.

GiftFly also collects the email addresses of gift card senders and receivers, in an attempt to maximize social media and email marketing potential. A GiftFly merchant can access customer information by logging into their dashboard and download the contact list to add to or build their customer database.

GiftFly was created as a solution to the largely broken plastic gift card industry: although gift cards have been the #1 gift in the U.S. for the past seven years according to the National Retail Federation, up to 60% of gift cards go unused each year. Since the explosion of plastic gift cards in 1995, that equals $ 403 billion in merchandising opportunities lost.

Combine those statistics with the rise of digital wallets, digital debit cards, PayPal, bank account apps and other mobile solutions and it is fairly clear— plastic gift cards are on their way out.

About GiftFly

GiftFly.com was founded in early 2012 with the mission to replace plastic gift cards with the best digital gift on earth – a custom online gift card for the local places you love. GiftFly is based in Darien, CT and is privately funded. GiftFly is available in Europe as http://www.extrabooking.com.

Posted on October 25, 2014 by Digital Signage Reporter

DigitalMR Release White Paper on The Big 5 TLAs in Social Media

London (PRWEB) December 23, 2011

DigitalMR founder and MD Michalis Michael comments “many organisations are not optimising what we call “The Big TLAs” to improve their online marketing. They are all interconnected so if you can get all 5 working together, you can really boost engagement and drive advocacy. And the good news, especially for new entrants in social media marketing, is that within many of these areas free applications are readily available.”

The 5 terms covered are:

SEO=Search Engine Optimisation

SEM=Search Engine Marketing

CMS=Content Management System

CRM=Customer Relationship Management

SMM= Social Media Monitoring

The paper explores how these terms are all interconnected and provides a guide on how these free applications can be used to increase marketing effectiveness online.

A full version of the paper can be found here

Contact

For more information:

Michalis A. Michael

mmichael(at)digital-mr(dot)com,

tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

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Posted on October 23, 2014 by Digital Signage Reporter

The march of the Androids – Apple iPhone pushed into 4th place as Android models dominate online discussion according to social media research specialist DigitalMR

London (PRWEB) January 12, 2012

Social media research specialist DigitalMR releases latest findings on what customers are saying about smartphones on the internet.

DigitalMR analysed over ¼ million customer comments about smartphones across September-October 2011. Nearly two-thirds (62%) of these customer views are positive, compared with 38% negative.

Android models are the most mentioned smartphone brands. Samsung attracts the most mentions with a 30% market share of all positive comments and a 31% share of the smaller, negative comments group. Next placed is HTC with 22% positive mentions and 19% negative, followed by Motorola with 17% positive and 15% negative.

Together, the three Android brands account for two thirds (68%) of all measured online customer comments regarding smartphones.

Although Apple has fewer overall mentions it attracts more negative mentions than Motorola with a 17% share of all negative comments. This may well be related to customers experiencing teething problems when switching over to the new iOS operating system in October.

Results are based on comments posted by consumers on the major smartphone brands: Apple, Motorola, Samsung, RIM (Blackberry), HTC, LG, Nokia, Sony Ericsson, Kyocera and HP across Sep-Oct 2011.

Established smartphone models from Apple and RIM (Blackberry) only account for 14% and 7% of total customer comments respectively.

DigitalMR’s analysis (powered by SocialNuggets) is based on comments posted via a range of relevant websites and open access social media platforms. It measures, not only the number of comments posted by consumers on the internet, but also their sentiment – whether posts are positive or negative in nature.

Managing Director of DigitalMR, Michalis Michael commented: “The march of the Androids continues with their increased sales and market share gains being matched by consumers’ conversations online.”

All the brands measured, achieve a positive Net Sentiment Score (NSS) for Sep-Oct. NSS provides an overall percentage score of net positive posts.

The average NSS taken across all the brands measured is 24%. This shows customers are generally very happy with their devices and are sharing the good news online.

Of the three most talked about brands on the web, HTC had a NSS of 31%, followed by 29% for Motorola and a slightly below par score of 23% for Samsung.

The highest NSS is achieved by HP with 50% (although this is derived from a relatively small base number of mentions) followed by Nokia (47%) with the lowest NSS recorded by Sony Erickson (4%) and Apple (6%).

Click here for further data

Features

DigitalMR measures thousands of customer posts regarding the services and features attributed to smartphones.

“Operating system” and “Service provider” features generate the most comments overall. “Operating system” attracted a 17% share of positive mentions which was outweighed by 28% share of negative ones. The next most mentioned feature “Service Provider” produced 23% positive vs 19% negative. “Body” – the design and shape of the handset – received far more positive comment than negative (20% share positive vs just 8% share of negative.

In their words – customer comments sample

Nokia

“excellent choice. It still remains Nokias best phone despite other models released after it. I have one, its the most amazing device and i know i’ll be keeping mine for years and years and with easy free updates for the next five years atleast, its a solid investment”.

http://uk.answers.yahoo.com/question/index?qid=20111015041838AAnjcKx

Apple

“Agreed! I do feel disappointed – I ordered on the 7th but my order still says processing. Every person I know who wanted a 4S now has one except me – the difference – I’m the only person to pre order directly from apple rather than turn up at a store or get one through my phone company! Seems pretty unfair really!!!!”.

https://discussions.apple.com/thread/3372464?start=120&tstart=0

Click here for further customer comments and more about web listening reports

Contact

For regular reports and more information:

Michalis A. Michael

mmichael(at)digital-mr(dot)com,

tel: +44 751 571 0370

http://www.digital-mr.com

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Posted on October 13, 2014 by Digital Signage Reporter

Latest Social Media Research blog from DigitalMR: New Online Qualitative Tools Are Changing the Way We Conduct Research

London (PRWEB UK) 7 February 2012

Qualitative Online offers a range of new research opportunities according to the latest blog by a specialist in social market research DigitalMR . Traditionally, qualitative research was largely conducted by focus groups and in-depth interviews with people. These techniques have formed an essential part of the toolkit of market researcher because they are able to deepen and ask more depth than standard quantitative techniques questions.

But they are not without drawbacks especially in terms of transcribing the interview responses and organizing groups of people to be in specific locations at a specific time

However, the proliferation of the use of social media, coupled with the adoption of new technologies has enabled the development of new and exciting online qualitative techniques that can be used not only for research but also for co-creation and advocacy brand building among the participants.

DigitalMR founder and MD Michalis Michael comments “section disruptive innovations, will allow users to get an overview of consumers more quickly and cheaply. many organizations are not aware of the full range of options available to them. “

To shed light on some of the latest techniques, last Blog explores how these tools can improve the online search, co-creation and brand. It covers:

Newsgroups Online
In-depth interviews, pairs and triads
Forum / Discussion Bulletin Board
Online ethnography, video / photo diaries
Evaluation of stimuli online

Contact

For more information:

Michalis A. Michael

mmichael (at) digital-mr (dot) com

Tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. He is a specialist agency which provides a holistic approach to market research based on the Web. He specializes in the use of social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has developed new methods in online focus groups as well as tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the United States.

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Posted on October 2, 2014 by Digital Signage Reporter

Pinterest takes early social network lead in 2012 according to OnlineSchools.com infographic

Foster City, CA (PRWEB) March 07, 2012

OnlineSchools.com, a digital resource for online education from kindergarten to graduate school, recently launched an infographic that gives insight into the relatively sudden emergence of Pinterest, the latest social sharing phenomenon. In the last six months of 2011, the site experienced 815% traffic growth, leaving some wondering, “What is Pinterest?” Effectively, Pinterest acts as a virtual bulletin board, letting members “pin” visuals on the web and share them with their followers. By following any number of member-curated “boards” dealing with topics such as education technology trends , a “pinhead” may stay up to date through images that also serve as bookmarks. OnlineSchools.com created this infographic to break down why, and how, over one million members are using Pinterest.

“Our visitors often ask about Pinterest and how it relates to education,” said Seth Restaino, OnlineSchools.com spokesperson. “This infographic really helps to elucidate the idea of virtual pinboards. It will be interesting to see how students, teachers and so forth will integrate them into their curricula and coursework.”

Though Pinterest was founded by 29-year-old Ben Silbermann from Iowa, the vast majority of the site’s users are women. Among the most popular pinheads are moms and teachers who share ideas for classroom and at-home activities that they feel are engaging, creative and educational.

“As an educational technology site, OnlineSchools.com is committed to keeping up to date on the latest Internet and social media trends,” expressed Restaino. “We are also committed to informing our community about these trends so that they might also have the opportunity to leverage them–especially for educational purposes.”

For news related to this infographic, such as 11 free iPad apps to help with homeschool and other information related to online schooling and education news, follow OnlineSchools.com on Pinterest, @OnlineSchools on Twitter and become a fan on Facebook.

About OnlineSchools.com

Launched in 2011, OnlineSchools.com provides a searchable directory of accredited schools serving current and potential online students at every grade level. The site advocates online learning and supports parents and students as they progress from one educational decision point to the next. OnlineSchools.com is owned and operated by QuinStreet, Inc. (NASDAQ: QNST), one of the largest Internet marketing and media companies in the world. QuinStreet is committed to providing consumers and businesses with the information they need to research, find and select the products, services and brands that meet their needs. The company is a leader in visitor friendly marketing practices. For more information, please visit QuinStreet.com.

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Posted on September 23, 2014 by Digital Signage Reporter

The first Annual UK Banking Social Media Report Launched by DigitalMR Shows HSBC and Lloyds TSB are the Most Talked about UK Banks on the Internet

London, UK (PRWEB UK) 16 March 2012

social media research specialist DigitalMR releases first media report in the UK ever annual Social Banking on what customers are saying about the UK major banks online. DigitalMR analyzed over 200,000 customer comments on banks high street in January-December 2011 full report covers:

Share of votes for all banks.
The monthly trend of the top 10 banks.
Top 10 Topics by number of mentions.
The disruptive forces that users of social networks have on banks.
Individual focusing of the 10 largest banks.
Social media presence.
Strategy Recommendations for the use of media for social research.

For the first time, British banks will be able to assess customer perceptions of their performance against that of their competitors through a series of criteria for all of 2011

Report Highlights

The five largest banks in the United Kingdom who receive the largest share of online mentions:

HSBC (14.4%)

Lloyds TSB (13.5%)

Halifax (10%)

RBS (9.6%)

Santander UK (9%)

There is a large difference in the positive and negative mentions that some banks attract. HSBC (9.5%), Halifax (9.5%) and Lloyds TSB (7.8%) received the largest share positive messages.

However, both HSBC (12.1%) and Lloyds TSB (10.8%) received a relatively higher proportion of negative comments. Conversely Halifax represented only 6.2% of negative comments over a much larger proportion (9.5%) of those positives.

The top 5 most discussed through January to December topics were:

loans

credit cards

Customer Service

Online Banking

discovered
Loans />
net sentiment score

The difference in the number of positive messages to each bank attracts negative, giving it a score of net sentiment (NSS). NSS is an overall percentage of net positive posts. Top 10 banks measured in 2011, the three best performances in terms of the highest NSS implementation were:

ING Direct 57.5%

Halifax 43.3%

Clydesdale Bank 41.7%

The Royal Bank of Scotland was the only bank in the Top 10, which achieved a NSS with negative (-2.1%). The next lowest was Bank of Ireland with a NSS of 0.5%.
The report
DigitalMR (powered by SociaNuggets ) analyzes thousands customer feedback posted by a range of relevant finance related and open access platforms of social media websites. It measures not only the number of comments posted by consumers on the Internet, but also the feeling – these posts are positive or negative.

Results are based on comments posted by consumers on the major UK banks, including Lloyds TSB, HSBC, Halifax, NatWest, Bank of Ireland, Santander, Barclays, RBS, ING Direct, Clydesdale Bank, Saxo Bank, American Express, First Direct, Bank of Scotland, Abbey, Northern Rock, Northern Bank and Alliance and Leicester.

For more information on the full report, content and other data click here

Contact

For further information on the UK Banking Social Media Report.

Michalis A. Michael

mmichael (at) digital-mr (dot) com

Tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. He is a specialist agency which provides a holistic approach to market research based on the Web. He specializes in the use of social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has developed new methods in online focus groups as well as tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and Group MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the United States.

About SocialNuggets

SocialNuggets technology provides real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivered ready to use market intelligence for various industry sectors, including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available as full access to our data warehouse for analysis and integration with customer data . SocialNuggets, a company Serendio, was founded in 2011 and headquartered in Santa Clara, California For more information, please visit http://www.SociaNuggets.net

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Posted on September 21, 2014 by Digital Signage Reporter

ING Direct is the most popular bank according to customer comments on the Internet, reveals first annual UK Banking Social Media Report by DigitalMR

(PRWEB UK) 22 March 2012

Social media research specialist DigitalMR releases the first ever annual UK Banking Social Media Report on what customers are saying about UK high street banks online. DigitalMR analysed over 200,000 customer comments about high street banks across January to December 2011.

For the first time, UK banks will be able to gauge customer perceptions of their performance against that of their competitors across a range of criteria for the whole of 2011.

DigitalMR Group Managing Director, Michalis Michael commented: “This report provides a national benchmark for how banking brands are perceived by customers online. Banks attracting criticism will be able to use the analysis to find out how they can improve their competitive position.”

Report Highlights

Top 5 Net Sentiment Score

DigitalMR’s report measures, not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative. The difference in the number of positive to negative posts that each bank attracts, provides it with a Net Sentiment Score (NSS). NSS is an overall percentage score of net positive posts. Of the Top 10 banks measured across 2011, the five best performers in terms of achieving the highest NSS were:

1)    ING Direct 57.5%

2)    Halifax 43.3%

3)    Clydesdale Bank 41.7%

4)    Barclays 37.4%

5)    Santander 26.4%

The Royal Bank of Scotland was the only bank from the Top 10, which achieved a negative NSS with (-2.1%). The next lowest was Bank of Ireland with a NSS of 0.5%.

Overall mentions – top 5 UK banks that receive the highest share of online mentions:

1)    HSBC (14.4%)

2)    Lloyds TSB (13.5%)

3)    Halifax (10%)

4)    RBS (9.6%)

5)    Santander UK (9%)

There is a large difference in the positive and negative mentions that some of the banks attract. HSBC (9.5%), Halifax (9.5%) and Lloyds TSB (7.8%) received the highest share of positive posts.

However both HSBC (12.1%) and Lloyds TSB (10.8%) received a relatively higher proportion of negative comments. Conversely Halifax accounted for only 6.2% of negative comments compared with a much larger proportion (9.5%) of positive ones.

The Top 5 most discussed topics across January to December were:

Loans

Credit Cards

Customer Care

Online Banking

Overdrafts

Loans attracted nearly 15,000 mentions on the internet. However, banks are likely to turn their attention to the topics that attracted a greater number of negative comments. The three most discussed topics with negative mentions were Customer Care, Loans and Bank Employees.

The full report covers:

    Share of voice for all banks.
    Monthly trend for top 10 banks.
    Top 10 Topics by number of mentions.
    The disruptive forces that social network users will have on banks.
    Individual focus of the top 10 banks.
    Social Media presence.
    Recommendations on strategy for the use of Social Media Research.

DigitalMR’s report (powered by SocialNuggets) analysed thousands of customer comments posted via a range of relevant finance related websites and open access social media platforms. It measures, not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative.

Results are based on comments posted by consumers on the major UK banks including: Lloyds TSB, HSBC, Halifax, NatWest, Bank of Ireland, Santander, Barclays, RBS, ING Direct, Clydesdale Bank, Saxo Bank, American Express, First Direct, Bank of Scotland, Abbey, Northern Rock, Northern Bank and Alliance and Leicester.

For more information on the full report, contents and further data click here

Contact

For further information on the UK Banking Social Media Report.

Michalis A. Michael

mmichael(at)digital-mr(dot)com,

tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and Group MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

About SocialNuggets

SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA. For more information, please visit http://www.SocialNuggets.net

Posted on September 15, 2014 by Digital Signage Reporter

The Issue of Customer Care Attracts the Highest Number of Negative Comments on the Internet, Reveals First Annual UK Banking Social Media Report by DigitalMR

London (PRWEB UK) 29 March 2012

social research specialist media DigitalMR publishes first ever annual report on the media in the UK Social Banking on what customers are saying about the UK major banks online. DigitalMR analyzed over 200,000 customer comments on banks high street in January-December 2011.

For the first time, British banks will be able to assess customer perceptions of their performance against that of their competitors across a range of criteria for all of 2011,

DigitalMR Group Managing Director, Michalis Michael commented: “This report provides a national reference point for how banking brands are perceived by customers online. Banks attracting criticism will be able to use the analysis to see how they can improve their competitive position. ”

Report Highlights

The top 5 most discussed topics online in 2011:

first loans
Credit cards
2nd

3 Customer Service
4th />
5th discovered

loans attracted about 15,000 entries on the Internet. However, banks are likely to turn their attention to subjects who received the highest number of negative comments. Top of the list was the issue of “Customer Care” with nearly 3,000 negative comments attributed to him in 2011 Customer service will be a major concern for 2012 that banks continue to close branches and reduce the number personnel. Other key topics to attract negative comments were: Loans, Bank employees and credit cards. These subjects each attracted more than 2,000 negative comments online customers.

Legal whole – Top 5 UK banks that receive the largest share of online mentions:

1) HSBC (14.4%)

2) Lloyds TSB (13.5%)

3) Halifax (10%)

4) RBS (9.6%)

5) Santander UK (9%)

There is a large difference in the positive and negative mentions that some banks attract. HSBC (9.5%), Halifax (9.5%) and Lloyds TSB (7.8%) received the largest share positive messages.

However, both HSBC (12.1%) and Lloyds TSB (10.8%) received a relatively higher proportion of negative comments. Conversely Halifax represented only 6.2% of negative comments over a much larger proportion (9.5%) of those positives.

Top 5 net sentiment score

DigitalMR not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative. The difference in the number of positive messages to each bank attracts negative, giving it a score of net sentiment (NSS). NSS is an overall percentage of net positive posts. Top 10 banks measured in 2011, the five best results in terms of achieving the highest NSS were:

1) ING Direct 57.5%

2) Halifax 43.3%

3) Clydesdale Bank 41.7%

4) Barclays 37.4%

5) Santander 26.4%

The Royal Bank of Scotland was the only bank in the Top 10, which achieved a NSS with negative (-2.1%). The next lowest was Bank of Ireland with a NSS of 0.5%.

The full report includes:

The report DigitalMR (powered by SociaNuggets ) analyzed thousands Guest comments posted via a range of relevant finance related and open access platforms of social media websites. It measures not only the number of comments posted by consumers on the Internet, but also the feeling – these posts are positive or negative.

Results are based on comments posted by consumers on the major UK banks, including Lloyds TSB, HSBC, Halifax, NatWest, Bank of Ireland, Santander, Barclays, RBS, ING Direct, Clydesdale Bank, Saxo Bank, American Express, First Direct, Bank of Scotland, Abbey, Northern Rock, Northern Bank and Alliance and Leicester.

For more information on the full report, content and other data click here

Contact

For further information on the UK Banking Social Media Report.

Michalis A. Michael

mmichael (at) digital-mr (dot) com

Tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. He is a specialist agency which provides a holistic approach to market research based on the Web. He specializes in the use of social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has developed new methods in online focus groups as well as tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and Group MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the United States.

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