Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen

Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen

Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program’s effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deploy

List Price: $ 51.95


National Study Explores How Technology Supports Patient Engagement Strategies

Auburn, CA and Little Rock, AR (PRWEB) October 23, 2013

A recent study focusing on health information technology (HIT) trends for health care professionals showcases how HIT systems are influencing provider strategies to engage patients and promote better clinical outcomes. This is one of several findings in a new Trend Report published by sponsors of the 2012 Health IT Survey: TCS Healthcare Technologies (TCS), the Case Management Society of America (CMSA), and the American Board of Quality Assurance and Utilization Review Physicians (ABQAURP).

The newest release in a nine-part series, Trend Report #5: Patient Engagement Strategies, reveals how HIT is strengthening provider-patient communications to enhance patient engagement levels. For the first time in the Health IT Survey series, the most recent study asked respondents about their use of new technology to aid with patient monitoring, including patient medication and treatment adherence. To view the report, click here.

“Knowing what types of technology patients currently use, coupled with a firm grasp of the direction IT trends are headed, is invaluable information for care managers and other health care professionals as they fine tune their outreach strategies to keep patients engaged,” says Rob Pock, founder and president, TCS Healthcare Technologies.

The Trend Report identifies some interesting communication and technology trends since the 2010 and 2012 surveys asked participants many of the same patient engagement questions. The study also looks at key sub-verticals in the care management space, which further showcases different trends in how the U.S. health care delivery system works with patients.

The majority of 2012 survey respondents report that most of their clients/patients rely on advice from: primary care physicians (86%), specialist physicians (70%), care managers (69%) and family or friends (59%). These findings are similar to the 2010 survey results, but with a slight uptick in all categories.

“While traditional communication methods such as phone and face-to-face advice from physicians and care managers still dominate the field, the use of new HIT applications and solutions including smartphones, social networking and text messaging is quickly increasing,” notes Cheri Lattimer, RN, BSN, CMSA executive director. “The acceptance of email communication is a perfect example of how care managers can adopt new technologies that patients are comfortable with, and focus their efforts directly on patient guidance and engagement. This shift is also indicative of where we need to more diligently address issues and barriers associated with mobile applications, HIPPA restraints, as well as enhance financial and performance alignment to support advancing technology innovations.”

For the first time in the HIT Survey series, respondents were asked about the use of new technology to aid with patient monitoring, including patient medication and treatment adherence. While a majority of respondents report still using the telephone to monitor patients, remote monitoring solutions appear to be gaining traction. For example, one in four respondents report using heart rate/blood pressure monitoring devices, and one in five respondents report using lifestyle monitoring devices such as pedometers or meal trackers along with medication reminder IT solutions.

This is the third time TCS, CMSA and ABQAURP have joined forces to sponsor the bi-annual survey, with the first survey conducted in 2008. By comparing data from all three surveys – 2012, 2010 and 2008 – the series of 2013 Trend Reports reveals several emerging patterns in health IT use and perception.

“In an increasingly mobile and technology-driven society,” says Joel V. Brill, MD, “providers and their patients now have the ability to utilize tools that were previously unavailable or underutilized in order to open a two-way line of communication with their patients, thereby creating a deeper level of engagement that allows patients to become more meaningfully involved in their own care.” Dr. Brill is a member of the Board of Directors of ABQAURP and medical director of FAIR Health.

“This Health IT series has been designed and supervised by a panel of leading experts in the field,” says Garry Carneal, JD, MA, who has supervised the research project since 2008. “What makes this study so helpful is the tracking and reporting of key health IT trends over a period of time. This information should empower clinicians and others to make more informed decisions about how to adopt and implement new IT solutions in health care.”

Trend Report #1: Introduction & Methodology Overview provides a background on the survey methodology, participants and sampling technique. All of the published Trend Reports can be viewed or downloaded on a complementary basis at http://www.tcshealthcare.com in the News section, or by visiting http://www.cmsa.org.

Trend Reports #6-9 will be published over the next several months. Those interested in receiving copies of the remaining reports as they become available can sign up in the Trend Reports section of http://www.tcshealthcare.com under the News tab. The TCS website also contains other valuable resources and information, including links to the webinar series showcasing the results of the survey.

# # # # #

About the Co-Sponsors

TCS Healthcare Technologies (TCS) is a leading provider of software and clinical solutions that support and improve population health management strategies for health plans, insurers, providers, third-party administrators, medical management companies, and others. TCS is recognized as one of the premier health care software companies in the United States designing, offering, and hosting a number of products and services. The TCS Acuity Advanced Care® application provides a comprehensive and integrated care management software system for Utilization Management (UM), Case Management (CM), Disease Management (DM), and Prevention/Wellness (PW) services.

For more information: (530) 886-1700; http://www.tcshealthcare.com.

American Board of Quality Assurance and Utilization Review Physicians, Inc. (ABQAURP), is a non-profit education and certification board that has certified over 9,800 physicians, nurses and other health care professionals in Health Care Quality Management (HCQM) and Patient Safety. Established in 1977, ABQAURP is the nation’s largest organization of interdisciplinary healthcare professionals. ABQAURP is accredited by the Accreditation Council for Continuing Medical Education (ACCME) as a provider of Continuing Medical Education, and by the Florida Board of Nursing as a provider of Nursing Credit. For more information: (800) 998-6030; http://www.abqaurp.org.

Case Management Society of America (CMSA), established in 1990, is the leading non-profit association dedicated to the support and development of the profession of case management. CMSA serves more than 11,000 members, 20,000 subscribers, and 75 chapters through educational forums, networking opportunities, legislative advocacy and establishing standards to advance the profession.

For more information: http://www.cmsa.org; Twitter @CMSANational.

Adoption of Patient-Centric Strategies Drives Interest in Pharmaceutical Digital Marketing, According to a Soon to Be Released Report by Global Industry Analysts, Inc.

San Jose, CA (PRWEB) December 10, 2013

Follow us on LinkedIn – GIA invites senior industry executives, domain experts, technologists and market strategists to participate in a comprehensive global research initiative studying the “Pharmaceutical Digital Marketing and Social Media” markets. The study will examine key drivers and trends impacting the market such as growing awareness among pharma companies over the importance of customer engagement against a backdrop of an emerging era of participatory medicine; increase in the number of social media projects undertaken by pharma companies worldwide; growing use of social media in drug development and discovery in addition to drug marketing; rise in the number of human clinical trials and the role played by social media in improving clinical trial enrolments; emerging significance of digital health and digital health feedback systems.

Defined as the use of digital marketing tools such as websites, e-mail, apps, and social media for superior customer experience management, Pharmaceutical Digital Marketing and Social Media is currently a ballooning phenomenon in the pharmaceutical industry. With the internet becoming a key source for accessing health related information, digital health defined as the convergence of internet, genomics, and healthcare, is exerting pressure on pharma companies to remain relevant in healthcare. With social media already entwined into the very fiber of modern society, the value of nurturing social confidence in drugs and therapies among patients and caregivers can no longer be undermined. Also, information assimilated from social media conversations can provide critical insights that can shape the success of clinical development programs. Information shared by physicians can accelerate the drug development process and increase the possibility of developing new indications for existing drugs. The market is also expected to benefit from the growing importance of pharmacovigilance, as companies struggle to build public confidence by maximizing drug safety all through the product’s lifecycle. Social media engagement in this regard can provide valuable post drug approval, real life data in the form of both solicited and unsolicited opinions on drug safety from patients and physicians.

With over 5000 new drugs currently in clinical development, the task of recruiting patients into clinical trials is a huge challenge for clinical trial sponsors. Social media engagement in the pharmaceutical Industry can help create public awareness and improve recruitment outcomes. The coming years are expected to witness companies increasingly manage patient enrolment and retention strategies such as online patient communities, social networking sites including Facebook, MySpace, and Twitter, online bulletin boards, blogs, and e-forums, among others.

The growing focus on reducing healthcare costs is also expected to encourage adoption of social media among pharmaceutical companies, since creation of a platform for information exchange at the community level provides a cost-effective direct marketing opportunity. The study estimates Pharmaceutical Digital Marketing and Social Media to be a multi-million dollar market worldwide, while more precise market-size and growth projections will be made available during the 2nd stage of report preparation, and data analysis.

The research and analyses will be released shortly in the form of a comprehensive research report. The report by design, will attempt to provide exhaustive analysis, data, trends, market share, market size, statistics, forecasts and competitive intelligence. The report is modeled to offer precise and unbiased, actionable market insights including in-depth segmentation of market sub-sectors, demand estimates and projections and analysis of trends in each of the sectors, identification of leading players, and the competitive structure, among others.

Developed for Pharmaceutical Companies, Strategic Planners, Business Development Executives, Management Consultants, Investment Bankers, Consulting Firms, Marketing & Sales Executives, C-Level Decision Makers, Market Strategists and Technology Domain Experts, the report helps identify the biggest opportunities in this space and offers accurate latent demand forecasting that empowers quantitative decision making among existing market players and new entrants.

For more details about how you can participate, please click here.

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.

Follow us on LinkedIn.

Global Industry Analysts, Inc.

Telephone: 408-528-9966

Fax: 408-528-9977

Email: press(at)StrategyR(dot)com

Web Site: http://www.StrategyR.com/