Maximizing QSR Profits through Digital Signage

Digital Menu Boards, thanks to the ever-improving technology behind the Light Emitting Diode (LED), are continually getting sturdier, easier to read, and more energy efficient. They have become a mainstay in the drive to increase revenues and profits in the QSR industry, and due to extensive market research, some truisms about their best usage are becoming accepted facts for the largest national chains as well as for mum and pop establishments.

Reads Like a Book

Digital displays that are taller rather than wider, or vertically oriented, are easier for customers to read and understand than are horizontally aligned digital sign boards, which are wider than they are tall. This is because are more like the books, documents and smartphone screens that most of us encounter on a daily basis, which leads to quicker, more stress-free menu decisions. Because we want the ordering process to proceed as expeditiously as possible, this is an important determination.
Studies have also determined that the centre of the Drive-Through Menu Board and the right side command the greatest share of the customer’s attention. The temptation to put too much information on a Drive-Through Menu Board must be resisted because it will confuse a customer at the worst possible time – when a stress-free decision needs to be quickly made. Multi-panel menu boards are also a possibility, but they should be limited to two panels, as customers tend to get confused with three or more panels. Extra information can also be included on a Drive-Thru Pre-Sell Board, or Yard Sign, that the customer sees before the actual menu board is encountered.

Day Parting and Upselling

Modern LED-based Digital Signage Displays have other advantages, too. First and foremost is the ability to change your message at the touch of a button, simultaneously updating POS information. Day-parting, or changing your menu and prices for breakfast, lunch and dinner are effortless. Upselling efforts can be automatically made with no human effort, as the digital display system can easily be set up to offer additional mealtime suggestions to the customers based on what they’ve already ordered.

An important consideration is the ambient lighting situation in your display area, and your Digital Signage Provider has the experience needed to guide you in this and in similar issues.

Origin Display Group | | | 888-235-2579

Origin Display Group has several years of experience in implementing Digital signage in so many businesses under our belt, we have learned to handle almost all situations with fluidity & professionalism. We at Origin Display Group as a supplier of Digital Signage understands that how important it is for your business, and how it can help you to achieve more profit. To learn more about products & services, visit Origin Digital Signage & Origin Menu Boards or call 888-235-2579 today.

Through digital signage network manager manage digital signage anytime from anywhere

People across the globe want to use digital signage network manager because it tenuously scrutinize, control and actively manages their entire digital signage. One of the best parts of the signage network manager is that, promoters can manage and operate digital signage from their comfortable zone.

As you know that digital signage are placed or installed in the remote area, which is very difficult for the advertising companies or their representatives to operate or handle same manually, but the unique quality of digital signage network manager make the managing process or access very simple as now, the advertisers can access and also change digital signage from their office without visiting the site because it is connected through internet network.

Before the advent of digital signage network manager, we need to search a place for placing a digital signage which can easily be accessible and advertisers can also reach easily, but now you do not have think about it because through network manager, we can manage digital signage and make changes as per your desire. It can be off or on as per the instruction of the clients.

We all know that placing a digital signage network is not an easy task. We have to spot the area which is easily accessible. aA digital signage network manager needs to consider many things including budget and also knowledge of effective operation. Digital signage is very effective tool of advertising because if it is effectively managed, it makes advertising effective, result oriented and also cost effective.

Several factors lead an individual to set up or install a digital signage network. The digital signage network managers want to use promotional based revenue model as a result they are showing their interest in providing space to promoters and they are displaying ad in as many locations as they can. On the other hand, spot owners may be interested in generating ad revenue or wanted to promote their products, service or business.

There are several places to install digital signage, but the most effective and preferred spot is public place. The motive behind placing the signage ad in a public is to get maximum attention of the target group. This is the only way by which a promoter can endorse the products, service or business of their clients in the most effective and successful miner. Placing an ad in public place is not an important, but spotting the right place for placing an outdoor digital signage is significance because if it is not placed while considering the target, then it is quite clear that products will neither get attention nor the customers. So you can manage digital signage with help of network manager and promote business and increase profit.

The author specializes in, Digital signage software, relationship and offers many valuable tips. But if you want to know more aboutinteractive digital signage then please visit

Broadcast Your Business Through Viral Marketing

The digital age allowed the fastest and easiest mode of distributing information. Internet marketing has changed the world of selling. The old salesman wearing a flashy tie knocking on your doors, tapping on your windows and ringing your bells is a thing of the past.

Try a simple approach called viral marketing. No, it has nothing to do with those nasties around in the cold and flu season, nor will it crash your computer! Viral marketing is the expression used to describe the fast and quick spreading nature of this marketing style. To understand viral marketing better, lets take a look at what the steps you need to take are to gain better returns for your valuable time.

Look at acquiring copyright on an ebook. By selecting an ebook that discusses interesting topics or provides useful information about your product lines, you have a unique opportunity to position yourself as an expert in your niche market. When producing the ebook, aim to have it set out in such a way that your business tags and your best products are highlighted. Make sure that a link to your landing page appears prominently in each page of the ebook. Next, look at allowing your visitors to freely distribute your ebook, such as via emails, social bookmarks, links in their blogs, etc. When you allow for the e-book to be easily transmitted, then you can facilitate your desired exposure across the internet in the same way a virus spreads.

Look at setting up a forum or a bulletin. This is a straight forward task that you can do via your blog site; you can also create an egroup from a list of emails of potential customers. Place a banner appearing at the top of the bulletin board where all visitors to the bulletin will have your products in their line of sight generating interest in these potential customers. Next allow them to link your discussion board to their websites or blogs, this of course works best with those that actually have a website. Remember, that your banner alone works well for marketing purposes.

Look at trading horses. By sharing your best web design templates with other sites you can generate a unique opportunity for exchange links back to your site. By visual association, the designs that you give out for free, if remembered along with your own product lines, can create a spiraling effect. Good graphics makes a website attractive; hence, sharing your talent in graphics design in exchange of a larger share of internet traffic is a fair deal. Place a copyright notice in all your designs, and this will compel viewers to comply with your conditions as well as generating a unique link back to your own website.

Look for others who may be willing to advertise in your own viral ebook. The advantage of this is that you can also add additional links and generate additional promotion through the advertisers eagerness to promote their own business. The more this advertiser is trying to promote their own place within the ebook, the more advantageous it can turn out to be for you. By writing a good ebook you have a unique opportunity to increase the credibility of your business and the products and services being promoted.

Write and submit articles that closely relate to your product or service being offered. Be sure to include in your resource box the terms and conditions for allowing the reprint of the articles. Resource boxes are usually located at the end of Ezine articles, and most article banks use the same options.

Through the use of a variety of marketing techniques and accurate representation of your products and services across a number of formats online, you can generate a buzz around your product and place your business in the consciousness of the customers you are wishing to attract. The viral marketing format simply allows for an increase in the generation of traffic, a chance to promote into your niche market and the opportunity to ensure that your business achieves internet marketing success.

Deep Arora is an Internet marketer with over 7 years of online experience and he teaches internet marketing from his blog at Check out his blog for some amazing techniques today..

What Message You Want to Send Through Your Website

Every day, millions of websites go live. Depending on what the purpose is for, people build websites for different websites. Anything from a non-governmental agency website to a full ecommerce website consistently floods the internet on a daily basis.

The bottom line with these websites is that they have a message they want the world to hear. The difference is only seen the way the message is broadcast. The bottom line is that if you are thinking of getting a website online, what message do you want it to broadcast?

If it is sales, then you would have to craft the sales page in a matter in a way that grabs the attention of the visitor. If the message is to give information, the website should be structured in a way that immediately grabs the attention of the visitor. If you take a good look at, you’ll then be able to see that not only is it an information portal, but also an advertisement medium. All you will find on these websites are links pointing to different relevant content.

If you are building your website, you also need to know that you have to get it seen or noticed by the public. This will of course involve some form of advertisement both free and paid. But most important is the content on your website. Most newbies online start out with their website without even determining what the audience wants. Therefore, it is possible to find someone who has a website on warts advertising to a combination of audiences in sports, technology and women issues.

The best way to get the message your out is by first determining who your audience is. This will help you tailor your content towards their needs, lingo and general; preferences. This will make them know that you identify with them.

Therefore, the first key to knowing what message you want your audience or readers to know is to know what their needs, wants, aspirations, dreams, lingo, and preferences are. This will them help you become relevant when you eventually start marketing or promoting the website.

In promoting your message to the world, never believe in the adage that says “build and they will come”. This doesn’t work anymore particularly online. Go where they are congregated. And this is not restricted to the search engines along. Thanks to social media, you can literally go to where you have the people you want to hear your message.

These places are like message boards, communities, forums and places where people gather to talk, chat, and network. You could also use press releases and article marketing. These will put you in people’s fact quickly.

Interactive Toronto web design agency delivering Web design, Internet marketing and online software services. Offices in Kelowna, Vancouver web design, Toronto and California. Releases New Guide To Sailing Through Airport Security

Atlanta, GA (PRWEB) March 12, 2013

Airport security is important but can be stressful. Following these simple guidelines from will streamline the process to get travelers and their belongings quickly and securely on their way and a global lost and found service if any valuables become lost.

Be Prepared

1. Avoid wearing clothes with snaps, metal buttons, or loose fitting clothes or headgear that could potentially conceal a weapon.

2. While waiting in line, remove piercings, belt buckles, watches, bracelets, change, keys and any other metal items. Temporarily store them in a carry-on bag.

3. Shoes still need to be removed at security. Slip-ons are faster and easier.

4. Know the 3-1-1 Rule for liquids: 3.4 ounce (100ml) bottle or less; 1 quart-sized, clear plastic, zip-top bag; 1 bag per passenger placed in screening bin.

5. Medications are not subject to the 3.4 ounce (100 ml) limit but should be easily accessible for inspection.

6. Check ahead with TSA about questionable items (see “valuable contacts” below).

7. Have a government issued photo ID and boarding pass in-hand before entering the security line.

8. Security rules vary overseas. Be respectful and calm.

Laptops and Other Electronics Need Extra Protection

1. Special “checkpoint-friendly” laptop bags (no metal, x-ray friendly) eliminate the need to remove the laptop at checkpoints.

2. Security may request that laptops and other electronics be turned on to demonstrate that they function normally so batteries should be kept charged.

3. Protect laptops and electronics from loss with Okoban® tracker tags available from

Protect Valuable Against Loss with Okoban

1. Travelers are more likely to lose things. More than 12,000 laptops are left behind at airport security checkpoints every week in the U.S. alone. Unfortunately, less than one-third of these are returned because finding the owner is just too difficult.

2. Almost all “lost” items get found by someone. Most finders, including the TSA, will return the items if there is a secure, simple way to connect to the owner. Okoban does this.

3. For just a few dollars, Okoban’s global lost and found service adds protection and security for laptops, phones, keys, cameras, passports, credit cards, luggage and other valuables and is available at

4. Okoban tracker tags from connect finders with owners quickly, securely and privately, anywhere in the world. Finders simply enter the tracker tag’s Unique Identification (UID) code and the recovery location on the Okoban website. The system then immediately notifies the owner, anywhere in the world, with a secure email and text message of the found valuable and its recovery location.

5. “Now, with Okoban and any lost cell phone or other valuable can find its owner,” says Gordon Burns, CEO of My Stuff Lost and Found. “Often, the lost valuable finds the owner before the owner realizes the item is lost,” says Burns.

6. Okoban is the only property registration system linked to the airline industry tracing system used by over 400 airline companies in over 2,200 airports worldwide. They are directly linked to the SITA/IATA World Tracer system. WorldTracer is the world’s leading automated service for tracing lost and mishandled baggage and property.

Traveling with Children

1. Take children out of baby carriers before getting to the metal detector.

2. Children twelve and under can leave their shoes on during screening.

3. Traveling with children is especially hectic. Protect valuables from loss with Okoban tracker tags from

Plan Ahead

1. Use Internet resources to keep track of schedule changes and security wait times.

2. Communicate with TSA personnel if you have equipment or a condition that require special consideration. Discreet “Disability Notification Cards” are available from TSA.

3. Turn off any electronics that might distract from the screening process.

4. The shortest line isn’t always the best option. Look for the fastest moving line.

5. Travelers that qualify for special programs can streamline the security process. Google “Global Entry”, “Trusted Traveler Programs”, “TSA Pre-Check Program” and “Frequent-Flyer Programs”.

Valuable Contacts

1. Okoban’s global lost and found service. Worldwide protection and security for laptops, phones, keys, cameras, passports, credit cards, luggage and other valuables. Online sales website:

2. SMS and email notifications of flight status link:

3. Wait times at airports link:

4. TSA Contact Center: 1-866-289-9673| Email: tsa-contactcenter(at)dhs(dot)gov | Website:

5. TSA mobile app “MyTSA” for iPhones provides answers to common questions and airport information such as flight delays.

6. TSA’s pre-check program:

7. Trusted Traveler Programs:

My Stuff Lost and Found, founded in 2012, provides convenient worldwide online sales and service of Okoban’s sturdy tracker tags for laptops, phones, tablets, passports, luggage, cameras, pets and other valuables. is the online gateway to Okoban’s tracking service for valuables and free global lost and found service for life. Purchase Okoban online at

U.S. Quick Service Restaurant (QSR) Ecosystem Market: Digital Signage, Kiosks, Drive Through Terminals, Point of Sales, Handheld devices, Digital Menu Cards

Albany, New York (PRWEB) August 25, 2014

According to a new market report published by Transparency Market Research “U.S. Quick Service Restaurant (QSR) Ecosystem Market (Digital Signage, Kiosks, Drive through terminals, Point of Sales, Handheld devices, Digital menu cards) – Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019” the QSR ecosystem market in the U.S. was valued at USD 3,506.9 million in 2012. The market, on the basis of components, is segmented into hardware, software and services, with hardware and software solutions further segmented into various sub-segments. Within hardware components, digital signage was the largest contributor and accounted for 45.6% of the overall hardware segment revenue in 2012. However, kiosk is expected to be the fastest growing segment during the forecast period, growing at a CAGR of 12.3% from 2013 to 2019. This is mainly due to increasing demand for self service options. Within the software segment, billing and management solutions held the largest share in 2012 and is expected to be fastest growing segment owing to increasing demand for customized software tailored to specific needs of the restaurateurs.

Browse the full U.S. Quick Service Restaurant Ecosystem Market report:

QSRs are primarily known for their dynamic setting where orders are taken promptly, payment is made and food is handed over to customers in a short time. The payment mechanism is rapidly changing with the growth of restaurants designed on fast service models. Almost all significant digital changes in quick service restaurants are primarily driven by the growing need of clarity, speed, and accuracy in transactions.

Digital signage held the largest share of QSR ecosystem market. While some QSRs adopted for digital signage to keep customers occupied during rush, others use them to display menus. Over the past few years, the points of sale (PoS) devices have become more compact and efficient. With technological advances, new range of battery powered PoS devices offer wireless access to communication network for payment processing. On the other hand, many customers are interested in self service aspect of QSR. Self service kiosks are expected to grow at faster rate compared to POS devices over the forecast period as they improve accuracy, shorten perceived wait time and allow efficient workforce management.

Browse Full Quick Service Restaurant Ecosystem Market Press Release:

The U.S QSR ecosystem market contain numerous players. Major industry participants include Keywest Technology Inc., Nanonation, Inc. NEC Display Solutions Ltd., Cisco System Inc., Hewlett-Packard Company, Omnivex Corporation, Panasonic Corporation, Samsung Electronics Co. Ltd., LG Display Co. Ltd., and REDYREF Inc. among others.

The report studies the U.S. QSR ecosystem market, and provides estimates and forecast in terms of revenue (USD Million) for the period 2012 to 2019. Market estimates are provided on the basis of component types. The market has been segmented as follows:

U.S. QSR Ecosystem Market, by Component

Signage systems
Drive through terminals
Point of sales (POS)
Handheld devices
Digital menu cards
Billing solutions and management solutions
Analytics software solutions (bid data analytics)

Get report sample PDF copy from here:

Improving Research Insight Through Collaboration – Tesco Poland Holds Strategic Workshop with DigitalMR and Other Major Research Agencies

(PRWEB UK) 14 June 2012

For Polish translation click here.

The workshop was very collaborative in nature, with the purpose of pooling research findings and ideas to further improve understanding of retail shopping in Poland. The two day workshop comprised a series of presentations, discussion groups, breakout exercises and brainstorming.

Topics for discussion and analysis were wide-ranging. They included issues such as shopping trends and retail environment in Poland across Europe and globally. Participants were able to explore customer needs in greater depth and examine complex issues such as shopper experience.

Piotr Idzik, DigitalMR country director for Poland, said “It is refreshing to have a client like Tesco Poland that is willing to facilitate these types of discussions. We were delighted to work together in order to pool our expertise and exchange ideas.”

Joanna Lorenz, Customer Insight Manager at Tesco Poland, said “We found the workshop a highly productive way to kick start our strategy thinking. It allows us to condense ideas faster in order achieve our ongoing objective of delivering a better shopping experience to our customers.”

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

Start-up Explodes, Finds Audience through Social Media

Costa Mesa, CA (PRWEB) May 14, 2013

The fashion start-up Wizards of the West, a new company from Costa Mesa, in California (USA), is launching their new e-commerce store. They are a successful example of how a business born through social media can grow up and become a part of their clients’ daily life, by reaching out to customers where they are most comfortable: the social networks.

Jason West, Wizards of the West co-owner, can explain this success: “unlike our competitors, who had to integrate an existing business into social media, we were born from it. Essentially building a new business from within the platform and not supporting it externally. We have a completely different perspective on how to approach and enable social media”.

“Even in our short lifetime we have seen an enormous amount of brands trying to capitalize sales directly through social media. This is not a good approach. The worst mistakes we have seen happened when organizations used social media as a bulletin board. It’s an incredibly rich platform that’s so effective at rewarding your customers”, adds the Wizards of the West co-owner.

This innovative e-commerce store works according to the ideals of social rewarding and gamification, a new concept even for the savviest online retailers. Always choosing to be different, Wizards of the West took the concept and applied it to their technology infrastructure, “rewarding customers for loyalty before they even become customers”, says Jason West.

The term gamification is used to describe the techniques that increase people’s natural desires for competition, achievement, status or self-expression. One of its core strategies is to reward the “players” with points or other kind of compensation, such as digital currency, when they complete the desired tasks. Providing a reward encourages more and more people to compete and this is an approach that has been revealing to be successful in the e-commerce world.

Currently, one of gamification’s major applications is in the marketing field. Actually, over 70% of Forbes Global 2000 companies are using or intend to use gamification for marketing and customer retention purposes. This is why gamification is one of the paths followed by Wizards of the West. Until now, tenacity and proprietary technology have enabled the start-up to stay ahead of the curve.

“Our ecommerce platform is well integrated with social platforms like Facebook, Twitter and Instagram. We do a lot of R&D on social migration, getting to know how people react to likes, tweets and pins. Gamification is relatively a new buzzword around social media, but “we are already experimenting with it”, states Anil Gupta – Director of Technology.

Taking into account that e-commerce sales continue to grow worldwide in 2013, with sales projected for over $ 333 billion and an aggressive 13% growth rate, as stated by official data (, this bet doesn’t seem so strange or risky.

For now, the methodology is working, as the fashion start-up has been seeing its sales skyrocket month over month. Why? Because Wizards of the West uses proprietary technology to track, analyse and encourage social interactions among their clients and potential customers. Fashion is fickle, but not as fickle as social media. As brands spend millions trying to map out what makes a brand socially acceptable to their followers and fans on social media, this start-up has known that since the beginning.

To discover more about this project, you can visit or contact the company directly (info (at) wizardsofthewest (dot) com).