At first it looks like a very good idea. Using audio in your video digital signage seems an excellent approach to attract and retain the attention of your visitors. More importantly, it opens the door to developing campaigns that can easily provide your principles in the text and sound. The trouble is, the process is more dangerous than many network managers recognize. It has never been easier to push people away from your screens with a device that has a lot of potential.
Below, we will explore the integration of audio content in your display by special circumstances for and against its use. I’llI will identify the reasons for the integration, in addition to some of the barriers that ensnare the novice system operators; I will also provide some suggestions for getting the most out of audio in case you decide to incorporate within your content.
The Case For Audio
study demonstrates that a large percent of people who listen to a promotion for a product are choosing to buy this product. In some cases, a sound marketing store is convincing enough to motivate consumers to choose a different brand than they had originally planned to buy; it is powerful; it indicates that there is good reason to incorporate its contents into your DOOH, especially in a place of retail. Nevertheless, it is crucial to balance the argument by exposing some of the possible consequences.
The Case Against Audio
Adding audio to your video digital signage is similar to the driving a high performance vehicle: if you do not know what you’re doing, you can trigger a lot of damage. While his might improve your segments and activate your audience, it can also have a negative effect on customers and staff of sites.
One of the challenges of using the audio is that it seems to command a space. With purely visual campaigns, shoppers can skip the sections that fail to interest them; However, if the contents of the display consist of comments, music or other kinds of sound, it will be impossible for buyers to ignore. The only way for them to escape is to get out of the area.
Another potential problem for the staff of a place; if they find irritating your clips, they might just reduce – or off – the volume of your monitors; if you are depending on the audio portion of your content to generate a response, turn off the sound level handicap essentially your segments.
How to use sound without driving your viewers Far
If you are determined to move on forward integrating within your content signaling, do everything carefully following a few basic rules. First, make sure that your messages can stand on their own depends solely on their visual elements. Audio should complement your message, not push.
Second, make sure that the audio portion of your video is not inconsistent with the atmosphere of the venue. If this is the case, the owner of the local can cut the volume.
Third, avoid spreading audio throughout your segment of the entire display. Deliberately use as an accent instead of the thrust of the pipe; less is more.
Statistics tell the truth
The last word on the subject should be your own numbers
The data you put all of the testing and monitoring results will always trump the experts’ statements; That said, if you’re going to go forward with audio, you should get a monitoring program in place to measure traffic patterns and response rates. This is the only approach to see if your signal clips are effective.
For instance, pedestrian traffic around your screens growing or declining? Your response rate rises or drops through the floor? Also, talk with the staff of the host institution about whether consumers seem committed or hampered by the audio content in the digital display.
Sound can help make your more attractive and useful display clips. But there are many risks along the way; you might find that avoiding her and focus on your video presentation is a better way to achieve your goal.
The above article was provided by ConnectedSign, one of the leading innovators in the technologies of digital signage, as http://www.connectedsign.com/. Visit them at http://www.ConnectedSign.com