Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business (NAB Executive Technology Briefings)

Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business (NAB Executive Technology Briefings)

Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business (NAB Executive Technology Briefings)

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, an

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Digital Screenmedia Association and NEC to Host Webinar: Menu Boards and Beyond: Understanding the Digital Dining Experience on November 18, 2014 at 2:00 pm ET

(PRWEB) November 11, 2014

On November 18, 2014 at 2:00 ET, The Digital Screenmedia Association (DSA) and NEC will present “Menu Boards and Beyond: Understanding the Digital Dining Experience,” a discussion on the multiple ways restaurants can use digital engagement to create better dining experiences for customers.

Attendees may register via digitalscreenmedia.org

Digital menu boards have found their way into restaurants of all shapes and sizes. But, digital menus are only the beginning and have opened the door for restaurants to engage their audiences through more channels and learn from their customers.

This detailed webinar will cover the value of menu boards, interactive screens, mobile payments, and proximity marketing as new ways for restaurants to engage and delight customers while creating loyalty that lasts. The webinar will also present a strategic model for creating digital experiences, and give attendees best practices to take away from the discussion.

Speakers for the webinar.

Rich Ventura, Vice President of Product Marketing and Solutions, NEC Display Solutions of America, Inc.

Paul Flanigan, Executive Director, Digital Screenmedia Association

“Restaurants are one of the most social gathering points in any culture,” said Ventura. “It’s clear that digital engagement is an ecosystem, from menu boards to mobile phones. And having a solid understanding of what it takes to put a network in place is critical to success.”

For more information and to register, attendees can visit the DSA online.

ABOUT THE DSA

The DSA is an independent, non-profit association, whose mission is to advance the growth and excellence of the global digital signage, interactive kiosk, and mobile community through advocacy, education and networking. Members include users of digital screenmedia in all vertical markets including retail, hospitality, food service, and healthcare, as well as manufacturers, resellers, and distributors of hardware and software, network operators, integrators, advertising agencies, consultants, analysts, publishers, trade show organizers, and service companies. http://www.digitalscreenmedia.org

About NEC Display Solutions of America, Inc.

Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading designer and provider of innovative desktop LCD monitors, commercial- and professional-grade large-screen LCD displays, a diverse line of multimedia and digital cinema projectors, and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for a wide variety of markets, including enterprise, healthcare, education and digital signage. For additional information about NEC Display Solutions of America products, call (866) NEC-MORE, or visit the website at http://www.necdisplay.com. For digital images, please visit http://necdisplay.com/digital-media-library. Follow us on our social media channels: Facebook,YouTube, Google+, Twitter and LinkedIn.







Digital Signage ? Understanding Screens

Flat screen technology has only been around a few years but already it has not only replaced its forerunner the CRT TV in our homes but also these thinner TV systems has paved the way for a revolution in out of home advertising.

But the demands on digital signage differ to those placed on home entertainment screens and while technologies like HD (High Definition) make quite a difference when you’re watching the latest Hollywood blockbuster, it will have little impact on an advertising campaign run on a HD digital signage screen.

However, there is a difference in the differing technologies used in modern flat screen TVs with advantages and disadvantages to them both. Generally when it comes to modern flat screen TVs they come in two varieties – the LCD (Liquid Crystal display) or plasma.

There was a time when there were quite sharp differences in the two technologies. Plasmas used to be brighter and have a better quality image, while LCD TVs used less power and were less susceptible to screen burn.

However, technology has advanced quite sharply and now the differences in the two technologies are negligible and more consideration should be given to protecting the screens to ensure the quality of image doesn’t diminish due to other factors.

Unlike home entertainment use, screens used in digital signage are often left exposed to direct sunlight or kept continually on. Heat build up and the direct glare of the sun can damage both LCD and plasma screens.

Some digital signage enclosures use clever technologies to ensure the screens of modern plasmas and LCD’s are protected. Air curtains are often used in some LCD enclosures, these blow a curtain of cool air across the screen preventing sun glare from causing hotspots. Anti-glare glass is also used extensively in LCD and plasma enclosures to ensure the screen is as readable as possible under direct glare.

When running a digital signage campaign, protecting the screen is crucial as the only outlay other than running costs is caused by replacing the screens. However, both running costs and protection may have become decidingly easier thanks to the development of LCD screens with LED backlights.

These use an array of light emitting diodes (LED) to generate the backlight of the TV. This not only uses a lot less power than conventional LCD technology but also they do not get as hot ensuring the screen costs less to run and will last longer.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

Understanding The Basics Of Finance Message Boards

In the modern times, financial trading through stocks and equities has become quite popular primarily due to the wide spread use of internet by interested investors to acquire the requisite information. One major aspect that has significantly enhanced this trend is the large scale use of online Financial message boards and chat rooms. These message boards enable investors to not only post their views about various personal and general financial issues abut also discuss the diverse market trends related to a variety of subjects like stock trading, equities, forex, and commodities etc. Generally, the finance message boards act more like unidentified forums, which can be used by any individual or organization to raise queries or provide vital information or even create misunderstandings about a financial matter. However, in the recent time, in view of the great impact that the messages posted on such message boards have on the working or even the performance of an organization, strict regulations have been enforced by the websites to monitor the activities of users. Most modern websites providing message boards or forum services require their users to obtain a membership and even though they can continue posting their opinions or messages anonymously, they are required to adhere to a pre-defined set of terms and conditions. In view of the significant impact that opinions expressed on various finance message boards can have on their investors, most companies appoint special staff to constantly monitor these message boards. It has become a popular online marketing strategy to not only make the employees of a publicly trading organization participate in such online discussions but also provide a positive contribution to them. Moreover, such professionals are also trained for effective damage control by not enabling a negative comment or critical remarks to be discussed at length and by trying to set the record straight before it can influence thousands of potential investor

Are you looking for safe and trustworthy Financial message boards for reliable information? Then Talkfinance.com is the best place to end your search. The social networking website enables its members to discuss a wide range of financial stock market issues through secure and user-friendly platforms. For more information, please logon to www.talkfinance.com.