Tag Archives: Video

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Adding Sound Throughout Digital Signage Video

At first it looks like a very good idea. Using audio in your video digital signage seems an excellent approach to attract and retain the attention of your visitors. More importantly, it opens the door to developing campaigns that can easily provide your principles in the text and sound. The trouble is, the process is more dangerous than many network managers recognize. It has never been easier to push people away from your screens with a device that has a lot of potential.

Below, we will explore the integration of audio content in your display by special circumstances for and against its use. I’llI will identify the reasons for the integration, in addition to some of the barriers that ensnare the novice system operators; I will also provide some suggestions for getting the most out of audio in case you decide to incorporate within your content.

The Case For Audio

study demonstrates that a large percent of people who listen to a promotion for a product are choosing to buy this product. In some cases, a sound marketing store is convincing enough to motivate consumers to choose a different brand than they had originally planned to buy; it is powerful; it indicates that there is good reason to incorporate its contents into your DOOH, especially in a place of retail. Nevertheless, it is crucial to balance the argument by exposing some of the possible consequences.

The Case Against Audio

Adding audio to your video digital signage is similar to the driving a high performance vehicle: if you do not know what you’re doing, you can trigger a lot of damage. While his might improve your segments and activate your audience, it can also have a negative effect on customers and staff of sites.

One of the challenges of using the audio is that it seems to command a space. With purely visual campaigns, shoppers can skip the sections that fail to interest them; However, if the contents of the display consist of comments, music or other kinds of sound, it will be impossible for buyers to ignore. The only way for them to escape is to get out of the area.

Another potential problem for the staff of a place; if they find irritating your clips, they might just reduce – or off – the volume of your monitors; if you are depending on the audio portion of your content to generate a response, turn off the sound level handicap essentially your segments.

How to use sound without driving your viewers Far

If you are determined to move on forward integrating within your content signaling, do everything carefully following a few basic rules. First, make sure that your messages can stand on their own depends solely on their visual elements. Audio should complement your message, not push.

Second, make sure that the audio portion of your video is not inconsistent with the atmosphere of the venue. If this is the case, the owner of the local can cut the volume.

Third, avoid spreading audio throughout your segment of the entire display. Deliberately use as an accent instead of the thrust of the pipe; less is more.

Statistics tell the truth

The last word on the subject should be your own numbers

The data you put all of the testing and monitoring results will always trump the experts’ statements; That said, if you’re going to go forward with audio, you should get a monitoring program in place to measure traffic patterns and response rates. This is the only approach to see if your signal clips are effective.

For instance, pedestrian traffic around your screens growing or declining? Your response rate rises or drops through the floor? Also, talk with the staff of the host institution about whether consumers seem committed or hampered by the audio content in the digital display.

Sound can help make your more attractive and useful display clips. But there are many risks along the way; you might find that avoiding her and focus on your video presentation is a better way to achieve your goal.


The above article was provided by ConnectedSign, one of the leading innovators in the technologies of digital signage, as http://www.connectedsign.com/. Visit them at http://www.ConnectedSign.com

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George A. Romero Stars in ‘Zombie Squash’ Video Game; Kickstarter Campaign Launched

Phoenix, AZ (PRWEB) May 23, 2012

ACW Games, a division of Attila’s Creative Works LLC, officially announced today that George A. Romero, the Godfather of All Zombies, is starring in their upcoming video game, Zombie SquashTM, providing the voice for the lead villain game boss, Dr. Beau E. Vil. Since his ground-breaking, trendsetting masterpiece, ‘Night of the Living Dead’ George Romero’s name has become synonymous with zombies. This time around, Romero creates a new cartoon-style voice in Zombie SquashTM as an evil scientist.

ACW Owner Attila Juhasz is the creator of Zombie SquashTM, a world where vegetation has gone wild from evil experiments gone wrong. Zombie SquashTM is a tower defense style game where the Player is a rabbit named Jack Stompingtail who fires carrots, zucchini and other garden ammo at Dr. Beau E. Vil’s horde of gorde onslaught. The player has to try and stop the Zombie SquashTM from taking over the world. The game will be initially released for PC and Mac desktops late October 2012. ACW is also working on versions for iPhone, iPod, iPad and most major Android marketplaces, as well as the most popular Android devices, including Amazon Kindle Fire, B&N Nook Color, and the Samsung Galaxy Tab.

“I started developing Zombie SquashTM two years ago,” says Juhasz, “and released a short demo last Halloween.” Since then Juhasz has recruited the iconic George A. Romero to star in the game and Billboard-charting music producer, Roy Z. to co-write and produce the soundtrack. World-renowned illustrator, Marc Sasso also joined the Zombie Squash team illustrating the new official cover, and creating characters and art.

ACW Games also launched their Zombie SquashTM Kickstarter campaign today. Kickstarter is a social funding community where people become backers of independent creative ventures like video games. An online video featuring George Romero, Attila Juhasz and snippets of the game, art and music can be viewed at the Zombie SquashTM Kickstarter page – http://ZombieSquash.com/kickstarter. “Through Kickstarter, our friends, fans and other social backers give us the opportunity to have a release ready for Halloween,” states Juhasz.

Rewards are given to backers that support the Zombie SquashTM Kickstarter campaign. These include access to BETA releases, full DRM-Free copies, T-shirts, CDs, Sponsorship and Associate Producer Opportunities, and Autographed Items.

Zombie Squash Official Web Site: http://ZombieSquash.com

Zombie Squash Kickstarter Link: http://ZombieSquash.com/kickstarter

contact: Attila Juhasz, Attila’s Creative Works

website: http://www.AttilasCreative.com

     http://www.ACWGames.com

email:     attila(at)attilascreative.com

voice:    (480) 389-5932

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Zombie SquashTM is the registered trademark of Attila’s Creative Works LLC.

About Attila Juhasz and Attila’s Creative Works LLC & ACW Games

Attila Juhasz formed Attila’s Creative Works LLC in Phoenix, AZ in 2005. ACW Games is a division of Attila’s Creative Works LLC. ACW offers creative services including web design, graphics, app development, editing and DVD authoring. ACW owns and operates a network of websites including the popular web site HorrorMoviesBlog.com. Juhasz is celebrating his 20th anniversary in online creations building his first dial-up bulletin-board system (BBS) in 1992. He was the publisher of the rock magazine, New York Onslaught and has written for genre magazines Fangoria and Sci-Fi. In 1995, he created what may be considered the first commercial genre website, HorrorMovies.com, which he sold to publicly traded Unapix Entertainment Inc. who hired him as their Director of Internet Marketing as reported in the Hollywood Reporter and Variety. Whille at Unapix, Juhasz continued being a web pioneer producing the first global Internet Seance online Halloween 2000. He has built over 100 websites for clients like Lifetime Television, Newman’s Own, Kraft, DuPont and many others. In 2003 he created the DEP (Digital Entertainment Package), the first of its kind application that included Music, Liner Notes, Photos, Wallpaper, and a Screensaver. ACW has released Apps for iPhones and Android phones including “The Logical Meaning of God” eBook, “Panda Drop” game, and “HorrorMoviesBlog.com Movie Streaming App.”







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VBrick Unveils Next Generation Enterprise Video Platform at Streaming Media East

NEW YORK, Streaming Media East (PRWEB) May 13, 2014

VBrick Systems, Inc. today announced the market debut of VBrick Rev™, a high availability, fault tolerant and massively scalable enterprise video platform that leverages distributed databases and elastic computing resources to bring the benefits of the cloud to enterprise video communications.

For business users, VBrick Rev™ delivers a new level of reliability and performance for enterprise live webcasting. Its elasticity ensures that system resources can burst as needed so all viewers can access a webcast – even when tens of thousands of users access the system simultaneously. Viewers will also enjoy VBrick Rev’s sleek, modern user interface, which performs more like popular consumer video sites, offers collaboration and social media features, and has a responsive design that re-sizes for smartphone and tablet access.

IT and network teams using VBrick Rev™ can deliver video securely and scalably across their organizations while enjoying the same economy, management ease and flexibility of their other enterprise applications, like CRM. VBrick Rev™ enables enterprise video to become a predictable, monthly operating expense and frees operational staff from having to deploy, manage, upgrade and maintain fixed-expense dedicated on-premises hardware systems.

The platform’s powerful architecture dramatically improves system performance; in measurements of webcast onboarding, VBrick Rev™ is six times faster than a server-based system with the same load. Customers also benefit from high availability and reliability because VBrick Rev™, unlike server-based platforms that rely on relational databases, can be deployed as multiple, distributed federated nodes that can be geographically dispersed in on premise data centers, in public clouds, or in private clouds.

VBrick Rev™ also provides exceptional economy by allowing enterprise customers to use flexible cloud computing resources, and to dynamically allocate those resources to different functions, rather than having to buy, manage and maintain dedicated on premise systems. VBrick Rev™ also enables organizations to leverage their existing investments in wide area network and unified communications systems using a cloud-based, hybrid model where the video management system is in the cloud and video content is delivered using systems behind-the-firewall.

VBrick Rev™, which will be available summer 2014, will support the most widely used enterprise video applications including:

    Highly scalable live webcasts capable of reaching the laptop or mobile device of thousands or tens of thousands of employees located anywhere;
    Centralized video access, or “Enterprise YouTube,” providing a destination that enables authorized employees to access live webcasts and video-on-demand via a web browser from any device;
    Mass audience streaming from unified communications sources, such as a videoconferencing or Microsoft Lync—to create highly scalable live webcasts via the Enterprise YouTube “channel”;
    eCDN distribution, the backbone that enables video to be scalably delivered across the corporate WAN, whether using a system of dedicated media servers to transrate, transmux and relay live video, or a software agent partitioned off an enterprise WAN optimization solution;
    Integrated multi-screen publishing, leveraging the same, cloud-architected management system in a hybrid model using on-premise publish points to stream live video to screens from corporate lobbies to lunchrooms.

“VBrick two years ago made a major commitment to architect a platform that would be capable of supporting the massive influx of user-generated content from smartphones and other mobile technologies,” said Shelly Heiden, CEO of VBrick. “This same, cloud-based platform will also provide the backbone for our live and on-demand online video platform services next year, enabling VBrick Rev™ customers to use the same platform for internal and external video,” she said.

About VBrick Systems, Inc.

VBrick is a leading provider of enterprise video platforms with thousands of customers worldwide. Its solutions enable organizations to create, manage and distribute rich media information from virtually any source – from tablets, unified communications clients or cameras, to virtually any screen – from desktop to digital signage. Customers use VBrick for automated, integrated live and on-demand video in executive webcasts, online training, distance learning, communications and marketing. Learn more at http://www.vbrick.com.

VBrick is a trademark of VBrick Systems, Inc., USA.







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Cilutions Adds World-Class Digital Signage Capability to Enterprise Video IP Streaming

Washington, DC (PRWEB) April 02, 2014

Cilutions has added Exterity world-class video IP streaming to its range of ultra-reliable but affordable digital signage solutions.

Exterity AvediaPlayer Receivers are now fully integrated with Cilutions Digital Media Bridge (DMB) software suite; letting organizations that already use Exterity for IP streaming seamlessly add powerful new digital signage capabilities. Unlike most digital signage offerings, the combined Cilutions and Exterity products offer end-to-end fully encrypted video playback.

Using Cilutions DMB, HD video content can be played on any digital signage screen connected to an Exterity Receiver. By adding Cilutions DMB Screen Builder software to their desktops, digital signage network administrators can use advanced content creation, scheduling and targeting features to manage groups of screens based on audience profiles or locations, or control content scheduling down to individual displays.

In addition to integrating seamlessly within an Exterity IPTV system, Exterity provisioned end-points can be combined with Cilutions software to offer a stand-alone digital signage set-top box that can also be used across networks where video streaming is not required.

SINGLE, FLEXIBLE SOLUTION

This blended solution means high quality video can be decoded, transcoded and distributed over local area networks, enabling everything from scheduled digital signage programming to rich Video on Demand (VoD) interactive screens.

“This creates a very flexible platform that can be implemented easily by organizations, without adding any new hardware,” explained William Stanton, Director of Business Development for Cilutions.

“Offering a single solution for video and signage is much more efficient and cost-effective, and means that our customers only have to learn one system,” added Colin Farquhar, Exterity CEO. “Talking to our end users, systems integrators and partners, we know that video is an integral part of digital signage in addition to data and graphics, so it made sense to have a single integrated solution.”

FLAWLESS OPERATION

Based in the Washington, DC area, Cilutions builds its digital signage solution around ultra-reliable, solid-state media playback devices that have been designed to operate flawlessly for years.

“No moving parts, great engineering inside and tough enclosures mean our customers can put these units out in harsh environments, like fast food outlets and busy retail spaces, without worrying about their ability to handle all the dust and grime that will quickly choke regular PCs,” explained Stanton.

In addition to their management and content distribution software platforms, Cilutions has two core elements to its Digital Media Bridge software suite:

    DMB Media Player – digital signage, video-on-demand and digital menu board software player
    DMB Screen Builder – digital signage, video-on-demand and digital menu board screen authoring application

“Digital signage is a very competitive business, and we strongly believe blending a world-class IP streaming solution with DMB sets Cilutions apart from the pack,” concluded Stanton.

ABOUT CILUTIONS

Cilutions is a software products and services provider for digital signage networks. We strive to provide low cost, easy to use software solutions for the successful implementation and management of digital signage networks. Whether you plan to install your digital signage network on top of a private satellite data network with dedicated set-top boxes or simply over the internet, we have the software to make your digital signage network a success.

To learn more, visit http://www.cilutions.com.

ABOUT EXTERITY

Since 2001 Exterity has been designing, developing and manufacturing technically innovative products that deliver networked video over IP to some of the leading organizations across the globe. These organizations choose Exterity products because they want the best, because they demand excellence.

Enabling distribution of HD quality TV and video over enterprise IP networks to an unlimited number of end points, Exterity solutions support large volumes of content and receiving devices without compromising system performance or availability.

Highlights:

    Deployed in over 40 countries
    Achieved growth in excess of 240% over the last five years
    Scalable solutions for organizations of any size and across any sector
    Unique industry leading features and market specific application

Headquartered in Scotland UK, we extend our global reach through our offices in Atlanta, London, Paris, Munich, Dubai, Hong Kong and Johannesburg. Localized knowledge and expertise is enhanced through the Exterity StreamForce program of credible, technically innovative partners, plus an extensive network of in-country resellers and distributors.